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Apr 2026
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Home/Insights/Retailers/thewillowtree.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for thewillowtree.comthewillowtree.com

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65.8K
Revenue
Apr 26
61.3K
Sessions
Apr 26
1.0-1.5%
Conv. rate
Apr 26
$75-100
AOV
Apr 26
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The website thewillowtree.com showcases an array of products for sale. Their inventory consists of unique and diverse items ranging from clothing, accessories, and home decor to handmade crafts, beauty products, and more. Customers can explore and purchase various goods to cater to their individual preferences and needs.

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thewillowtree.com Annual Revenue and Growth

thewillowtree.com's annual sales on its online store amounted to $460.6K in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$460.6K
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
thewillowtree.com revenue by year

thewillowtree.com's monthly revenueOVER TIME
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Over the past three months, thewillowtree.com revenue has experienced decline of 21%, compared to the preceding three months.

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thewillowtree.com revenue decline for last six months
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OVERVIEW
In April 2026, thewillowtree.com generated $65,822 in online sales, below the FASHION AND APPAREL median of $78,791, with a conversion rate between 1.00-1.50%, notably lower than the high of 3.05%. The site's average order value (AOV) ranged from $75-100, aligning closely with the category's lower threshold. With 61,292 sessions, it surpasses the median of 35,276 but pales in comparison to industry leader shein.com, which achieved over 860 million in sales and 281 million sessions, highlighting the competitive landscape within the FASHION AND APPAREL market.
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thewillowtree.com competitors

In April 2026, thewillowtree.com generated $65,822 in revenue from 728 transactions across 61,292 sessions, achieving a conversion rate of 1.00-1.50%. Comparatively, pinklily.com stands out with a remarkable $654,021 in revenue and a higher transaction count of 8,136, along with a conversion rate of 1.50-2.00% over 423,309 sessions. shopimpressions.com, with $61,424 in revenue and 783 transactions from 147,783 sessions, has a lower conversion rate of 0.50-1.00%. Meanwhile, buycurvy.com reported $43,451 in revenue, with a strong conversion rate of 7.00-7.50%, albeit from only 7,178 sessions. mysisterscloset-boutique.com, despite its niche appeal, brought in just $1,024 from 8 transactions over 249 sessions but boasts the highest conversion rate of 3.00-3.50%. Overall, thewillowtree.com performs moderately well compared to its competitors, particularly when considering both revenue and session efficiency.

shopimpressions.com screenshot
#1 shopimpressions.com
61.4K
Revenue
147.8K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
mysisterscloset-boutique.com screenshot
#2 mysisterscloset-boutique.com
1K
Revenue
249
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
buycurvy.com screenshot
#3 buycurvy.com
43.5K
Revenue
7.2K
Sessions
7.0-7.5%
Conv. rate
$75-100
AOV
pinklily.com screenshot
#4 pinklily.com
654K
Revenue
423.3K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
bellaellaboutique.com screenshot
#5 bellaellaboutique.com
2.3K
Revenue
490.9
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
thewillowtree.com vs top market performers
thewillowtree.com
top retailers
conversion rate vs average order value for thewillowtree.com and its competitors
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Revenue share by device at thewillowtree.com

In April large majority of sales on thewillowtree.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In April large majority of sales on thewillowtree.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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thewillowtree.com channels

Identify top traffic channels that drive growth for thewillowtree.comand discover how performance of traffic channels has changed over time.

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thewillowtree.com Google Ads spend

Evaluate thewillowtree.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thewillowtree.com devices

Review thewillowtree.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thewillowtree.com top markets

Explore thewillowtree.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thewillowtree.com country & global rank

Assess the ranking of thewillowtree.com among other retailers within its primary country and worldwide.

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