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Jul 2026
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Home/Insights/Retailers/thearmoury.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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254.2K
Revenue
Jul 26
125.4K
Sessions
Jul 26
0.5-1.0%
Conv. rate
Jul 26
$250-275
AOV
Jul 26
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Thearmoury.com is an online store that offers a wide selection of clothing and accessories for men. Their inventory includes suits, shirts, shoes, outerwear, and various accessories such as belts and pocket squares. The website provides detailed product descriptions, prices, and images for customers to browse and make purchases.

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thearmoury.com Annual Revenue and Growth

thearmoury.com's annual sales on its online store amounted to $4.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$4.1M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
thearmoury.com revenue by year

thearmoury.com's monthly revenueOVER TIME
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Over the past three months, thearmoury.com revenue has experienced decline of 13%, compared to the preceding three months.

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thearmoury.com revenue decline for last six months
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OVERVIEW
thearmoury.com performs notably better than an average fashion and apparel store, achieving $254,000 in online sales for July 2026, compared to $71,300. With sessions totaling 125,000, it far exceeds the average of 28,400. Its conversion rate of 0.50-1.00% falls within the typical range of 0.66% to 3.1%. Furthermore, thearmoury.com’s average order value (AOV) of $250-275 is also within the category's typical range of $84 to $403. While the largest player, shein.com, generates $881.5 million, thearmoury.com’s metrics indicate solid performance within the fashion and apparel category.
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thearmoury.com competitors

In July 2026, thearmoury.com trails its competitors most significantly in terms of sessions, with 125,000 compared to marrkt.com, which leads with 313,000, a gap of 188,000. While thearmoury.com generated a revenue of $254,000 and achieved 977 transactions, it ranks 4th among its peers, notably behind marrkt.com by $302,000 in revenue and 1,193 transactions. thearmoury.com and standardandstrange.com share the same conversion rate range of 0.50-1.00%, while marrkt.com stands out with a conversion rate of 0.50-1.00% as well. thearmoury.com has an AOV of $250-275, slightly below standardandstrange.com's $300-325 but aligned with marrkt.com's AOV range. Overall, while thearmoury.com performs decently, it must address its session and transaction gaps to better compete against marrkt.com and others.

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39.3K
Revenue
14.7K
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
standardandstrange.com screenshot
#2 standardandstrange.com
262.8K
Revenue
164.4K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
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#3 dsanddurga.com
281.6K
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130.9K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
marrkt.com screenshot
#4 marrkt.com
555.8K
Revenue
313.1K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
ross-snow.com screenshot
#5 ross-snow.com
5.2K
Revenue
748.9
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
thearmoury.com vs top market performers
thearmoury.com
top retailers
conversion rate vs average order value for thearmoury.com and its competitors
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Industries thearmoury.com operates in

thearmoury.com is tracked across 9 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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thearmoury.com channels

Identify top traffic channels that drive growth for thearmoury.comand discover how performance of traffic channels has changed over time.

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thearmoury.com Google Ads spend

Evaluate thearmoury.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thearmoury.com devices

Review thearmoury.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thearmoury.com top markets

Explore thearmoury.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thearmoury.com country & global rank

Assess the ranking of thearmoury.com among other retailers within its primary country and worldwide.

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