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Nov 2025
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TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for vibram.comvibram.com

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747.1K
Revenue
Nov 25
474K
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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Vibram.com is an online platform that offers a range of products for outdoor enthusiasts. The website features high-quality footwear, including innovative minimalist shoes that enhance natural foot movement and grip. They also provide durable rubber soles, featuring enhanced traction and durability, designed for various athletic and industrial purposes.

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vibram.com Annual Revenue and Growth

vibram.com's annual sales on its online store amounted to $7.9M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$7.9M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
vibram.com revenue by year

vibram.com's monthly revenueOVER TIME
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Over the past three months, vibram.com revenue has experienced decline of 22%, compared to the preceding three months.

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vibram.com revenue decline for last six months
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OVERVIEW
In November 2025, vibram.com generated online sales revenue of $747,086, significantly surpassing the SPORTS median of $89,556, although still trailing behind the leading store, garmin.com, at $203,335,992. The website's conversion rate ranged between 1.00-1.50%, below the sports industry high of 3.31% but above the low of 0.69%. The average order value (AOV) fell between $100-125, considerably lower than the high AOV of $552, yet above the low of $76. With 474,039 sessions, vibram.com outperformed the industry median of 31,405 but was far behind the leader, dickssportinggoods.com, with 57,640,222 sessions.
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vibram.com competitors

In November 2025, vibram.com outperformed its competitors in terms of revenue with $747,086, surpassing vaporfresh.com ($25,085), outdoorequipped.com ($17,827), outlandusa.com ($192,033), samuelhubbard.com ($462,081), and travelcountry.com ($558,667). vibram.com also had the highest number of transactions at 6,973, followed by samuelhubbard.com with 1,856 transactions. However, travelcountry.com had the highest average order value (AOV) range at $600-$625, while vibram.com's AOV fell between $100-$125. In regard to conversion rates, vaporfresh.com had the highest range at 3.00-3.50%, followed by samuelhubbard.com at 2.00-2.50%. Despite leading in revenue and transactions, vibram.com can work on increasing its AOV and conversion rates to stay competitive with its industry peers.

vaporfresh.com screenshot
#1 vaporfresh.com
25.1K
Revenue
4.9K
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
outdoorequipped.com screenshot
#2 outdoorequipped.com
17.8K
Revenue
11.7K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
outlandusa.com screenshot
#3 outlandusa.com
192K
Revenue
57.4K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
samuelhubbard.com screenshot
#4 samuelhubbard.com
462.1K
Revenue
74.7K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
travelcountry.com screenshot
#5 travelcountry.com
558.7K
Revenue
42K
Sessions
2.0-2.5%
Conv. rate
$600-700
AOV
vibram.com vs top market performers
vibram.com
top retailers
conversion rate vs average order value for vibram.com and its competitors
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Revenue share by device at vibram.com

In November large majority of sales on vibram.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.

In November large majority of sales on vibram.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.
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vibram.com channels

Identify top traffic channels that drive growth for vibram.comand discover how performance of traffic channels has changed over time.

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vibram.com Google Ads spend

Evaluate vibram.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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vibram.com devices

Review vibram.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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vibram.com top markets

Explore vibram.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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vibram.com country & global rank

Assess the ranking of vibram.com among other retailers within its primary country and worldwide.

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