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Nov 2025
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Home/Insights/Retailers/musthavemalts.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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148.9K
Revenue
Nov 25
15.8K
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$375-400
AOV
Nov 25
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Musthavemalts.com is a website that provides a wide range of malts for sale. They offer a diverse selection of premium whisky options from various brands and regions. The website aims to satisfy whiskey enthusiasts by offering a convenient platform to purchase these sought-after malts.

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musthavemalts.com Annual Revenue and Growth

musthavemalts.com's annual sales on its online store amounted to $5.4M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$5.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
musthavemalts.com revenue by year

musthavemalts.com's monthly revenueOVER TIME
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Over the past three months, musthavemalts.com revenue has experienced decline of 1.1%, compared to the preceding three months.

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musthavemalts.com revenue decline for last six months
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OVERVIEW
In November 2025, musthavemalts.com achieved impressive online sales revenue of $148,937, significantly surpassing the FOOD AND DRINK median of $41,147, while its conversion rate ranged from 2.00% to 2.50%, close to the industry low of 1.65% but still below the high of 5.12%. The site's average order value (AOV) stood between $375 and $400, notably exceeding the high industry average of $263, and it recorded 15,774 sessions, above the median of 9,805 but far from totalwine.com's staggering 12,159,791 sessions, indicating strong performance within its niche market.
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musthavemalts.com competitors

In November 2025, musthavemalts.com generated a revenue of $148,937 from 390 transactions with 15,774 sessions, resulting in an average order value (AOV) of $375-400 and a conversion rate of 2.00-2.50%. Comparing this to its competitors, flaskfinewines.com outperformed in terms of revenue with $282,958 from 1,134 transactions and 58,478 sessions, but had a lower AOV of $225-250 and a slightly lower conversion rate of 1.50-2.00%. On the other hand, themacallan.com excelled with a revenue of $2,309,306 from 7,866 transactions and 341,730 sessions, offering an AOV of $275-300 and a comparable conversion rate of 2.00-2.50%. Meanwhile, thewhiskybarrel.com lagged behind with a revenue of $46,189 from 222 transactions and 49,332 sessions, a lower AOV of $200-225, and a conversion rate of 0.00-0.50%.

flaskfinewines.com screenshot
#1 flaskfinewines.com
283K
Revenue
58.5K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
themacallan.com screenshot
#2 themacallan.com
2.3M
Revenue
341.7K
Sessions
2.0-2.5%
Conv. rate
$275-300
AOV
thewhiskybarrel.com screenshot
#3 thewhiskybarrel.com
46.2K
Revenue
49.3K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
musthavemalts.com vs top market performers
musthavemalts.com
top retailers
conversion rate vs average order value for musthavemalts.com and its competitors
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Revenue share by device at musthavemalts.com

In November large majority of sales on musthavemalts.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on musthavemalts.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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musthavemalts.com channels

Identify top traffic channels that drive growth for musthavemalts.comand discover how performance of traffic channels has changed over time.

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musthavemalts.com Google Ads spend

Evaluate musthavemalts.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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musthavemalts.com devices

Review musthavemalts.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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musthavemalts.com top markets

Explore musthavemalts.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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musthavemalts.com country & global rank

Assess the ranking of musthavemalts.com among other retailers within its primary country and worldwide.

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