Get Your Free 2025 Daily Holiday Revenue Report

2025 Holiday Report

Grips
Sep 2025
All countries
Home/Insights/Retailers/tokidoki.it
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for tokidoki.ittokidoki.it

Start benchmarking for free
Sign in with GoogleSign up with Google
276.4K
Revenue
Sep 25
315.2K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
Loading...

Tokidoki.it is a website that sells various products. They have a wide range of merchandise available, including clothing, accessories, toys, and collectibles. The website showcases a visually vibrant and playful style, which attracts customers interested in purchasing unique and artistic items for themselves or as gifts.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

tokidoki.it Annual Revenue and Growth

tokidoki.it's annual sales on its online store amounted to $6.7M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$6.7M
Annual growth forecast2024/2025
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
tokidoki.it revenue by year

tokidoki.it's monthly revenueOVER TIME
View real-time data

Over the past three months, tokidoki.it revenue has experienced growth of 5.1%, compared to the preceding three months.

View real-time data
tokidoki.it revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In September 2025, tokidoki.it generated $276,383 in online sales, significantly exceeding the games/games median of $64,500, while maintaining a conversion rate of 1.50-2.00%, below the industry high of 3.83%. With an average order value (AOV) between $50-75, it fell short of the $447 benchmark for high AOV in the sector. The site attracted 315,213 sessions, far surpassing the median of 28,356, yet dwarfed by lego.com’s impressive 48,909,019 sessions, illustrating both strong performance and the potential for growth within the competitive landscape of the gaming market.
Read more

tokidoki.it competitors

In September 2025, tokidoki.it outperformed its competitors in terms of revenue, with $276,383 compared to rotofugi.com's $28,783, jujube.com's $59,474, japanla.com's $158,907, and jellybeet.com's $79,301. In transactions, tokidoki.it had 5,251, which was higher than rotofugi.com's 376, jujube.com's 513, japanla.com's 1,623, and jellybeet.com's 788. Sessions-wise, tokidoki.it had 315,213, surpassing rotofugi.com's 16,394, jujube.com's 88,272, japanla.com's 161,875, and jellybeet.com's 47,395. In average order value (AOV), tokidoki.it fell within the $50-75 range, while rotofugi.com and japanla.com were in the $75-100 range, jujube.com in the $100-125 range, and jellybeet.com in the $100-125 range. tokidoki.it's conversion rate was in the 1.50-2.00 range, similar to jellybeet.com, while rotofugi.com and jujube.com were slightly higher at 2.00-2.50 and 2.00-2.50, respectively, and japanla.com was lower at 0.50-1.00.

rotofugi.com screenshot
#1 rotofugi.com
28.8K
Revenue
16.4K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
jujube.com screenshot
#2 jujube.com
59.5K
Revenue
88.3K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
japanla.com screenshot
#3 japanla.com
158.9K
Revenue
161.9K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
jellybeet.com screenshot
#4 jellybeet.com
79.3K
Revenue
47.4K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
lesportsac.com screenshot
#5 lesportsac.com
433.6K
Revenue
126.1K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
tokidoki.it vs top market performers
tokidoki.it
top retailers
conversion rate vs average order value for tokidoki.it and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at tokidoki.it

In September large majority of sales on tokidoki.it, 75% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 25% of sales coming from desktop devices.

In September large majority of sales on tokidoki.it, 75% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 25% of sales coming from desktop devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

tokidoki.it channels

Identify top traffic channels that drive growth for tokidoki.itand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

tokidoki.it Google Ads spend

Evaluate tokidoki.it's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

tokidoki.it devices

Review tokidoki.it's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

tokidoki.it top markets

Explore tokidoki.it's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

tokidoki.it country & global rank

Assess the ranking of tokidoki.it among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard