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Sep 2025
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Home/Insights/Retailers/lionbrand.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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799.8K
Revenue
Sep 25
1M
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$25-50
AOV
Sep 25
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Lionbrand.com is a comprehensive online platform that offers a wide range of yarns, patterns, and knitting/crochet supplies. The website provides a diverse selection of premium quality knitting/crochet supplies and an extensive collection of patterns for users to explore and create fashionable and handmade items for various projects.

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lionbrand.com Annual Revenue and Growth

lionbrand.com's annual sales on its online store amounted to $15.4M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$15.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
lionbrand.com revenue by year

lionbrand.com's monthly revenueOVER TIME
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Over the past three months, lionbrand.com revenue has experienced decline of 12%, compared to the preceding three months.

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lionbrand.com revenue decline for last six months
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OVERVIEW
In September 2025, lionbrand.com, operating in the hobbies and leisure/crafts industry, generated $799,795 in online sales, significantly surpassing the median of $43,726, though far from the top competitor hobbylobby.com's $9,396,528. The site's conversion rate ranged between 1.50-2.00%, lower than the industry high of 4.35%, while the average order value (AOV) stood between $25-50, also below the peak of $313. With 1,006,913 sessions, lionbrand.com outperformed the industry median of 20,689 but remained well behind hobbylobby.com's impressive 16,508,897 sessions.
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lionbrand.com competitors

In September 2025, lionbrand.com generated $799,795 in revenue from 16,624 transactions and 1,006,913 sessions, with an average order value (AOV) between $25-50 and a conversion rate of 1.50-2.00%. In comparison, lovecrafts.com outperformed lionbrand.com with $6,145,633 in revenue, 56,777 transactions, and 1,949,523 sessions, boasting a higher AOV of $100-125 and a conversion rate of 2.50-3.00%. Other competitors like yarnspirations.com and knitpicks.com also surpassed lionbrand.com in revenue, transactions, and sessions. However, lionbrand.com did compete closely with yarn.com, as both had similar conversion rates of 1.50-2.00% despite differences in revenue and AOV. Overall, lionbrand.com faced tough competition in the online yarn market, with some competitors outperforming it in key metrics such as revenue and AOV.

lovecrafts.com screenshot
#1 lovecrafts.com
6.1M
Revenue
1.9M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
herrschners.com screenshot
#2 herrschners.com
1.2M
Revenue
684.1K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
yarnspirations.com screenshot
#3 yarnspirations.com
3M
Revenue
2M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
yarn.com screenshot
#4 yarn.com
1.1M
Revenue
340.1K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
knitpicks.com screenshot
#5 knitpicks.com
1M
Revenue
594K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
lionbrand.com vs top market performers
lionbrand.com
top retailers
conversion rate vs average order value for lionbrand.com and its competitors
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Revenue share by device at lionbrand.com

In September large majority of sales on lionbrand.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on lionbrand.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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lionbrand.com channels

Identify top traffic channels that drive growth for lionbrand.comand discover how performance of traffic channels has changed over time.

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lionbrand.com Google Ads spend

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lionbrand.com devices

Review lionbrand.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lionbrand.com top markets

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lionbrand.com country & global rank

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