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Oct 2025
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Home/Insights/Retailers/thewillowtree.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for thewillowtree.comthewillowtree.com

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38.5K
Revenue
Oct 25
34.9K
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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The website thewillowtree.com showcases an array of products for sale. Their inventory consists of unique and diverse items ranging from clothing, accessories, and home decor to handmade crafts, beauty products, and more. Customers can explore and purchase various goods to cater to their individual preferences and needs.

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thewillowtree.com Annual Revenue and Growth

thewillowtree.com's annual sales on its online store amounted to $505.2K in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$505.2K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
thewillowtree.com revenue by year

thewillowtree.com's monthly revenueOVER TIME
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Over the past three months, thewillowtree.com revenue has experienced decline of 0.5%, compared to the preceding three months.

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thewillowtree.com revenue decline for last six months
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OVERVIEW
In October 2025, thewillowtree.com, a lifestyle and fashion apparel website, generated $38,483 in online sales, below the median of $80,524 for its industry. With a conversion rate of 1.00-1.50%, it falls short of the high benchmark of 3.36%, while its average order value (AOV) ranges from $75 to $100, slightly above the low end of $74. The site recorded 34,893 sessions, just above the median of 33,163, but significantly lower than the industry leader, shein.com, which dominates with $977,396,912 in revenue and 321,650,758 sessions.
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thewillowtree.com competitors

When comparing thewillowtree.com to its competitors in October 2025, we see that thewillowtree.com falls behind in terms of revenue, transactions, and sessions. With a revenue of $38,483 and 426 transactions from 34,893 sessions, the AOV falls between $75-100 and the conversion rate is at 1.00-1.50. In contrast, shopimpressions.com generates $74,869 in revenue with 1,013 transactions from 121,040 sessions, offering an AOV of $50-75 and a conversion rate of 0.50-1.00. Similarly, buycurvy.com boasts a revenue of $86,964, 1,016 transactions, and 10,126 sessions, with an AOV of $75-100 and an impressive conversion rate of 10.00-10.50. The top performer, pinklily.com, leads with a revenue of $754,942, 8,117 transactions, and 477,199 sessions, showing an AOV of $75-100 and a conversion rate of 1.50-2.00.

shopimpressions.com screenshot
#1 shopimpressions.com
74.9K
Revenue
121K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
buycurvy.com screenshot
#2 buycurvy.com
87K
Revenue
10.1K
Sessions
10.0-10.5%
Conv. rate
$75-100
AOV
pinklily.com screenshot
#3 pinklily.com
754.9K
Revenue
477.2K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
bellaellaboutique.com screenshot
#4 bellaellaboutique.com
5.3K
Revenue
915.6
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
shopthemint.com screenshot
#5 shopthemint.com
1.1M
Revenue
230.6K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
thewillowtree.com vs top market performers
thewillowtree.com
top retailers
conversion rate vs average order value for thewillowtree.com and its competitors
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Revenue share by device at thewillowtree.com

In October large majority of sales on thewillowtree.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In October large majority of sales on thewillowtree.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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thewillowtree.com channels

Identify top traffic channels that drive growth for thewillowtree.comand discover how performance of traffic channels has changed over time.

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thewillowtree.com Google Ads spend

Evaluate thewillowtree.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thewillowtree.com devices

Review thewillowtree.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thewillowtree.com top markets

Explore thewillowtree.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thewillowtree.com country & global rank

Assess the ranking of thewillowtree.com among other retailers within its primary country and worldwide.

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