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May 2026
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Home/Insights/Retailers/thewillowtree.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for thewillowtree.comthewillowtree.com

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70.5K
Revenue
May 26
72.9K
Sessions
May 26
1.0-1.5%
Conv. rate
May 26
$75-100
AOV
May 26
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The website thewillowtree.com showcases an array of products for sale. Their inventory consists of unique and diverse items ranging from clothing, accessories, and home decor to handmade crafts, beauty products, and more. Customers can explore and purchase various goods to cater to their individual preferences and needs.

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thewillowtree.com Annual Revenue and Growth

thewillowtree.com's annual sales on its online store amounted to $460.6K in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$460.6K
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
thewillowtree.com revenue by year

thewillowtree.com's monthly revenueOVER TIME
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Over the past three months, thewillowtree.com revenue has experienced decline of 35%, compared to the preceding three months.

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thewillowtree.com revenue decline for last six months
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OVERVIEW
In May 2026, thewillowtree.com, a player in the FASHION AND APPAREL industry, generated $70,513 in online sales, slightly below the median of $74,720, with a conversion rate of 1.00-1.50%, underperforming the high benchmark of 3.18%. Its average order value (AOV) ranged between $75-100, while the industry's high AOV is $405. With 72,863 sessions, thewillowtree.com exceeded the median of 29,212 but lagged far behind the industry leader, shein.com, which achieved an impressive 309,473,559 sessions and $869,380,784 in revenue, highlighting significant room for growth.
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thewillowtree.com competitors

In May 2026, thewillowtree.com reported revenues of $70,513 from 762 transactions across 72,863 sessions, with a conversion rate between 1.00-1.50%. Competitors show varied performance; pinklily.com leads significantly with $732,634 in revenue, generating 8,127 transactions from 423,729 sessions and a conversion rate of 1.50-2.00%. buycurvy.com follows, with $63,260 in revenue from 758 transactions but boasts a higher conversion rate of 7.00-7.50%, albeit from far fewer sessions (10,111). In contrast, shopimpressions.com achieved $54,658 with a conversion rate of only 0.00-0.50%, indicating room for improvement. The performance of mysisterscloset-boutique.com and perfectlypriscilla.com remains minimal, generating $250 and $320 respectively, yet they report higher AOVs of $100-125. Overall, while thewillowtree.com performs respectably, it faces tough competition from pinklily.com and buycurvy.com in both revenue and transaction volume.

shopimpressions.com screenshot
#1 shopimpressions.com
54.7K
Revenue
140.8K
Sessions
0.0-0.5%
Conv. rate
$75-100
AOV
mysisterscloset-boutique.com screenshot
#2 mysisterscloset-boutique.com
250.3
Revenue
249
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
perfectlypriscilla.com screenshot
#3 perfectlypriscilla.com
319.8
Revenue
136
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
indiefashionboutique.com screenshot
#4 indiefashionboutique.com
960.1
Revenue
366
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
buycurvy.com screenshot
#5 buycurvy.com
63.3K
Revenue
10.1K
Sessions
7.0-7.5%
Conv. rate
$75-100
AOV
thewillowtree.com vs top market performers
thewillowtree.com
top retailers
conversion rate vs average order value for thewillowtree.com and its competitors
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Revenue share by device at thewillowtree.com

In May large majority of sales on thewillowtree.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In May large majority of sales on thewillowtree.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

Industries thewillowtree.com operates in

thewillowtree.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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thewillowtree.com channels

Identify top traffic channels that drive growth for thewillowtree.comand discover how performance of traffic channels has changed over time.

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thewillowtree.com Google Ads spend

Evaluate thewillowtree.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thewillowtree.com devices

Review thewillowtree.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thewillowtree.com top markets

Explore thewillowtree.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thewillowtree.com country & global rank

Assess the ranking of thewillowtree.com among other retailers within its primary country and worldwide.

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