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Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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6.3M
Revenue
Dec 25
1.3M
Sessions
Dec 25
0.5-1.0%
Conv. rate
Dec 25
$900-1000
AOV
Dec 25
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Thuma.co is a website that sells minimalist and stylish furniture pieces. They offer high-quality bed frames crafted from ethically-sourced materials. Their products are designed to provide comfort and durability, enabling customers to create a serene and functional bedroom environment.

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thuma.co Annual Revenue and Growth

thuma.co's annual sales on its online store amounted to $82.7M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$82.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
thuma.co revenue by year

thuma.co's monthly revenueOVER TIME
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Over the past three months, thuma.co revenue has experienced growth of 18%, compared to the preceding three months.

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thuma.co revenue growth for last six months
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OVERVIEW
In December 2025, thuma.co generated $6,328,199 in online sales, significantly surpassing the home and garden/furniture median of $156,465, but still far behind market leader Ikea's $795,900,179. The site's conversion rate ranged from 0.50% to 1.00%, lower than the high benchmark of 2.0%, while the average order value (AOV) stood between $900-925, also below the sector's high of $1,208. With 1,289,567 sessions, thuma.co performed well compared to the median of 37,321, but was far from Ikea’s dominant 238,379,008 sessions, indicating room for growth in visibility and conversion efficiency.
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thuma.co competitors

In December 2025, thuma.co outperformed its competitors in terms of revenue, with $6,328,199 compared to floydhome.com ($1,212,556), zinus.com ($1,175,704), birchliving.com ($1,460,801), and mattressnerd.com ($362,450). thuma.co also had the highest number of transactions at 6,874, surpassing all competitors. While thuma.co had a lower average order value (AOV) range of $900-925 compared to birchliving.com and floydhome.com, its conversion rate of 0.50-1.00% was on par with most competitors except for zinus.com and birchliving.com, which had higher conversion rates. In terms of sessions, thuma.co had the highest at 1,289,567, indicating a strong online presence and customer engagement. Overall, thuma.co's performance metrics position it as a strong contender in the online mattress industry.

floydhome.com screenshot
#1 floydhome.com
1.2M
Revenue
129.4K
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
zinus.com screenshot
#2 zinus.com
1.2M
Revenue
228.3K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
birchliving.com screenshot
#3 birchliving.com
1.5M
Revenue
107.9K
Sessions
1.0-1.5%
Conv. rate
$1100-1200
AOV
mattressnerd.com screenshot
#4 mattressnerd.com
362.4K
Revenue
104.9K
Sessions
0.0-0.5%
Conv. rate
$1000-1100
AOV
peacockalley.com screenshot
#5 peacockalley.com
368K
Revenue
102.9K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
thuma.co vs top market performers
thuma.co
top retailers
conversion rate vs average order value for thuma.co and its competitors
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Revenue share by device at thuma.co

In December large majority of sales on thuma.co, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on thuma.co, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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thuma.co channels

Identify top traffic channels that drive growth for thuma.coand discover how performance of traffic channels has changed over time.

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thuma.co Google Ads spend

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thuma.co devices

Review thuma.co's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thuma.co top markets

Explore thuma.co's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thuma.co country & global rank

Assess the ranking of thuma.co among other retailers within its primary country and worldwide.

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