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Jan 2026
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Home/Insights/Retailers/musthavemalts.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for musthavemalts.commusthavemalts.com

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276K
Revenue
Jan 26
27.7K
Sessions
Jan 26
2.0-2.5%
Conv. rate
Jan 26
$400-500
AOV
Jan 26
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Musthavemalts.com is a website that provides a wide range of malts for sale. They offer a diverse selection of premium whisky options from various brands and regions. The website aims to satisfy whiskey enthusiasts by offering a convenient platform to purchase these sought-after malts.

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musthavemalts.com Annual Revenue and Growth

musthavemalts.com's annual sales on its online store amounted to $2.2M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$2.2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
musthavemalts.com revenue by year

musthavemalts.com's monthly revenueOVER TIME
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Over the past three months, musthavemalts.com revenue has experienced growth of 86%, compared to the preceding three months.

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musthavemalts.com revenue growth for last six months
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OVERVIEW
In January 2026, musthavemalts.com generated impressive online sales of $276,020, significantly outperforming the food and drink industry's median of $46,974. With a conversion rate of 2.00-2.50%, it sits within the competitive range, though below the industry high of 5.07%. The average order value (AOV) ranged from $400-425, well above the median of $275. The website attracted 27,729 sessions, notably lower than the median of 11,152 but far from the leader totalwine.com's 10,579,770 sessions. Overall, musthavemalts.com demonstrates strong performance metrics, indicating potential for growth within its niche market.
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musthavemalts.com competitors

In January 2026, musthavemalts.com had a revenue of $276,020 with 670 transactions and 27,729 sessions, resulting in an average order value (AOV) range of $400-425 and a conversion rate of 2.00-2.50%. Comparing this data to its competitors, flaskfinewines.com had a revenue of $267,498 with 1,050 transactions and 53,045 sessions, an AOV range of $250-275, and a conversion rate of 1.50-2.00%. The macallan.com had a significantly higher revenue of $1,528,402 with 5,169 transactions and 341,530 sessions, an AOV range of $275-300, and a conversion rate of 1.50-2.00%. Lastly, thewhiskybarrel.com had a revenue of $202,745 with 681 transactions and 58,068 sessions, an AOV range of $275-300, and a conversion rate of 1.00-1.50%. Overall, musthavemalts.com falls within a competitive range in terms of revenue and conversion rate among its competitors in the online malt beverage market.

flaskfinewines.com screenshot
#1 flaskfinewines.com
267.5K
Revenue
53K
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
themacallan.com screenshot
#2 themacallan.com
1.5M
Revenue
341.5K
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
thewhiskybarrel.com screenshot
#3 thewhiskybarrel.com
202.7K
Revenue
58.1K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
musthavemalts.com vs top market performers
musthavemalts.com
top retailers
conversion rate vs average order value for musthavemalts.com and its competitors
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Revenue share by device at musthavemalts.com

In January large majority of sales on musthavemalts.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on musthavemalts.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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musthavemalts.com channels

Identify top traffic channels that drive growth for musthavemalts.comand discover how performance of traffic channels has changed over time.

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musthavemalts.com Google Ads spend

Evaluate musthavemalts.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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musthavemalts.com devices

Review musthavemalts.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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musthavemalts.com top markets

Explore musthavemalts.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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musthavemalts.com country & global rank

Assess the ranking of musthavemalts.com among other retailers within its primary country and worldwide.

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