theouai.com
Take your hair, body & lifestyle routines to the next level with OUAI's award-winning products and signature scents created by celebrity stylist Jen Atkin.
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theouai.com Annual Revenue and Growth
theouai.com's annual sales on its online store amounted to $31.7M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
theouai.com's monthly revenueOVER TIME
Over the past three months, theouai.com revenue has experienced growth of 1.7%, compared to the preceding three months.
theouai.com competitors
As of May 2026, theouai.com outperforms many of its competitors in key metrics. It generated $3,178,979 in revenue with 14,513 transactions, while achieving 388,932 sessions. The average order value (AOV) stands at $200-225, alongside a conversion rate of 3.50-4.00%. In comparison, niche-beauty.com reported a slightly lower revenue of $3,084,876 but surpassed with 29,478 transactions and a higher conversion rate of 4.00-4.50%. Conversely, bigelowchemists.com achieved $764,455 in revenue from 4,535 transactions, with a lower AOV of $150-175 and the same conversion rate as theouai.com. livingproof.com and philipkingsley.com reported revenues of $392,486 and $58,711, respectively, both significantly lower than theouai.com, with conversion rates lagging between 2.00-2.50%. Overall, theouai.com maintains a strong position in the beauty e-commerce sector, especially in terms of AOV and total revenue.
Revenue share by device at theouai.com
In May large majority of sales on theouai.com, 90% was finalized on desktop devices, with 10% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries theouai.com operates in
theouai.com is tracked across 7 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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theouai.com channels
Identify top traffic channels that drive growth for theouai.comand discover how performance of traffic channels has changed over time.
theouai.com Google Ads spend
Evaluate theouai.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
theouai.com devices
Review theouai.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
