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Jun 2026
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Home/Insights/Retailers/verabradley.com
TRANSACTION INTELLIGENCE - JUN 2026 GLOBALLY

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10.5M
Revenue
Jun 26
1.5M
Sessions
Jun 26
5.5-6.0%
Conv. rate
Jun 26
$100-125
AOV
Jun 26
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VeraBradley.com is a website that offers a range of products, primarily focusing on stylish bags, backpacks, and accessories for women. They also sell luggage, wallets, apparel, and home goods. Customers can browse and make purchases online, selecting from a variety of colors, patterns, and designs offered by the brand.

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verabradley.com Annual Revenue and Growth

verabradley.com's annual sales on its online store amounted to $126.9M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$126.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
verabradley.com revenue by year

verabradley.com's monthly revenueOVER TIME
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Over the past three months, verabradley.com revenue has experienced growth of 18%, compared to the preceding three months.

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verabradley.com revenue growth for last six months
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OVERVIEW
In June 2026, verabradley.com generated $10,471,026 in online sales with a conversion rate of 5.50-6.00%, significantly above the FASHION AND APPAREL median of 3.17%. Their average order value (AOV) ranged from $100-125, while the industry high AOV stands at $404. verabradley.com attracted 1,508,183 sessions, a substantial figure compared to the median of 28,254, though far behind the leading competitor shein.com, which boasts 281,242,442 sessions. Overall, Vera Bradley's metrics reflect a strong online presence within its industry, with notable revenue and conversion performance amidst a competitive landscape.
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verabradley.com competitors

In June 2026, verabradley.com significantly outperformed its competitors with a revenue of $10,471,026, generated from 84,679 transactions and 1,508,183 sessions, leading to an impressive conversion rate of 5.50-6.00%. In stark contrast, thepaperstore.com garnered $617,787 with a conversion rate of 2.50-3.00%, while juliswearableart.com only reached $4,863 and a conversion rate of 1.00-1.50%. annieshallmark.com and luggagefactory.com reported even lower revenues of $17,771 and $35,502, respectively, both accompanied by conversion rates below 1.00%. lifeguardpress.com, with a revenue of $6,753, achieved a conversion rate of 3.00-3.50%, showing some competitive edge but still lagging behind. Vera Bradley's average order value (AOV) of $100-125 positions it as a strong player in its market segment, highlighting its effectiveness in attracting and converting customers compared to these rivals.

thepaperstore.com screenshot
#1 thepaperstore.com
617.8K
Revenue
309.5K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
juliswearableart.com screenshot
#2 juliswearableart.com
4.9K
Revenue
4.3K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
annieshallmark.com screenshot
#3 annieshallmark.com
17.8K
Revenue
28.5K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
luggagefactory.com screenshot
#4 luggagefactory.com
35.5K
Revenue
49.6K
Sessions
0.0-0.5%
Conv. rate
$350-375
AOV
lifeguardpress.com screenshot
#5 lifeguardpress.com
6.8K
Revenue
2.3K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
verabradley.com vs top market performers
verabradley.com
top retailers
conversion rate vs average order value for verabradley.com and its competitors
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Revenue share by device at verabradley.com

In June large majority of sales on verabradley.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In June large majority of sales on verabradley.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

Industries verabradley.com operates in

verabradley.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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verabradley.com channels

Identify top traffic channels that drive growth for verabradley.comand discover how performance of traffic channels has changed over time.

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verabradley.com Google Ads spend

Evaluate verabradley.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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verabradley.com devices

Review verabradley.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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verabradley.com top markets

Explore verabradley.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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verabradley.com country & global rank

Assess the ranking of verabradley.com among other retailers within its primary country and worldwide.

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