theouai.com
Take your hair, body & lifestyle routines to the next level with OUAI's award-winning products and signature scents created by celebrity stylist Jen Atkin.
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theouai.com Annual Revenue and Growth
theouai.com's annual sales on its online store amounted to $31.7M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.
theouai.com's monthly revenueOVER TIME
Over the past three months, theouai.com revenue has experienced growth of 92%, compared to the preceding three months.
theouai.com competitors
theouai.com trails niche-beauty.com by $100,000 in revenue, ranking second with $3.7 million compared to niche-beauty.com’s $3.8 million. In July 2026, theouai.com recorded 14,300 transactions, significantly lower than niche-beauty.com’s 34,500, resulting in a gap of 20,200 transactions. Both sites share similar conversion rates, with theouai.com at 3.50-4.00% and niche-beauty.com at 6.00-6.50%, indicating that niche-beauty.com not only drives more sales but also converts visitors at a higher rate. theouai.com had 369,000 sessions, yet it still trails niche-beauty.com by 205,000 sessions, reflecting its smaller audience reach. In terms of average order value (AOV), theouai.com ranges from $250-275, significantly higher than niche-beauty.com's $100-125. While theouai.com excels in AOV, it is clear that niche-beauty.com dominates overall performance metrics in revenue, transactions, and sessions.
Revenue share by device at theouai.com
In July large majority of sales on theouai.com, 90% was finalized on desktop devices, with 10% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries theouai.com operates in
theouai.com is tracked across 7 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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theouai.com channels
Identify top traffic channels that drive growth for theouai.comand discover how performance of traffic channels has changed over time.
theouai.com Google Ads spend
Evaluate theouai.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
theouai.com devices
Review theouai.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
