themacallan.com
Themacallan.com is a reputable online platform that displays a range of luxury spirits. Offering an extensive selection of premium whisky, the website showcases various expressions produced by The Macallan distillery. It provides customers with detailed information about the distillerys history, production processes, and tasting notes of their world-renowned whisky products.
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themacallan.com's revenueOVER TIME
Over the past three months, themacallan.com revenue has experienced decline of 17%, compared to the preceding three months.
themacallan.com competitors
In May 2025, themacallan.com had a revenue of $1,025,252 with 3,306 transactions and 311,343 sessions, boasting an average order value (AOV) of $300-325 and a conversion rate of 1.00-1.50%. Comparing this to its competitors, Emilio's Beverage Warehouse (emiliosbev.com) had a revenue of $14,938 with 43 transactions and 4,050 sessions, with an AOV of $350-375 and a similar conversion rate. The Whisky Exchange (thewhiskyexchange.com) outperformed themacallan.com significantly, with a revenue of $2,170,821 from 19,008 transactions and 853,286 sessions, despite a lower AOV of $100-125, they had a higher conversion rate of 2.00-2.50%. The other competitors, such as Glendale Liquor (glendaleliquor.com) and Whisky Shop USA (whiskyshopusa.com), fell within similar ranges of revenue, transactions, sessions, AOV, and conversion rates when compared to themacallan.com.
Revenue share by device at themacallan.com
In May large majority of sales on themacallan.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices.
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themacallan.com channels
Identify top traffic channels that drive growth for themacallan.comand discover how performance of traffic channels has changed over time.
themacallan.com Google Ads spend
Evaluate themacallan.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
themacallan.com devices
Review themacallan.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
