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May 2025
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Home/Insights/Retailers/themacallan.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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1M
Revenue
311.3K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
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Themacallan.com is a reputable online platform that displays a range of luxury spirits. Offering an extensive selection of premium whisky, the website showcases various expressions produced by The Macallan distillery. It provides customers with detailed information about the distillerys history, production processes, and tasting notes of their world-renowned whisky products.

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themacallan.com's revenueOVER TIME
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Over the past three months, themacallan.com revenue has experienced decline of 17%, compared to the preceding three months.

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themacallan.com revenue decline for last six months
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OVERVIEW
In May 2025, themacallan.com in the FOOD AND DRINK industry had a revenue of $1,025,252 with a conversion rate of 1.00-1.50% and an AOV of $300-325. The website received 311,343 sessions, with totalwine.com being the largest online store in the category with $71,383,985 in revenue and 8,141,951 sessions. The median revenue in the industry is $38,998, while the highest conversion rate is 5.03% and the highest AOV is $277. The median number of sessions in the FOOD AND DRINK industry is 10,585, with a lowest conversion rate of 1.37% and lowest AOV of $59.
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themacallan.com competitors

In May 2025, themacallan.com had a revenue of $1,025,252 with 3,306 transactions and 311,343 sessions, boasting an average order value (AOV) of $300-325 and a conversion rate of 1.00-1.50%. Comparing this to its competitors, Emilio's Beverage Warehouse (emiliosbev.com) had a revenue of $14,938 with 43 transactions and 4,050 sessions, with an AOV of $350-375 and a similar conversion rate. The Whisky Exchange (thewhiskyexchange.com) outperformed themacallan.com significantly, with a revenue of $2,170,821 from 19,008 transactions and 853,286 sessions, despite a lower AOV of $100-125, they had a higher conversion rate of 2.00-2.50%. The other competitors, such as Glendale Liquor (glendaleliquor.com) and Whisky Shop USA (whiskyshopusa.com), fell within similar ranges of revenue, transactions, sessions, AOV, and conversion rates when compared to themacallan.com.

whiskyshop.com screenshot
#1 whiskyshop.com
203.9K
Revenue
149.2K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
whiskyshopusa.com screenshot
#2 whiskyshopusa.com
141.8K
Revenue
30.9K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
glendaleliquor.com screenshot
#3 glendaleliquor.com
38.1K
Revenue
9.8K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
emiliosbev.com screenshot
#4 emiliosbev.com
14.9K
Revenue
4K
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
thewhiskyexchange.com screenshot
#5 thewhiskyexchange.com
2.2M
Revenue
853.3K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
themacallan.com vs top market performers
themacallan.com
top retailers
conversion rate vs average order value for themacallan.com and its competitors
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Revenue share by device at themacallan.com

In May large majority of sales on themacallan.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices.

In May large majority of sales on themacallan.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices.
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themacallan.com channels

Identify top traffic channels that drive growth for themacallan.comand discover how performance of traffic channels has changed over time.

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themacallan.com Google Ads spend

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themacallan.com devices

Review themacallan.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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themacallan.com top markets

Explore themacallan.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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themacallan.com country & global rank

Assess the ranking of themacallan.com among other retailers within its primary country and worldwide.

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