Get Your Free 2025 Daily Holiday Revenue Report

2025 Holiday Report

Grips
Nov 2025
All countries
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for thuma.cothuma.co

Start benchmarking for free
Sign in with GoogleSign up with Google
7.4M
Revenue
Nov 25
1.1M
Sessions
Nov 25
0.5-1.0%
Conv. rate
Nov 25
$900-1000
AOV
Nov 25
Loading...

Thuma.co is a website that sells minimalist and stylish furniture pieces. They offer high-quality bed frames crafted from ethically-sourced materials. Their products are designed to provide comfort and durability, enabling customers to create a serene and functional bedroom environment.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

thuma.co Annual Revenue and Growth

thuma.co's annual sales on its online store amounted to $82.7M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$82.7M
Annual growth forecast2024/2025
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
thuma.co revenue by year

thuma.co's monthly revenueOVER TIME
View real-time data

Over the past three months, thuma.co revenue has experienced growth of 11%, compared to the preceding three months.

View real-time data
thuma.co revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In November 2025, thuma.co, operating in the home and garden/furniture industry, generated impressive online sales of $7,394,150, significantly surpassing the median revenue of $161,311, yet still far behind the market leader, ikea.com, at $813,186,649. The site's conversion rate ranged from 0.50-1.00%, with industry highs reaching 2.15%. The average order value (AOV) stood between $950-975, lower than the high benchmark of $1,216. thuma.co attracted 1,125,451 sessions, well above the median of 35,904 but dwarfed by ikea.com's 239,654,083 sessions, highlighting its growing yet competitive market presence.
Read more

thuma.co competitors

In November 2025, thuma.co outperformed its competitors in terms of revenue, with a total of $7,394,150 compared to the closest competitor, birchliving.com, with $1,931,048. thuma.co also had the highest number of transactions at 7,761, followed by floydhome.com with 1,650 transactions. In terms of sessions, thuma.co had the highest number at 1,125,451, significantly more than the closest competitor, zinus.com, with 219,086 sessions. thuma.co and floydhome.com had similar AOV ranges of $950-975, while birchliving.com had a higher AOV range of $1175-1200. However, thuma.co had a lower conversion rate range of 0.50-1.00 compared to its competitors, who all had conversion rate ranges of 1.00-1.50. Overall, thuma.co showcased strong performance across multiple domains compared to its competitors in November 2025.

floydhome.com screenshot
#1 floydhome.com
1.6M
Revenue
130.5K
Sessions
1.0-1.5%
Conv. rate
$900-1000
AOV
zinus.com screenshot
#2 zinus.com
1.2M
Revenue
219.1K
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
birchliving.com screenshot
#3 birchliving.com
1.9M
Revenue
116.1K
Sessions
1.0-1.5%
Conv. rate
$1100-1200
AOV
mattressnerd.com screenshot
#4 mattressnerd.com
308.3K
Revenue
82.3K
Sessions
0.0-0.5%
Conv. rate
$1000-1100
AOV
peacockalley.com screenshot
#5 peacockalley.com
582.7K
Revenue
102.9K
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
thuma.co vs top market performers
thuma.co
top retailers
conversion rate vs average order value for thuma.co and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at thuma.co

In November large majority of sales on thuma.co, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on thuma.co, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

thuma.co channels

Identify top traffic channels that drive growth for thuma.coand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

thuma.co Google Ads spend

Evaluate thuma.co's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

thuma.co devices

Review thuma.co's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

thuma.co top markets

Explore thuma.co's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

thuma.co country & global rank

Assess the ranking of thuma.co among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard