New York, 5th February 2024: Grips Intelligence achieves a groundbreaking milestone with the announcement of the release of detailed online sales reporting at the product level. This innovation delivers unparalleled access to product sales data, empowering retailers and brands to gain invaluable insights into the most granular drivers of their competitors’ revenue.

Grips Intelligence, the most comprehensive e-commerce intelligence platform, once again goes beyond traditional traffic and page view metrics by reporting actual online sales. The introduction of sales at the product-level fills a crucial gap in the market, providing deeper, more actionable intelligence to drive e-commerce strategies forward. Grips Intelligence empowers clients to address critical questions integral to their success, including:

Product Development Strategy: Gain insights into the development of successful new products by identifying trending products and features at a the most granular level.

Competitive Analysis: Identify demand for your competitors’ products and measure the success of promotions and product launches, evaluating their performance in real-time.

Merchandising Guidance: Pinpoint the specific SKUs that are driving your competitors’ sales and identify gaps with your own assortment allowing you to optimize your sourcing efforts.

Price Sensitivity: Understand the impact of price changes on competitors’ sales, informing strategic pricing decisions for your own products.

Direct-to-Consumer Enhancement: Improve direct-to-consumer channel performance by analyzing successful product strategies deployed by retail partners and competing brands.

Inventory Management: Optimize inventory management by identifying which products to restock and when, based on real-time and historical sales data.

With product-level sales from Grips Intelligence, e-commerce leaders can now delve deeper into their e-commerce landscape allowing them to understand key drivers and make impactful decisions at the product level with precision.