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Jul 2026
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Home/Insights/Retailers/verabradley.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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14.3M
Revenue
Jul 26
2M
Sessions
Jul 26
5.0-5.5%
Conv. rate
Jul 26
$125-150
AOV
Jul 26
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VeraBradley.com is a website that offers a range of products, primarily focusing on stylish bags, backpacks, and accessories for women. They also sell luggage, wallets, apparel, and home goods. Customers can browse and make purchases online, selecting from a variety of colors, patterns, and designs offered by the brand.

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verabradley.com Annual Revenue and Growth

verabradley.com's annual sales on its online store amounted to $126.9M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$126.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
verabradley.com revenue by year

verabradley.com's monthly revenueOVER TIME
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Over the past three months, verabradley.com revenue has experienced growth of 73%, compared to the preceding three months.

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verabradley.com revenue growth for last six months
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OVERVIEW
In July 2026, verabradley.com attracted 2 million sessions, significantly higher than the average store in the fashion and apparel category, which sees around 28,400 sessions monthly. This robust traffic contributed to revenue of $14.3 million, well above the typical $71,300 for the category. Its conversion rate of 5.00-5.50% also exceeds the average store in the fashion and apparel category's typical range of 0.66% to 3.1%. Additionally, verabradley.com’s average order value of $125-150 falls within the category's typical range of $84 to $403.
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verabradley.com competitors

In July 2026, thepaperstore.com reported revenue of $628,000 from 6,443 transactions across 242,000 sessions, with a conversion rate of 2.50-3.00%. In comparison, verabradley.com achieved revenue of 14.3 million, leading by 13.7 million. With 108,000 transactions, verabradley.com outperformed thepaperstore.com by 102,000. Its sessions totaled 2 million, surpassing thepaperstore.com by 1.8 million. Additionally, verabradley.com had a significantly higher average order value (AOV) of 125-150 compared to thepaperstore.com's 75-100. Other competitors like juliswearableart.com and annieshallmark.com lag significantly, both in revenue and transaction volume, illustrating verabradley.com’s dominant market position.

thepaperstore.com screenshot
#1 thepaperstore.com
627.5K
Revenue
242.5K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
juliswearableart.com screenshot
#2 juliswearableart.com
5.1K
Revenue
4.6K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
annieshallmark.com screenshot
#3 annieshallmark.com
25.1K
Revenue
42.5K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
luggagefactory.com screenshot
#4 luggagefactory.com
17K
Revenue
29K
Sessions
0.0-0.5%
Conv. rate
$400-500
AOV
lifeguardpress.com screenshot
#5 lifeguardpress.com
4.7K
Revenue
2.2K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
verabradley.com vs top market performers
verabradley.com
top retailers
conversion rate vs average order value for verabradley.com and its competitors
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Revenue share by device at verabradley.com

In July large majority of sales on verabradley.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In July large majority of sales on verabradley.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

Industries verabradley.com operates in

verabradley.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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verabradley.com channels

Identify top traffic channels that drive growth for verabradley.comand discover how performance of traffic channels has changed over time.

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verabradley.com Google Ads spend

Evaluate verabradley.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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verabradley.com devices

Review verabradley.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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verabradley.com top markets

Explore verabradley.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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verabradley.com country & global rank

Assess the ranking of verabradley.com among other retailers within its primary country and worldwide.

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