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May 2025

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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

skagen.com

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677.6K

Revenue

177.8K

Sessions

2.0-2.5%

Conv. rate

$150-175

AOV

Main country of store: GERMANY
Website category: LUXURY
D2C

Skagen.com is an online platform offering a range of products for sale. The website primarily sells timepieces, including watches for both men and women. Additionally, Skagen.com also offers a selection of other accessories such as jewelry, handbags, wallets, and small leather goods.

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skagen.com's revenueOVER TIME
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Over the past three months, skagen.com revenue has experienced decline of 37%, compared to the preceding three months.

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skagen.com revenue decline for last six months

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OVERVIEW

In May 2025, skagen.com, an online LUXURY store, generated $677,556 in revenue with a conversion rate of 2.00-2.50% and an average order value of $150-175. The highest conversion rate in the industry is 2.81% and the lowest is 0.37%, while the highest AOV is $1,008 and the lowest is $88. skagen.com had 177,824 sessions, while the store with the most sessions in the industry had 15,949,662. The median sessions in the industry is 26,443, with the highest revenue being $88,988,015 from chrono24.com.

skagen.com competitors

In May 2025, skagen.com generated $677,556 in revenue from 3,932 transactions with 177,824 sessions, boasting an Average Order Value (AOV) of $150-$175 and a conversion rate of 2.00-2.50%. Compared to its competitors, skagen.com falls behind nixon.com in revenue with $787,446, but surpasses it in conversion rate. nordgreen.com lags significantly behind in revenue at $7,596 with minimal transactions and sessions. Vincero collective.com outperforms skagen.com in revenue at $784,604 with a similar conversion rate. watchshop.com generates $655,243 in revenue with a higher AOV range but a slightly lower conversion rate. watchstation.com trails behind skagen.com in both revenue and conversion rate. Overall, skagen.com maintains a competitive edge in conversion rate within its industry despite not leading in revenue.

#1 nordgreen.de

33.7K

Revenue

13.4K

Sessions

1.0-1.5%

Conv. rate

$200-225

AOV

#2 rosefieldwatches.com

228.4K

Revenue

142.3K

Sessions

2.0-2.5%

Conv. rate

$50-75

AOV

#3 fossil.com

3.3M

Revenue

2.9M

Sessions

1.0-1.5%

Conv. rate

$100-125

AOV

#4 uhrcenter.de

344.2K

Revenue

231.9K

Sessions

0.5-1.0%

Conv. rate

$250-275

AOV

#5 watchstation.com

353.6K

Revenue

158.3K

Sessions

0.5-1.0%

Conv. rate

$250-275

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

skagen.com vs top market performers

skagen.com

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Revenue share by device at skagen.com

In May large majority of sales on skagen.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices.

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skagen.com channels

Identify top traffic channels that drive growth for skagen.comand discover how performance of traffic channels has changed over time.

skagen.com Google Ads spend

Evaluate skagen.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

skagen.com devices

Review skagen.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

skagen.com top markets

Explore skagen.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.