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Nov 2025
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Home/Insights/Retailers/thewillowtree.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for thewillowtree.comthewillowtree.com

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46.7K
Revenue
Nov 25
34.8K
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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The website thewillowtree.com showcases an array of products for sale. Their inventory consists of unique and diverse items ranging from clothing, accessories, and home decor to handmade crafts, beauty products, and more. Customers can explore and purchase various goods to cater to their individual preferences and needs.

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thewillowtree.com Annual Revenue and Growth

thewillowtree.com's annual sales on its online store amounted to $505.2K in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$505.2K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
thewillowtree.com revenue by year

thewillowtree.com's monthly revenueOVER TIME
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Over the past three months, thewillowtree.com revenue has experienced growth of 21%, compared to the preceding three months.

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thewillowtree.com revenue growth for last six months
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OVERVIEW
In November 2025, thewillowtree.com, a lifestyle and fashion apparel site, generated $46,687 in online sales, significantly below the industry median of $93,064, with sessions totaling 34,845, slightly below the median of 36,492. The site's conversion rate ranged from 1.00% to 1.50%, which is under the high industry standard of 3.37%. Its average order value (AOV) fell between $75 and $100, aligning closely with the lower end of the industry's AOV range. In contrast, leading competitor shein.com achieved staggering figures, highlighting the competitive landscape within the lifestyle/fashion and apparel sector.
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thewillowtree.com competitors

In November 2025, thewillowtree.com generated a revenue of $46,687 from 489 transactions with 34,845 sessions, boasting an average order value (AOV) of $75-$100 and a conversion rate of 1.00-1.50%. In comparison, shopimpressions.com outperformed with revenue of $84,025 from 1,102 transactions and 92,393 sessions, with similar AOV and conversion rate metrics. On the other hand, mysisterscloset-boutique.com had significantly lower revenue at $575 from only 5 transactions and 163 sessions, but a higher AOV of $100-$125 and a conversion rate of 3.00-3.50%. buycurvy.com had a revenue of $65,587 from 770 transactions and 9,071 sessions, with a lower AOV but a high conversion rate of 8.00-8.50%. Lastly, pinklily.com stood out with impressive revenue of $962,412 from 9,464 transactions and 484,491 sessions, with a higher AOV and conversion rate compared to the competitors.

shopimpressions.com screenshot
#1 shopimpressions.com
84K
Revenue
92.4K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
mysisterscloset-boutique.com screenshot
#2 mysisterscloset-boutique.com
575.3
Revenue
163
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
buycurvy.com screenshot
#3 buycurvy.com
65.6K
Revenue
9.1K
Sessions
8.0-8.5%
Conv. rate
$75-100
AOV
pinklily.com screenshot
#4 pinklily.com
962.4K
Revenue
484.5K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
bellaellaboutique.com screenshot
#5 bellaellaboutique.com
338.8
Revenue
69.6
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
thewillowtree.com vs top market performers
thewillowtree.com
top retailers
conversion rate vs average order value for thewillowtree.com and its competitors
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Revenue share by device at thewillowtree.com

In November large majority of sales on thewillowtree.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In November large majority of sales on thewillowtree.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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thewillowtree.com channels

Identify top traffic channels that drive growth for thewillowtree.comand discover how performance of traffic channels has changed over time.

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thewillowtree.com Google Ads spend

Evaluate thewillowtree.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thewillowtree.com devices

Review thewillowtree.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thewillowtree.com top markets

Explore thewillowtree.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thewillowtree.com country & global rank

Assess the ranking of thewillowtree.com among other retailers within its primary country and worldwide.

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