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Dec 2025
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Home/Insights/Retailers/theouai.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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2.9M
Revenue
Dec 25
478.7K
Sessions
Dec 25
3.5-4.0%
Conv. rate
Dec 25
$150-175
AOV
Dec 25
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Take your hair, body & lifestyle routines to the next level with OUAI's award-winning products and signature scents created by celebrity stylist Jen Atkin.

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theouai.com's monthly revenueOVER TIME
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Over the past three months, theouai.com revenue has experienced growth of 63%, compared to the preceding three months.

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theouai.com revenue growth for last six months
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Top products on theouai.comby revenue

#1 OUAI x Mane Anti-Frizz Kit
$98
Price
$1.8M
Revenue
#2 Fur Bébé Bandana
$12
Price
$304.5K
Revenue
#3 Hand Wash Refill Pouch
$48
Price
$288.8K
Revenue
#4 Live Life Your OUAI Sweat Shorts
$50
Price
Revenue
#5 Detox Shampoo Jumbo
$40
Price
Revenue
#6 Scalp Serum
$52
Price
Revenue
#7 Fine Hair Shampoo and Conditioner
$64
Price
Revenue
#8 Hair and Body Mist - St. Barts Scent
$34.1
Price
Revenue
#9 Lorem ipsum
$10
Price
Revenue
#10 Leave In Conditioner
$26.7
Price
Revenue
#1 OUAI x Mane Anti-Frizz Kit
$98
Price
$1.8M
Revenue
#2 Fur Bébé Bandana
$12
Price
$304.5K
Revenue
#3 Hand Wash Refill Pouch
$48
Price
$288.8K
Revenue
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OVERVIEW
In December 2025, theouai.com generated impressive online sales revenue of $2,911,170, significantly exceeding the median of $53,444 in the BEAUTY AND COSMETICS industry, with a conversion rate between 3.50-4.00%, just shy of the high benchmark of 4.87%. Its average order value (AOV) ranged from $150-175, below the sector's high of $191. The site attracted 478,664 sessions, far surpassing the median of 23,270 but still trailing the top performer, sephora.com, which recorded over 76 million sessions, indicating strong market presence despite competitive challenges.
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theouai.com competitors

In December 2025, theouai.com reported a revenue of $2,911,170 with 17,649 transactions and 478,664 sessions, boasting an average order value (AOV) of $150-175 and a conversion rate of 3.50-4.00%. Comparing this data to its competitors, niche-beauty.com generated $2,644,437 in revenue with 25,295 transactions and 501,278 sessions, a lower AOV of $100-125 but a higher conversion rate of 5.00-5.50%. bigelowchemists.com also had a similar revenue to theouai.com at $1,013,239, with 6,309 transactions and 130,164 sessions, offering the same AOV range but a slightly higher conversion rate of 4.50-5.00%. On the other hand, livingproof.com and philipkingsley.com had lower revenues, transactions, and sessions, with varying AOV and conversion rates. better-notyounger.com had the lowest revenue, transactions, and sessions, along with the lowest AOV and conversion rate among the listed competitors.

niche-beauty.com screenshot
#1 niche-beauty.com
2.6M
Revenue
501.3K
Sessions
5.0-5.5%
Conv. rate
$100-125
AOV
bigelowchemists.com screenshot
#2 bigelowchemists.com
1M
Revenue
130.2K
Sessions
4.5-5.0%
Conv. rate
$150-175
AOV
livingproof.com screenshot
#3 livingproof.com
855.7K
Revenue
506.9K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
spacenk.com screenshot
#4 spacenk.com
10.5M
Revenue
5.9M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
philipkingsley.com screenshot
#5 philipkingsley.com
45.4K
Revenue
27.1K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
theouai.com vs top market performers
theouai.com
top retailers
conversion rate vs average order value for theouai.com and its competitors
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Revenue share by device at theouai.com

In December large majority of sales on theouai.com, 90% was finalized on desktop devices, with 10% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on theouai.com, 90% was finalized on desktop devices, with 10% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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theouai.com channels

Identify top traffic channels that drive growth for theouai.comand discover how performance of traffic channels has changed over time.

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theouai.com Google Ads spend

Evaluate theouai.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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theouai.com devices

Review theouai.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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theouai.com top markets

Explore theouai.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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theouai.com country & global rank

Assess the ranking of theouai.com among other retailers within its primary country and worldwide.

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