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Aug 2025
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Home/Insights/Retailers/tokidoki.it
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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321.2K
Revenue
Aug 25
323.8K
Sessions
Aug 25
1.5-2.0%
Conv. rate
Aug 25
$50-75
AOV
Aug 25
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Tokidoki.it is a website that sells various products. They have a wide range of merchandise available, including clothing, accessories, toys, and collectibles. The website showcases a visually vibrant and playful style, which attracts customers interested in purchasing unique and artistic items for themselves or as gifts.

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tokidoki.it Annual Revenue and Growth

tokidoki.it's annual sales on its online store amounted to $6.7M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$6.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
tokidoki.it revenue by year

tokidoki.it's monthly revenueOVER TIME
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Over the past three months, tokidoki.it revenue has experienced decline of 2%, compared to the preceding three months.

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tokidoki.it revenue decline for last six months
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OVERVIEW
In August 2025, tokidoki.it in the games/games industry had a revenue of $321,208, conversion rate of 1.50-2.00%, AOV of $50-75, and 323,785 sessions. The largest revenue in the category was $64,044,571 from tcgplayer.com, highest conversion rate was 3.83%, highest AOV was $421, and highest sessions were 47,372,014 from lego.com, while the median revenue was $68,204, median sessions were 30,505, and very low conversion rate and AOV were 0.5% and $71, respectively.
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tokidoki.it competitors

In August 2025, tokidoki.it outperformed its competitors in terms of revenue, with $321,208 compared to rotofugi.com's $34,299, jujube.com's $53,878, japanla.com's $192,199, and jellybeet.com's $72,688. tokidoki.it also had the highest number of transactions at 6,234, surpassing rotofugi.com's 450, jujube.com's 456, japanla.com's 1,921, and jellybeet.com's 705. In terms of sessions, tokidoki.it had 323,785, which was more than rotofugi.com's 16,623, jujube.com's 88,272, japanla.com's 231,405, and jellybeet.com's 51,835. However, tokidoki.it had a lower average order value (AOV) range of $50-75 compared to rotofugi.com, jujube.com, japanla.com, and jellybeet.com, which had AOV ranges of $75-100, $100-125, $100-125, and $100-125 respectively. tokidoki.it also had a conversion rate range of 1.50-2.00, falling between rotofugi.com's 2.50-3.00 and jellybeet.com's 1.00-1.50, but higher than jujube.com and japanla.com's 0.50-1.00.

rotofugi.com screenshot
#1 rotofugi.com
34.3K
Revenue
16.6K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
jujube.com screenshot
#2 jujube.com
53.9K
Revenue
88.3K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
japanla.com screenshot
#3 japanla.com
192.2K
Revenue
231.4K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
jellybeet.com screenshot
#4 jellybeet.com
72.7K
Revenue
51.8K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
lesportsac.com screenshot
#5 lesportsac.com
578.4K
Revenue
154K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
tokidoki.it vs top market performers
tokidoki.it
top retailers
conversion rate vs average order value for tokidoki.it and its competitors
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Revenue share by device at tokidoki.it

In August large majority of sales on tokidoki.it, 75% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 25% of sales coming from desktop devices.

In August large majority of sales on tokidoki.it, 75% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 25% of sales coming from desktop devices.
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tokidoki.it channels

Identify top traffic channels that drive growth for tokidoki.itand discover how performance of traffic channels has changed over time.

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tokidoki.it Google Ads spend

Evaluate tokidoki.it's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tokidoki.it devices

Review tokidoki.it's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tokidoki.it top markets

Explore tokidoki.it's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tokidoki.it country & global rank

Assess the ranking of tokidoki.it among other retailers within its primary country and worldwide.

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