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Sep 2026
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Home/Insights/Retailers/thewillowtree.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for thewillowtree.comthewillowtree.com

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46.1K
Revenue
Sep 26
49.1K
Sessions
Sep 26
0.5-1.0%
Conv. rate
Sep 26
$75-100
AOV
Sep 26
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The website thewillowtree.com showcases an array of products for sale. Their inventory consists of unique and diverse items ranging from clothing, accessories, and home decor to handmade crafts, beauty products, and more. Customers can explore and purchase various goods to cater to their individual preferences and needs.

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thewillowtree.com Annual Revenue and Growth

thewillowtree.com's annual sales on its online store amounted to $460.6K in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$460.6K
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
thewillowtree.com revenue by year

thewillowtree.com's monthly revenueOVER TIME
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Over the past three months, thewillowtree.com revenue has experienced decline of 27%, compared to the preceding three months.

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thewillowtree.com revenue decline for last six months
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OVERVIEW
thewillowtree.com operates within the fashion and apparel category, generating $46,100 in revenue from online sales in September 2026. While this is lower than the average store in the fashion and apparel category, which makes around $63,500 monthly, it attracted 49,100 sessions, significantly exceeding the average store's 26,000 sessions. With a conversion rate of 0.50-1.00% and an average order value (AOV) of $75-100, both metrics fall within the category's typical ranges, which are 0.67% to 3.16% and $79 to $406, respectively.
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thewillowtree.com competitors

In September 2026, pinklily.com leads the competition with a remarkable revenue of $399,000 and 4,186 transactions, significantly outperforming others in the market. thewillowtree.com ranks third among competitors, generating $46,100 with 491 transactions from 49,100 sessions. Meanwhile, shopimpressions.com trails slightly behind with $41,200 in revenue and 560 transactions, but it has more sessions at 66,800. buycurvy.com stands out with a higher conversion rate of 7.50-8.00% and an AOV in the same range as thewillowtree.com. Overall, while thewillowtree.com performs respectably, it faces fierce competition, especially from pinklily.com, which dominates in revenue, transactions, and sessions.

shopimpressions.com screenshot
#1 shopimpressions.com
41.2K
Revenue
66.8K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
mysisterscloset-boutique.com screenshot
#2 mysisterscloset-boutique.com
109
Revenue
162.8
Sessions
0.0-0.5%
Conv. rate
$125-150
AOV
perfectlypriscilla.com screenshot
#3 perfectlypriscilla.com
1.6K
Revenue
849
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
indiefashionboutique.com screenshot
#4 indiefashionboutique.com
1.3K
Revenue
388
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
buycurvy.com screenshot
#5 buycurvy.com
161.1K
Revenue
23.9K
Sessions
7.5-8.0%
Conv. rate
$75-100
AOV
thewillowtree.com vs top market performers
thewillowtree.com
top retailers
conversion rate vs average order value for thewillowtree.com and its competitors
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Revenue share by device at thewillowtree.com

In September large majority of sales on thewillowtree.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In September large majority of sales on thewillowtree.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

Industries thewillowtree.com operates in

thewillowtree.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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thewillowtree.com channels

Identify top traffic channels that drive growth for thewillowtree.comand discover how performance of traffic channels has changed over time.

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thewillowtree.com Google Ads spend

Evaluate thewillowtree.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thewillowtree.com devices

Review thewillowtree.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thewillowtree.com top markets

Explore thewillowtree.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thewillowtree.com country & global rank

Assess the ranking of thewillowtree.com among other retailers within its primary country and worldwide.

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