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Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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555.2K
Revenue
Oct 25
177.6K
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$150-175
AOV
Oct 25
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Skagen.com is an online platform offering a range of products for sale. The website primarily sells timepieces, including watches for both men and women. Additionally, Skagen.com also offers a selection of other accessories such as jewelry, handbags, wallets, and small leather goods.

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skagen.com Annual Revenue and Growth

skagen.com's annual sales on its online store amounted to $13.3M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$13.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
skagen.com revenue by year

skagen.com's monthly revenueOVER TIME
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Over the past three months, skagen.com revenue has experienced decline of 9.4%, compared to the preceding three months.

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skagen.com revenue decline for last six months
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OVERVIEW
In October 2025, skagen.com, operating in the LUXURY sector, generated $555,169 in online sales, significantly outperforming the median revenue of $87,805, while its conversion rate ranged from 2.00-2.50%, below the industry high of 2.82%. The average order value (AOV) was $150-175, considerably lower than the sector high of $984, with 177,604 sessions, notably higher than the median of 26,996 but dwarfed by the 13,541,880 sessions of the leading site, pandora.net. Overall, skagen.com shows strong revenue performance yet has room for improvement in conversion rate and AOV.
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skagen.com competitors

In October 2025, skagen.com reported a revenue of $555,169 with 3,644 transactions and 177,604 sessions, boasting an average order value (AOV) of $150-175 and a conversion rate of 2.00-2.50%. Compared to its competitors, skagen.com falls behind in revenue when compared to nixon.com with $866,582, vincerocollective.com with $779,558, and watchshop.com with $865,951. However, skagen.com outperforms nordgreen.com with revenue of $4,264. skagen.com also lags in transactions compared to nixon.com with 4,411 and vincerocollective.com with 4,457 transactions. In terms of AOV, skagen.com aligns with vincerocollective.com and nixon.com in the $150-175 range. skagen.com's conversion rate of 2.00-2.50% falls between vincerocollective.com's 2.50-3.00% and watchshop.com's 1.50-2.00%. Overall, skagen.com maintains a competitive position among its peers in the watch industry.

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Revenue
8K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
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356.6K
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175.9K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
fossil.com screenshot
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3.5M
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2.8M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
uhrcenter.de screenshot
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628.4K
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242.8K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
watchstation.com screenshot
#5 watchstation.com
303.7K
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139.5K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
skagen.com vs top market performers
skagen.com
top retailers
conversion rate vs average order value for skagen.com and its competitors
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Revenue share by device at skagen.com

In October large majority of sales on skagen.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on skagen.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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skagen.com channels

Identify top traffic channels that drive growth for skagen.comand discover how performance of traffic channels has changed over time.

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skagen.com Google Ads spend

Evaluate skagen.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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skagen.com devices

Review skagen.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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skagen.com top markets

Explore skagen.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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skagen.com country & global rank

Assess the ranking of skagen.com among other retailers within its primary country and worldwide.

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