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Oct 2025
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Home/Insights/Retailers/tokidoki.it
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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308.3K
Revenue
Oct 25
260.4K
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$50-75
AOV
Oct 25
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Tokidoki.it is a website that sells various products. They have a wide range of merchandise available, including clothing, accessories, toys, and collectibles. The website showcases a visually vibrant and playful style, which attracts customers interested in purchasing unique and artistic items for themselves or as gifts.

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tokidoki.it Annual Revenue and Growth

tokidoki.it's annual sales on its online store amounted to $6.7M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$6.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
tokidoki.it revenue by year

tokidoki.it's monthly revenueOVER TIME
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Over the past three months, tokidoki.it revenue has experienced decline of 1.8%, compared to the preceding three months.

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tokidoki.it revenue decline for last six months
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OVERVIEW
In October 2025, tokidoki.it generated $308,296 in online sales, significantly surpassing the median of $69,451 in the games industry, while its conversion rate ranged from 2.00-2.50%, below the high benchmark of 3.88%. The Average Order Value (AOV) stood at $50-75, notably lower than the industry's high of $430, and the site attracted 260,406 sessions, well above the median of 25,610 but dwarfed by the leading lego.com, which had 50,997,207 sessions, highlighting both opportunities for growth and competitive challenges in a rapidly evolving market.
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tokidoki.it competitors

When comparing tokidoki.it to its competitors in October 2025, we see that tokidoki.it outperforms in terms of revenue with $308,296, surpassing rotofugi.com ($44,734), jujube.com ($63,220), japanla.com ($159,636), and jellybeet.com ($78,793). tokidoki.it also leads in the number of transactions with 5,802, higher than rotofugi.com (576), jujube.com (546), japanla.com (1,621), and jellybeet.com (764). In terms of sessions, tokidoki.it had 260,406, beating rotofugi.com (21,929), jujube.com (88,189), japanla.com (115,710), and jellybeet.com (47,446). The Average Order Value (AOV) for tokidoki.it ranges from $50-75, falling below rotofugi.com, jujube.com, and jellybeet.com but above japanla.com. Additionally, tokidoki.it maintains a competitive conversion rate of 2.00-2.50%, aligning with or exceeding its competitors.

rotofugi.com screenshot
#1 rotofugi.com
44.7K
Revenue
21.9K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
jujube.com screenshot
#2 jujube.com
63.2K
Revenue
88.2K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
japanla.com screenshot
#3 japanla.com
159.6K
Revenue
115.7K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
jellybeet.com screenshot
#4 jellybeet.com
78.8K
Revenue
47.4K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
lesportsac.com screenshot
#5 lesportsac.com
540.5K
Revenue
115.8K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
tokidoki.it vs top market performers
tokidoki.it
top retailers
conversion rate vs average order value for tokidoki.it and its competitors
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Revenue share by device at tokidoki.it

In October large majority of sales on tokidoki.it, 74% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 26% of sales coming from desktop devices.

In October large majority of sales on tokidoki.it, 74% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 26% of sales coming from desktop devices.
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tokidoki.it channels

Identify top traffic channels that drive growth for tokidoki.itand discover how performance of traffic channels has changed over time.

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tokidoki.it Google Ads spend

Evaluate tokidoki.it's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tokidoki.it devices

Review tokidoki.it's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tokidoki.it top markets

Explore tokidoki.it's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tokidoki.it country & global rank

Assess the ranking of tokidoki.it among other retailers within its primary country and worldwide.

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