pennfishing.com
Pennfishing.com is an e-commerce platform that offers a wide range of fishing equipment and accessories. Their catalog includes fishing rods, reels, lines, lures, and tackles suitable for both freshwater and saltwater fishing. Additionally, the website provides detailed product information, warranties, and support for customers seeking high-quality fishing gear.
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pennfishing.com Annual Revenue and Growth
pennfishing.com's annual sales on its online store amounted to $9.2M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
pennfishing.com's monthly revenueOVER TIME
Over the past three months, pennfishing.com revenue has experienced decline of 20%, compared to the preceding three months.
pennfishing.com competitors
In November 2025, pennfishing.com generated a revenue of $599,050 from 1,727 transactions with 230,665 sessions, resulting in an average order value (AOV) of $325-350 and a conversion rate of 0.50-1.00%. Compared to its competitors, pennfishing.com falls behind in revenue compared to Melton Tackle at $1,476,527, Tackle Direct at $966,559, and J&H Tackle at $191,640. In terms of transactions, Tackle Direct leads with 5,704 transactions, followed by Melton Tackle with 5,094 transactions. However, pennfishing.com outperforms Fisherman's Headquarters with 155 transactions. Additionally, pennfishing.com's conversion rate is on par with J&H Tackle and Fisherman's Headquarters, but lower than Melton Tackle and Tackle Direct. Despite having a competitive AOV, pennfishing.com lags behind in overall revenue and transactions compared to some of its key competitors in the fishing tackle industry.
Revenue share by device at pennfishing.com
In November large majority of sales on pennfishing.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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pennfishing.com channels
Identify top traffic channels that drive growth for pennfishing.comand discover how performance of traffic channels has changed over time.
pennfishing.com Google Ads spend
Evaluate pennfishing.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
pennfishing.com devices
Review pennfishing.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
