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May 2026
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TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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836K
Revenue
May 26
229.9K
Sessions
May 26
2.0-2.5%
Conv. rate
May 26
$150-175
AOV
May 26
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Skagen.com is an online platform offering a range of products for sale. The website primarily sells timepieces, including watches for both men and women. Additionally, Skagen.com also offers a selection of other accessories such as jewelry, handbags, wallets, and small leather goods.

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skagen.com Annual Revenue and Growth

skagen.com's annual sales on its online store amounted to $8M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$8M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
skagen.com revenue by year

skagen.com's monthly revenueOVER TIME
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Over the past three months, skagen.com revenue has experienced growth of 15%, compared to the preceding three months.

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skagen.com revenue growth for last six months
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OVERVIEW
In May 2026, skagen.com, a lifestyle jewelry and luxury products retailer, achieved online sales revenue of $835,962, significantly outperforming the industry median of $94,611, yet still dwarfed by market leader swatch.com at $112,960,060. The site's conversion rate ranged between 2.00-2.50%, below the high of 2.79% for the sector, with an average order value (AOV) of $150-175, well below the category high of $994. With 229,923 sessions, skagen.com surpassed the median of 27,072 but was far behind swatch.com’s staggering 23,070,457 sessions, highlighting both strong performance and room for growth.
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skagen.com competitors

In May 2026, skagen.com generated $835,962 in revenue with 5,346 transactions from 229,923 sessions, reflecting a conversion rate of 2.00-2.50%. In comparison, vincerocollective.com outperformed all competitors with $1,480,867 in revenue and a higher conversion rate of 3.00-3.50%, despite fewer sessions at 227,795. nixon.com also showed significant revenue of $720,613 but had a lower conversion rate of 0.50-1.00% and a larger session base of 482,955. watchshop.com achieved $606,052 in revenue with the highest AOV of $300-325 but a modest conversion rate of 1.00-1.50%. Meanwhile, watchstation.com and nordgreen.com lagged, with revenues of $95,746 and $15,769, respectively, indicating skagen.com’s strong performance relative to most competitors in the online watch market.

nordgreen.de screenshot
#1 nordgreen.de
569
Revenue
182
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
rosefieldwatches.com screenshot
#2 rosefieldwatches.com
345.2K
Revenue
234.5K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
fossil.com screenshot
#3 fossil.com
4M
Revenue
3.3M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
uhrcenter.de screenshot
#4 uhrcenter.de
203.8K
Revenue
158.7K
Sessions
0.0-0.5%
Conv. rate
$250-275
AOV
watchstation.com screenshot
#5 watchstation.com
95.7K
Revenue
46.1K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
skagen.com vs top market performers
skagen.com
top retailers
conversion rate vs average order value for skagen.com and its competitors
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Revenue share by device at skagen.com

In May large majority of sales on skagen.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on skagen.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries skagen.com operates in

skagen.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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skagen.com channels

Identify top traffic channels that drive growth for skagen.comand discover how performance of traffic channels has changed over time.

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skagen.com Google Ads spend

Evaluate skagen.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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skagen.com devices

Review skagen.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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skagen.com top markets

Explore skagen.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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skagen.com country & global rank

Assess the ranking of skagen.com among other retailers within its primary country and worldwide.

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