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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

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11M
Revenue
1.7M
Sessions
2.5-3.0%
Conversion rate
$225-250
Average order value
Online only revenue for brooklinen.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Brooklinen.com is an online platform that sells a variety of high-quality bed linens and bedroom essentials, targeting those in search of a comfortable sleep experience. They offer an extensive range of bedding products, including sheets, duvet covers, pillows, comforters, and bath towels, known for their luxurious materials and craftsmanship.

brooklinen.com’s revenueOVER TIME
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Over the past three months, brooklinen.com revenue has experienced decline of 18%, compared to the preceding three months.

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brooklinen.com revenue decline for last six months
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OVERVIEW
In March 2024, brooklinen.com, an online HOME AND GARDEN retailer, generated a revenue of $11,040,899, with a conversion rate of 2.50-3.00% and an average order value (AOV) of $225-250. This performance metrics put them above the median revenue and AOV in the industry. However, compared to the largest online store in the HOME AND GARDEN category, williams-sonoma.com, brooklinen.com falls short. With 1,652,848 sessions, brooklinen.com also lags behind in terms of website traffic when compared to the highest sessions recorded by williams-sonoma.com at 7,923,017.
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brooklinen.com competitors

When comparing brooklinen.com to its competitors in the luxury bedding industry, we can see that Brooklinen stands out in terms of revenue and transactions. With a revenue of $11,040,899 and 45,231 transactions from 1,652,848 sessions, Brooklinen leads the pack in terms of sales performance. In comparison, Peacock Alley lags behind with revenue of $458,451 from 1,163 transactions, while Rough Linen and Parachute Home also have lower revenue figures. The Citizenry boasts a higher revenue of $1,659,625, but with only 4,040 transactions. However, The Citizenry has a higher average order value (AOV) of $400-$425 compared to Brooklinen's AOV of $225-$250. Despite strong competition from brands like Bed Threads, Brooklinen maintains a solid conversion rate of 2.50-3.00%, matching Parachute Home in this aspect.

#1 peacockalley.com
458.5K
Revenue
119.7K
Sessions
0.5-1.0%
Conv. rate
$375-400
AOV
#2 parachutehome.com
4M
Revenue
807.6K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
#3 roughlinen.com
167.4K
Revenue
33.1K
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
#4 bedthreads.com
1.5M
Revenue
445.3K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
#5 the-citizenry.com
1.7M
Revenue
239K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
brooklinen.com vs top market performers
brooklinen.com
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conversion rate vs average order value for brooklinen.com and its competitors
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brooklinen.com brandsby revenue

brooklinen.com categoriesby revenue

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brands overtime comparison

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brooklinen.com channels

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brooklinen.com Google Ads spend

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brooklinen.com devices

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brooklinen.com top markets

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brooklinen.com country & global rank

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