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Home/Insights/Retailers/lionbrand.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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803.3K
Revenue
Aug 25
1.2M
Sessions
Aug 25
1.0-1.5%
Conv. rate
Aug 25
$25-50
AOV
Aug 25
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Lionbrand.com is a comprehensive online platform that offers a wide range of yarns, patterns, and knitting/crochet supplies. The website provides a diverse selection of premium quality knitting/crochet supplies and an extensive collection of patterns for users to explore and create fashionable and handmade items for various projects.

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lionbrand.com Annual Revenue and Growth

lionbrand.com's annual sales on its online store amounted to $15.4M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$15.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
lionbrand.com revenue by year

lionbrand.com's monthly revenueOVER TIME
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Over the past three months, lionbrand.com revenue has experienced decline of 14%, compared to the preceding three months.

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lionbrand.com revenue decline for last six months
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OVERVIEW
In August 2025, lionbrand.com in the CRAFTS industry had online sales revenue of $803,303, with a conversion rate of 1.00-1.50% and an average order value (AOV) of $25-50. This is compared to hobbylobby.com, the largest store in the category with revenue of $9,402,824. lionbrand.com had 1,156,726 sessions, while the highest store had 16,511,390 sessions. The median revenue in the industry is $39,588, conversion rate is 0.88-4.43%, AOV is $41-$314, and sessions are 15,195.
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lionbrand.com competitors

In August 2025, lionbrand.com lagged behind its competitors in terms of revenue, with only $803,303 compared to lovecrafts.com's $3,498,439, yarnspirations.com's $1,777,590, and herrschners.com's $1,181,060. In terms of transactions, lionbrand.com had 16,675, which was significantly lower than yarnspirations.com's 33,848 and lovecrafts.com's 31,680. Sessions-wise, lionbrand.com had 1,156,726 sessions, falling short of yarnspirations.com's 1,961,711 and lovecrafts.com's 1,708,134. The Average Order Value (AOV) for lionbrand.com ranged from $25 to $50, while competitors like yarn.com had an AOV of $175-$200. Additionally, lionbrand.com had a conversion rate of 1.00-1.50%, whereas most competitors boasted higher conversion rates ranging from 1.50-2.50%. Overall, lionbrand.com struggled to match the revenue, transaction volume, sessions, and AOV of its key competitors in the yarn industry.

lovecrafts.com screenshot
#1 lovecrafts.com
3.5M
Revenue
1.7M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
herrschners.com screenshot
#2 herrschners.com
1.2M
Revenue
856.7K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
yarnspirations.com screenshot
#3 yarnspirations.com
1.8M
Revenue
2M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
yarn.com screenshot
#4 yarn.com
1.1M
Revenue
375.6K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
knitpicks.com screenshot
#5 knitpicks.com
825.9K
Revenue
504.2K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
lionbrand.com vs top market performers
lionbrand.com
top retailers
conversion rate vs average order value for lionbrand.com and its competitors
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Revenue share by device at lionbrand.com

In August large majority of sales on lionbrand.com, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on lionbrand.com, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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lionbrand.com channels

Identify top traffic channels that drive growth for lionbrand.comand discover how performance of traffic channels has changed over time.

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lionbrand.com Google Ads spend

Evaluate lionbrand.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lionbrand.com devices

Review lionbrand.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lionbrand.com top markets

Explore lionbrand.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lionbrand.com country & global rank

Assess the ranking of lionbrand.com among other retailers within its primary country and worldwide.

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