May 2024

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TRANSACTION INTELLIGENCE - MAY 2024 GLOBALLY

trueandco.com

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170.9K

Revenue

164.9K

Sessions

0.5-1.0%

Conversion rate

$125-150

Average order value

Online only revenue for trueandco.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED STATES
Website category: FASHION AND APPAREL

Shop women's lingerie and everyday essentials inspired by community feedback. Discover bras, underwear, and lingerie all made to fit you at True&Co.

trueandco.com’s revenueOVER TIME
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Over the past three months, trueandco.com revenue has experienced growth of 36%, compared to the preceding three months.

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trueandco.com revenue growth for last six months

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OVERVIEW

In May 2024, trueandco.com in the FASHION AND APPAREL industry had online sales revenue of $170,906, with a conversion rate of 0.50-1.00% and an AOV of $125-150. The highest revenue in the category was $669,720,873 from macys.com, while the highest conversion rate was 3.06% and the highest AOV was $386. trueandco.com had 164,916 sessions, with the highest number of sessions at 197,636,423 from shein.com and a median of 44,812 sessions in the industry.

trueandco.com competitors

When comparing trueandco.com to its competitors in the online lingerie market, several key metrics stand out. trueandco.com generates a revenue of $170,906 with 1,306 transactions and 164,916 sessions, resulting in an average order value (AOV) of $125-150 and a conversion rate of 0.50-1.00%. In contrast, thirdlove.com leads in revenue with $9,385,968 from 70,895 transactions and 1,598,721 sessions, boasting an AOV of $125-150 and a high conversion rate of 4.00-4.50%. Meanwhile, glamorise.com achieves a revenue of $989,029 with 6,498 transactions and 379,392 sessions, showcasing a higher AOV of $150-175 and a conversion rate of 1.50-2.00%. trueandco.com's closest competitor in terms of AOV is vanityfairlingerie.com at $321,140 revenue, 5,448 transactions, and 140,653 sessions, with an AOV of $50-75 and a conversion rate of 3.50-4.00%. Despite stiff competition, trueandco.com holds its own in the market with a solid performance across these metrics.

#1 thirdlove.com

9.4M

Revenue

1.6M

Sessions

4.0-4.5%

Conv. rate

$125-150

AOV

#2 glamorise.com

989K

Revenue

379.4K

Sessions

1.5-2.0%

Conv. rate

$150-175

AOV

#3 hauteflair.com

32.2K

Revenue

63.4K

Sessions

0.0-0.5%

Conv. rate

$100-125

AOV

#4 shopcoobie.com

85.7K

Revenue

70.9K

Sessions

1.0-1.5%

Conv. rate

$75-100

AOV

#5 vanityfairlingerie.com

321.1K

Revenue

140.7K

Sessions

3.5-4.0%

Conv. rate

$50-75

AOV

trueandco.com vs top market performers

trueandco.com

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trueandco.com channels

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trueandco.com Google Ads spend

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trueandco.com devices

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trueandco.com top markets

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