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Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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733.5K
Revenue
Dec 25
241.4K
Sessions
Dec 25
2.0-2.5%
Conv. rate
Dec 25
$125-150
AOV
Dec 25
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Skagen.com is an online platform offering a range of products for sale. The website primarily sells timepieces, including watches for both men and women. Additionally, Skagen.com also offers a selection of other accessories such as jewelry, handbags, wallets, and small leather goods.

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skagen.com Annual Revenue and Growth

skagen.com's annual sales on its online store amounted to $13.3M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$13.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
skagen.com revenue by year

skagen.com's monthly revenueOVER TIME
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Over the past three months, skagen.com revenue has experienced growth of 25%, compared to the preceding three months.

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skagen.com revenue growth for last six months
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OVERVIEW
In December 2025, skagen.com achieved impressive online sales of $733,460, significantly surpassing the LUXURY median of $96,622. Its conversion rate ranged from 2.00-2.50%, slightly below the high of 2.83%, while the average order value (AOV) stood between $125-150, compared to a high of $973. The site garnered 241,399 sessions, far below the leading competitor's 31,483,239 sessions but above the median of 30,565 in its industry. Overall, skagen.com demonstrates strong performance metrics that reflect its standing within the competitive landscape of lifestyle and luxury products.
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skagen.com competitors

When comparing skagen.com to its competitors in December 2025, skagen.com stands out in terms of revenue with $733,460. watchstation.com generated $270,520, nordgreen.com brought in $5,497, Vincero Collective had $1,275,531, nixon.com made $1,123,677, and watchshop.com earned $945,940. skagen.com also had a higher number of transactions at 4,891 compared to its competitors. In terms of sessions, Vincero Collective led with 316,069 sessions, while nixon.com had 493,576 sessions. skagen.com had an average order value (AOV) between $125-150, which was lower than most competitors. However, skagen.com and Vincero Collective shared a similar conversion rate range of 2.00-2.50%, indicating strong performance in converting sessions to transactions.

nordgreen.de screenshot
#1 nordgreen.de
716.6
Revenue
152.2
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
rosefieldwatches.com screenshot
#2 rosefieldwatches.com
541.3K
Revenue
304.3K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
fossil.com screenshot
#3 fossil.com
4.3M
Revenue
4M
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
uhrcenter.de screenshot
#4 uhrcenter.de
461.5K
Revenue
196.8K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
watchstation.com screenshot
#5 watchstation.com
270.5K
Revenue
119.4K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
skagen.com vs top market performers
skagen.com
top retailers
conversion rate vs average order value for skagen.com and its competitors
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Revenue share by device at skagen.com

In December large majority of sales on skagen.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on skagen.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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skagen.com channels

Identify top traffic channels that drive growth for skagen.comand discover how performance of traffic channels has changed over time.

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skagen.com Google Ads spend

Evaluate skagen.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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skagen.com devices

Review skagen.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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skagen.com top markets

Explore skagen.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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skagen.com country & global rank

Assess the ranking of skagen.com among other retailers within its primary country and worldwide.

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