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Jan 2026
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Home/Insights/Retailers/woolandthegang.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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1.6M
Revenue
Jan 26
380.7K
Sessions
Jan 26
1.5-2.0%
Conv. rate
Jan 26
$225-250
AOV
Jan 26
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  • Main country of store: UNITED KINGDOM
  • Website category: HOME AND GARDEN

Welcome to Wool and the Gang! Discover hundreds of our DIY knit and crochet kits using our sustainably sourced yarns and become a knitspiration.

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woolandthegang.com Annual Revenue and Growth

woolandthegang.com's annual sales on its online store amounted to $11.9M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 0-5%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$11.9M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
woolandthegang.com revenue by year

woolandthegang.com's monthly revenueOVER TIME
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Over the past three months, woolandthegang.com revenue has experienced growth of 111%, compared to the preceding three months.

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woolandthegang.com revenue growth for last six months
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OVERVIEW
In January 2026, woolandthegang.com generated $1,588,290 in online sales, significantly surpassing the home_and_garden median of $122,772, while its conversion rate of 1.50-2.00% falls short of the high industry benchmark of 3.41%. The average order value (AOV) ranged from $225-250, well below the top AOV of $677. With 380,745 sessions, woolandthegang.com outperformed the median of 34,453 sessions but lagged behind the industry leader, homedepot.com, which recorded an impressive 138,848,672 sessions. Overall, the metrics indicate robust performance within its category, although there's room for improvement in conversion and AOV.
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woolandthegang.com competitors

In January 2026, woolandthegang.com generated $1,588,290 in revenue from 7,014 transactions and 380,745 sessions, with an average order value (AOV) ranging between $225-250 and a conversion rate of 1.50-2.00%. Compared to its competitors, woolandthegang.com's revenue falls between the higher end of the spectrum. For example, purlsoho.com leads the pack with $3,903,262 in revenue, followed by yarn.com at $2,402,381. However, woolandthegang.com has a similar AOV and conversion rate to these top competitors, indicating strong performance in these areas. Other competitors like studioknitsf.com and weareknitters.com have lower revenue numbers, transactions, and sessions, as well as lower AOV and conversion rates. Overall, woolandthegang.com's position in the market is solid, balancing revenue, AOV, and conversion rate effectively against its competitors.

purlsoho.com screenshot
#1 purlsoho.com
3.9M
Revenue
1.6M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
oenling.com screenshot
#2 oenling.com
116K
Revenue
124.9K
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
lionbrand.com screenshot
#3 lionbrand.com
1.2M
Revenue
1.6M
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
yarnspirations.com screenshot
#4 yarnspirations.com
2.4M
Revenue
2.3M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
studioknitsf.com screenshot
#5 studioknitsf.com
446.3K
Revenue
183.2K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
woolandthegang.com vs top market performers
woolandthegang.com
top retailers
conversion rate vs average order value for woolandthegang.com and its competitors
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Revenue share by device at woolandthegang.com

In January large majority of sales on woolandthegang.com, 91% was finalized on desktop devices, with 9.4% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on woolandthegang.com, 91% was finalized on desktop devices, with 9.4% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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woolandthegang.com channels

Identify top traffic channels that drive growth for woolandthegang.comand discover how performance of traffic channels has changed over time.

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woolandthegang.com Google Ads spend

Evaluate woolandthegang.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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woolandthegang.com devices

Review woolandthegang.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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woolandthegang.com top markets

Explore woolandthegang.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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woolandthegang.com country & global rank

Assess the ranking of woolandthegang.com among other retailers within its primary country and worldwide.

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