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Dec 2025
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Home/Insights/Retailers/tokidoki.it
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for tokidoki.ittokidoki.it

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454.3K
Revenue
Dec 25
295.4K
Sessions
Dec 25
2.0-2.5%
Conv. rate
Dec 25
$50-75
AOV
Dec 25
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Tokidoki.it is a website that sells various products. They have a wide range of merchandise available, including clothing, accessories, toys, and collectibles. The website showcases a visually vibrant and playful style, which attracts customers interested in purchasing unique and artistic items for themselves or as gifts.

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tokidoki.it Annual Revenue and Growth

tokidoki.it's annual sales on its online store amounted to $6.7M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$6.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
tokidoki.it revenue by year

tokidoki.it's monthly revenueOVER TIME
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Over the past three months, tokidoki.it revenue has experienced growth of 22%, compared to the preceding three months.

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tokidoki.it revenue growth for last six months
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OVERVIEW
In December 2025, tokidoki.it, operating in the games industry, generated $454,322 in online sales, significantly surpassing the median revenue of $100,760, yet still far from the leader, tcgplayer.com at $138,100,879; its conversion rate ranged between 2.00-2.50%, below the high of 3.91%, while its average order value (AOV) stood at $50-75, notably lower than the high of $403; with 295,426 sessions, tokidoki.it exceeded the median of 28,044 but remained distant from lego.com's 78,256,133 sessions, reflecting strong engagement relative to its niche but potential growth opportunities remain.
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tokidoki.it competitors

In December 2025, tokidoki.it outperformed its competitors in terms of revenue, with $454,322, compared to rotofugi.com ($47,979), jujube.com ($107,030), japanla.com ($240,072), and jellybeet.com ($87,156). In terms of transactions, tokidoki.it had 6,823, higher than rotofugi.com (604), jujube.com (1,023), japanla.com (2,381), and jellybeet.com (855). The number of sessions on tokidoki.it was 295,426, higher than rotofugi.com (19,444), jujube.com (88,272), japanla.com (163,895), and jellybeet.com (59,467). The Average Order Value (AOV) for tokidoki.it was $50-75, lower than rotofugi.com ($75-100) but higher than jujube.com, japanla.com, and jellybeet.com ($100-125). tokidoki.it's conversion rate was 2.00-2.50%, lower than rotofugi.com (3.00-3.50%) but higher than jujube.com, japanla.com, and jellybeet.com (1.00-1.50%).

rotofugi.com screenshot
#1 rotofugi.com
48K
Revenue
19.4K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
jujube.com screenshot
#2 jujube.com
107K
Revenue
88.3K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
japanla.com screenshot
#3 japanla.com
240.1K
Revenue
163.9K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
jellybeet.com screenshot
#4 jellybeet.com
87.2K
Revenue
59.5K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
lesportsac.com screenshot
#5 lesportsac.com
669.8K
Revenue
138.9K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
tokidoki.it vs top market performers
tokidoki.it
top retailers
conversion rate vs average order value for tokidoki.it and its competitors
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Revenue share by device at tokidoki.it

In December large majority of sales on tokidoki.it, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.

In December large majority of sales on tokidoki.it, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.
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tokidoki.it channels

Identify top traffic channels that drive growth for tokidoki.itand discover how performance of traffic channels has changed over time.

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tokidoki.it Google Ads spend

Evaluate tokidoki.it's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tokidoki.it devices

Review tokidoki.it's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tokidoki.it top markets

Explore tokidoki.it's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tokidoki.it country & global rank

Assess the ranking of tokidoki.it among other retailers within its primary country and worldwide.

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