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Oct 2025
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Home/Insights/Retailers/woolandthegang.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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1.2M
Revenue
Oct 25
244.1K
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$225-250
AOV
Oct 25
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  • Main country of store: UNITED KINGDOM
  • Website category: HOME AND GARDEN

Welcome to Wool and the Gang! Discover hundreds of our DIY knit and crochet kits using our sustainably sourced yarns and become a knitspiration.

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woolandthegang.com's monthly revenueOVER TIME
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Over the past three months, woolandthegang.com revenue has experienced growth of 41%, compared to the preceding three months.

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woolandthegang.com revenue growth for last six months
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OVERVIEW
In October 2025, woolandthegang.com generated $1,198,762 in online sales, significantly exceeding the home and garden industry median of $117,921, while their conversion rate ranged between 1.50-2.00%, below the industry high of 3.47%. The average order value (AOV) stood between $225-250, compared to a high of $676 in the category. The site attracted 244,116 sessions, vastly higher than the median of 30,856, yet considerably lower than the leading competitor, homedepot.com, which garnered 152,722,965 sessions. These metrics illustrate woolandthegang.com’s robust performance amidst industry benchmarks.
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woolandthegang.com competitors

In October 2025, woolandthegang.com generated a revenue of $1,198,762 with 4,836 transactions and 244,116 sessions, boasting an average order value (AOV) of $225-250 and a conversion rate of 1.50-2.00%. Compared to its competitors, studioknitsf.com had a revenue of $319,680 with 1,409 transactions and 121,854 sessions, weareknitters.com recorded $123,797 in revenue from 1,299 transactions and 90,194 sessions, purlsoho.com stood out with $2,081,678 revenue from 15,076 transactions and 1,143,866 sessions, knitpicks.com achieved $1,397,181 revenue from 14,376 transactions and 790,247 sessions, and yarn.com saw $1,332,003 revenue with 7,627 transactions and 369,851 sessions. While woolandthegang.com holds its own in terms of revenue and transactions, purlsoho.com leads in revenue, sessions, and transactions, indicating strong performance in the competitive knitting industry.

purlsoho.com screenshot
#1 purlsoho.com
2.1M
Revenue
1.1M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
oenling.com screenshot
#2 oenling.com
70.1K
Revenue
72.6K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
lionbrand.com screenshot
#3 lionbrand.com
943.7K
Revenue
1.2M
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
yarnspirations.com screenshot
#4 yarnspirations.com
3.6M
Revenue
2.3M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
studioknitsf.com screenshot
#5 studioknitsf.com
319.7K
Revenue
121.9K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
woolandthegang.com vs top market performers
woolandthegang.com
top retailers
conversion rate vs average order value for woolandthegang.com and its competitors
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Revenue share by device at woolandthegang.com

In October large majority of sales on woolandthegang.com, 88% was finalized on desktop devices, with 12% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on woolandthegang.com, 88% was finalized on desktop devices, with 12% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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woolandthegang.com channels

Identify top traffic channels that drive growth for woolandthegang.comand discover how performance of traffic channels has changed over time.

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woolandthegang.com Google Ads spend

Evaluate woolandthegang.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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woolandthegang.com devices

Review woolandthegang.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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woolandthegang.com top markets

Explore woolandthegang.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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woolandthegang.com country & global rank

Assess the ranking of woolandthegang.com among other retailers within its primary country and worldwide.

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