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Sep 2025
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Home/Insights/Retailers/thewillowtree.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for thewillowtree.comthewillowtree.com

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31K
Revenue
Sep 25
34.8K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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The website thewillowtree.com showcases an array of products for sale. Their inventory consists of unique and diverse items ranging from clothing, accessories, and home decor to handmade crafts, beauty products, and more. Customers can explore and purchase various goods to cater to their individual preferences and needs.

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thewillowtree.com Annual Revenue and Growth

thewillowtree.com's annual sales on its online store amounted to $505.2K in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$505.2K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
thewillowtree.com revenue by year

thewillowtree.com's monthly revenueOVER TIME
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Over the past three months, thewillowtree.com revenue has experienced decline of 8.6%, compared to the preceding three months.

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thewillowtree.com revenue decline for last six months
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OVERVIEW
In September 2025, thewillowtree.com, a lifestyle and fashion apparel site, generated $31,033 in online sales, significantly below the industry median of $74,931, with a conversion rate between 0.50-1.00%, compared to a high of 3.2%. The average order value (AOV) ranged from $75 to $100, lower than the industry's high of $382. With 34,793 sessions, thewillowtree.com slightly surpassed the median of 34,221 sessions in the sector, yet lagged far behind industry leader shein.com, which had an astonishing 297,137,690 sessions. Overall, the metrics indicate room for growth and improvement in performance.
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thewillowtree.com competitors

In September 2025, thewillowtree.com reported a revenue of $31,033 from 349 transactions and 34,793 sessions, with an average order value (AOV) ranging between $75-100 and a conversion rate between 0.50-1.00%. Comparing these metrics to its competitors, shopimpressions.com outperformed thewillowtree.com with a revenue of $82,437 from 1,119 transactions and 166,650 sessions, despite having a lower AOV of $50-75. mysisterscloset-boutique.com had lower revenue at $304, but with a higher AOV of $150-175 and a similar conversion rate. buycurvy.com had a revenue of $45,590 from 527 transactions and 6,709 sessions, with a higher conversion rate of 7.50-8.00% and a similar AOV. pinklily.com was the top performer with a revenue of $684,787 from 7,134 transactions and 477,081 sessions, showcasing a higher conversion rate of 1.00-1.50% and a comparable AOV to thewillowtree.com.

shopimpressions.com screenshot
#1 shopimpressions.com
82.4K
Revenue
166.6K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
mysisterscloset-boutique.com screenshot
#2 mysisterscloset-boutique.com
304
Revenue
303.8
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
buycurvy.com screenshot
#3 buycurvy.com
45.6K
Revenue
6.7K
Sessions
7.5-8.0%
Conv. rate
$75-100
AOV
pinklily.com screenshot
#4 pinklily.com
684.8K
Revenue
477.1K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
bellaellaboutique.com screenshot
#5 bellaellaboutique.com
6.2K
Revenue
1.3K
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
thewillowtree.com vs top market performers
thewillowtree.com
top retailers
conversion rate vs average order value for thewillowtree.com and its competitors
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Revenue share by device at thewillowtree.com

In September large majority of sales on thewillowtree.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In September large majority of sales on thewillowtree.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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thewillowtree.com channels

Identify top traffic channels that drive growth for thewillowtree.comand discover how performance of traffic channels has changed over time.

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thewillowtree.com Google Ads spend

Evaluate thewillowtree.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thewillowtree.com devices

Review thewillowtree.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thewillowtree.com top markets

Explore thewillowtree.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thewillowtree.com country & global rank

Assess the ranking of thewillowtree.com among other retailers within its primary country and worldwide.

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