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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

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4.2M
Revenue
516.6K
Sessions
2.5-3.0%
Conversion rate
$300-325
Average order value
Online only revenue for themacallan.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Themacallan.com is a reputable online platform that displays a range of luxury spirits. Offering an extensive selection of premium whisky, the website showcases various expressions produced by The Macallan distillery. It provides customers with detailed information about the distillerys history, production processes, and tasting notes of their world-renowned whisky products.

themacallan.com’s revenueOVER TIME
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Over the past three months, themacallan.com revenue has experienced growth of 1.5%, compared to the preceding three months.

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themacallan.com revenue growth for last six months
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OVERVIEW
For themacallan.com in the FOOD AND DRINK industry, revenue for online sales was $4,237,339 with a median revenue of $119,752. The conversion rate was 2.50-3.00% compared to a high of 4.55% and a low of 1.76% in the industry. The AOV was $300-325, while a high AOV was $282 and a low was $59. The website had 516,553 sessions, while the highest was 11,149,663 from totalwine.com and the median was 31,839 sessions in the FOOD AND DRINK category.
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themacallan.com competitors

In comparing themacallan.com to its competitors based on March 2024 data, it is evident that The Macallan's website outperforms most in terms of revenue and transactions. The Macallan generated a revenue of $4,237,339 from 13,461 transactions with 516,553 sessions, resulting in an average order value (AOV) of $300-$325 and a conversion rate of 2.50-3.00%. In contrast, competitors like emiliosbev.com, whiskyshop.com, and glendaleliquor.com had lower revenue, transactions, and sessions. However, it is worth noting that thewhiskyexchange.com outperformed The Macallan in terms of revenue with $4,692,513 from 43,487 transactions and 1,343,101 sessions, but had a lower AOV and comparable conversion rate. Overall, The Macallan's strong performance in revenue and transactions sets it apart from its competitors, showcasing its dominance in the online whisky market.

#1 whiskyshop.com
586K
Revenue
301.4K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
#2 whiskyshopusa.com
370K
Revenue
73.9K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
#3 glendaleliquor.com
230.6K
Revenue
40.5K
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
#4 emiliosbev.com
105.4K
Revenue
34.8K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
#5 thewhiskyexchange.com
4.7M
Revenue
1.3M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
themacallan.com vs top market performers
themacallan.com
top retailers
conversion rate vs average order value for themacallan.com and its competitors
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themacallan.com brandsby revenue

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brands overtime comparison

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themacallan.com channels

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themacallan.com Google Ads spend

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themacallan.com devices

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themacallan.com top markets

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themacallan.com country & global rank

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