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May 2025
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Home/Insights/Retailers/lionbrand.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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921.9K
Revenue
1.1M
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
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Lionbrand.com is a comprehensive online platform that offers a wide range of yarns, patterns, and knitting/crochet supplies. The website provides a diverse selection of premium quality knitting/crochet supplies and an extensive collection of patterns for users to explore and create fashionable and handmade items for various projects.

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lionbrand.com's revenueOVER TIME
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Over the past three months, lionbrand.com revenue has experienced decline of 24%, compared to the preceding three months.

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lionbrand.com revenue decline for last six months
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OVERVIEW
In May 2025, lionbrand.com in the CRAFTS industry had a revenue of $921,939, conversion rate of 1.50-2.00%, AOV of $25-50, and 1,052,228 sessions. Compared to the highest performer hobbylobby.com with $8,402,457 revenue, 4.45% conversion rate, $291 AOV, and 14,590,514 sessions, lionbrand.com's metrics are average. The industry's median revenue, conversion rate, AOV, and sessions are $45,890, 1.07%, $41, and 16,805 respectively. Overall, lionbrand.com's performance metrics indicate decent performance within the CRAFTS category in May 2025.
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lionbrand.com competitors

In May 2025, lionbrand.com generated $921,939 in revenue from 19,647 transactions with 1,052,228 sessions, resulting in an average order value (AOV) of $25-50 and a conversion rate of 1.50-2.00%. Compared to its competitors, herrschners.com had slightly higher revenue at $1,141,412 but fewer transactions and sessions. lovecrafts.com stood out with the highest revenue of $4,361,895 from 40,951 transactions and 1,703,359 sessions, boasting an AOV of $100-125 and a conversion rate of 2.00-2.50%. yarnspirations.com and knitpicks.com also had competitive revenue figures with varying AOVs and conversion rates, while yarn.com had lower revenue but a higher AOV range of $175-200. Overall, lionbrand.com performed well in terms of revenue and conversion rate, but there is room for growth in increasing transactions and sessions to compete more effectively with its higher revenue-generating competitors.

lovecrafts.com screenshot
#1 lovecrafts.com
4.4M
Revenue
1.7M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
herrschners.com screenshot
#2 herrschners.com
1.1M
Revenue
684.2K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
yarnspirations.com screenshot
#3 yarnspirations.com
1.8M
Revenue
2M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
yarn.com screenshot
#4 yarn.com
1.2M
Revenue
339.4K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
knitpicks.com screenshot
#5 knitpicks.com
1.2M
Revenue
504.1K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
lionbrand.com vs top market performers
lionbrand.com
top retailers
conversion rate vs average order value for lionbrand.com and its competitors
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Revenue share by device at lionbrand.com

In May large majority of sales on lionbrand.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices.

In May large majority of sales on lionbrand.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices.
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lionbrand.com channels

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lionbrand.com Google Ads spend

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lionbrand.com devices

Review lionbrand.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lionbrand.com top markets

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lionbrand.com country & global rank

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