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May 2025
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Home/Insights/Retailers/verabradley.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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11M
Revenue
1.8M
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
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VeraBradley.com is a website that offers a range of products, primarily focusing on stylish bags, backpacks, and accessories for women. They also sell luggage, wallets, apparel, and home goods. Customers can browse and make purchases online, selecting from a variety of colors, patterns, and designs offered by the brand.

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verabradley.com's revenueOVER TIME
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Over the past three months, verabradley.com revenue has experienced decline of 23%, compared to the preceding three months.

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verabradley.com revenue decline for last six months
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OVERVIEW
verabradley.com's performance metrics for May 2025 include online sales revenue of $11,019,723 in the FASHION AND APPAREL industry, with a conversion rate of 4.50-5.00% and an average order value (AOV) of $125-150. The website had 1,764,425 sessions during the month, compared to shein.com which had 224,142,058 sessions. The highest AOV in the industry is $415, while the lowest is $82, and the median revenue is $81,783. verabradley.com's conversion rate falls within the average range for the industry, making it a strong competitor in the market.
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verabradley.com competitors

In May 2025, verabradley.com reported a revenue of $11,019,723 with 87,628 transactions and 1,764,425 sessions, resulting in an average order value (AOV) of $125-150 and a conversion rate of 4.50-5.00%. Comparing this data to its competitors, we see that annieshallmark.com generated $11,821 in revenue with 155 transactions and 17,963 sessions, a lower AOV of $75-100, and a conversion rate of 0.50-1.00%. juliswearableart.com had $2,312 in revenue, 23 transactions, 1,947 sessions, an AOV of $75-100, and a conversion rate of 1.00-1.50%. thepaperstore.com had $913,559 in revenue, 11,983 transactions, 446,441 sessions, an AOV of $75-100, and a conversion rate of 2.50-3.00%. luggagefactory.com reported $42,474 in revenue, 136 transactions, 83,207 sessions, an AOV of $300-325, and a conversion rate of 0.00-0.50%. lifeguardpress.com had $13,474 in revenue, 182 transactions, 5,776 sessions, an AOV of $50-75, and a conversion rate of 3.00-3.50%. Overall, verabradley.com outperformed most competitors in terms of revenue, transactions, and conversion rate, with a competitive AOV within the range of its industry peers.

thepaperstore.com screenshot
#1 thepaperstore.com
913.6K
Revenue
446.4K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
juliswearableart.com screenshot
#2 juliswearableart.com
2.3K
Revenue
1.9K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
annieshallmark.com screenshot
#3 annieshallmark.com
11.8K
Revenue
18K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
luggagefactory.com screenshot
#4 luggagefactory.com
42.5K
Revenue
83.2K
Sessions
0.0-0.5%
Conv. rate
$300-325
AOV
lifeguardpress.com screenshot
#5 lifeguardpress.com
13.5K
Revenue
5.8K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
verabradley.com vs top market performers
verabradley.com
top retailers
conversion rate vs average order value for verabradley.com and its competitors
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Revenue share by device at verabradley.com

In May large majority of sales on verabradley.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices.

In May large majority of sales on verabradley.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices.
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verabradley.com channels

Identify top traffic channels that drive growth for verabradley.comand discover how performance of traffic channels has changed over time.

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verabradley.com Google Ads spend

Evaluate verabradley.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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verabradley.com devices

Review verabradley.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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verabradley.com top markets

Explore verabradley.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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verabradley.com country & global rank

Assess the ranking of verabradley.com among other retailers within its primary country and worldwide.

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