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Oct 2025
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Home/Insights/Retailers/thearmoury.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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274.8K
Revenue
Oct 25
111.1K
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$225-250
AOV
Oct 25
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Thearmoury.com is an online store that offers a wide selection of clothing and accessories for men. Their inventory includes suits, shirts, shoes, outerwear, and various accessories such as belts and pocket squares. The website provides detailed product descriptions, prices, and images for customers to browse and make purchases.

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thearmoury.com Annual Revenue and Growth

thearmoury.com's annual sales on its online store amounted to $5.7M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$5.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
thearmoury.com revenue by year

thearmoury.com's monthly revenueOVER TIME
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Over the past three months, thearmoury.com revenue has experienced growth of 8.2%, compared to the preceding three months.

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thearmoury.com revenue growth for last six months
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OVERVIEW
In October 2025, thearmoury.com achieved $274,791 in online sales, significantly surpassing the FASHION AND APPAREL median of $80,524, though still far from the category leader shein.com’s $977,396,912. With a conversion rate of 0.50-1.00%, it remains below the high benchmark of 3.36% and just above the low end of 0.74%. The average order value (AOV) ranged between $225-250, under the industry high of $378, while its 111,071 sessions greatly exceed the median of 33,163, showcasing strong traffic but indicating potential areas for improvement in conversion rates and customer spending.
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thearmoury.com competitors

In October 2025, thearmoury.com reported a revenue of $274,791 with 1,112 transactions and 111,071 sessions, resulting in an average order value (AOV) of $225-250 and a conversion rate of 0.50-1.00%. Compared to its competitors, thearmoury.com falls behind in revenue and transactions but remains competitive in terms of AOV and conversion rate. gentlemensfootwear.com generated $31,972 in revenue with 55 transactions and 8,811 sessions, boasting a higher AOV of $575-600. standardandstrange.com outperformed thearmoury.com with $364,932 in revenue, 1,237 transactions, and 172,425 sessions, while maintaining a similar AOV range. dsanddurga.com and marrkt.com also surpassed thearmoury.com in revenue, transactions, and sessions, showcasing a strong presence in the market. Despite facing stiff competition, thearmoury.com maintains a consistent AOV and conversion rate, demonstrating its strength in customer engagement and loyalty.

gentlemensfootwear.com screenshot
#1 gentlemensfootwear.com
32K
Revenue
8.8K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
standardandstrange.com screenshot
#2 standardandstrange.com
364.9K
Revenue
172.4K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
dsanddurga.com screenshot
#3 dsanddurga.com
295K
Revenue
116.6K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
marrkt.com screenshot
#4 marrkt.com
600.6K
Revenue
297K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
nomanwalksalone.com screenshot
#5 nomanwalksalone.com
683.1K
Revenue
177.3K
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
thearmoury.com vs top market performers
thearmoury.com
top retailers
conversion rate vs average order value for thearmoury.com and its competitors
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Revenue share by device at thearmoury.com

In October large majority of sales on thearmoury.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on thearmoury.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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thearmoury.com channels

Identify top traffic channels that drive growth for thearmoury.comand discover how performance of traffic channels has changed over time.

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thearmoury.com Google Ads spend

Evaluate thearmoury.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thearmoury.com devices

Review thearmoury.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thearmoury.com top markets

Explore thearmoury.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thearmoury.com country & global rank

Assess the ranking of thearmoury.com among other retailers within its primary country and worldwide.

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