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Nov 2025
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Home/Insights/Retailers/verabradley.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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12.7M
Revenue
Nov 25
2.1M
Sessions
Nov 25
5.0-5.5%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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VeraBradley.com is a website that offers a range of products, primarily focusing on stylish bags, backpacks, and accessories for women. They also sell luggage, wallets, apparel, and home goods. Customers can browse and make purchases online, selecting from a variety of colors, patterns, and designs offered by the brand.

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verabradley.com Annual Revenue and Growth

verabradley.com's annual sales on its online store amounted to $148M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$148M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
verabradley.com revenue by year

verabradley.com's monthly revenueOVER TIME
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Over the past three months, verabradley.com revenue has experienced decline of 17%, compared to the preceding three months.

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verabradley.com revenue decline for last six months
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OVERVIEW
In November 2025, verabradley.com, a lifestyle/fashion and apparel site, generated online sales of $12,702,914 with a conversion rate of 5.00-5.50%, significantly outperforming the industry median of 3.37%. With an average order value (AOV) of $100-125, it exceeds the low end of the industry spectrum ($76), though it remains below the high mark of $375. The site attracted 2,083,526 sessions, far exceeding the median of 36,492 in its category, but still dwarfed by industry leader shein.com, which boasts over 342 million sessions and $916 million in revenue.
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verabradley.com competitors

In November 2025, verabradley.com outperformed its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. verabradley.com generated a revenue of $12,702,914 from 112,482 transactions and 2,083,526 sessions, with an AOV ranging from $100-$125 and a conversion rate of 5.00-5.50%. In comparison, the closest competitor in revenue was annieshallmark.com with $17,290, followed by thepaperstore.com with $1,572,657. luggagefactory.com had the highest AOV of $275-$300, but a lower conversion rate of 0.00-0.50%. Overall, verabradley.com excelled in both sales volume and customer engagement metrics when compared to its competitors in the industry.

thepaperstore.com screenshot
#1 thepaperstore.com
1.6M
Revenue
789.7K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
juliswearableart.com screenshot
#2 juliswearableart.com
7.7K
Revenue
7.1K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
annieshallmark.com screenshot
#3 annieshallmark.com
17.3K
Revenue
30K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
luggagefactory.com screenshot
#4 luggagefactory.com
34.3K
Revenue
83.2K
Sessions
0.0-0.5%
Conv. rate
$275-300
AOV
lifeguardpress.com screenshot
#5 lifeguardpress.com
866.2
Revenue
278.3
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
verabradley.com vs top market performers
verabradley.com
top retailers
conversion rate vs average order value for verabradley.com and its competitors
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Revenue share by device at verabradley.com

In November large majority of sales on verabradley.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In November large majority of sales on verabradley.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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verabradley.com channels

Identify top traffic channels that drive growth for verabradley.comand discover how performance of traffic channels has changed over time.

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verabradley.com Google Ads spend

Evaluate verabradley.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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verabradley.com devices

Review verabradley.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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verabradley.com top markets

Explore verabradley.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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verabradley.com country & global rank

Assess the ranking of verabradley.com among other retailers within its primary country and worldwide.

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