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May 2025
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Home/Insights/Retailers/woolandthegang.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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669.7K
Revenue
158.4K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
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  • Main country of store: UNITED KINGDOM
  • Website category: HOME AND GARDEN

Welcome to Wool and the Gang! Discover hundreds of our DIY knit and crochet kits using our sustainably sourced yarns and become a knitspiration.

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woolandthegang.com's revenueOVER TIME
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Over the past three months, woolandthegang.com revenue has experienced decline of 37%, compared to the preceding three months.

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woolandthegang.com revenue decline for last six months
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OVERVIEW
In May 2025, woolandthegang.com in the home_and_garden industry generated $669,682 in revenue with a conversion rate of 1.50-2.00% and an AOV of $225-250. The site had 158,404 sessions, lower than homedepot.com's 181,263,132 sessions. The median revenue in this category is $131,378, with a high conversion rate of 3.35% and a high AOV of $677. The lowest conversion rate recorded was 0.68% and the lowest AOV was $94, while the median sessions were 36,055.
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woolandthegang.com competitors

In May 2025, woolandthegang.com, with a revenue of $669,682, 2,890 transactions, 158,404 sessions, an average order value (AOV) of $225-250, and a conversion rate of 1.50-2.00%, is in a competitive landscape with yarn.com, knitpicks.com, purlsoho.com, studioknitsf.com, and weareknitters.com. yarn.com leads the pack with revenue of $1,169,603, 6,057 transactions, 339,355 sessions, and an AOV of $175-200, while knitpicks.com follows closely with $1,159,373 in revenue, 12,203 transactions, 504,108 sessions, and an AOV of $75-100. purlsoho.com also performs well with revenue of $1,466,878, 10,681 transactions, 849,805 sessions, and an AOV of $125-150. In contrast, studioknitsf.com generates $286,502 in revenue, 1,168 transactions, 117,055 sessions, and an AOV of $225-250, while weareknitters.com lags behind with $75,901 in revenue, 809 transactions, 70,292 sessions, and an AOV of $75-100.

purlsoho.com screenshot
#1 purlsoho.com
1.5M
Revenue
849.8K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
oenling.com screenshot
#2 oenling.com
51.8K
Revenue
55.3K
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
lionbrand.com screenshot
#3 lionbrand.com
921.9K
Revenue
1.1M
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
yarnspirations.com screenshot
#4 yarnspirations.com
1.8M
Revenue
2M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
studioknitsf.com screenshot
#5 studioknitsf.com
286.5K
Revenue
117.1K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
woolandthegang.com vs top market performers
woolandthegang.com
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conversion rate vs average order value for woolandthegang.com and its competitors
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Revenue share by device at woolandthegang.com

In May large majority of sales on woolandthegang.com, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices.

In May large majority of sales on woolandthegang.com, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices.
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woolandthegang.com channels

Identify top traffic channels that drive growth for woolandthegang.comand discover how performance of traffic channels has changed over time.

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woolandthegang.com Google Ads spend

Evaluate woolandthegang.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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woolandthegang.com devices

Review woolandthegang.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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woolandthegang.com top markets

Explore woolandthegang.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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woolandthegang.com country & global rank

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