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Sep 2025
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Home/Insights/Retailers/verabradley.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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6.6M
Revenue
Sep 25
1.4M
Sessions
Sep 25
4.0-4.5%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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VeraBradley.com is a website that offers a range of products, primarily focusing on stylish bags, backpacks, and accessories for women. They also sell luggage, wallets, apparel, and home goods. Customers can browse and make purchases online, selecting from a variety of colors, patterns, and designs offered by the brand.

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verabradley.com Annual Revenue and Growth

verabradley.com's annual sales on its online store amounted to $148M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$148M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
verabradley.com revenue by year

verabradley.com's monthly revenueOVER TIME
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Over the past three months, verabradley.com revenue has experienced decline of 15%, compared to the preceding three months.

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verabradley.com revenue decline for last six months
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OVERVIEW
In September 2025, verabradley.com generated $6,629,392 in online sales, significantly surpassing the median revenue of $74,931 in the FASHION AND APPAREL industry. With a conversion rate between 4.00-4.50%, it outperforms the industry average of 3.2%. The average order value (AOV) ranges from $100-125, compared to a high of $382 and a low of $73 in the sector. verabradley.com attracted 1,446,131 sessions, markedly higher than the median of 34,221 but far behind the leading site, shein.com, which boasts 297,137,690 sessions.
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verabradley.com competitors

In September 2025, verabradley.com outperforms its competitors in terms of revenue, with a total revenue of $6,629,392 compared to the highest competitor, luggagefactory.com, which has a revenue of $34,750. verabradley.com also leads in the number of transactions, with 58,840 transactions, while the closest competitor, annieshallmark.com, only has 211 transactions. In terms of sessions, verabradley.com has 1,446,131 sessions, significantly higher than its competitors. The Average Order Value (AOV) for verabradley.com ranges between $100-125, similar to other competitors like lifeguardpress.com, but higher than the paperstore.com and juliswearableart.com. verabradley.com also excels in conversion rate, with a rate between 4.00-4.50%, compared to its competitors with lower rates. Overall, verabradley.com demonstrates strong performance metrics in the online retail space compared to its competitors in September 2025.

thepaperstore.com screenshot
#1 thepaperstore.com
771.4K
Revenue
376.4K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
juliswearableart.com screenshot
#2 juliswearableart.com
4.5K
Revenue
4.1K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
annieshallmark.com screenshot
#3 annieshallmark.com
13.2K
Revenue
22.6K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
luggagefactory.com screenshot
#4 luggagefactory.com
34.8K
Revenue
106.1K
Sessions
0.0-0.5%
Conv. rate
$275-300
AOV
lifeguardpress.com screenshot
#5 lifeguardpress.com
8.7K
Revenue
2.7K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
verabradley.com vs top market performers
verabradley.com
top retailers
conversion rate vs average order value for verabradley.com and its competitors
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Revenue share by device at verabradley.com

In September large majority of sales on verabradley.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In September large majority of sales on verabradley.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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verabradley.com channels

Identify top traffic channels that drive growth for verabradley.comand discover how performance of traffic channels has changed over time.

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verabradley.com Google Ads spend

Evaluate verabradley.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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verabradley.com devices

Review verabradley.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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verabradley.com top markets

Explore verabradley.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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verabradley.com country & global rank

Assess the ranking of verabradley.com among other retailers within its primary country and worldwide.

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