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Home/Insights/Retailers/woolandthegang.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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1.8M
Revenue
Nov 25
335K
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$225-250
AOV
Nov 25
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  • Main country of store: UNITED KINGDOM
  • Website category: HOME AND GARDEN

Welcome to Wool and the Gang! Discover hundreds of our DIY knit and crochet kits using our sustainably sourced yarns and become a knitspiration.

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woolandthegang.com's monthly revenueOVER TIME
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Over the past three months, woolandthegang.com revenue has experienced growth of 146%, compared to the preceding three months.

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woolandthegang.com revenue growth for last six months
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OVERVIEW
In November 2025, woolandthegang.com achieved online sales revenue of $1,777,565, significantly surpassing the home and garden industry median of $122,040, while maintaining a conversion rate of 2.00-2.50%, below the high benchmark of 3.53%. With an average order value (AOV) between $225-250, woolandthegang.com ranks competitively, though still shy of the sector's high AOV of $672. The site recorded 335,018 sessions, vastly exceeding the industry median of 32,500 but falling short of homedepot.com’s dominant 171,906,089 sessions, reflecting solid engagement within its niche market.
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woolandthegang.com competitors

When comparing woolandthegang.com to its competitors in November 2025, we can see that woolandthegang.com had a revenue of 1,777,565 with 7,683 transactions and 335,018 sessions, resulting in an AOV of 225-250 and a conversion rate of 2.00-2.50. In contrast, studioknitsf.com had a revenue of 536,312 with 2,319 transactions and 160,723 sessions, weareknitters.com had a revenue of 230,438 with 2,547 transactions and 148,795 sessions, purlsoho.com had a revenue of 2,860,464 with 22,103 transactions and 1,582,746 sessions, knitpicks.com had a revenue of 2,342,538 with 24,317 transactions and 1,373,628 sessions, and yarn.com had a revenue of 1,914,934 with 10,247 transactions and 445,619 sessions. Overall, woolandthegang.com falls within the mid-range of its competitors in terms of revenue, transactions, and sessions, with a higher AOV and conversion rate.

purlsoho.com screenshot
#1 purlsoho.com
2.9M
Revenue
1.6M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
oenling.com screenshot
#2 oenling.com
96.9K
Revenue
97.9K
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
lionbrand.com screenshot
#3 lionbrand.com
1M
Revenue
1.3M
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
yarnspirations.com screenshot
#4 yarnspirations.com
4.7M
Revenue
2.3M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
studioknitsf.com screenshot
#5 studioknitsf.com
536.3K
Revenue
160.7K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
woolandthegang.com vs top market performers
woolandthegang.com
top retailers
conversion rate vs average order value for woolandthegang.com and its competitors
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Revenue share by device at woolandthegang.com

In November large majority of sales on woolandthegang.com, 89% was finalized on desktop devices, with 11% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on woolandthegang.com, 89% was finalized on desktop devices, with 11% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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woolandthegang.com channels

Identify top traffic channels that drive growth for woolandthegang.comand discover how performance of traffic channels has changed over time.

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woolandthegang.com Google Ads spend

Evaluate woolandthegang.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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woolandthegang.com devices

Review woolandthegang.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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woolandthegang.com top markets

Explore woolandthegang.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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woolandthegang.com country & global rank

Assess the ranking of woolandthegang.com among other retailers within its primary country and worldwide.

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