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Jan 2026
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Home/Insights/Retailers/tokidoki.it
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for tokidoki.ittokidoki.it

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318.5K
Revenue
Jan 26
272.3K
Sessions
Jan 26
1.5-2.0%
Conv. rate
Jan 26
$50-75
AOV
Jan 26
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Tokidoki.it is a website that sells various products. They have a wide range of merchandise available, including clothing, accessories, toys, and collectibles. The website showcases a visually vibrant and playful style, which attracts customers interested in purchasing unique and artistic items for themselves or as gifts.

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tokidoki.it Annual Revenue and Growth

tokidoki.it's annual sales on its online store amounted to $4.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$4.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
tokidoki.it revenue by year

tokidoki.it's monthly revenueOVER TIME
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Over the past three months, tokidoki.it revenue has experienced growth of 28%, compared to the preceding three months.

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tokidoki.it revenue growth for last six months
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OVERVIEW
In January 2026, tokidoki.it generated $318,516 in online sales, significantly outperforming the games industry median of $97,679, but trailing far behind the leading store, tcgplayer.com, at $156,901,462; with a conversion rate between 1.50-2.00%, tokidoki.it remains below the industry high of 3.81%, while its average order value (AOV) of $50-75 sits just above the lower industry threshold of $65 but well below the high of $407; additionally, tokidoki.it's sessions totaled 272,286, markedly higher than the median of 29,991 but dwarfed by lego.com's impressive 72,670,697.
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tokidoki.it competitors

In January 2026, tokidoki.it reported a revenue of $318,516 with 5,062 transactions and 272,286 sessions, resulting in an average order value (AOV) of $50-$75 and a conversion rate of 1.50%-2.00%. Comparing this data to its competitors, rotofugi.com had a revenue of $42,976 with 528 transactions and 19,704 sessions, an AOV of $75-$100, and a conversion rate of 2.50%-3.00%. jujube.com reported $160,651 in revenue with 1,545 transactions and 133,070 sessions, an AOV of $100-$125, and a conversion rate of 1.00%-1.50%. japanla.com had a revenue of $200,367 with 1,843 transactions and 159,271 sessions, an AOV of $100-$125, and a conversion rate of 1.00%-1.50%. jellybeet.com generated $73,836 in revenue with 714 transactions and 53,548 sessions, an AOV of $100-$125, and a conversion rate of 1.00%-1.50%. Overall, tokidoki.it had the highest revenue and number of transactions among its competitors, with a comparable conversion rate and lower AOV.

rotofugi.com screenshot
#1 rotofugi.com
43K
Revenue
19.7K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
jujube.com screenshot
#2 jujube.com
160.7K
Revenue
133.1K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
japanla.com screenshot
#3 japanla.com
200.4K
Revenue
159.3K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
jellybeet.com screenshot
#4 jellybeet.com
73.8K
Revenue
53.5K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
lesportsac.com screenshot
#5 lesportsac.com
649.2K
Revenue
135.5K
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
tokidoki.it vs top market performers
tokidoki.it
top retailers
conversion rate vs average order value for tokidoki.it and its competitors
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Revenue share by device at tokidoki.it

In January large majority of sales on tokidoki.it, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.

In January large majority of sales on tokidoki.it, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.
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tokidoki.it channels

Identify top traffic channels that drive growth for tokidoki.itand discover how performance of traffic channels has changed over time.

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tokidoki.it Google Ads spend

Evaluate tokidoki.it's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tokidoki.it devices

Review tokidoki.it's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tokidoki.it top markets

Explore tokidoki.it's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tokidoki.it country & global rank

Assess the ranking of tokidoki.it among other retailers within its primary country and worldwide.

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