Get Your Free 2025 Daily Holiday Revenue Report

2025 Holiday Report

Grips
Nov 2025
All countries
Home/Insights/Retailers/lionbrand.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for lionbrand.comlionbrand.com

Start benchmarking for free
Sign in with GoogleSign up with Google
1M
Revenue
Nov 25
1.3M
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$25-50
AOV
Nov 25
Loading...

Lionbrand.com is a comprehensive online platform that offers a wide range of yarns, patterns, and knitting/crochet supplies. The website provides a diverse selection of premium quality knitting/crochet supplies and an extensive collection of patterns for users to explore and create fashionable and handmade items for various projects.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

lionbrand.com Annual Revenue and Growth

lionbrand.com's annual sales on its online store amounted to $15.4M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$15.4M
Annual growth forecast2024/2025
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
lionbrand.com revenue by year

lionbrand.com's monthly revenueOVER TIME
View real-time data

Over the past three months, lionbrand.com revenue has experienced growth of 9.4%, compared to the preceding three months.

View real-time data
lionbrand.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In November 2025, lionbrand.com generated $1,048,582 in online sales, significantly exceeding the CRAFTS median of $46,765, with a conversion rate between 1.50-2.00%, which falls short of the high benchmark of 4.49%. Their average order value (AOV) ranged from $25-50, considerably lower than the high AOV of $355 in the industry. The site attracted 1,340,822 sessions, far below the leading competitor hobbylobby.com, which recorded 24,761,058 sessions, yet surpassing the sector's median of 17,230 sessions, showcasing lionbrand.com's solid performance in the crafts market despite competition challenges.
Read more

lionbrand.com competitors

In November 2025, lionbrand.com reported a revenue of $1,048,582 with 23,722 transactions and 1,340,822 sessions, resulting in an average order value (AOV) of $25-50 and a conversion rate of 1.50-2.00%. Compared to its competitors, lovecrafts.com leads the pack with a revenue of $9,376,473, 82,773 transactions, and 2,321,149 sessions, boasting an AOV of $100-125 and a conversion rate of 3.50-4.00%. yarnspirations.com also outperforms lionbrand.com with a revenue of $4,727,483, 85,867 transactions, and 2,322,916 sessions, featuring an AOV of $50-75 and a conversion rate of 3.50-4.00%. On the other hand, knitpicks.com and lionbrand.com have similar performance metrics, both with a conversion rate of 1.50-2.00%, but knitpicks.com surpasses in revenue with $2,342,538 compared to lionbrand.com's $1,048,582.

lovecrafts.com screenshot
#1 lovecrafts.com
9.4M
Revenue
2.3M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
herrschners.com screenshot
#2 herrschners.com
1.3M
Revenue
769.5K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
yarnspirations.com screenshot
#3 yarnspirations.com
4.7M
Revenue
2.3M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
yarn.com screenshot
#4 yarn.com
1.9M
Revenue
445.6K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
knitpicks.com screenshot
#5 knitpicks.com
2.3M
Revenue
1.4M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
lionbrand.com vs top market performers
lionbrand.com
top retailers
conversion rate vs average order value for lionbrand.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at lionbrand.com

In November large majority of sales on lionbrand.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In November large majority of sales on lionbrand.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

lionbrand.com channels

Identify top traffic channels that drive growth for lionbrand.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

lionbrand.com Google Ads spend

Evaluate lionbrand.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

lionbrand.com devices

Review lionbrand.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

lionbrand.com top markets

Explore lionbrand.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

lionbrand.com country & global rank

Assess the ranking of lionbrand.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard