Empowering Strategic Decision Making and Revenue Growth

Sally Beauty, a leading retailer in the health and beauty industry, has experienced a transformative shift in their e-commerce strategy, thanks to Grips Intelligence.

Celebrating 60 years since its inception, Sally Beauty has evolved into a powerhouse with 2,400 stores nationwide, offering an extensive range of own-brand products and positioning itself as a prominent player in the industry.

Before implementing Grips, Sally Beauty faced challenges in increasing traffic, boosting conversion rates, and expanding market share. Grips provided a comprehensive solution, offering insights into competitors’ e-commerce sales performance and industry trends, enabling Sally Beauty to make informed strategic decisions.

Through Grips Intelligence, Sally Beauty optimized their performance marketing efforts, resulting in a 10% reduction in paid search spend and a 20% increase in paid search revenue. Grips also enabled Sally Beauty to identify product categories where they could improve conversion rates by comparing performance against competitors.

Alvin Hill recommends Grips to other e-commerce brands and retailers, stating, “Grips provides invaluable insights into our competitive landscape, empowering us to not only measure our performance but also take immediate action based on real-time data. Grips is a must-have for any e-commerce brand or retailer looking to stay ahead in today’s dynamic market.”

You can find the full case study here.