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Nov 2025
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Home/Insights/Retailers/westmorebeauty.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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39K
Revenue
Nov 25
226.8K
Sessions
Nov 25
0.5-1.0%
Conv. rate
Nov 25
$0-25
AOV
Nov 25
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westmorebeauty.com Annual Revenue and Growth

westmorebeauty.com's annual sales on its online store amounted to $1.9M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$1.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
westmorebeauty.com revenue by year

westmorebeauty.com's monthly revenueOVER TIME
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Over the past three months, westmorebeauty.com revenue has experienced decline of 44%, compared to the preceding three months.

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westmorebeauty.com revenue decline for last six months
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OVERVIEW
In November 2025, westmorebeauty.com generated $39,038 in online sales with a conversion rate of 0.50-1.00%, significantly below the industry median of $52,547 and the high of 5.32%. The Average Order Value (AOV) ranged from $0-25, which is much lower than the industry low of $48 and far from the high of $204. The site attracted 226,759 sessions, outpacing the BEAUTY AND COSMETICS median of 19,748 but dwarfed by the highest, sephora.com, at 76,114,809 sessions. Overall, these metrics indicate areas for growth and improvement in competitive positioning.
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westmorebeauty.com competitors

In November 2025, westmorebeauty.com reported a revenue of $39,038 with 1,900 transactions and 226,759 sessions, resulting in an average order value (AOV) of $0-25 and a conversion rate of 0.50-1.00%. Comparatively, drloretta.com, a competitor, generated $85,236 in revenue from 558 transactions and 13,443 sessions, achieving an AOV of $150-175 and a conversion rate of 4.00-4.50%. drloretta.com clearly outperformed westmorebeauty.com in terms of revenue, AOV, and conversion rate, despite having significantly fewer transactions and sessions. This suggests that drloretta.com has a more effective marketing strategy or higher-priced products, leading to a higher overall revenue and conversion rate compared to westmorebeauty.com in November 2025.

drloretta.com screenshot
#1 drloretta.com
85.2K
Revenue
13.4K
Sessions
4.0-4.5%
Conv. rate
$150-175
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
westmorebeauty.com vs top market performers
westmorebeauty.com
top retailers
conversion rate vs average order value for westmorebeauty.com and its competitors
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Revenue share by device at westmorebeauty.com

In November large majority of sales on westmorebeauty.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In November large majority of sales on westmorebeauty.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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westmorebeauty.com channels

Identify top traffic channels that drive growth for westmorebeauty.comand discover how performance of traffic channels has changed over time.

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westmorebeauty.com Google Ads spend

Evaluate westmorebeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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westmorebeauty.com devices

Review westmorebeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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westmorebeauty.com top markets

Explore westmorebeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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westmorebeauty.com country & global rank

Assess the ranking of westmorebeauty.com among other retailers within its primary country and worldwide.

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