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Home/Insights/Retailers/victorybarber.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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39.2K
Revenue
Jan 26
14.8K
Sessions
Jan 26
2.5-3.0%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
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Victorybarber.com is a website that offers a variety of mens grooming products and services. Their products include hair styling products, beard care items, shaving essentials, and accessories such as combs and brushes. The website also provides information on the barbershop services they offer, including haircuts, shaves, and grooming consultations.

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victorybarber.com Annual Revenue and Growth

victorybarber.com's annual sales on its online store amounted to $445.1K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$445.1K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
victorybarber.com revenue by year

victorybarber.com's monthly revenueOVER TIME
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Over the past three months, victorybarber.com revenue has experienced growth of 53%, compared to the preceding three months.

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victorybarber.com revenue growth for last six months
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OVERVIEW
In January 2026, victorybarber.com generated $39,183 in online sales, trailing the BEAUTY AND COSMETICS median of $51,477, with sessions totaling 14,762, below the median of 22,631. The site's conversion rate of 2.50-3.00% is moderate compared to the high benchmark of 4.7%, while the average order value (AOV) ranges from $75-100, significantly less than the high AOV of $194 in the industry. Despite these figures, ulta.com remains the dominant player with $104,496,353 in revenue and an impressive 47,691,438 sessions, highlighting the competitive landscape within this market segment.
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victorybarber.com competitors

In January 2026, victorybarber.com outperformed its competitors in terms of revenue, with $39,183 compared to ashergoods.com ($16,139), beardbrand.com ($240,373), and misterpompadour.com ($14,747). In terms of transactions, victorybarber.com had 438 transactions, surpassing ashergoods.com (62) and misterpompadour.com (287) but falling behind beardbrand.com (1,853). victorybarber.com also had a higher conversion rate of 2.50-3.00% compared to beardbrand.com (0.50-1.00%) and misterpompadour.com (3.50-4.00%). However, victorybarber.com had a lower average order value (AOV) of $75-100 compared to ashergoods.com ($250-275) and beardbrand.com ($125-150). Despite this, victorybarber.com showed strong performance across various metrics, showcasing its competitiveness within the industry.

ashergoods.com screenshot
#1 ashergoods.com
16.1K
Revenue
5K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
beardbrand.com screenshot
#2 beardbrand.com
240.4K
Revenue
299.5K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
misterpompadour.com screenshot
#3 misterpompadour.com
14.7K
Revenue
8K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
victorybarber.com vs top market performers
victorybarber.com
top retailers
conversion rate vs average order value for victorybarber.com and its competitors
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Revenue share by device at victorybarber.com

In January large majority of sales on victorybarber.com, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.

In January large majority of sales on victorybarber.com, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.
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victorybarber.com channels

Identify top traffic channels that drive growth for victorybarber.comand discover how performance of traffic channels has changed over time.

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victorybarber.com Google Ads spend

Evaluate victorybarber.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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victorybarber.com devices

Review victorybarber.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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victorybarber.com top markets

Explore victorybarber.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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victorybarber.com country & global rank

Assess the ranking of victorybarber.com among other retailers within its primary country and worldwide.

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