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Aug 2025
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Home/Insights/Retailers/woolandthegang.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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477.2K
Revenue
Aug 25
149.9K
Sessions
Aug 25
1.0-1.5%
Conv. rate
Aug 25
$200-225
AOV
Aug 25
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  • Main country of store: UNITED KINGDOM
  • Website category: HOME AND GARDEN

Welcome to Wool and the Gang! Discover hundreds of our DIY knit and crochet kits using our sustainably sourced yarns and become a knitspiration.

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woolandthegang.com's monthly revenueOVER TIME
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Over the past three months, woolandthegang.com revenue has experienced decline of 39%, compared to the preceding three months.

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woolandthegang.com revenue decline for last six months
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OVERVIEW
woolandthegang.com in the home_and_garden industry had a revenue of $477,153 with a conversion rate of 1.00-1.50% and an AOV of $200-225 in August 2025. The website had 149,931 sessions, while the highest sessions were 175,975,033 on homedepot.com. The median revenue in this category is $117,963, the highest conversion rate is 3.29%, the lowest is 0.61%, the highest AOV is $672, and the lowest is $91.
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woolandthegang.com competitors

In August 2025, woolandthegang.com had a revenue of $477,153 with 2,187 transactions and 149,931 sessions, boasting an average order value (AOV) of $200-225 and a conversion rate of 1.00-1.50%. Comparing it to its competitors, we can see that Studio Knit (studioknitsf.com) had a revenue of $445,650 with 2,004 transactions and 149,107 sessions, similar AOV and conversion rate metrics. However, Purl Soho (purlsoho.com) had the highest revenue of $1,278,052 with 9,256 transactions and 819,402 sessions, maintaining a competitive AOV and conversion rate. We Are Knitters (weareknitters.com), Knit Picks (knitpicks.com), and yarn.com also had varying revenue, transaction, and session numbers, along with different AOV and conversion rates, showing a diverse landscape in the knitting and yarn industry in 2025.

purlsoho.com screenshot
#1 purlsoho.com
1.3M
Revenue
819.4K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
oenling.com screenshot
#2 oenling.com
64.9K
Revenue
71.2K
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
lionbrand.com screenshot
#3 lionbrand.com
803.3K
Revenue
1.2M
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
yarnspirations.com screenshot
#4 yarnspirations.com
1.8M
Revenue
2M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
studioknitsf.com screenshot
#5 studioknitsf.com
445.6K
Revenue
149.1K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
woolandthegang.com vs top market performers
woolandthegang.com
top retailers
conversion rate vs average order value for woolandthegang.com and its competitors
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Revenue share by device at woolandthegang.com

In August large majority of sales on woolandthegang.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on woolandthegang.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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woolandthegang.com channels

Identify top traffic channels that drive growth for woolandthegang.comand discover how performance of traffic channels has changed over time.

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woolandthegang.com Google Ads spend

Evaluate woolandthegang.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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woolandthegang.com devices

Review woolandthegang.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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woolandthegang.com top markets

Explore woolandthegang.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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woolandthegang.com country & global rank

Assess the ranking of woolandthegang.com among other retailers within its primary country and worldwide.

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