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Jan 2026
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Home/Insights/Retailers/tartanista.co.uk
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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15.3K
Revenue
Jan 26
7.3K
Sessions
Jan 26
2.0-2.5%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
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Tartanista.co.uk is an online platform offering various products to customers. It specializes in selling high-quality Scottish products related to kilts, accessories, jackets, and other traditional clothing items. Additionally, the website features a range of sporran bags, footwear, hats, and costume accessories inspired by Scottish heritage, catering to a wide range of customers.

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tartanista.co.uk Annual Revenue and Growth

tartanista.co.uk's annual sales on its online store amounted to $207.5K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$207.5K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
tartanista.co.uk revenue by year

tartanista.co.uk's monthly revenueOVER TIME
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Over the past three months, tartanista.co.uk revenue has experienced growth of 98%, compared to the preceding three months.

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tartanista.co.uk revenue growth for last six months
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OVERVIEW
In January 2026, tartanista.co.uk generated $15,350 in online sales, significantly below the FASHION AND APPAREL median of $91,806, with sessions at 7,293 compared to the median of 38,909. Its conversion rate ranged from 2.00-2.50%, falling short of the high benchmark of 3.1%, while the average order value (AOV) was $75-100, just above the low threshold of $76 but far from the high of $390, indicating room for improvement in both sales performance and customer engagement within a competitive market dominated by shein.com at $809,875,018.
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tartanista.co.uk competitors

In January 2026, tartanista.co.uk generated $15,350 in revenue from 172 transactions and 7,293 sessions, with an average order value (AOV) ranging from $75 to $100 and a conversion rate between 2.00% and 2.50%. In comparison, lochcarron.co.uk outperformed tartanista.co.uk with revenue of $124,942 from 2,885 transactions and 92,118 sessions, boasting a lower AOV of $25 to $50 but a higher conversion rate of 3.00% to 3.50%. scotlandshop.com excelled even further, bringing in $299,879 from 1,358 transactions and 215,686 sessions, with an impressive AOV of $200 to $225, despite a conversion rate of 0.50% to 1.00%. usakilts.com also surpassed tartanista.co.uk with $161,328 in revenue from 810 transactions and 55,726 sessions, featuring a higher AOV of $175 to $200 and a conversion rate of 1.00% to 1.50%. Lastly, scottishlion.com fell behind tartanista.co.uk, generating $27,880 in revenue from 237 transactions and 16,788 sessions, with an AOV ranging from $100 to $125 and a conversion rate of 1.00% to 1.50%.

lochcarron.co.uk screenshot
#1 lochcarron.co.uk
124.9K
Revenue
92.1K
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
scotlandshop.com screenshot
#2 scotlandshop.com
299.9K
Revenue
215.7K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
usakilts.com screenshot
#3 usakilts.com
161.3K
Revenue
55.7K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
scottishlion.com screenshot
#4 scottishlion.com
27.9K
Revenue
16.8K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
tartanista.co.uk vs top market performers
tartanista.co.uk
top retailers
conversion rate vs average order value for tartanista.co.uk and its competitors
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Revenue share by device at tartanista.co.uk

In January large majority of sales on tartanista.co.uk, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.

In January large majority of sales on tartanista.co.uk, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.
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tartanista.co.uk channels

Identify top traffic channels that drive growth for tartanista.co.ukand discover how performance of traffic channels has changed over time.

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tartanista.co.uk Google Ads spend

Evaluate tartanista.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tartanista.co.uk devices

Review tartanista.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tartanista.co.uk top markets

Explore tartanista.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tartanista.co.uk country & global rank

Assess the ranking of tartanista.co.uk among other retailers within its primary country and worldwide.

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