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Sep 2025
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Home/Insights/Retailers/theouai.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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1.7M
Revenue
Sep 25
334.6K
Sessions
Sep 25
2.5-3.0%
Conv. rate
Sep 25
$175-200
AOV
Sep 25
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theouai.com's monthly revenueOVER TIME
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Over the past three months, theouai.com revenue has experienced decline of 28%, compared to the preceding three months.

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theouai.com revenue decline for last six months
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OVERVIEW
In September 2025, theouai.com generated impressive online sales of $1,745,301, significantly surpassing the median revenue of $40,540 in the BEAUTY AND COSMETICS industry, although it trails the leader, ulta.com, with $93,223,020. The site's conversion rate of 2.50-3.00% is above the low end of the spectrum but below the high of 4.54%. With an average order value (AOV) between $175-200, it approaches the industry high of $203, while attracting 334,622 sessions, far below the top performer sephora.com at 45,764,193, yet notably higher than the median of 18,928 sessions.
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theouai.com competitors

In September 2025, theouai.com reported a revenue of $1,745,301 with 9,956 transactions and 334,622 sessions. The average order value (AOV) was between $175-$200, and the conversion rate ranged from 2.50-3.00%. In comparison, niche-beauty.com outperformed theouai.com with a revenue of $3,171,464, 30,246 transactions, and 493,576 sessions. Despite having a lower AOV of $100-$125, niche-beauty.com had a higher conversion rate of 6.00-6.50%. bigelowchemists.com also surpassed theouai.com in revenue with $570,722, 3,124 transactions, and 80,882 sessions, while maintaining a similar AOV of $175-$200 but with a slightly higher conversion rate of 3.50-4.00%. The competitors livingproof.com, philipkingsley.com, and better-notyounger.com fell behind theouai.com in various metrics such as revenue, transactions, and conversion rate.

niche-beauty.com screenshot
#1 niche-beauty.com
3.2M
Revenue
493.6K
Sessions
6.0-6.5%
Conv. rate
$100-125
AOV
bigelowchemists.com screenshot
#2 bigelowchemists.com
570.7K
Revenue
80.9K
Sessions
3.5-4.0%
Conv. rate
$175-200
AOV
livingproof.com screenshot
#3 livingproof.com
262K
Revenue
259.7K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
spacenk.com screenshot
#4 spacenk.com
5.9M
Revenue
3.9M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
philipkingsley.com screenshot
#5 philipkingsley.com
59.5K
Revenue
35.5K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
theouai.com vs top market performers
theouai.com
top retailers
conversion rate vs average order value for theouai.com and its competitors
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Revenue share by device at theouai.com

In September large majority of sales on theouai.com, 90% was finalized on desktop devices, with 10% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on theouai.com, 90% was finalized on desktop devices, with 10% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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theouai.com channels

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theouai.com Google Ads spend

Evaluate theouai.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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theouai.com devices

Review theouai.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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theouai.com top markets

Explore theouai.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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theouai.com country & global rank

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