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Sep 2025
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Home/Insights/Retailers/woolandthegang.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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726.4K
Revenue
Sep 25
157K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$225-250
AOV
Sep 25
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  • Main country of store: UNITED KINGDOM
  • Website category: HOME AND GARDEN

Welcome to Wool and the Gang! Discover hundreds of our DIY knit and crochet kits using our sustainably sourced yarns and become a knitspiration.

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woolandthegang.com's monthly revenueOVER TIME
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Over the past three months, woolandthegang.com revenue has experienced decline of 15%, compared to the preceding three months.

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woolandthegang.com revenue decline for last six months
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OVERVIEW
In September 2025, woolandthegang.com achieved impressive performance metrics within the HOME AND GARDEN sector, generating $726,367 in online sales, significantly exceeding the median of $113,901; with a conversion rate between 1.50-2.00%, it falls short of the high benchmark of 3.36%; their average order value (AOV) ranged from $225-250, below the high of $677; the site attracted 156,972 sessions, substantially above the median of 32,433 but dwarfed by homedepot.com's staggering 148,597,767 sessions, showcasing woolandthegang.com's strong market presence yet highlighting room for growth.
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woolandthegang.com competitors

In September 2025, woolandthegang.com outperformed its competitors in terms of revenue, with a total of $726,367. purlsoho.com had the highest revenue among the competitors, reaching $1,370,533, while weareknitters.com had the lowest revenue at $67,570. woolandthegang.com also had a higher number of transactions (2,965) compared to most of its competitors, with only knitpicks.com surpassing it with 10,302 transactions. In terms of sessions, yarn.com had the highest with 340,122 sessions, while woolandthegang.com ranked second with 156,972 sessions. The average order value (AOV) for woolandthegang.com was in line with its competitors at $225-250, with knitpicks.com and yarn.com also falling within this range. Overall, woolandthegang.com demonstrated strong performance in revenue and transactions, placing it among the top competitors in the knitting and yarn industry.

purlsoho.com screenshot
#1 purlsoho.com
1.4M
Revenue
927.9K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
oenling.com screenshot
#2 oenling.com
72.4K
Revenue
72.7K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
lionbrand.com screenshot
#3 lionbrand.com
799.8K
Revenue
1M
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
yarnspirations.com screenshot
#4 yarnspirations.com
3M
Revenue
2M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
studioknitsf.com screenshot
#5 studioknitsf.com
289.1K
Revenue
117.1K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
woolandthegang.com vs top market performers
woolandthegang.com
top retailers
conversion rate vs average order value for woolandthegang.com and its competitors
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Revenue share by device at woolandthegang.com

In September large majority of sales on woolandthegang.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on woolandthegang.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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woolandthegang.com channels

Identify top traffic channels that drive growth for woolandthegang.comand discover how performance of traffic channels has changed over time.

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woolandthegang.com Google Ads spend

Evaluate woolandthegang.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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woolandthegang.com devices

Review woolandthegang.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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woolandthegang.com top markets

Explore woolandthegang.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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woolandthegang.com country & global rank

Assess the ranking of woolandthegang.com among other retailers within its primary country and worldwide.

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