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Jan 2026
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Home/Insights/Retailers/thearmoury.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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502.8K
Revenue
Jan 26
201.6K
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$250-275
AOV
Jan 26
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Thearmoury.com is an online store that offers a wide selection of clothing and accessories for men. Their inventory includes suits, shirts, shoes, outerwear, and various accessories such as belts and pocket squares. The website provides detailed product descriptions, prices, and images for customers to browse and make purchases.

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thearmoury.com Annual Revenue and Growth

thearmoury.com's annual sales on its online store amounted to $4.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$4.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
thearmoury.com revenue by year

thearmoury.com's monthly revenueOVER TIME
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Over the past three months, thearmoury.com revenue has experienced growth of 23%, compared to the preceding three months.

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thearmoury.com revenue growth for last six months
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OVERVIEW
In January 2026, thearmoury.com generated $502,759 in online sales, significantly outperforming the FASHION AND APPAREL median of $91,806. With a conversion rate between 0.50-1.00%, it sits below the high benchmark of 3.1%, while its average order value (AOV) ranges from $250-275, well below the category's high of $390. The site recorded 201,625 sessions, far exceeding the median of 38,909, but remains dwarfed by shein.com, which leads with $809,875,018 in revenue and 279,580,739 sessions. These metrics highlight thearmoury.com's competitive positioning within the lifestyle and fashion apparel industry.
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thearmoury.com competitors

In January 2026, thearmoury.com outperformed its competitors in terms of revenue, with a total of $502,759. marrkt.com came closest with $700,559, while gentlemensfootwear.com had the lowest revenue at $47,403. In terms of transactions, marrkt.com led with 2,836, followed by thearmoury.com with 1,985 and standardandstrange.com with 1,408. The Armoury had the highest number of sessions at 201,625, surpassing marrkt.com's 321,362 and gentlemensfootwear.com's 13,424. marrkt.com had the lowest Average Order Value (AOV) at $225-250, while gentlemensfootwear.com had the highest at $550-575. The conversion rates across all websites ranged from 0.00-1.00%, with gentlemensfootwear.com and standardandstrange.com leading in this metric.

gentlemensfootwear.com screenshot
#1 gentlemensfootwear.com
47.4K
Revenue
13.4K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
standardandstrange.com screenshot
#2 standardandstrange.com
438.3K
Revenue
175.5K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
dsanddurga.com screenshot
#3 dsanddurga.com
264.4K
Revenue
187.8K
Sessions
0.0-0.5%
Conv. rate
$275-300
AOV
marrkt.com screenshot
#4 marrkt.com
700.6K
Revenue
321.4K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
nomanwalksalone.com screenshot
#5 nomanwalksalone.com
745K
Revenue
172.3K
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
thearmoury.com vs top market performers
thearmoury.com
top retailers
conversion rate vs average order value for thearmoury.com and its competitors
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Revenue share by device at thearmoury.com

In January large majority of sales on thearmoury.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on thearmoury.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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thearmoury.com channels

Identify top traffic channels that drive growth for thearmoury.comand discover how performance of traffic channels has changed over time.

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thearmoury.com Google Ads spend

Evaluate thearmoury.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thearmoury.com devices

Review thearmoury.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thearmoury.com top markets

Explore thearmoury.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thearmoury.com country & global rank

Assess the ranking of thearmoury.com among other retailers within its primary country and worldwide.

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