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Jul 2025
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Home/Insights/Retailers/tokidoki.it
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for tokidoki.ittokidoki.it

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343.9K
Revenue
332.8K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
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Tokidoki.it is a website that sells various products. They have a wide range of merchandise available, including clothing, accessories, toys, and collectibles. The website showcases a visually vibrant and playful style, which attracts customers interested in purchasing unique and artistic items for themselves or as gifts.

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tokidoki.it's revenueOVER TIME
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Over the past three months, tokidoki.it revenue has experienced decline of 12%, compared to the preceding three months.

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tokidoki.it revenue decline for last six months
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OVERVIEW
In July 2025, tokidoki.it in the games/games industry had a revenue of $343,950 (median $65,146), conversion rate of 1.50-2.00% (high 3.81%, low 0.52%), AOV of $50-75 (high $432, low $68), and 332,841 sessions (median 28,713). The top revenue earner in the category was tcgplayer.com at $68,011,359, while the site with the most sessions was lego.com with 44,379,856.
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tokidoki.it competitors

In July 2025, tokidoki.it outperformed its competitors in terms of revenue with $343,950, surpassing rotofugi.com, jujube.com, japanla.com, and jellybeet.com. However, in terms of transactions, tokidoki.it had 6,572, which was lower than japanla.com with 1,794 transactions. When it comes to sessions, tokidoki.it had 332,841, falling behind japanla.com with 221,100 sessions. The Average Order Value (AOV) for tokidoki.it ranged from $50-75, lower than rotofugi.com with $75-100 and jujube.com with $125-150. In conversion rate, tokidoki.it ranged from 1.50-2.00, trailing behind rotofugi.com and jellybeet.com with a higher range of 2.00-2.50 and 1.00-1.50, respectively. Despite leading in revenue, tokidoki.it has room for improvement in transactions, sessions, AOV, and conversion rate compared to its competitors.

rotofugi.com screenshot
#1 rotofugi.com
34.8K
Revenue
16.8K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
jujube.com screenshot
#2 jujube.com
74.6K
Revenue
109.1K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
japanla.com screenshot
#3 japanla.com
192.5K
Revenue
221.1K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
jellybeet.com screenshot
#4 jellybeet.com
100.9K
Revenue
68.3K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
lesportsac.com screenshot
#5 lesportsac.com
667.2K
Revenue
167.4K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
tokidoki.it vs top market performers
tokidoki.it
top retailers
conversion rate vs average order value for tokidoki.it and its competitors
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Revenue share by device at tokidoki.it

In July large majority of sales on tokidoki.it, 75% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 25% of sales coming from desktop devices.

In July large majority of sales on tokidoki.it, 75% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 25% of sales coming from desktop devices.
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tokidoki.it channels

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tokidoki.it Google Ads spend

Evaluate tokidoki.it's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tokidoki.it devices

Review tokidoki.it's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tokidoki.it top markets

Explore tokidoki.it's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tokidoki.it country & global rank

Assess the ranking of tokidoki.it among other retailers within its primary country and worldwide.

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