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May 2025
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Home/Insights/Retailers/tokidoki.it
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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302.4K
Revenue
192.3K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
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Tokidoki.it is a website that sells various products. They have a wide range of merchandise available, including clothing, accessories, toys, and collectibles. The website showcases a visually vibrant and playful style, which attracts customers interested in purchasing unique and artistic items for themselves or as gifts.

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tokidoki.it's revenueOVER TIME
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Over the past three months, tokidoki.it revenue has experienced decline of 42%, compared to the preceding three months.

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tokidoki.it revenue decline for last six months
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OVERVIEW
In May 2025, tokidoki.it in the games/games industry had a revenue of $302,383, a conversion rate of 3.00-3.50%, and an average order value (AOV) of $50-75. With 192,294 sessions, tokidoki.it performed above the median in the category but below the highest performer, tcgplayer.com. The conversion rate ranged from a low of 0.62% to a high of 3.77%, while the AOV varied between $69 and $430. lego.com had the highest number of sessions at 40,952,675, surpassing the median of 25,642.
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tokidoki.it competitors

In May 2025, tokidoki.it outperformed its competitors in terms of revenue, with a total of $302,383. While jujube.com lagged behind with $65,663, japanla.com reported $161,167, jellybeet.com generated $81,086, and rotofugi.com earned $32,443. In the number of transactions, tokidoki.it had 5,860 transactions, surpassing jujube.com with 506, japanla.com with 1,505, jellybeet.com with 778, and rotofugi.com with 400. Sessions-wise, tokidoki.it also had the highest at 192,294, compared to jujube.com's 88,244, japanla.com's 154,619, jellybeet.com's 49,204, and rotofugi.com's 16,337. Additionally, tokidoki.it's average order value (AOV) ranged from $50 to $75, falling below jujube.com's $125-$150, japanla.com's $100-$125, jellybeet.com's $100-$125, and rotofugi.com's $75-$100. However, tokidoki.it had a higher conversion rate of 3.00-3.50% compared to its competitors, with jujube.com, japanla.com, jellybeet.com, and rotofugi.com ranging from 0.50-2.50%.

rotofugi.com screenshot
#1 rotofugi.com
32.4K
Revenue
16.3K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
jujube.com screenshot
#2 jujube.com
65.7K
Revenue
88.2K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
japanla.com screenshot
#3 japanla.com
161.2K
Revenue
154.6K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
jellybeet.com screenshot
#4 jellybeet.com
81.1K
Revenue
49.2K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
lesportsac.com screenshot
#5 lesportsac.com
672.2K
Revenue
94.4K
Sessions
5.0-5.5%
Conv. rate
$125-150
AOV
tokidoki.it vs top market performers
tokidoki.it
top retailers
conversion rate vs average order value for tokidoki.it and its competitors
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Revenue share by device at tokidoki.it

In May large majority of sales on tokidoki.it, 66% was finalized on mobile devices, with 34% of sales coming from desktop devices.

In May large majority of sales on tokidoki.it, 66% was finalized on mobile devices, with 34% of sales coming from desktop devices.
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tokidoki.it channels

Identify top traffic channels that drive growth for tokidoki.itand discover how performance of traffic channels has changed over time.

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tokidoki.it Google Ads spend

Evaluate tokidoki.it's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tokidoki.it devices

Review tokidoki.it's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tokidoki.it top markets

Explore tokidoki.it's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tokidoki.it country & global rank

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