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May 2026
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Home/Insights/Retailers/thearmoury.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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567.5K
Revenue
May 26
212K
Sessions
May 26
1.0-1.5%
Conv. rate
May 26
$250-275
AOV
May 26
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Thearmoury.com is an online store that offers a wide selection of clothing and accessories for men. Their inventory includes suits, shirts, shoes, outerwear, and various accessories such as belts and pocket squares. The website provides detailed product descriptions, prices, and images for customers to browse and make purchases.

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thearmoury.com Annual Revenue and Growth

thearmoury.com's annual sales on its online store amounted to $4.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$4.1M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
thearmoury.com revenue by year

thearmoury.com's monthly revenueOVER TIME
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Over the past three months, thearmoury.com revenue has experienced growth of 21%, compared to the preceding three months.

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thearmoury.com revenue growth for last six months
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OVERVIEW
In May 2026, thearmoury.com, operating in the lifestyle/fashion and apparel sector, generated $567,457 in online sales, significantly surpassing the median revenue of $74,720. Its conversion rate ranged from 1.00-1.50%, lower than the industry's high of 3.18%. With an average order value (AOV) between $250-275, it fell short of the sector's peak AOV of $405. The website attracted 212,039 sessions, well above the median of 29,212 but far behind the industry leader, shein.com, which had an astonishing 309,473,559 sessions. Overall, thearmoury.com shows promising revenue but has room for improvement in conversion and AOV.
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thearmoury.com competitors

In May 2026, thearmoury.com reported a revenue of $567,457 from 2,184 transactions over 212,039 sessions, resulting in an average order value (AOV) of $250-275 and a conversion rate of 1.00-1.50%. Comparatively, marrkt.com led with the highest revenue of $947,194 and the most transactions at 3,800, but a lower AOV of $225-250 and a similar conversion rate of 1.00-1.50%. standardandstrange.com achieved $449,846 in revenue with a higher AOV of $300-325 but a lower transaction count of 1,394 and a conversion rate of 0.50-1.00%. In contrast, gentlemensfootwear.com generated $60,105 with an AOV of $600-625, reflecting a niche focus despite its low revenue and transactions. dsanddurga.com and ross-snow.com lagged significantly in revenue, underscoring thearmoury.com’s stronger market position within this competitive landscape.

gentlemensfootwear.com screenshot
#1 gentlemensfootwear.com
60.1K
Revenue
15.9K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
standardandstrange.com screenshot
#2 standardandstrange.com
449.8K
Revenue
170.4K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
dsanddurga.com screenshot
#3 dsanddurga.com
185.4K
Revenue
90.2K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
marrkt.com screenshot
#4 marrkt.com
947.2K
Revenue
324.8K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
ross-snow.com screenshot
#5 ross-snow.com
5.2K
Revenue
707
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
thearmoury.com vs top market performers
thearmoury.com
top retailers
conversion rate vs average order value for thearmoury.com and its competitors
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Revenue share by device at thearmoury.com

In May large majority of sales on thearmoury.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on thearmoury.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries thearmoury.com operates in

thearmoury.com is tracked across 9 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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thearmoury.com channels

Identify top traffic channels that drive growth for thearmoury.comand discover how performance of traffic channels has changed over time.

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thearmoury.com Google Ads spend

Evaluate thearmoury.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thearmoury.com devices

Review thearmoury.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thearmoury.com top markets

Explore thearmoury.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thearmoury.com country & global rank

Assess the ranking of thearmoury.com among other retailers within its primary country and worldwide.

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