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Apr 2026
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Home/Insights/Retailers/musthavemalts.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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93.1K
Revenue
Apr 26
11.4K
Sessions
Apr 26
1.5-2.0%
Conv. rate
Apr 26
$400-500
AOV
Apr 26
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Musthavemalts.com is a website that provides a wide range of malts for sale. They offer a diverse selection of premium whisky options from various brands and regions. The website aims to satisfy whiskey enthusiasts by offering a convenient platform to purchase these sought-after malts.

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musthavemalts.com Annual Revenue and Growth

musthavemalts.com's annual sales on its online store amounted to $2.2M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$2.2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
musthavemalts.com revenue by year

musthavemalts.com's monthly revenueOVER TIME
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Over the past three months, musthavemalts.com revenue has experienced decline of 29%, compared to the preceding three months.

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musthavemalts.com revenue decline for last six months
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OVERVIEW
In April 2026, musthavemalts.com generated $93,063 in online sales, significantly outperforming the FOOD AND DRINK median of $34,444, while its conversion rate ranged between 1.50-2.00%, below the high benchmark of 4.52%. The site's average order value (AOV) stood between $400-425, notably above the industry low of $59. With 11,397 sessions, musthavemalts.com exceeded the median sessions of 9,739 but remained far behind the market leader, totalwine.com, which boasts an astounding 8,623,849 sessions and revenues exceeding $60 million, illustrating musthavemalts.com's growth potential in a competitive landscape.
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musthavemalts.com competitors

In April 2026, musthavemalts.com generated $93,063 in revenue with 227 transactions across 11,397 sessions, resulting in an average order value (AOV) of $400-425 and a conversion rate between 1.50-2.00%. In comparison, flaskfinewines.com outperformed musthavemalts.com with $239,098 in revenue from 803 transactions and 51,339 sessions, indicating a lower AOV of $275-300 but the same conversion rate range. themacallan.com dominated the market, achieving $862,172 in revenue with 3,045 transactions from 244,201 sessions, also showing a lower AOV of $275-300 but a conversion rate of 1.00-1.50%. thewhiskybarrel.com lagged with $54,826 in revenue, 170 transactions, and 45,771 sessions, displaying an AOV of $300-325 and a conversion rate between 0.00-0.50%. Overall, musthavemalts.com stands strong in AOV but faces stiff competition in revenue and transaction volume.

flaskfinewines.com screenshot
#1 flaskfinewines.com
239.1K
Revenue
51.3K
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
themacallan.com screenshot
#2 themacallan.com
862.2K
Revenue
244.2K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
thewhiskybarrel.com screenshot
#3 thewhiskybarrel.com
54.8K
Revenue
45.8K
Sessions
0.0-0.5%
Conv. rate
$300-325
AOV
musthavemalts.com vs top market performers
musthavemalts.com
top retailers
conversion rate vs average order value for musthavemalts.com and its competitors
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Revenue share by device at musthavemalts.com

In April large majority of sales on musthavemalts.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on musthavemalts.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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musthavemalts.com channels

Identify top traffic channels that drive growth for musthavemalts.comand discover how performance of traffic channels has changed over time.

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musthavemalts.com Google Ads spend

Evaluate musthavemalts.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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musthavemalts.com devices

Review musthavemalts.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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musthavemalts.com top markets

Explore musthavemalts.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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musthavemalts.com country & global rank

Assess the ranking of musthavemalts.com among other retailers within its primary country and worldwide.

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