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May 2026
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Home/Insights/Retailers/tokidoki.it
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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450.1K
Revenue
May 26
292.8K
Sessions
May 26
2.5-3.0%
Conv. rate
May 26
$50-75
AOV
May 26
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Tokidoki.it is a website that sells various products. They have a wide range of merchandise available, including clothing, accessories, toys, and collectibles. The website showcases a visually vibrant and playful style, which attracts customers interested in purchasing unique and artistic items for themselves or as gifts.

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tokidoki.it Annual Revenue and Growth

tokidoki.it's annual sales on its online store amounted to $4.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$4.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
tokidoki.it revenue by year

tokidoki.it's monthly revenueOVER TIME
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Over the past three months, tokidoki.it revenue has experienced decline of 9.7%, compared to the preceding three months.

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tokidoki.it revenue decline for last six months
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OVERVIEW
In May 2026, tokidoki.it generated online sales revenue of $450,123, significantly outperforming the median of $52,599 in the games industry, yet falling short of tcgplayer.com's leading $119,309,528. The site's conversion rate ranged from 2.50% to 3.00%, below the high industry standard of 3.76%, with an average order value (AOV) between $50 and $75, notably lower than the high of $404. tokidoki.it had 292,758 sessions, surpassing the industry median of 17,866 but far from lego.com's top figure of 56,198,658, indicating strong engagement despite challenges in conversion and AOV.
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tokidoki.it competitors

In May 2026, tokidoki.it significantly outperformed its competitors in key metrics. It generated a revenue of $450,123 from 7,789 transactions across 292,758 sessions, with an average order value (AOV) of $50-75 and a conversion rate of 2.50-3.00%. In contrast, rotofugi.com achieved a revenue of $33,556 from 404 transactions, while puffmonkey.com reported $6,405 from just 52 transactions, indicating a smaller market presence. jujube.com and japanla.com recorded revenues of $80,314 and $156,990, respectively, but both had lower conversion rates of 0.50-1.00%. jellybeet.com, with $60,556 in revenue, fell short as well. Overall, tokidoki.it's superior revenue and transaction numbers highlight its strong competitive edge within the niche market.

rotofugi.com screenshot
#1 rotofugi.com
33.6K
Revenue
17.3K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
puffmonkey.com screenshot
#2 puffmonkey.com
6.4K
Revenue
1.7K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
jujube.com screenshot
#3 jujube.com
80.3K
Revenue
89.5K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
japanla.com screenshot
#4 japanla.com
157K
Revenue
160.8K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
jellybeet.com screenshot
#5 jellybeet.com
60.6K
Revenue
41.9K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
tokidoki.it vs top market performers
tokidoki.it
top retailers
conversion rate vs average order value for tokidoki.it and its competitors
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Revenue share by device at tokidoki.it

In May large majority of sales on tokidoki.it, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.

In May large majority of sales on tokidoki.it, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.

Industries tokidoki.it operates in

tokidoki.it is tracked across 4 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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tokidoki.it channels

Identify top traffic channels that drive growth for tokidoki.itand discover how performance of traffic channels has changed over time.

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tokidoki.it Google Ads spend

Evaluate tokidoki.it's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tokidoki.it devices

Review tokidoki.it's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tokidoki.it top markets

Explore tokidoki.it's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tokidoki.it country & global rank

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