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Dec 2025
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Home/Insights/Retailers/tartanista.co.uk
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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11.1K
Revenue
Dec 25
4.2K
Sessions
Dec 25
2.5-3.0%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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Tartanista.co.uk is an online platform offering various products to customers. It specializes in selling high-quality Scottish products related to kilts, accessories, jackets, and other traditional clothing items. Additionally, the website features a range of sporran bags, footwear, hats, and costume accessories inspired by Scottish heritage, catering to a wide range of customers.

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tartanista.co.uk Annual Revenue and Growth

tartanista.co.uk's annual sales on its online store amounted to $394.9K in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$394.9K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
tartanista.co.uk revenue by year

tartanista.co.uk's monthly revenueOVER TIME
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Over the past three months, tartanista.co.uk revenue has experienced decline of 31%, compared to the preceding three months.

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tartanista.co.uk revenue decline for last six months
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OVERVIEW
In December 2025, tartanista.co.uk generated $11,053 in online sales with a conversion rate of 2.50-3.00%, slightly below the industry high of 3.17%, and an average order value (AOV) ranging from $75 to $100, aligning with the lower end of the industry spectrum. The site attracted 4,241 sessions, significantly lower than the median of 39,789 for the FASHION AND APPAREL sector. Compared to industry leaders, such as Macy's with $926 million in revenue, tartanista.co.uk faces challenges in scaling its performance to match market standards.
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tartanista.co.uk competitors

In December 2025, tartanista.co.uk reported a revenue of $11,053 from 117 transactions and 4,241 sessions with an average order value (AOV) of $75-100 and a conversion rate of 2.50-3.00%. When comparing tartanista.co.uk to its competitors, lochcarron.co.uk stood out with a revenue of $129,046 from 2,938 transactions and 94,303 sessions, offering a lower AOV of $25-50 but a higher conversion rate of 3.00-3.50%. scotlandshop.com led the pack with a revenue of $351,017 from 1,587 transactions and 252,478 sessions, boasting a high AOV of $200-225 but a lower conversion rate of 0.50-1.00%. usakilts.com followed closely behind tartanista.co.uk with a revenue of $205,725, 1,041 transactions, and 67,814 sessions, featuring a higher AOV of $175-200 and a slightly higher conversion rate of 1.50-2.00%. Lastly, scottishlion.com reported a revenue of $25,288 from 222 transactions and 14,920 sessions, with an AOV of $100-125 and a conversion rate of 1.00-1.50%.

lochcarron.co.uk screenshot
#1 lochcarron.co.uk
129K
Revenue
94.3K
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
scotlandshop.com screenshot
#2 scotlandshop.com
351K
Revenue
252.5K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
usakilts.com screenshot
#3 usakilts.com
205.7K
Revenue
67.8K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
scottishlion.com screenshot
#4 scottishlion.com
25.3K
Revenue
14.9K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
tartanista.co.uk vs top market performers
tartanista.co.uk
top retailers
conversion rate vs average order value for tartanista.co.uk and its competitors
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Revenue share by device at tartanista.co.uk

In December large majority of sales on tartanista.co.uk, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.

In December large majority of sales on tartanista.co.uk, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.
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tartanista.co.uk channels

Identify top traffic channels that drive growth for tartanista.co.ukand discover how performance of traffic channels has changed over time.

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tartanista.co.uk Google Ads spend

Evaluate tartanista.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tartanista.co.uk devices

Review tartanista.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tartanista.co.uk top markets

Explore tartanista.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tartanista.co.uk country & global rank

Assess the ranking of tartanista.co.uk among other retailers within its primary country and worldwide.

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