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Aug 2026
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Home/Insights/Retailers/thewillowtree.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

Favicon for thewillowtree.comthewillowtree.com

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39.6K
Revenue
Aug 26
52.1K
Sessions
Aug 26
0.5-1.0%
Conv. rate
Aug 26
$75-100
AOV
Aug 26
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The website thewillowtree.com showcases an array of products for sale. Their inventory consists of unique and diverse items ranging from clothing, accessories, and home decor to handmade crafts, beauty products, and more. Customers can explore and purchase various goods to cater to their individual preferences and needs.

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thewillowtree.com Annual Revenue and Growth

thewillowtree.com's annual sales on its online store amounted to $460.6K in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$460.6K
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
thewillowtree.com revenue by year

thewillowtree.com's monthly revenueOVER TIME
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Over the past three months, thewillowtree.com revenue has experienced decline of 37%, compared to the preceding three months.

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thewillowtree.com revenue decline for last six months
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OVERVIEW
thewillowtree.com is positioned in the fashion and apparel category, generating $39,600 in revenue for online sales in August 2026. The average store in the fashion and apparel category generates around $87,900 monthly. With a conversion rate of 0.50-1.00%, thewillowtree.com is within the typical range of 0.65% to 3.1%. Its average order value (AOV) is $75-100, also within the category's typical range of $84 to $408, while sessions reached 52,100, exceeding the average store in the fashion and apparel category's 37,200.
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thewillowtree.com competitors

In August 2026, pinklily.com led the pack with a remarkable revenue of $352,000 from 3,924 transactions over 315,000 sessions. thewillowtree.com, with a revenue of $39,600, trails behind its competitors, ranking fourth in revenue and transactions, generating 459 transactions across 52,100 sessions. shopimpressions.com generated $50,600 with 567 transactions and 91,500 sessions, while buycurvy.com outperformed thewillowtree.com significantly with $155,000 in revenue and 1,939 transactions. All domains maintain an AOV of $75-100, and the conversion rates range from 0.50-1.00% for thewillowtree.com, compared to buycurvy.com’s higher conversion rate of 8.00-8.50%. Thus, thewillowtree.com continues to seek improvement against stronger competition.

shopimpressions.com screenshot
#1 shopimpressions.com
50.6K
Revenue
91.5K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
buycurvy.com screenshot
#2 buycurvy.com
155.1K
Revenue
24K
Sessions
8.0-8.5%
Conv. rate
$75-100
AOV
pinklily.com screenshot
#3 pinklily.com
352.5K
Revenue
314.9K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
bellaellaboutique.com screenshot
#4 bellaellaboutique.com
2.8K
Revenue
736
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
shopthemint.com screenshot
#5 shopthemint.com
1.3M
Revenue
397.3K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
thewillowtree.com vs top market performers
thewillowtree.com
top retailers
conversion rate vs average order value for thewillowtree.com and its competitors
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Revenue share by device at thewillowtree.com

In August large majority of sales on thewillowtree.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In August large majority of sales on thewillowtree.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

Industries thewillowtree.com operates in

thewillowtree.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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thewillowtree.com channels

Identify top traffic channels that drive growth for thewillowtree.comand discover how performance of traffic channels has changed over time.

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thewillowtree.com Google Ads spend

Evaluate thewillowtree.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thewillowtree.com devices

Review thewillowtree.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thewillowtree.com top markets

Explore thewillowtree.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thewillowtree.com country & global rank

Assess the ranking of thewillowtree.com among other retailers within its primary country and worldwide.

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