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Jun 2025
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Home/Insights/Retailers/themacallan.com
TRANSACTION INTELLIGENCE - JUN 2025 GLOBALLY

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1.4M
Revenue
465.3K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
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Themacallan.com is a reputable online platform that displays a range of luxury spirits. Offering an extensive selection of premium whisky, the website showcases various expressions produced by The Macallan distillery. It provides customers with detailed information about the distillerys history, production processes, and tasting notes of their world-renowned whisky products.

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themacallan.com's revenueOVER TIME
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Over the past three months, themacallan.com revenue has experienced decline of 0.44%, compared to the preceding three months.

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themacallan.com revenue decline for last six months
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OVERVIEW
In June 2025, themacallan.com in the FOOD AND DRINK industry had a revenue of $1,356,423 with a median of $41,001, a conversion rate of 0.50-1.00% compared to a high of 4.95% and a low of 1.35%, an AOV of $275-300 against a high of $276 and a low of $58, and 465,251 sessions with a median of 10,497. The largest online store in the category was totalwine.com with $70,476,481 in revenue and 7,981,272 sessions.
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themacallan.com competitors

In June 2025, themacallan.com generated a revenue of $1,356,423 with 4,556 transactions and 465,251 sessions. The average order value (AOV) ranged between $275-$300, and the conversion rate was between 0.50-1.00%. Comparing these metrics to its competitors, themacallan.com falls behind in terms of revenue when compared to thewhiskyexchange.com, which earned $2,234,334 with 19,397 transactions and 872,509 sessions. However, themacallan.com outperformed whiskyshop.com in terms of AOV ($175-$200) and conversion rate (0.50-1.00%). glendaleliquor.com had a slightly higher AOV range of $250-$275 and a comparable conversion rate of 1.00-1.50%. whiskyshopusa.com had a higher revenue of $210,928 but a similar conversion rate and AOV range to themacallan.com. Overall, while themacallan.com may not have the highest revenue, it demonstrates strength in AOV and conversion rate compared to its competitors.

whiskyshop.com screenshot
#1 whiskyshop.com
166.7K
Revenue
172.1K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
whiskyshopusa.com screenshot
#2 whiskyshopusa.com
210.9K
Revenue
38.5K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
glendaleliquor.com screenshot
#3 glendaleliquor.com
32.2K
Revenue
8.5K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
emiliosbev.com screenshot
#4 emiliosbev.com
23.4K
Revenue
6.5K
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
thewhiskyexchange.com screenshot
#5 thewhiskyexchange.com
2.2M
Revenue
872.5K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
themacallan.com vs top market performers
themacallan.com
top retailers
conversion rate vs average order value for themacallan.com and its competitors
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Revenue share by device at themacallan.com

In June large majority of sales on themacallan.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In June large majority of sales on themacallan.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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themacallan.com channels

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themacallan.com Google Ads spend

Evaluate themacallan.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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themacallan.com devices

Review themacallan.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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themacallan.com top markets

Explore themacallan.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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themacallan.com country & global rank

Assess the ranking of themacallan.com among other retailers within its primary country and worldwide.

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