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Jul 2025
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Home/Insights/Retailers/lionbrand.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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844.2K
Revenue
1.2M
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
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Lionbrand.com is a comprehensive online platform that offers a wide range of yarns, patterns, and knitting/crochet supplies. The website provides a diverse selection of premium quality knitting/crochet supplies and an extensive collection of patterns for users to explore and create fashionable and handmade items for various projects.

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lionbrand.com's revenueOVER TIME
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Over the past three months, lionbrand.com revenue has experienced decline of 13%, compared to the preceding three months.

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lionbrand.com revenue decline for last six months
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OVERVIEW
In July 2025, lionbrand.com in the CRAFTS industry generated $844,231 in online sales, with a conversion rate of 1.00-1.50% and an average order value (AOV) of $50-75. The site had 1,153,516 sessions, while hobbylobby.com led with 16,133,407 sessions. The median revenue in this category was $40,740, with the highest revenue at $8,811,167. A very high conversion rate was 4.39%, and a very low conversion rate was 0.85%. A very high AOV was $317, and a very low AOV was $42, while the median number of sessions was 15,413.
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lionbrand.com competitors

In July 2025, lionbrand.com generated $844,231 in revenue from 16,759 transactions with 1,153,516 sessions, boasting an average order value (AOV) of $50-75 and a conversion rate of 1.00-1.50%. Compared to its competitors, lovecrafts.com leads the pack with $3,864,703 in revenue, 35,402 transactions, and 1,952,600 sessions, featuring an AOV of $100-125 and a conversion rate of 1.50-2.00%. herrschners.com follows with $1,117,331 in revenue, 17,753 transactions, and 770,665 sessions, a similar AOV of $50-75, but a higher conversion rate of 2.00-2.50%. yarnspirations.com and knitpicks.com also outperform lionbrand.com in revenue and transactions, while yarn.com surpasses in AOV at $175-200. Despite holding its own in the market, lionbrand.com could benefit from improving its conversion rate and increasing its sessions to compete more effectively with its peers.

lovecrafts.com screenshot
#1 lovecrafts.com
3.9M
Revenue
2M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
herrschners.com screenshot
#2 herrschners.com
1.1M
Revenue
770.7K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
yarnspirations.com screenshot
#3 yarnspirations.com
1.6M
Revenue
1.7M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
yarn.com screenshot
#4 yarn.com
975.3K
Revenue
342.4K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
knitpicks.com screenshot
#5 knitpicks.com
1.1M
Revenue
704.9K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
lionbrand.com vs top market performers
lionbrand.com
top retailers
conversion rate vs average order value for lionbrand.com and its competitors
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Revenue share by device at lionbrand.com

In July large majority of sales on lionbrand.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on lionbrand.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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lionbrand.com channels

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lionbrand.com Google Ads spend

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lionbrand.com devices

Review lionbrand.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lionbrand.com top markets

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lionbrand.com country & global rank

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