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Nov 2025
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Home/Insights/Retailers/tokidoki.it
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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382.8K
Revenue
Nov 25
288.2K
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$50-75
AOV
Nov 25
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Tokidoki.it is a website that sells various products. They have a wide range of merchandise available, including clothing, accessories, toys, and collectibles. The website showcases a visually vibrant and playful style, which attracts customers interested in purchasing unique and artistic items for themselves or as gifts.

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tokidoki.it Annual Revenue and Growth

tokidoki.it's annual sales on its online store amounted to $6.7M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$6.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
tokidoki.it revenue by year

tokidoki.it's monthly revenueOVER TIME
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Over the past three months, tokidoki.it revenue has experienced growth of 2.7%, compared to the preceding three months.

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tokidoki.it revenue growth for last six months
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OVERVIEW
In November 2025, tokidoki.it generated $382,788 in online sales, significantly surpassing the median of $75,113 in the games industry, with a conversion rate of 2.00-2.50%, below the industry high of 3.82%. The average order value ranged from $50-75, under the high benchmark of $419, while total sessions reached 288,225, notably higher than the industry median of 27,423 but far below lego.com's 70,194,174 sessions, indicating strong engagement relative to competitors.
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tokidoki.it competitors

In November 2025, tokidoki.it outperformed its competitors in terms of revenue, transactions, and sessions. tokidoki.it generated $382,788 in revenue from 6,731 transactions and 288,225 sessions, with an average order value (AOV) ranging from $50 to $75 and a conversion rate of 2.00-2.50%. In comparison, rotofugi.com had revenue of $43,127 from 528 transactions and 19,202 sessions, with an AOV of $75-100 and a conversion rate of 2.50-3.00%. jujube.com generated $62,126 in revenue from 532 transactions and 88,272 sessions, with an AOV of $100-125 and a conversion rate of 0.50-1.00%. japanla.com had revenue of $213,929 from 2,073 transactions and 118,077 sessions, with an AOV of $100-125 and a conversion rate of 1.50-2.00%. jellybeet.com generated $66,706 in revenue from 634 transactions and 44,944 sessions, with an AOV of $100-125 and a conversion rate of 1.00-1.50%.

rotofugi.com screenshot
#1 rotofugi.com
43.1K
Revenue
19.2K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
jujube.com screenshot
#2 jujube.com
62.1K
Revenue
88.3K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
japanla.com screenshot
#3 japanla.com
213.9K
Revenue
118.1K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
jellybeet.com screenshot
#4 jellybeet.com
66.7K
Revenue
44.9K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
lesportsac.com screenshot
#5 lesportsac.com
793.6K
Revenue
190.3K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
tokidoki.it vs top market performers
tokidoki.it
top retailers
conversion rate vs average order value for tokidoki.it and its competitors
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Revenue share by device at tokidoki.it

In November large majority of sales on tokidoki.it, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.

In November large majority of sales on tokidoki.it, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.
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tokidoki.it channels

Identify top traffic channels that drive growth for tokidoki.itand discover how performance of traffic channels has changed over time.

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tokidoki.it Google Ads spend

Evaluate tokidoki.it's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tokidoki.it devices

Review tokidoki.it's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tokidoki.it top markets

Explore tokidoki.it's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tokidoki.it country & global rank

Assess the ranking of tokidoki.it among other retailers within its primary country and worldwide.

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