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Jan 2026
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Home/Insights/Retailers/thehorse.com.au
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for thehorse.com.authehorse.com.au

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105.2K
Revenue
Jan 26
115.5K
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$50-75
AOV
Jan 26
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  • Main country of store: AUSTRALIA
  • Website category: LUXURY

Thehorse.com.au is a website that offers comprehensive information and resources related to horses. It provides informative content on various aspects of horse care, health, training, and news within the equestrian world. The website covers diverse topics, from horse behavior and riding techniques to horse breeds and equine veterinary care.

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thehorse.com.au Annual Revenue and Growth

thehorse.com.au's annual sales on its online store amounted to $1.8M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$1.8M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
thehorse.com.au revenue by year

thehorse.com.au's monthly revenueOVER TIME
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Over the past three months, thehorse.com.au revenue has experienced growth of 22%, compared to the preceding three months.

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thehorse.com.au revenue growth for last six months
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OVERVIEW
In January 2026, thehorse.com.au achieved $105,204 in online sales, slightly above the LUXURY median of $104,222, with a conversion rate of 1.00-1.50%, lower than the high benchmark of 2.76%. The Average Order Value (AOV) ranged from $50-75, while a very high AOV in the sector is $983. The site recorded 115,473 sessions, notably lower than the median of 32,613 in its industry. Comparatively, brilliantearth.com leads with $90,675,530 in revenue, highlighting the competitive landscape of luxury online sales.
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thehorse.com.au competitors

In January 2026, thehorse.com.au reported a revenue of $105,204 from 1,647 transactions and 115,473 sessions, with an average order value (AOV) between $50-75 and a conversion rate of 1.00-1.50%. Comparing this to its competitors, fossil.com leads the pack with a revenue of $3,697,232 from 34,155 transactions and 3,230,056 sessions, with an AOV of $100-125 and a similar conversion rate. However, rosefieldwatches.com stands out with a higher conversion rate of 2.00-2.50% despite lower revenue of $333,189 from 5,218 transactions and 250,386 sessions. thehorse.com.au's AOV falls in line with rosefieldwatches.com, but its conversion rate is on the lower end compared to furla.com, which boasts the highest revenue of $5,720,554 from 16,851 transactions and 785,328 sessions with an AOV of $325-350 and a conversion rate of 2.00-2.50%.

fossil.com screenshot
#1 fossil.com
3.7M
Revenue
3.2M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
nixon.com screenshot
#2 nixon.com
862.8K
Revenue
493.5K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
rosefieldwatches.com screenshot
#3 rosefieldwatches.com
333.2K
Revenue
250.4K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
timex.com screenshot
#4 timex.com
3.1M
Revenue
1.8M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
furla.com screenshot
#5 furla.com
5.7M
Revenue
785.3K
Sessions
2.0-2.5%
Conv. rate
$325-350
AOV
thehorse.com.au vs top market performers
thehorse.com.au
top retailers
conversion rate vs average order value for thehorse.com.au and its competitors
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Revenue share by device at thehorse.com.au

In January large majority of sales on thehorse.com.au, 96% was finalized on desktop devices, with 4.3% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on thehorse.com.au, 96% was finalized on desktop devices, with 4.3% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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thehorse.com.au channels

Identify top traffic channels that drive growth for thehorse.com.auand discover how performance of traffic channels has changed over time.

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thehorse.com.au Google Ads spend

Evaluate thehorse.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thehorse.com.au devices

Review thehorse.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thehorse.com.au top markets

Explore thehorse.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thehorse.com.au country & global rank

Assess the ranking of thehorse.com.au among other retailers within its primary country and worldwide.

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