Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Apr 2026
All countries
Home/Insights/Retailers/tokidoki.it
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for tokidoki.ittokidoki.it

Start benchmarking for free
Sign in with GoogleSign up with Google
190.2K
Revenue
Apr 26
194.1K
Sessions
Apr 26
1.5-2.0%
Conv. rate
Apr 26
$50-75
AOV
Apr 26
Loading...

Tokidoki.it is a website that sells various products. They have a wide range of merchandise available, including clothing, accessories, toys, and collectibles. The website showcases a visually vibrant and playful style, which attracts customers interested in purchasing unique and artistic items for themselves or as gifts.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

tokidoki.it Annual Revenue and Growth

tokidoki.it's annual sales on its online store amounted to $4.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$4.1M
Annual growth forecast2025/2026
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
tokidoki.it revenue by year

tokidoki.it's monthly revenueOVER TIME
View real-time data

Over the past three months, tokidoki.it revenue has experienced decline of 29%, compared to the preceding three months.

View real-time data
tokidoki.it revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In April 2026, tokidoki.it, operating in the games sector, generated online sales of $190,204, significantly exceeding the industry median of $61,884, though still far behind the leading competitor, tcgplayer.com, with $122,090,055. Its conversion rate ranged from 1.50% to 2.00%, below the high benchmark of 3.72%, while its average order value (AOV) fell between $50 and $75, notably lower than the high of $434. With 194,072 sessions, tokidoki.it outperformed the median of 20,854 but was dwarfed by lego.com's impressive 49,221,259 sessions, highlighting room for growth in user engagement.
Read more

tokidoki.it competitors

In April 2026, tokidoki.it generated significantly higher revenue at $190,204, far outpacing competitors like rotofugi.com with $42,122 and jujube.com with $66,296. While tokidoki.it attracted 194,072 sessions and 3,604 transactions, its conversion rate of 1.50-2.00% falls below rotofugi.com’s stronger performance of 2.50-3.00%, despite its lower average order value (AOV) of $50-75. Competitors such as japanla.com also displayed higher AOVs at $100-125, but had lower revenue ($82,765) and transactions (800). Notably, tokidoki.it's high traffic indicates effective market reach, compared to jellybeet.com’s 52,214 sessions and revenue of $62,911. Overall, while tokidoki.it leads in revenue, competitors exhibit varying strengths in AOV and conversion efficiency, suggesting different market positioning strategies.

rotofugi.com screenshot
#1 rotofugi.com
42.1K
Revenue
19.4K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
jujube.com screenshot
#2 jujube.com
66.3K
Revenue
89.6K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
japanla.com screenshot
#3 japanla.com
82.8K
Revenue
124.1K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
jellybeet.com screenshot
#4 jellybeet.com
62.9K
Revenue
52.2K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
lesportsac.com screenshot
#5 lesportsac.com
531K
Revenue
105.3K
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
tokidoki.it vs top market performers
tokidoki.it
top retailers
conversion rate vs average order value for tokidoki.it and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at tokidoki.it

In April large majority of sales on tokidoki.it, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.

In April large majority of sales on tokidoki.it, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

tokidoki.it channels

Identify top traffic channels that drive growth for tokidoki.itand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

tokidoki.it Google Ads spend

Evaluate tokidoki.it's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

tokidoki.it devices

Review tokidoki.it's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

tokidoki.it top markets

Explore tokidoki.it's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

tokidoki.it country & global rank

Assess the ranking of tokidoki.it among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard