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Aug 2026
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Home/Insights/Retailers/lionbrand.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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1.1M
Revenue
Aug 26
1.2M
Sessions
Aug 26
1.0-1.5%
Conv. rate
Aug 26
$50-75
AOV
Aug 26
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Lionbrand.com is a comprehensive online platform that offers a wide range of yarns, patterns, and knitting/crochet supplies. The website provides a diverse selection of premium quality knitting/crochet supplies and an extensive collection of patterns for users to explore and create fashionable and handmade items for various projects.

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lionbrand.com Annual Revenue and Growth

lionbrand.com's annual sales on its online store amounted to $11.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$11.9M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
lionbrand.com revenue by year

lionbrand.com's monthly revenueOVER TIME
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Over the past three months, lionbrand.com revenue has experienced growth of 27%, compared to the preceding three months.

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lionbrand.com revenue growth for last six months
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OVERVIEW
lionbrand.com stands out significantly when compared to a typical crafts store. In August 2026, it generated $1.1 million in online sales, far exceeding the $40,000 monthly revenue of a typical crafts store, while hobbylobby.com leads with $21.7 million. The site's conversion rate of 1.00-1.50% is comfortably within the typical crafts store range of 0.99% to 4.49%. With an average order value (AOV) of $50-75, lionbrand.com remains within the typical crafts store AOV range of $39 to $295. Additionally, it recorded 1.2 million sessions, substantially more than the 14,400 sessions seen by a typical crafts store, though hobbylobby.com reached 19 million sessions.
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lionbrand.com competitors

In August 2026, lionbrand.com trails its competitors most in revenue, generating $1.1 million compared to lovecrafts.com, which leads with $3.6 million. In terms of transactions, lionbrand.com surpasses herrschners.com and premieryarns.com with 16,700 transactions, ranking second overall behind lovecrafts.com at 31,100. While lionbrand.com recorded 1.2 million sessions, it outperforms herrschners.com and premieryarns.com but still falls short of lovecrafts.com’s 1.7 million sessions. The average order value (AOV) for lionbrand.com ranges between $50-75, which is on par with herrschners.com, while both knitpicks.com and lovecrafts.com enjoy higher AOVs of $100-125. lionbrand.com’s conversion rate of 1.00-1.50% places it on par with premieryarns.com, but behind lovecrafts.com and knitpicks.com, both achieving rates of 1.50-2.00%. Overall, while lionbrand.com performs solidly, it has opportunities to enhance its market presence relative to its competitors.

lovecrafts.com screenshot
#1 lovecrafts.com
3.6M
Revenue
1.7M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
herrschners.com screenshot
#2 herrschners.com
762.7K
Revenue
509.9K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
knitpicks.com screenshot
#3 knitpicks.com
1.5M
Revenue
756.4K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
premieryarns.com screenshot
#4 premieryarns.com
343.8K
Revenue
607K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
anniescatalog.com screenshot
#5 anniescatalog.com
44.6K
Revenue
1.4K
Sessions
31.5-32.0%
Conv. rate
$100-125
AOV
lionbrand.com vs top market performers
lionbrand.com
top retailers
conversion rate vs average order value for lionbrand.com and its competitors
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Revenue share by device at lionbrand.com

In August large majority of sales on lionbrand.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In August large majority of sales on lionbrand.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

Industries lionbrand.com operates in

lionbrand.com is tracked across 7 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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lionbrand.com channels

Identify top traffic channels that drive growth for lionbrand.comand discover how performance of traffic channels has changed over time.

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lionbrand.com Google Ads spend

Evaluate lionbrand.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lionbrand.com devices

Review lionbrand.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lionbrand.com top markets

Explore lionbrand.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lionbrand.com country & global rank

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