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Dec 2025
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Home/Insights/Retailers/lionbrand.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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1.2M
Revenue
Dec 25
1.6M
Sessions
Dec 25
1.5-2.0%
Conv. rate
Dec 25
$25-50
AOV
Dec 25
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Lionbrand.com is a comprehensive online platform that offers a wide range of yarns, patterns, and knitting/crochet supplies. The website provides a diverse selection of premium quality knitting/crochet supplies and an extensive collection of patterns for users to explore and create fashionable and handmade items for various projects.

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lionbrand.com Annual Revenue and Growth

lionbrand.com's annual sales on its online store amounted to $15.4M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$15.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
lionbrand.com revenue by year

lionbrand.com's monthly revenueOVER TIME
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Over the past three months, lionbrand.com revenue has experienced growth of 29%, compared to the preceding three months.

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lionbrand.com revenue growth for last six months
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OVERVIEW
In December 2025, lionbrand.com generated $1,161,155 in online sales, significantly surpassing the CRAFTS median of $42,698, though still far behind category leader hobbylobby.com's $20,084,709. With a conversion rate of 1.50-2.00%, lionbrand.com performs near the low end compared to the high rate of 4.58%. The average order value (AOV) ranged between $25-50, which is below the very high AOV of $300 in its category. The website attracted 1,590,664 sessions, substantially lower than the 23,197,957 sessions of hobbylobby.com, yet above the median of 20,027 in the industry.
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lionbrand.com competitors

In December 2025, lionbrand.com generated a revenue of $1,161,155 from 27,175 transactions with 1,590,664 sessions, resulting in an average order value (AOV) ranging from $25 to $50 and a conversion rate of 1.50-2.00%. When comparing lionbrand.com to its competitors, it is clear that lovecrafts.com outperformed with a revenue of $9,200,069 from 89,327 transactions and 2,353,285 sessions. Their AOV ranged from $100 to $125 with a conversion rate of 3.50-4.00%. yarnspirations.com also had higher revenue at $5,130,634, with a higher number of transactions and sessions compared to lionbrand.com. However, yarn.com had a higher AOV of $175 to $200, but with a slightly lower conversion rate. Overall, lionbrand.com falls in the mid-range compared to its competitors in terms of revenue, transactions, and sessions.

lovecrafts.com screenshot
#1 lovecrafts.com
9.2M
Revenue
2.4M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
herrschners.com screenshot
#2 herrschners.com
1.1M
Revenue
770.2K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
yarnspirations.com screenshot
#3 yarnspirations.com
5.1M
Revenue
2.3M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
yarn.com screenshot
#4 yarn.com
2M
Revenue
495.9K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
knitpicks.com screenshot
#5 knitpicks.com
1.6M
Revenue
1.1M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
lionbrand.com vs top market performers
lionbrand.com
top retailers
conversion rate vs average order value for lionbrand.com and its competitors
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Revenue share by device at lionbrand.com

In December large majority of sales on lionbrand.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.

In December large majority of sales on lionbrand.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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lionbrand.com channels

Identify top traffic channels that drive growth for lionbrand.comand discover how performance of traffic channels has changed over time.

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lionbrand.com Google Ads spend

Evaluate lionbrand.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lionbrand.com devices

Review lionbrand.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lionbrand.com top markets

Explore lionbrand.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lionbrand.com country & global rank

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