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Sep 2024
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Home/Insights/Retailers/themacallan.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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2M
Revenue
340.5K
Sessions
2.0-2.5%
Conversion rate
$275-300
Average order value
Online only revenue for themacallan.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Themacallan.com is a reputable online platform that displays a range of luxury spirits. Offering an extensive selection of premium whisky, the website showcases various expressions produced by The Macallan distillery. It provides customers with detailed information about the distillerys history, production processes, and tasting notes of their world-renowned whisky products.

themacallan.com’s revenueOVER TIME
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Over the past three months, themacallan.com revenue has experienced decline of 7.3%, compared to the preceding three months.

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themacallan.com revenue decline for last six months
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OVERVIEW
In September 2024, themacallan.com in the FOOD AND DRINK industry had a revenue of $2,020,972, with a median revenue of $54,244. Their conversion rate ranged from 2.00-2.50%, while the highest conversion rate in the industry was 5.06% and the lowest was 1.83%. The average order value (AOV) for themacallan.com was $275-300, compared to a high of $276 and a low of $54 in the industry. The website received 340,469 sessions, significantly less than the top store totalwine.com with 8,024,132 sessions and a median of 13,791 sessions in the industry.
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themacallan.com competitors

In comparing themacallan.com to its competitors in the whisky and spirits industry, it is evident that themacallan.com falls in the middle in terms of revenue and transactions. While themacallan.com generated a revenue of $2,020,972 with 6,880 transactions and 340,469 sessions, competitors like thewhiskyexchange.com outperformed with a revenue of $3,631,788 from 32,881 transactions and 999,220 sessions. In terms of Average Order Value (AOV), themacallan.com is competitive with an AOV of $275-$300, similar to glendaleliquor.com's AOV of $250-$275. However, the conversion rate of 2.00-2.50% for themacallan.com is on par with glendaleliquor.com and below the higher conversion rates seen on other competitor websites like thewhiskyexchange.com at 3.00-3.50%. Overall, themacallan.com holds its ground but has room for improvement to compete with top performers in the industry.

#1 whiskyshop.com
279K
Revenue
214.8K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
#2 whiskyshopusa.com
151.3K
Revenue
27.6K
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
#3 glendaleliquor.com
55K
Revenue
9.8K
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
#4 emiliosbev.com
25K
Revenue
7.2K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
#5 thewhiskyexchange.com
3.6M
Revenue
999.2K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
themacallan.com vs top market performers
themacallan.com
top retailers
conversion rate vs average order value for themacallan.com and its competitors
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themacallan.com brandsby revenue

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brands overtime comparison

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themacallan.com channels

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themacallan.com Google Ads spend

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themacallan.com devices

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themacallan.com top markets

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themacallan.com country & global rank

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