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May 2026
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Home/Insights/Retailers/lionbrand.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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1.4M
Revenue
May 26
1.2M
Sessions
May 26
2.0-2.5%
Conv. rate
May 26
$50-75
AOV
May 26
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Lionbrand.com is a comprehensive online platform that offers a wide range of yarns, patterns, and knitting/crochet supplies. The website provides a diverse selection of premium quality knitting/crochet supplies and an extensive collection of patterns for users to explore and create fashionable and handmade items for various projects.

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lionbrand.com Annual Revenue and Growth

lionbrand.com's annual sales on its online store amounted to $11.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$11.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
lionbrand.com revenue by year

lionbrand.com's monthly revenueOVER TIME
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Over the past three months, lionbrand.com revenue has experienced decline of 9.1%, compared to the preceding three months.

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lionbrand.com revenue decline for last six months
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OVERVIEW
In May 2026, lionbrand.com, operating in the CRAFTS industry, achieved $1,380,705 in online sales, significantly outperforming the median revenue of $40,788, while the largest competitor, hobbylobby.com, recorded $11,713,118. The site's conversion rate ranged from 2.00-2.50%, below the industry high of 4.35% but above the low of 1.05%. With an average order value (AOV) of $50-75, lionbrand.com is competitive compared to the high AOV of $311 and low of $43 in the sector. The site recorded 1,175,960 sessions, markedly less than hobbylobby.com's 15,600,386 and below the median of 14,099 sessions.
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lionbrand.com competitors

In May 2026, lionbrand.com generated a revenue of $1,380,705 with 24,613 transactions from 1,175,960 sessions, achieving an average order value (AOV) between $50-75 and a conversion rate of 2.00-2.50%. In comparison, lovecrafts.com led the pack with revenue of $5,336,283, 51,768 transactions, and a higher AOV of $100-125, coupled with a conversion rate of 2.50-3.00%. herrschners.com trailed with a revenue of $1,015,658 and similar AOV but recorded a conversion rate of 2.50-3.00%, highlighting competitive efficiency despite lower traffic. Meanwhile, knitpicks.com outperformed lionbrand.com in revenue at $1,803,057, though with fewer transactions (16,693) and sessions (675,347), maintaining a comparable AOV of $100-125 and the same conversion rate as lionbrand.com. Overall, lionbrand.com demonstrates solid performance but faces strong competition, particularly from lovecrafts.com and its higher revenue and conversion rates.

lovecrafts.com screenshot
#1 lovecrafts.com
5.3M
Revenue
1.8M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
herrschners.com screenshot
#2 herrschners.com
1M
Revenue
623.5K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
knitpicks.com screenshot
#3 knitpicks.com
1.8M
Revenue
675.3K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
premieryarns.com screenshot
#4 premieryarns.com
372.7K
Revenue
595.6K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
anniescatalog.com screenshot
#5 anniescatalog.com
64.9K
Revenue
7K
Sessions
10.0-10.5%
Conv. rate
$75-100
AOV
lionbrand.com vs top market performers
lionbrand.com
top retailers
conversion rate vs average order value for lionbrand.com and its competitors
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Revenue share by device at lionbrand.com

In May large majority of sales on lionbrand.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In May large majority of sales on lionbrand.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

Industries lionbrand.com operates in

lionbrand.com is tracked across 7 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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lionbrand.com channels

Identify top traffic channels that drive growth for lionbrand.comand discover how performance of traffic channels has changed over time.

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lionbrand.com Google Ads spend

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lionbrand.com devices

Review lionbrand.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lionbrand.com top markets

Explore lionbrand.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lionbrand.com country & global rank

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