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Sep 2026
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Home/Insights/Retailers/thearmoury.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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231.3K
Revenue
Sep 26
90.6K
Sessions
Sep 26
1.0-1.5%
Conv. rate
Sep 26
$225-250
AOV
Sep 26
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Thearmoury.com is an online store that offers a wide selection of clothing and accessories for men. Their inventory includes suits, shirts, shoes, outerwear, and various accessories such as belts and pocket squares. The website provides detailed product descriptions, prices, and images for customers to browse and make purchases.

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thearmoury.com Annual Revenue and Growth

thearmoury.com's annual sales on its online store amounted to $4.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$4.1M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
thearmoury.com revenue by year

thearmoury.com's monthly revenueOVER TIME
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Over the past three months, thearmoury.com revenue has experienced decline of 38%, compared to the preceding three months.

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thearmoury.com revenue decline for last six months
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OVERVIEW
Compared to an average fashion and apparel store, thearmoury.com demonstrates remarkable performance metrics for September 2026. With online sales revenue reaching $231,000, it significantly outpaces the typical store's $63,500. Its conversion rate, ranging from 1.00-1.50%, falls within the average fashion and apparel store's range of 0.67% to 3.16%. Additionally, thearmoury.com’s average order value (AOV) of $225-250 is comfortably situated within the category's typical range of $79 to $406. Furthermore, the website attracted 90,600 sessions, well above the average fashion and apparel store's 26,000 sessions, illustrating its strong market presence.
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thearmoury.com competitors

In September 2026, thearmoury.com trails its competitors significantly in revenue, generating $231,000, compared to marrkt.com’s $697,000, and standardandstrange.com’s $353,000. While thearmoury.com records 961 transactions, it is outperformed by marrkt.com, which leads with 2,666 transactions. thearmoury.com has 90,600 sessions, lagging behind marrkt.com's impressive 468,000 sessions. Its average order value (AOV) falls between $225-250, which is lower than standardandstrange.com’s AOV of $300-325 and dsanddurga.com’s AOV of $325-350. thearmoury.com’s conversion rate of 1.00-1.50% is better than standardandstrange.com and dsanddurga.com, both at 0.50-1.00%, and comparable to ross-snow.com, which leads at 1.50-2.00%. Overall, while thearmoury.com maintains a competitive edge in conversion rates, it struggles to keep pace in revenue, transactions, and sessions.

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31.7K
Revenue
12.2K
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
standardandstrange.com screenshot
#2 standardandstrange.com
353K
Revenue
182K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
dsanddurga.com screenshot
#3 dsanddurga.com
262.6K
Revenue
117.6K
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
marrkt.com screenshot
#4 marrkt.com
697.1K
Revenue
468.2K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
ross-snow.com screenshot
#5 ross-snow.com
5.2K
Revenue
748.9
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
thearmoury.com vs top market performers
thearmoury.com
top retailers
conversion rate vs average order value for thearmoury.com and its competitors
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Industries thearmoury.com operates in

thearmoury.com is tracked across 9 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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thearmoury.com channels

Identify top traffic channels that drive growth for thearmoury.comand discover how performance of traffic channels has changed over time.

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thearmoury.com Google Ads spend

Evaluate thearmoury.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thearmoury.com devices

Review thearmoury.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thearmoury.com top markets

Explore thearmoury.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thearmoury.com country & global rank

Assess the ranking of thearmoury.com among other retailers within its primary country and worldwide.

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