Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Aug 2025
All countries
Home/Insights/Retailers/thefryecompany.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

Favicon for thefryecompany.comthefryecompany.com

Start benchmarking for free
Sign in with GoogleSign up with Google
1.5M
Revenue
Aug 25
457.1K
Sessions
Aug 25
1.0-1.5%
Conv. rate
Aug 25
$200-225
AOV
Aug 25
Loading...

Thefryecompany.com is a website offering a variety of footwear options. Their collection includes boots, sneakers, and casual shoes for both men and women. The website also provides accessories such as bags, belts, and care products. Additionally, customers can find apparel items like jackets, shirts, and dresses.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

thefryecompany.com Annual Revenue and Growth

thefryecompany.com's annual sales on its online store amounted to $23.9M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$23.9M
Annual growth forecast2024/2025
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
thefryecompany.com revenue by year

thefryecompany.com's monthly revenueOVER TIME
View real-time data

Over the past three months, thefryecompany.com revenue has experienced decline of 0.99%, compared to the preceding three months.

View real-time data
thefryecompany.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In August 2025, thefryecompany.com, a FASHION AND APPAREL retailer, generated $1,483,047 in online sales with a conversion rate of 1.00-1.50% and an AOV of $200-225. Comparatively, the top performer shein.com had $865,065,186 in revenue, a 3.01% conversion rate, and a $393 AOV. The lowest performing site had only $77,469 in revenue, a 0.62% conversion rate, and a $75 AOV. thefryecompany.com received 457,136 sessions, while the highest performer shein.com received 323,426,413 sessions, with a median of 36,717 in the FASHION AND APPAREL category.
Read more

thefryecompany.com competitors

In August 2025, thefryecompany.com stands out with a revenue of $1,483,047 from 6,750 transactions and 457,136 sessions, boasting an average order value (AOV) of $200-$225 and a conversion rate of 1.00-1.50%. In comparison, its competitors have varying levels of performance. shoolu.com has a revenue of $18,738 from 190 transactions and 9,515 sessions, with an AOV of $75-$100 and a higher conversion rate of 1.50-2.00%. ruzeshoes.com follows with $261,739 in revenue from 2,244 transactions and 186,017 sessions, showcasing an AOV of $100-$125 and a similar conversion rate to The Frye Company. Miranda Frye at $80,751 revenue, Rachel Lem at $14,504 revenue, and Bliss Boutiques at $93,944 revenue all exhibit different strengths and weaknesses in metrics compared to thefryecompany.com, making each competitor unique in its own right.

shoolu.com screenshot
#1 shoolu.com
18.7K
Revenue
9.5K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
ruzeshoes.com screenshot
#2 ruzeshoes.com
261.7K
Revenue
186K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
mirandafrye.com screenshot
#3 mirandafrye.com
80.8K
Revenue
88.9K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
rachellem.com screenshot
#4 rachellem.com
14.5K
Revenue
3.6K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
blissboutiques.com screenshot
#5 blissboutiques.com
93.9K
Revenue
20.7K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
thefryecompany.com vs top market performers
thefryecompany.com
top retailers
conversion rate vs average order value for thefryecompany.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at thefryecompany.com

In August large majority of sales on thefryecompany.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

In August large majority of sales on thefryecompany.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

thefryecompany.com channels

Identify top traffic channels that drive growth for thefryecompany.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

thefryecompany.com Google Ads spend

Evaluate thefryecompany.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

thefryecompany.com devices

Review thefryecompany.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

thefryecompany.com top markets

Explore thefryecompany.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

thefryecompany.com country & global rank

Assess the ranking of thefryecompany.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard