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Mar 2024
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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

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553.9M
Revenue
185.3M
Sessions
0.5-1.0%
Conversion rate
$350-375
Average order value
Online only revenue for ikea.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

The website ikea.com offers a wide range of tastefully designed and affordable home furnishings and decor. Shoppers can find an extensive selection of furniture, kitchen appliances, lighting solutions, textiles, and organizing products. It also provides ideas, inspiration, and helpful resources for improving interiors in a convenient and user-friendly online platform.

ikea.com’s revenueOVER TIME
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Over the past three months, ikea.com revenue has experienced growth of 6.4%, compared to the preceding three months.

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ikea.com revenue growth for last six months
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OVERVIEW
In March 2024, ikea.com in the FURNITURE industry recorded a revenue of $553,851,560, a conversion rate of 0.50-1.00%, and an average order value (AOV) of $350-375. The highest conversion rate observed was 1.74% while the highest AOV was $1,221. The website also garnered 185,290,643 sessions, surpassing the industry median of 57,064. ikea.com stands out as the largest online store in the FURNITURE category with its impressive performance metrics.
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ikea.com competitors

When comparing ikea.com to its competitors in the online furniture retail space, it is evident that Ikea lags behind in terms of revenue and transactions. Ikea's revenue stands at $553,851,560 with 1,572,018 transactions, while Wayfair leads with $874,242,906 in revenue and 2,243,845 transactions. In terms of sessions, Ikea also falls behind with 185,290,643 sessions compared to Wayfair's 96,458,563 sessions. However, Ikea's Average Order Value (AOV) ranges between $350-375, which is on par with Wayfair's $375-400 AOV. Ikea's conversion rate is between 0.50-1.00%, which is similar to Crate and Barrel's 0.50-1.00% conversion rate. Despite Ikea's lower revenue and transactions compared to Wayfair, its AOV and conversion rate are competitive with some of its competitors in the industry.

#1 overstock.com
3.1M
Revenue
562.2K
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
#2 wayfair.com
874.2M
Revenue
96.5M
Sessions
2.0-2.5%
Conv. rate
$375-400
AOV
#3 bedbathandbeyond.com
115.3M
Revenue
29.9M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
#4 crateandbarrel.com
30.7M
Revenue
7.2M
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
#5 ashleyfurniture.com
81.2M
Revenue
15.7M
Sessions
0.0-0.5%
Conv. rate
$1100-1200
AOV
ikea.com vs top market performers
ikea.com
top retailers
conversion rate vs average order value for ikea.com and its competitors
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ikea.com brandsby revenue

ikea.com categoriesby revenue

1
Sporting Goods
2
Home & Garden
3
Electronics
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brands overtime comparison

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ikea.com channels

Identify top traffic channels that drive growth for ikea.comand discover how performance of traffic channels has changed over time.

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ikea.com Google Ads spend

Evaluate ikea.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ikea.com devices

Review ikea.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ikea.com top markets

Explore ikea.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ikea.com country & global rank

Assess the ranking of ikea.com among other retailers within its primary country and worldwide.

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