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May 2026
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Home/Insights/Retailers/thehorse.com.au
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for thehorse.com.authehorse.com.au

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103.3K
Revenue
May 26
88.7K
Sessions
May 26
1.5-2.0%
Conv. rate
May 26
$75-100
AOV
May 26
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  • Main country of store: AUSTRALIA
  • Website category: LUXURY

Thehorse.com.au is a website that offers comprehensive information and resources related to horses. It provides informative content on various aspects of horse care, health, training, and news within the equestrian world. The website covers diverse topics, from horse behavior and riding techniques to horse breeds and equine veterinary care.

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thehorse.com.au Annual Revenue and Growth

thehorse.com.au's annual sales on its online store amounted to $1.8M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$1.8M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
thehorse.com.au revenue by year

thehorse.com.au's monthly revenueOVER TIME
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Over the past three months, thehorse.com.au revenue has experienced growth of 1%, compared to the preceding three months.

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thehorse.com.au revenue growth for last six months
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OVERVIEW
In May 2026, thehorse.com.au generated $103,269 in online sales, surpassing the LUXURY median of $94,611, with a conversion rate of 1.50-2.00%, slightly below the high benchmark of 2.79%. Their average order value (AOV) ranged from $75 to $100, compared to a high of $994 in the industry. The site attracted 88,700 sessions, notably lower than the lifestyle category median of 27,072 and significantly behind the top performer, swatch.com, with 23,070,457 sessions, illustrating both opportunities for growth and competitive challenges within this market segment.
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thehorse.com.au competitors

In May 2026, thehorse.com.au generated a revenue of $103,269 from 1,369 transactions across 88,700 sessions, resulting in an average order value (AOV) between $75 and $100 and a conversion rate of 1.50-2.00%. In contrast, fossil.com significantly outperformed with a revenue of $4,021,888 from 38,596 transactions and 3,331,643 sessions, showcasing a higher AOV of $100-125 but a lower conversion rate of 1.00-1.50%. nixon.com had a revenue of $720,613 with a striking AOV of $200-225, yet a modest conversion rate of 0.50-1.00%. rosefieldwatches.com, with a revenue of $345,157, boasted the highest conversion rate at 2.00-2.50% despite a lower AOV of $50-75. Finally, furla.com led in revenue at $4,839,431 with a conversion rate of 2.50-3.00%, indicating strong market positioning relative to thehorse.com.au.

fossil.com screenshot
#1 fossil.com
4M
Revenue
3.3M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
nixon.com screenshot
#2 nixon.com
720.6K
Revenue
483K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
rosefieldwatches.com screenshot
#3 rosefieldwatches.com
345.2K
Revenue
234.5K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
timex.com screenshot
#4 timex.com
1.9M
Revenue
2.3M
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
furla.com screenshot
#5 furla.com
4.8M
Revenue
545.8K
Sessions
2.5-3.0%
Conv. rate
$325-350
AOV
thehorse.com.au vs top market performers
thehorse.com.au
top retailers
conversion rate vs average order value for thehorse.com.au and its competitors
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Revenue share by device at thehorse.com.au

In May large majority of sales on thehorse.com.au, 96% was finalized on desktop devices, with 4.3% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on thehorse.com.au, 96% was finalized on desktop devices, with 4.3% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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thehorse.com.au channels

Identify top traffic channels that drive growth for thehorse.com.auand discover how performance of traffic channels has changed over time.

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thehorse.com.au Google Ads spend

Evaluate thehorse.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thehorse.com.au devices

Review thehorse.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thehorse.com.au top markets

Explore thehorse.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thehorse.com.au country & global rank

Assess the ranking of thehorse.com.au among other retailers within its primary country and worldwide.

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