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Oct 2025
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Home/Insights/Retailers/musthavemalts.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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96.9K
Revenue
Oct 25
12.2K
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$375-400
AOV
Oct 25
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Musthavemalts.com is a website that provides a wide range of malts for sale. They offer a diverse selection of premium whisky options from various brands and regions. The website aims to satisfy whiskey enthusiasts by offering a convenient platform to purchase these sought-after malts.

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musthavemalts.com Annual Revenue and Growth

musthavemalts.com's annual sales on its online store amounted to $5.4M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$5.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
musthavemalts.com revenue by year

musthavemalts.com's monthly revenueOVER TIME
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Over the past three months, musthavemalts.com revenue has experienced decline of 4.8%, compared to the preceding three months.

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musthavemalts.com revenue decline for last six months
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OVERVIEW
In October 2025, musthavemalts.com generated impressive online sales of $96,900, significantly surpassing the food and drink industry median of $40,501, while its conversion rate of 2.00-2.50% remains competitive, albeit below the industry high of 4.9%. With an average order value (AOV) between $375-400, it outperformed the industry low of $57 and even the median of $266. However, the site's sessions totaled 12,174, trailing the median of 10,026 and the top player, totalwine.com, which achieved 9,709,990 sessions, highlighting both growth potential and competitive landscape challenges.
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musthavemalts.com competitors

In October 2025, musthavemalts.com generated a revenue of $96,900 from 247 transactions and 12,174 sessions, with an average order value (AOV) ranging between $375-$400 and a conversion rate of 2.00-2.50%. Comparing this data to its competitors, flaskfinewines.com outperformed in revenue with $219,718 from 833 transactions and 47,965 sessions, but had a slightly lower AOV of $250-$275 and a conversion rate of 1.50-2.00%. On the other hand, themacallan.com excelled in revenue with $1,974,490 from 6,769 transactions and 313,067 sessions, with a similar AOV of $275-$300 and the same conversion rate as musthavemalts.com. Meanwhile, thewhiskybarrel.com lagged behind with a revenue of $45,074 from 167 transactions and 39,623 sessions, a lower AOV of $250-$275, and a poor conversion rate of 0.00-0.50%.

flaskfinewines.com screenshot
#1 flaskfinewines.com
219.7K
Revenue
48K
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
themacallan.com screenshot
#2 themacallan.com
2M
Revenue
313.1K
Sessions
2.0-2.5%
Conv. rate
$275-300
AOV
thewhiskybarrel.com screenshot
#3 thewhiskybarrel.com
45.1K
Revenue
39.6K
Sessions
0.0-0.5%
Conv. rate
$250-275
AOV
musthavemalts.com vs top market performers
musthavemalts.com
top retailers
conversion rate vs average order value for musthavemalts.com and its competitors
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Revenue share by device at musthavemalts.com

In October large majority of sales on musthavemalts.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on musthavemalts.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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musthavemalts.com channels

Identify top traffic channels that drive growth for musthavemalts.comand discover how performance of traffic channels has changed over time.

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musthavemalts.com Google Ads spend

Evaluate musthavemalts.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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musthavemalts.com devices

Review musthavemalts.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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musthavemalts.com top markets

Explore musthavemalts.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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musthavemalts.com country & global rank

Assess the ranking of musthavemalts.com among other retailers within its primary country and worldwide.

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