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Jan 2026
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Home/Insights/Retailers/thewillowtree.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for thewillowtree.comthewillowtree.com

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108K
Revenue
Jan 26
84.4K
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
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The website thewillowtree.com showcases an array of products for sale. Their inventory consists of unique and diverse items ranging from clothing, accessories, and home decor to handmade crafts, beauty products, and more. Customers can explore and purchase various goods to cater to their individual preferences and needs.

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thewillowtree.com Annual Revenue and Growth

thewillowtree.com's annual sales on its online store amounted to $460.6K in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$460.6K
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
thewillowtree.com revenue by year

thewillowtree.com's monthly revenueOVER TIME
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Over the past three months, thewillowtree.com revenue has experienced growth of 148%, compared to the preceding three months.

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thewillowtree.com revenue growth for last six months
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OVERVIEW
In January 2026, thewillowtree.com generated $108,040 in online sales, outperforming the FASHION AND APPAREL median of $91,806, with a conversion rate of 1.00-1.50%, below the high benchmark of 3.1%. The site's average order value (AOV) ranged between $75-100, slightly below the high AOV of $390, and had 84,411 sessions, significantly exceeding the median of 38,909 but far behind the industry leader, shein.com, which amassed an astounding 279,580,739 sessions. Overall, thewillowtree.com demonstrates solid performance relative to industry averages but faces challenges in achieving higher conversion rates and session engagement.
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thewillowtree.com competitors

In January 2026, thewillowtree.com generated a revenue of $108,040 with 1,206 transactions and 84,411 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 1.00-1.50%. Compared to its competitors, thewillowtree.com falls behind in terms of revenue when compared to pinklily.com, which raked in $529,261. However, thewillowtree.com outperformed shopimpressions.com, mysisterscloset-boutique.com, and buycurvy.com in terms of revenue. In terms of transactions, thewillowtree.com falls behind pinklily.com but is ahead of shopimpressions.com and mysisterscloset-boutique.com. The conversion rate of thewillowtree.com falls within the same range as pinklily.com, but it outperforms shopimpressions.com and mysisterscloset-boutique.com. Overall, thewillowtree.com holds its ground against its competitors, showcasing a solid performance in revenue, transactions, AOV, and conversion rate.

shopimpressions.com screenshot
#1 shopimpressions.com
65.3K
Revenue
134.9K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
mysisterscloset-boutique.com screenshot
#2 mysisterscloset-boutique.com
217.1
Revenue
324.1
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
buycurvy.com screenshot
#3 buycurvy.com
70.8K
Revenue
13.9K
Sessions
7.0-7.5%
Conv. rate
$50-75
AOV
pinklily.com screenshot
#4 pinklily.com
529.3K
Revenue
474.7K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
bellaellaboutique.com screenshot
#5 bellaellaboutique.com
9.3K
Revenue
1.6K
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
thewillowtree.com vs top market performers
thewillowtree.com
top retailers
conversion rate vs average order value for thewillowtree.com and its competitors
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Revenue share by device at thewillowtree.com

In January large majority of sales on thewillowtree.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In January large majority of sales on thewillowtree.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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thewillowtree.com channels

Identify top traffic channels that drive growth for thewillowtree.comand discover how performance of traffic channels has changed over time.

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thewillowtree.com Google Ads spend

Evaluate thewillowtree.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thewillowtree.com devices

Review thewillowtree.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thewillowtree.com top markets

Explore thewillowtree.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thewillowtree.com country & global rank

Assess the ranking of thewillowtree.com among other retailers within its primary country and worldwide.

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