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Jul 2026
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Home/Insights/Retailers/thewillowtree.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for thewillowtree.comthewillowtree.com

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39.6K
Revenue
Jul 26
52.1K
Sessions
Jul 26
0.5-1.0%
Conv. rate
Jul 26
$75-100
AOV
Jul 26
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The website thewillowtree.com showcases an array of products for sale. Their inventory consists of unique and diverse items ranging from clothing, accessories, and home decor to handmade crafts, beauty products, and more. Customers can explore and purchase various goods to cater to their individual preferences and needs.

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thewillowtree.com Annual Revenue and Growth

thewillowtree.com's annual sales on its online store amounted to $460.6K in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$460.6K
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
thewillowtree.com revenue by year

thewillowtree.com's monthly revenueOVER TIME
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Over the past three months, thewillowtree.com revenue has experienced decline of 25%, compared to the preceding three months.

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thewillowtree.com revenue decline for last six months
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OVERVIEW
thewillowtree.com operates in the fashion and apparel category, ranking among its competitors. In July 2026, it generated $39,600 in online sales, while the average store in the fashion and apparel category earns around $71,300. With a conversion rate of 0.50-1.00%, it falls within the average store in the fashion and apparel category's typical range of 0.66% to 3.1%. The average order value of $75-100 is also within the category's typical range of $84 to $403, and it recorded 52,100 sessions, surpassing the average store in the fashion and apparel category, which sees around 28,400 sessions monthly.
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thewillowtree.com competitors

In July 2026, shopimpressions.com reported revenue of $45,000 with 521 transactions and 84,100 sessions. In comparison, thewillowtree.com generated $39,600 from 459 transactions across 52,100 sessions. thewillowtree.com ranks 4th in revenue among competitors, trailing pinklily.com by $354,000. Additionally, thewillowtree.com is behind pinklily.com by 3,794 transactions, further emphasizing its competitive disadvantages. While thewillowtree.com shares an AOV range of $75-100 with several competitors, its conversion rate of 0.50-1.00 aligns with shopimpressions.com. However, it still pales in comparison to buycurvy.com’s impressive conversion rate of 7.50-8.00. Overall, thewillowtree.com needs to enhance its performance to compete effectively.

shopimpressions.com screenshot
#1 shopimpressions.com
45K
Revenue
84.1K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
mysisterscloset-boutique.com screenshot
#2 mysisterscloset-boutique.com
109
Revenue
162.8
Sessions
0.0-0.5%
Conv. rate
$125-150
AOV
perfectlypriscilla.com screenshot
#3 perfectlypriscilla.com
1.6K
Revenue
849
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
indiefashionboutique.com screenshot
#4 indiefashionboutique.com
1.3K
Revenue
388
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
buycurvy.com screenshot
#5 buycurvy.com
138.7K
Revenue
21.6K
Sessions
7.5-8.0%
Conv. rate
$75-100
AOV
thewillowtree.com vs top market performers
thewillowtree.com
top retailers
conversion rate vs average order value for thewillowtree.com and its competitors
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Revenue share by device at thewillowtree.com

In July large majority of sales on thewillowtree.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In July large majority of sales on thewillowtree.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

Industries thewillowtree.com operates in

thewillowtree.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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thewillowtree.com channels

Identify top traffic channels that drive growth for thewillowtree.comand discover how performance of traffic channels has changed over time.

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thewillowtree.com Google Ads spend

Evaluate thewillowtree.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thewillowtree.com devices

Review thewillowtree.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thewillowtree.com top markets

Explore thewillowtree.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thewillowtree.com country & global rank

Assess the ranking of thewillowtree.com among other retailers within its primary country and worldwide.

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