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Nov 2025
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Home/Insights/Retailers/theouai.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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5M
Revenue
Nov 25
501.5K
Sessions
Nov 25
4.0-4.5%
Conv. rate
Nov 25
$200-225
AOV
Nov 25
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Take your hair, body & lifestyle routines to the next level with OUAI's award-winning products and signature scents created by celebrity stylist Jen Atkin.

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theouai.com's monthly revenueOVER TIME
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Over the past three months, theouai.com revenue has experienced growth of 29%, compared to the preceding three months.

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theouai.com revenue growth for last six months
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OVERVIEW
In November 2025, theouai.com, operating in the lifestyle and beauty/cosmetics industry, generated impressive online sales revenue of $5,028,503, far exceeding the median of $52,547; its conversion rate ranged from 4.00% to 4.50%, close to the high of 5.32%, with an average order value (AOV) between $200-$225, aligning well with the sector's high of $204; the website attracted 501,462 sessions, significantly above the median of 19,748 but dwarfed by the leading store, sephora.com, which had 76,114,809 sessions, highlighting theouai.com’s strong market presence.
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theouai.com competitors

In November 2025, theouai.com reported a revenue of $5,028,503 with 22,491 transactions and 501,462 sessions, boasting an average order value (AOV) of $200-225 and a conversion rate of 4.00-4.50%. When compared to its competitors, niche-beauty.com stands out with slightly higher revenue at $5,009,778, more transactions at 46,877, and sessions at 574,746. The AOV for niche-beauty.com falls in the range of $100-125, but it also has a higher conversion rate of 8.00-8.50%. In contrast, bigelowchemists.com, livingproof.com, philipkingsley.com, and better-notyounger.com all trail behind theouai.com in terms of revenue, transactions, sessions, AOV, and conversion rates. Overall, theouai.com seems to be performing competitively in the market when compared to its industry peers.

niche-beauty.com screenshot
#1 niche-beauty.com
5M
Revenue
574.7K
Sessions
8.0-8.5%
Conv. rate
$100-125
AOV
bigelowchemists.com screenshot
#2 bigelowchemists.com
886.9K
Revenue
89K
Sessions
5.5-6.0%
Conv. rate
$150-175
AOV
livingproof.com screenshot
#3 livingproof.com
716K
Revenue
517.9K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
spacenk.com screenshot
#4 spacenk.com
9.1M
Revenue
4.8M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
philipkingsley.com screenshot
#5 philipkingsley.com
86.4K
Revenue
28.2K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
theouai.com vs top market performers
theouai.com
top retailers
conversion rate vs average order value for theouai.com and its competitors
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Revenue share by device at theouai.com

In November large majority of sales on theouai.com, 90% was finalized on desktop devices, with 10% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on theouai.com, 90% was finalized on desktop devices, with 10% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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theouai.com channels

Identify top traffic channels that drive growth for theouai.comand discover how performance of traffic channels has changed over time.

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theouai.com Google Ads spend

Evaluate theouai.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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theouai.com devices

Review theouai.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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theouai.com top markets

Explore theouai.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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theouai.com country & global rank

Assess the ranking of theouai.com among other retailers within its primary country and worldwide.

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