theouai.com
Take your hair, body & lifestyle routines to the next level with OUAI's award-winning products and signature scents created by celebrity stylist Jen Atkin.
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theouai.com Annual Revenue and Growth
theouai.com's annual sales on its online store amounted to $31.7M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.
theouai.com's monthly revenueOVER TIME
Over the past three months, theouai.com revenue has experienced growth of 69%, compared to the preceding three months.
theouai.com competitors
In January 2026, theouai.com had a revenue of $1,927,143 from 11,859 transactions and 370,755 sessions, with an average order value (AOV) ranging from $150-175 and a conversion rate of 3.00-3.50%. Compared to its competitors, niche-beauty.com generated the highest revenue at $2,552,833 with 24,453 transactions and 577,129 sessions, boasting an AOV of $100-125 and a conversion rate of 4.00-4.50%. theouai.com outperformed livingproof.com and philipkingsley.com in terms of revenue, transactions, and sessions, while sharing a similar AOV and conversion rate with bigelowchemists.com. However, better-notyounger.com lagged behind with the lowest revenue of $42,825, 543 transactions, and 58,786 sessions, along with a lower AOV and conversion rate. Despite strong competition, theouai.com remains a prominent player in the beauty industry.
Revenue share by device at theouai.com
In January large majority of sales on theouai.com, 90% was finalized on desktop devices, with 10% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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theouai.com channels
Identify top traffic channels that drive growth for theouai.comand discover how performance of traffic channels has changed over time.
theouai.com Google Ads spend
Evaluate theouai.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
theouai.com devices
Review theouai.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
