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Sep 2025
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Home/Insights/Retailers/musthavemalts.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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104.9K
Revenue
Sep 25
13.3K
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$375-400
AOV
Sep 25
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Musthavemalts.com is a website that provides a wide range of malts for sale. They offer a diverse selection of premium whisky options from various brands and regions. The website aims to satisfy whiskey enthusiasts by offering a convenient platform to purchase these sought-after malts.

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musthavemalts.com Annual Revenue and Growth

musthavemalts.com's annual sales on its online store amounted to $5.4M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$5.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
musthavemalts.com revenue by year

musthavemalts.com's monthly revenueOVER TIME
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Over the past three months, musthavemalts.com revenue has experienced growth of 19%, compared to the preceding three months.

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musthavemalts.com revenue growth for last six months
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OVERVIEW
In September 2025, musthavemalts.com achieved $104,910 in online sales, significantly surpassing the food and drink industry's median of $40,541, with a conversion rate of 2.00-2.50%, slightly below the high of 4.83%. The average order value (AOV) ranged between $375-400, well above the median of $269, while the site attracted 13,344 sessions, exceeding the median of 9,968 yet far behind totalwine.com’s impressive 7,332,666 sessions, highlighting musthavemalts.com’s strong performance in a competitive market.
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musthavemalts.com competitors

In September 2025, musthavemalts.com reported a revenue of $104,910 with 268 transactions and 13,344 sessions, boasting an average order value (AOV) of $375-$400 and a conversion rate of 2.00-2.50%. When compared to its competitors, flaskfinewines.com outperformed in revenue with $266,024, 996 transactions, and 53,163 sessions, but had a lower AOV of $250-$275 and a slightly lower conversion rate of 1.50-2.00%. On the other hand, themacallan.com had significantly higher revenue of $1,562,401, 5,158 transactions, and 310,989 sessions, with a similar AOV of $300-$325 but a slightly lower conversion rate. Finally, thewhiskybarrel.com fell behind with $44,981 in revenue, 157 transactions, and 37,972 sessions, a comparable AOV of $275-$300, but a much lower conversion rate of 0.00-0.50%. Despite the tough competition, musthavemalts.com holds its own with solid metrics in both revenue and conversion rate.

flaskfinewines.com screenshot
#1 flaskfinewines.com
266K
Revenue
53.2K
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
themacallan.com screenshot
#2 themacallan.com
1.6M
Revenue
311K
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
thewhiskybarrel.com screenshot
#3 thewhiskybarrel.com
45K
Revenue
38K
Sessions
0.0-0.5%
Conv. rate
$275-300
AOV
musthavemalts.com vs top market performers
musthavemalts.com
top retailers
conversion rate vs average order value for musthavemalts.com and its competitors
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Revenue share by device at musthavemalts.com

In September large majority of sales on musthavemalts.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on musthavemalts.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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musthavemalts.com channels

Identify top traffic channels that drive growth for musthavemalts.comand discover how performance of traffic channels has changed over time.

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musthavemalts.com Google Ads spend

Evaluate musthavemalts.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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musthavemalts.com devices

Review musthavemalts.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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musthavemalts.com top markets

Explore musthavemalts.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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musthavemalts.com country & global rank

Assess the ranking of musthavemalts.com among other retailers within its primary country and worldwide.

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