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May 2025
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Home/Insights/Retailers/theouai.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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3.3M
Revenue
299.9K
Sessions
4.5-5.0%
Conv. rate
$225-250
AOV
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Take your hair, body & lifestyle routines to the next level with OUAI's award-winning products and signature scents created by celebrity stylist Jen Atkin.

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theouai.com's revenueOVER TIME
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Over the past three months, theouai.com revenue has experienced growth of 21%, compared to the preceding three months.

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theouai.com revenue growth for last six months
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Top products on theouai.comby revenue

#1 Hair and Body Mist - St. Barts Scent
$33.3
Price
$879K
Revenue
#2 Scalp Serum
$52
Price
$869.2K
Revenue
#3 Leave In Conditioner
$26.8
Price
$733.4K
Revenue
#4 Leave In Conditioner - St. Barts Scent
$30
Price
Revenue
#5 Detox Shampoo
$28
Price
Revenue
#6 Fine Hair Shampoo
$32
Price
Revenue
#7 Fine Hair Conditioner
$32
Price
Revenue
#8 Scalp Serum
$52
Price
Revenue
#9 Hair Oil
$25.9
Price
Revenue
#10 Hair and Body Mist Travel - St. Barts Scent
$28
Price
Revenue
#1 Hair and Body Mist - St. Barts Scent
$33.3
Price
$879K
Revenue
#2 Scalp Serum
$52
Price
$869.2K
Revenue
#3 Leave In Conditioner
$26.8
Price
$733.4K
Revenue
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OVERVIEW
In May 2025, theouai.com, a BEAUTY AND COSMETICS industry player, recorded $3,324,281 in online sales revenue, with a conversion rate of 4.50-5.00% and an AOV of $225-250. Compared to the industry median revenue of $46,882, theouai.com outperformed, although ulta.com leads with $96,002,620. Additionally, theouai.com's 299,867 sessions exceeded the industry median of 19,997, but fell short of sephora.com's 38,510,361. theouai.com's conversion rate, AOV, and sessions metrics position it well within the BEAUTY AND COSMETICS industry for the month of May 2025.
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theouai.com competitors

In May 2025, theouai.com outperformed its competitors in terms of revenue, transactions, and sessions. theouai.com generated $3,324,281 in revenue from 13,721 transactions and 299,867 sessions. Its Average Order Value (AOV) ranged between $225-$250 with a conversion rate of 4.50-5.00%. In comparison, livingproof.com had revenue of $597,182 with 8,113 transactions and 274,386 sessions, a lower AOV of $50-$75, and a conversion rate of 2.50-3.00%. niche-beauty.com came closest to theouai.com with revenue of $2,189,982 from 21,578 transactions and 402,083 sessions, an AOV of $100-$125, and a conversion rate of 5.00-5.50%. Other competitors such as bigelowchemists.com, better-notyounger.com, and philipkingsley.com lagged behind in various metrics like revenue, transactions, sessions, AOV, and conversion rate when compared to theouai.com in the beauty industry.

niche-beauty.com screenshot
#1 niche-beauty.com
2.2M
Revenue
402.1K
Sessions
5.0-5.5%
Conv. rate
$100-125
AOV
bigelowchemists.com screenshot
#2 bigelowchemists.com
552.3K
Revenue
65.1K
Sessions
4.5-5.0%
Conv. rate
$175-200
AOV
livingproof.com screenshot
#3 livingproof.com
597.2K
Revenue
274.4K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
spacenk.com screenshot
#4 spacenk.com
4.2M
Revenue
2.8M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
philipkingsley.com screenshot
#5 philipkingsley.com
38.4K
Revenue
24.1K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
theouai.com vs top market performers
theouai.com
top retailers
conversion rate vs average order value for theouai.com and its competitors
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Revenue share by device at theouai.com

In May large majority of sales on theouai.com, 88% was finalized on desktop devices, with 12% of sales coming from mobile devices.

In May large majority of sales on theouai.com, 88% was finalized on desktop devices, with 12% of sales coming from mobile devices.
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theouai.com channels

Identify top traffic channels that drive growth for theouai.comand discover how performance of traffic channels has changed over time.

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theouai.com Google Ads spend

Evaluate theouai.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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theouai.com devices

Review theouai.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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theouai.com top markets

Explore theouai.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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theouai.com country & global rank

Assess the ranking of theouai.com among other retailers within its primary country and worldwide.

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