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Dec 2025
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Home/Insights/Retailers/musthavemalts.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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165.5K
Revenue
Dec 25
22.4K
Sessions
Dec 25
1.5-2.0%
Conv. rate
Dec 25
$375-400
AOV
Dec 25
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Musthavemalts.com is a website that provides a wide range of malts for sale. They offer a diverse selection of premium whisky options from various brands and regions. The website aims to satisfy whiskey enthusiasts by offering a convenient platform to purchase these sought-after malts.

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musthavemalts.com Annual Revenue and Growth

musthavemalts.com's annual sales on its online store amounted to $5.4M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$5.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
musthavemalts.com revenue by year

musthavemalts.com's monthly revenueOVER TIME
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Over the past three months, musthavemalts.com revenue has experienced growth of 11%, compared to the preceding three months.

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musthavemalts.com revenue growth for last six months
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OVERVIEW
In December 2025, musthavemalts.com generated $165,492 in online sales, significantly surpassing the median revenue of $43,769 in the FOOD AND DRINK sector. With a conversion rate of 1.50-2.00%, it remains competitive, albeit below the industry high of 4.84%. The average order value (AOV) ranges from $375-400, notably exceeding the sector's high of $265. The site attracted 22,426 sessions, outpacing the median of 11,175 but falling short of the leading store, totalwine.com, which had 16,159,312 sessions, highlighting musthavemalts.com's potential for growth within this dynamic industry.
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musthavemalts.com competitors

In December 2025, musthavemalts.com generated $165,492 in revenue from 431 transactions with 22,426 sessions, boasting an average order value (AOV) of $375-$400 and a conversion rate of 1.50-2.00%. Compared to its competitors, musthavemalts.com falls slightly behind flaskfinewines.com in revenue and transactions but surpasses them in AOV and conversion rate. However, musthavemalts.com lags far behind themacallan.com in revenue, transactions, and sessions, but has a higher AOV and comparable conversion rate. On the other hand, musthavemalts.com outperforms thewhiskybarrel.com in revenue, sessions, AOV, and conversion rate, despite having fewer transactions. Overall, while musthavemalts.com may not be the top performer in all areas, it holds its own in the competitive online malt market.

flaskfinewines.com screenshot
#1 flaskfinewines.com
258.7K
Revenue
58.5K
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
themacallan.com screenshot
#2 themacallan.com
2.4M
Revenue
377.9K
Sessions
2.0-2.5%
Conv. rate
$275-300
AOV
thewhiskybarrel.com screenshot
#3 thewhiskybarrel.com
127.5K
Revenue
58.1K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
musthavemalts.com vs top market performers
musthavemalts.com
top retailers
conversion rate vs average order value for musthavemalts.com and its competitors
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Revenue share by device at musthavemalts.com

In December large majority of sales on musthavemalts.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on musthavemalts.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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musthavemalts.com channels

Identify top traffic channels that drive growth for musthavemalts.comand discover how performance of traffic channels has changed over time.

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musthavemalts.com Google Ads spend

Evaluate musthavemalts.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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musthavemalts.com devices

Review musthavemalts.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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musthavemalts.com top markets

Explore musthavemalts.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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musthavemalts.com country & global rank

Assess the ranking of musthavemalts.com among other retailers within its primary country and worldwide.

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