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Oct 2025
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Home/Insights/Retailers/lionbrand.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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943.7K
Revenue
Oct 25
1.2M
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$25-50
AOV
Oct 25
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Lionbrand.com is a comprehensive online platform that offers a wide range of yarns, patterns, and knitting/crochet supplies. The website provides a diverse selection of premium quality knitting/crochet supplies and an extensive collection of patterns for users to explore and create fashionable and handmade items for various projects.

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lionbrand.com Annual Revenue and Growth

lionbrand.com's annual sales on its online store amounted to $15.4M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$15.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
lionbrand.com revenue by year

lionbrand.com's monthly revenueOVER TIME
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Over the past three months, lionbrand.com revenue has experienced decline of 4.6%, compared to the preceding three months.

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lionbrand.com revenue decline for last six months
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OVERVIEW
In October 2025, lionbrand.com generated $943,695 in online sales with a conversion rate between 1.50-2.00%, notably higher than the median of $44,689 in the CRAFTS sector; its average order value (AOV) ranged from $25-50, compared to an industry high of $333, while sessions totaled 1,157,281, significantly lower than the leading hobbylobby.com at 19,767,668 and below the median of 20,487.
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lionbrand.com competitors

In October 2025, lionbrand.com generated $943,695 in revenue from 19,929 transactions with 1,157,281 sessions, boasting an average order value (AOV) between $25-50 and a conversion rate of 1.50-2.00%. Comparing lionbrand.com to its competitors, lovecrafts.com leads the pack with $7,541,528 in revenue, 67,525 transactions, 2,006,185 sessions, an AOV of $100-125, and a conversion rate of 3.00-3.50%. yarnspirations.com follows with $3,594,766 in revenue, 67,065 transactions, 2,254,974 sessions, an AOV of $50-75, and a conversion rate of 2.50-3.00%. herrschners.com falls behind lionbrand.com with $1,248,212 in revenue, 20,144 transactions, 683,693 sessions, an AOV of $50-75, and a conversion rate of 2.50-3.00%. yarn.com and knitpicks.com also trail in revenue, transactions, and sessions compared to lionbrand.com and its top competitors in the online yarn industry.

lovecrafts.com screenshot
#1 lovecrafts.com
7.5M
Revenue
2M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
herrschners.com screenshot
#2 herrschners.com
1.2M
Revenue
683.7K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
yarnspirations.com screenshot
#3 yarnspirations.com
3.6M
Revenue
2.3M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
yarn.com screenshot
#4 yarn.com
1.3M
Revenue
369.9K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
knitpicks.com screenshot
#5 knitpicks.com
1.4M
Revenue
790.2K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
lionbrand.com vs top market performers
lionbrand.com
top retailers
conversion rate vs average order value for lionbrand.com and its competitors
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Revenue share by device at lionbrand.com

In October large majority of sales on lionbrand.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In October large majority of sales on lionbrand.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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lionbrand.com channels

Identify top traffic channels that drive growth for lionbrand.comand discover how performance of traffic channels has changed over time.

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lionbrand.com Google Ads spend

Evaluate lionbrand.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lionbrand.com devices

Review lionbrand.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lionbrand.com top markets

Explore lionbrand.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lionbrand.com country & global rank

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