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Dec 2025
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Home/Insights/Retailers/pennfishing.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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1M
Revenue
Dec 25
251.5K
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$350-375
AOV
Dec 25
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Pennfishing.com is an e-commerce platform that offers a wide range of fishing equipment and accessories. Their catalog includes fishing rods, reels, lines, lures, and tackles suitable for both freshwater and saltwater fishing. Additionally, the website provides detailed product information, warranties, and support for customers seeking high-quality fishing gear.

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pennfishing.com Annual Revenue and Growth

pennfishing.com's annual sales on its online store amounted to $9.2M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$9.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
pennfishing.com revenue by year

pennfishing.com's monthly revenueOVER TIME
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Over the past three months, pennfishing.com revenue has experienced growth of 25%, compared to the preceding three months.

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pennfishing.com revenue growth for last six months
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OVERVIEW
In December 2025, pennfishing.com dominated the SPORTS industry with an impressive online revenue of $1,041,372, significantly surpassing the median of $53,299. The site recorded 251,496 sessions, far exceeding the median of 9,604, making it the largest online store in this category. Its conversion rate ranged from 1.00-1.50%, below the high industry benchmark of 3.83%, while its average order value (AOV) was between $350-375, slightly lower than the high of $389 in the sector, showcasing strong overall performance despite room for improvement in conversion efficiency.
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pennfishing.com competitors

In December 2025, pennfishing.com reported a revenue of $1,041,372 with 2,947 transactions and 251,496 sessions, boasting an average order value (AOV) of $350-375 and a conversion rate of 1.00-1.50%. Compared to its competitors, jandh.com had a revenue of $146,202 with 375 transactions and 41,459 sessions, an AOV of $375-400, and a conversion rate of 0.50-1.00%. meltontackle.com outperformed pennfishing.com with a revenue of $1,420,870, 4,720 transactions, and 113,068 sessions, while maintaining a lower AOV of $300-325 but a higher conversion rate of 4.00-4.50%. tackledirect.com generated a revenue of $983,452 with 5,548 transactions and 199,724 sessions, displaying a lower AOV of $175-200 but a higher conversion rate of 2.50-3.00%. Overall, pennfishing.com's performance falls in the middle compared to its competitors in terms of revenue, transactions, sessions, AOV, and conversion rate.

jandh.com screenshot
#1 jandh.com
146.2K
Revenue
41.5K
Sessions
0.5-1.0%
Conv. rate
$375-400
AOV
meltontackle.com screenshot
#2 meltontackle.com
1.4M
Revenue
113.1K
Sessions
4.0-4.5%
Conv. rate
$300-325
AOV
bluewateroutriggers.com screenshot
#3 bluewateroutriggers.com
139.8K
Revenue
29.9K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
tackledirect.com screenshot
#4 tackledirect.com
983.5K
Revenue
199.7K
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
fishermansheadquarters.com screenshot
#5 fishermansheadquarters.com
27.7K
Revenue
11.8K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
pennfishing.com vs top market performers
pennfishing.com
top retailers
conversion rate vs average order value for pennfishing.com and its competitors
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Revenue share by device at pennfishing.com

In December large majority of sales on pennfishing.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on pennfishing.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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pennfishing.com channels

Identify top traffic channels that drive growth for pennfishing.comand discover how performance of traffic channels has changed over time.

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pennfishing.com Google Ads spend

Evaluate pennfishing.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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pennfishing.com devices

Review pennfishing.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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pennfishing.com top markets

Explore pennfishing.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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pennfishing.com country & global rank

Assess the ranking of pennfishing.com among other retailers within its primary country and worldwide.

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