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Sep 2024
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Home/Insights/Retailers/theouai.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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1.7M
Revenue
298.8K
Sessions
5.0-5.5%
Conversion rate
$100-125
Average order value
Online only revenue for theouai.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Take your hair, body & lifestyle routines to the next level with OUAI's award-winning products and signature scents created by celebrity stylist Jen Atkin.

theouai.com’s revenueOVER TIME
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Over the past three months, theouai.com revenue has experienced growth of 10%, compared to the preceding three months.

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theouai.com revenue growth for last six months
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OVERVIEW
In September 2024, theouai.com in the BEAUTY AND COSMETICS industry had a revenue of $1,726,670 with a median revenue of $53,315. The conversion rate was between 5.00-5.50%, above the industry average of 4.62% and below 1.45%. The Average Order Value (AOV) ranged from $100-125, with the industry high at $191 and low at $49. The website had 298,777 sessions, while the top-performing store had 41,256,765 sessions. The median number of sessions in the BEAUTY AND COSMETICS category was 22,216.
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theouai.com competitors

When comparing theouai.com to its competitors in the beauty industry based on the data from September 2024, we can see significant variations in performance. niche-beauty.com stands out with the highest revenue of $3,069,622, followed by theouai.com with $1,726,670. In terms of transactions, niche-beauty.com also leads with 29,724 transactions, while theouai.com has 15,186. However, in terms of sessions, theouai.com has 298,777 sessions, falling between the ranges of its competitors. The Average Order Value (AOV) for theouai.com falls within the range of $100-125, which is consistent with niche-beauty.com. Conversion rates for theouai.com and niche-beauty.com are also similar, both ranging from 5.00-5.50%. Overall, theouai.com holds a strong position in the market but faces tough competition from niche-beauty.com in terms of revenue and transactions.

#1 niche-beauty.com
3.1M
Revenue
549.2K
Sessions
5.0-5.5%
Conv. rate
$100-125
AOV
#2 bigelowchemists.com
668.4K
Revenue
60.4K
Sessions
7.0-7.5%
Conv. rate
$150-175
AOV
#3 livingproof.com
721.1K
Revenue
398.1K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
#4 spacenk.com
4.2M
Revenue
2.7M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
#5 philipkingsley.com
76.2K
Revenue
44.2K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
theouai.com vs top market performers
theouai.com
top retailers
conversion rate vs average order value for theouai.com and its competitors
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Top products on theouai.comby revenue

#1 St. Barts Hair and Body Mist
$28
Price
$1.1M
Revenue
#2 Leave In Conditioner
$27.2
Price
$478.8K
Revenue
#3 Scalp Serum
$52
Price
$470.4K
Revenue
#4 Scalp Serum
$52
Price
Revenue
#5 Fine Hair Shampoo
$32
Price
Revenue
#6 Fine Hair Conditioner
$32
Price
Revenue
#7 Body Crème St. Barts
$38
Price
Revenue
#8 Melrose Place Eau de Parfum
$45.3
Price
Revenue
#9 Detox Shampoo
$28.4
Price
Revenue
#10 Medium Hair Conditioner
$32
Price
Revenue
#1 St. Barts Hair and Body Mist
$28
Price
$1.1M
Revenue
#2 Leave In Conditioner
$27.2
Price
$478.8K
Revenue
#3 Scalp Serum
$52
Price
$470.4K
Revenue
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theouai.com brandsby revenue

theouai.com categoriesby revenue

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brands overtime comparison

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theouai.com channels

Identify top traffic channels that drive growth for theouai.comand discover how performance of traffic channels has changed over time.

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theouai.com Google Ads spend

Evaluate theouai.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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theouai.com devices

Review theouai.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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theouai.com top markets

Explore theouai.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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theouai.com country & global rank

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