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Jan 2026
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Home/Insights/Retailers/lionbrand.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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1.2M
Revenue
Jan 26
1.6M
Sessions
Jan 26
1.5-2.0%
Conv. rate
Jan 26
$25-50
AOV
Jan 26
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Lionbrand.com is a comprehensive online platform that offers a wide range of yarns, patterns, and knitting/crochet supplies. The website provides a diverse selection of premium quality knitting/crochet supplies and an extensive collection of patterns for users to explore and create fashionable and handmade items for various projects.

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lionbrand.com Annual Revenue and Growth

lionbrand.com's annual sales on its online store amounted to $11.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$11.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
lionbrand.com revenue by year

lionbrand.com's monthly revenueOVER TIME
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Over the past three months, lionbrand.com revenue has experienced growth of 35%, compared to the preceding three months.

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lionbrand.com revenue growth for last six months
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OVERVIEW
In January 2026, lionbrand.com achieved impressive online sales revenue of $1,224,008, significantly exceeding the CRAFTS median of $55,567, though still trailing the largest player, hobbylobby.com, at $14,827,233. The site's conversion rate of 1.50-2.00% is above the lower benchmark of 1.17%, yet below the high of 4.46% in its industry. With an average order value (AOV) between $25-50, lionbrand.com remains competitive, though below the high of $307. It attracted 1,598,538 sessions, far surpassing the median of 25,241, yet trailing behind hobbylobby.com's remarkable 17,421,666 sessions.
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lionbrand.com competitors

In January 2026, lionbrand.com generated a revenue of $1,224,008 from 29,146 transactions with a conversion rate of 1.50-2.00% from 1,598,538 sessions. When compared to its competitors, lionbrand.com falls behind in revenue when looking at lovecrafts.com with $9,867,849, yarnspirations.com with $2,396,337, yarn.com with $2,402,381, and herrschners.com with $1,199,366. However, lionbrand.com outperforms knitpicks.com in revenue. In terms of transactions, lionbrand.com is in the middle of the pack, performing better than yarn.com and knitpicks.com but behind lovecrafts.com and yarnspirations.com. With regards to conversion rate, lionbrand.com is on par with yarn.com, yarnspirations.com, and knitpicks.com but falls short of lovecrafts.com and herrschners.com. Overall, while lionbrand.com holds its own in the market, there is room for growth and improvement in revenue and transaction metrics compared to its competitors.

lovecrafts.com screenshot
#1 lovecrafts.com
9.9M
Revenue
2.9M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
herrschners.com screenshot
#2 herrschners.com
1.2M
Revenue
767.2K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
yarnspirations.com screenshot
#3 yarnspirations.com
2.4M
Revenue
2.3M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
yarn.com screenshot
#4 yarn.com
2.4M
Revenue
700.5K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
knitpicks.com screenshot
#5 knitpicks.com
1.8M
Revenue
1.2M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
lionbrand.com vs top market performers
lionbrand.com
top retailers
conversion rate vs average order value for lionbrand.com and its competitors
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Revenue share by device at lionbrand.com

In January large majority of sales on lionbrand.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In January large majority of sales on lionbrand.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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lionbrand.com channels

Identify top traffic channels that drive growth for lionbrand.comand discover how performance of traffic channels has changed over time.

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lionbrand.com Google Ads spend

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lionbrand.com devices

Review lionbrand.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lionbrand.com top markets

Explore lionbrand.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lionbrand.com country & global rank

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