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Dec 2025
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Home/Insights/Retailers/thewillowtree.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for thewillowtree.comthewillowtree.com

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92.1K
Revenue
Dec 25
52.6K
Sessions
Dec 25
2.0-2.5%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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The website thewillowtree.com showcases an array of products for sale. Their inventory consists of unique and diverse items ranging from clothing, accessories, and home decor to handmade crafts, beauty products, and more. Customers can explore and purchase various goods to cater to their individual preferences and needs.

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thewillowtree.com Annual Revenue and Growth

thewillowtree.com's annual sales on its online store amounted to $505.2K in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$505.2K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
thewillowtree.com revenue by year

thewillowtree.com's monthly revenueOVER TIME
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Over the past three months, thewillowtree.com revenue has experienced growth of 87%, compared to the preceding three months.

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thewillowtree.com revenue growth for last six months
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OVERVIEW
In December 2025, thewillowtree.com, a lifestyle and fashion apparel retailer, generated online sales revenue of $92,114, slightly below the industry median of $92,600, with a conversion rate of 2.00-2.50%, compared to the industry high of 3.17% and low of 0.72%. Its average order value (AOV) ranged between $75-100, aligning with the lower end of the spectrum in its category, where high AOV reaches $389. The site attracted 52,625 sessions, surpassing the median of 39,789 but far below the leading site, shein.com, which achieved a staggering 304,519,814 sessions.
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thewillowtree.com competitors

When comparing thewillowtree.com to its competitors in December 2025, we can see that thewillowtree.com generated $92,114 in revenue from 1,058 transactions and 52,625 sessions, with an average order value (AOV) of $75-$100 and a conversion rate of 2.00-2.50%. In contrast, shopimpressions.com had slightly lower revenue at $73,017 from 955 transactions and 122,022 sessions, with a comparable AOV and a lower conversion rate of 0.50-1.00%. mysisterscloset-boutique.com had much lower revenue at $72 from only 1 transaction and 104 sessions, with a higher AOV of $100-$125 but a similar conversion rate of 0.50-1.00%. buycurvy.com had revenue close to thewillowtree.com at $91,490 from 1,079 transactions and 15,086 sessions, with a similar AOV and a significantly higher conversion rate of 7.00-7.50%. pinklily.com was the top performer with revenue of $594,698 from 5,977 transactions and 476,886 sessions, a comparable AOV, and a conversion rate of 1.00-1.50%.

shopimpressions.com screenshot
#1 shopimpressions.com
73K
Revenue
122K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
mysisterscloset-boutique.com screenshot
#2 mysisterscloset-boutique.com
72.2
Revenue
103.9
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
buycurvy.com screenshot
#3 buycurvy.com
91.5K
Revenue
15.1K
Sessions
7.0-7.5%
Conv. rate
$75-100
AOV
pinklily.com screenshot
#4 pinklily.com
594.7K
Revenue
476.9K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
bellaellaboutique.com screenshot
#5 bellaellaboutique.com
9.4K
Revenue
2.3K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
thewillowtree.com vs top market performers
thewillowtree.com
top retailers
conversion rate vs average order value for thewillowtree.com and its competitors
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Revenue share by device at thewillowtree.com

In December large majority of sales on thewillowtree.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In December large majority of sales on thewillowtree.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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thewillowtree.com channels

Identify top traffic channels that drive growth for thewillowtree.comand discover how performance of traffic channels has changed over time.

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thewillowtree.com Google Ads spend

Evaluate thewillowtree.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thewillowtree.com devices

Review thewillowtree.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thewillowtree.com top markets

Explore thewillowtree.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thewillowtree.com country & global rank

Assess the ranking of thewillowtree.com among other retailers within its primary country and worldwide.

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