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May 2025
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Home/Insights/Retailers/thepuffcuff.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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18.7K
Revenue
8.3K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
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Thepuffcuff.com is an online store that offers hair accessories designed for curly and textured hair types. They sell a range of PuffCuff hair clips in different sizes, aimed at providing secure and pain-free styling options for individuals with thick, curly, or voluminous hair.

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thepuffcuff.com's revenueOVER TIME
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Over the past three months, thepuffcuff.com revenue has experienced decline of 41%, compared to the preceding three months.

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thepuffcuff.com revenue decline for last six months
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OVERVIEW
In May 2025, thepuffcuff.com in the BEAUTY AND COSMETICS industry had an online sales revenue of $18,729, conversion rate of 3.00-3.50%, and AOV of $50-75, with 8,315 sessions. The median revenue in the industry was $46,882, the highest revenue was $96,002,620 from ulta.com, the highest conversion rate was 4.51%, the lowest conversion rate was 1.17%, the highest AOV was $213, the lowest AOV was $53, and the highest number of sessions was 38,510,361 from sephora.com, with a median of 19,997 sessions.
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thepuffcuff.com competitors

In May 2025, thepuffcuff.com generated a revenue of $18,729 from 275 transactions with 8,315 sessions, boasting an Average Order Value (AOV) of $50-75 and a conversion rate of 3.00-3.50%. Comparing these metrics to its competitors, mulberryparksilks.com stands out with a significantly higher revenue of $149,041 from 563 transactions and 54,768 sessions, indicating a higher AOV of $250-275 but a lower conversion rate of 1.00-1.50%. On the other hand, qredew.com and brushwiththebest.com both have lower revenues compared to thepuffcuff.com, with $2,695 and $5,527 respectively, while twistitupcomb.com falls within a similar range at $5,456. However, twistitupcomb.com has a higher AOV of $75-100 but a conversion rate of 1.50-2.00%, slightly lower than thepuffcuff.com. Overall, thepuffcuff.com demonstrates competitive performance in terms of revenue, conversion rate, and AOV compared to its counterparts in May 2025.

twistitupcomb.com screenshot
#1 twistitupcomb.com
5.5K
Revenue
2.9K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
mulberryparksilks.com screenshot
#2 mulberryparksilks.com
149K
Revenue
54.8K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
qredew.com screenshot
#3 qredew.com
2.7K
Revenue
2.2K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
brushwiththebest.com screenshot
#4 brushwiththebest.com
5.5K
Revenue
2.2K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
thepuffcuff.com vs top market performers
thepuffcuff.com
top retailers
conversion rate vs average order value for thepuffcuff.com and its competitors
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Revenue share by device at thepuffcuff.com

In May large majority of sales on thepuffcuff.com, 69% was finalized on mobile devices, with 31% of sales coming from desktop devices.

In May large majority of sales on thepuffcuff.com, 69% was finalized on mobile devices, with 31% of sales coming from desktop devices.
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thepuffcuff.com channels

Identify top traffic channels that drive growth for thepuffcuff.comand discover how performance of traffic channels has changed over time.

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thepuffcuff.com Google Ads spend

Evaluate thepuffcuff.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thepuffcuff.com devices

Review thepuffcuff.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thepuffcuff.com top markets

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thepuffcuff.com country & global rank

Assess the ranking of thepuffcuff.com among other retailers within its primary country and worldwide.

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