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Mar 2026

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Home/Insights/Retailers/woolandthegang.com

TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

woolandthegang.com

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913.3K

Revenue

Mar 26

222.3K

Sessions

Mar 26

1.5-2.0%

Conv. rate

Mar 26

$225-250

AOV

Mar 26

Main country of store: UNITED KINGDOM
Website category: HOME AND GARDEN

Welcome to Wool and the Gang! Discover hundreds of our DIY knit and crochet kits using our sustainably sourced yarns and become a knitspiration.

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woolandthegang.com Annual Revenue and Growth

woolandthegang.com's annual sales on its online store amounted to $11.9M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 0-5%. The trend is expected to accelerate.

Annual Revenue (GMV)2025

$11.9M

Annual growth forecast2025/2026

0-5%

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eCommerce Revenue

woolandthegang.com's monthly revenueOVER TIME
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Over the past three months, woolandthegang.com revenue has experienced decline of 24%, compared to the preceding three months.

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woolandthegang.com revenue decline for last six months

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OVERVIEW

In March 2026, woolandthegang.com achieved impressive online sales of $913,275, significantly surpassing the home_and_garden median of $120,543, while its conversion rate ranged from 1.50% to 2.00%, below the industry's high of 3.44%. The site's average order value (AOV) fell between $225 and $250, also lower than the high of $677, with a total of 222,286 sessions, far exceeding the median of 34,629 but dwarfed by homedepot.com’s 167,693,443 sessions, indicating robust engagement but room for conversion and AOV growth in a competitive market.

woolandthegang.com competitors

In March 2026, woolandthegang.com generated $913,275 in revenue from 3,862 transactions and 222,286 sessions, with an Average Order Value (AOV) of $225-250 and a conversion rate of 1.50-2.00%. When compared to its competitors, woolandthegang.com outperformed studioknitsf.com in revenue, transactions, and sessions. However, it fell behind purlsoho.com in revenue and sessions. In terms of AOV, woolandthegang.com was on par with studioknitsf.com, knitpicks.com, and yarn.com, but higher than weareknitters.com. The conversion rate for woolandthegang.com was in line with knitpicks.com and yarn.com, but lower than purlsoho.com. Overall, woolandthegang.com demonstrated strong performance in revenue and conversion rate, positioning itself competitively in the market against a range of key players in the knitting industry.

#1 purlsoho.com

2.7M

Revenue

1.5M

Sessions

1.0-1.5%

Conv. rate

$125-150

AOV

#2 oenling.com

88.5K

Revenue

97.8K

Sessions

2.0-2.5%

Conv. rate

$25-50

AOV

#3 lionbrand.com

958.1K

Revenue

1.2M

Sessions

1.5-2.0%

Conv. rate

$25-50

AOV

#4 yarnspirations.com

Revenue

Sessions

1.5-2.0%

Conv. rate

$50-75

AOV

#5 studioknitsf.com

476.4K

Revenue

178.3K

Sessions

1.0-1.5%

Conv. rate

$225-250

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

woolandthegang.com vs top market performers

woolandthegang.com

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Revenue share by device at woolandthegang.com

In March large majority of sales on woolandthegang.com, 91% was finalized on desktop devices, with 9.1% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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woolandthegang.com channels

Identify top traffic channels that drive growth for woolandthegang.comand discover how performance of traffic channels has changed over time.

woolandthegang.com Google Ads spend

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woolandthegang.com devices

Review woolandthegang.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

woolandthegang.com top markets

Explore woolandthegang.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.