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Dec 2025
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Home/Insights/Retailers/verabradley.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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13M
Revenue
Dec 25
2.4M
Sessions
Dec 25
4.5-5.0%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
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VeraBradley.com is a website that offers a range of products, primarily focusing on stylish bags, backpacks, and accessories for women. They also sell luggage, wallets, apparel, and home goods. Customers can browse and make purchases online, selecting from a variety of colors, patterns, and designs offered by the brand.

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verabradley.com Annual Revenue and Growth

verabradley.com's annual sales on its online store amounted to $148M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$148M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
verabradley.com revenue by year

verabradley.com's monthly revenueOVER TIME
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Over the past three months, verabradley.com revenue has experienced growth of 21%, compared to the preceding three months.

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verabradley.com revenue growth for last six months
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OVERVIEW
In December 2025, verabradley.com achieved online sales revenue of $12,965,764, significantly above the FASHION AND APPAREL median of $92,600, with a robust conversion rate of 4.50-5.00%, exceeding the industry high of 3.17%. The site recorded an average order value (AOV) of $100-125, positioned favorably against the industry's very high AOV of $389. With 2,443,102 sessions, verabradley.com demonstrated impressive engagement compared to the lifestyle median of 39,789 sessions, although still below shein.com, the leader with 304,519,814 sessions. These metrics illustrate a strong performance in a competitive online retail landscape.
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verabradley.com competitors

In December 2025, verabradley.com outperformed its competitors in terms of revenue, with $12,965,764 compared to thepaperstore.com's $2,272,224, juliswearableart.com's $7,183, annieshallmark.com's $14,989, luggagefactory.com's $37,264, and lifeguardpress.com's $12,196. verabradley.com also had the highest number of transactions at 111,848, followed by luggagefactory.com with 107 transactions. In terms of sessions, verabradley.com had 2,443,102, while luggagefactory.com had 61,640 sessions. verabradley.com also boasted a higher average order value (AOV) range of $100-$125 compared to most competitors. Additionally, verabradley.com had a conversion rate of 4.50-5.00%, higher than all of its competitors. Overall, verabradley.com showed strong performance across all metrics compared to its competitors in December 2025.

thepaperstore.com screenshot
#1 thepaperstore.com
2.3M
Revenue
937K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
juliswearableart.com screenshot
#2 juliswearableart.com
7.2K
Revenue
6.8K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
annieshallmark.com screenshot
#3 annieshallmark.com
15K
Revenue
28.8K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
luggagefactory.com screenshot
#4 luggagefactory.com
37.3K
Revenue
61.6K
Sessions
0.0-0.5%
Conv. rate
$325-350
AOV
lifeguardpress.com screenshot
#5 lifeguardpress.com
12.2K
Revenue
2.9K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
verabradley.com vs top market performers
verabradley.com
top retailers
conversion rate vs average order value for verabradley.com and its competitors
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Revenue share by device at verabradley.com

In December large majority of sales on verabradley.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In December large majority of sales on verabradley.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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verabradley.com channels

Identify top traffic channels that drive growth for verabradley.comand discover how performance of traffic channels has changed over time.

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verabradley.com Google Ads spend

Evaluate verabradley.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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verabradley.com devices

Review verabradley.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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verabradley.com top markets

Explore verabradley.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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verabradley.com country & global rank

Assess the ranking of verabradley.com among other retailers within its primary country and worldwide.

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