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Home/Insights/Retailers/woolandthegang.com

TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

woolandthegang.com

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1.7M

Revenue

Dec 25

385.4K

Sessions

Dec 25

1.5-2.0%

Conv. rate

Dec 25

$200-225

AOV

Dec 25

Main country of store: UNITED KINGDOM
Website category: HOME AND GARDEN

Welcome to Wool and the Gang! Discover hundreds of our DIY knit and crochet kits using our sustainably sourced yarns and become a knitspiration.

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woolandthegang.com's monthly revenueOVER TIME
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Over the past three months, woolandthegang.com revenue has experienced growth of 174%, compared to the preceding three months.

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woolandthegang.com revenue growth for last six months

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OVERVIEW

In December 2025, woolandthegang.com achieved impressive performance metrics with online sales revenue of $1,706,265, significantly surpassing the home and garden median of $114,229, while the conversion rate ranged between 1.50-2.00%, below the high of 3.32%. The average order value (AOV) was $200-225, well above the low of $88, yet below the high of $667. Additionally, the site recorded 385,414 sessions, far exceeding the median of 33,723, although still dwarfed by homedepot.com, which leads with 141,891,489 sessions and $1,505,674,874 in revenue, showcasing woolandthegang.com's strong niche performance in the market.

woolandthegang.com competitors

In December 2025, woolandthegang.com outperformed most of its competitors in terms of revenue, with a total of $1,706,265. While Studio Knit SF had revenue of $480,919 and We Are Knitters had $229,566, Wool and the Gang was closer in performance to Purl Soho, which generated $3,566,295. woolandthegang.com also had a higher number of transactions compared to We Are Knitters, but fewer than Purl Soho and Knit Picks. In terms of sessions, Wool and the Gang had fewer than Purl Soho and Knit Picks, but more than Studio Knit SF and We Are Knitters. The average order value (AOV) of woolandthegang.com fell within the range of $200-$225, similar to Purl Soho and Knit Picks. Conversion rates were also in a similar range for most competitors, with Wool and the Gang at 1.50-2.00%.

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Sessions

1.5-2.0%

Conv. rate

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AOV

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114.8K

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121.2K

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#3 lionbrand.com

1.2M

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#4 yarnspirations.com

5.1M

Revenue

2.3M

Sessions

3.5-4.0%

Conv. rate

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AOV

#5 studioknitsf.com

480.9K

Revenue

180.6K

Sessions

1.0-1.5%

Conv. rate

$225-250

AOV

woolandthegang.com vs top market performers

woolandthegang.com

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Revenue share by device at woolandthegang.com

In December large majority of sales on woolandthegang.com, 90% was finalized on desktop devices, with 9.8% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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woolandthegang.com channels

Identify top traffic channels that drive growth for woolandthegang.comand discover how performance of traffic channels has changed over time.

woolandthegang.com Google Ads spend

Evaluate woolandthegang.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

woolandthegang.com devices

Review woolandthegang.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

woolandthegang.com top markets

Explore woolandthegang.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.