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Oct 2025
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Home/Insights/Retailers/swissknifeshop.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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175.6K
Revenue
Oct 25
142.1K
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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SwissKnifeShop.com is an e-commerce platform offering a wide array of Swiss Army knives and multi-tools. The website provides a convenient and reliable source to purchase renowned Swiss brands like Victorinox and Wenger. Customers can explore various models and accessories, facilitating their search for functional and durable cutting tools.

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swissknifeshop.com Annual Revenue and Growth

swissknifeshop.com's annual sales on its online store amounted to $2.5M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$2.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
swissknifeshop.com revenue by year

swissknifeshop.com's monthly revenueOVER TIME
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Over the past three months, swissknifeshop.com revenue has experienced decline of 13%, compared to the preceding three months.

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swissknifeshop.com revenue decline for last six months
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OVERVIEW
In October 2025, swissknifeshop.com generated $175,596 in online sales, significantly surpassing the sports industry median of $84,340, yet trailing behind the leading competitor, garmin.com, at $185,372,405. The site achieved a conversion rate of 1.50-2.00%, lower than the industry high of 3.14%, with an average order value (AOV) between $75-100, consistent with the industry's low AOV. swissknifeshop.com recorded 142,106 sessions, well above the median of 29,455 but a fraction of the leading store's 38,669,098 sessions, highlighting its solid performance within the competitive SPORTS category.
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swissknifeshop.com competitors

In October 2025, swissknifeshop.com reported a revenue of $175,596 with 2,292 transactions and 142,106 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 1.50-2.00%. In comparison to its competitors, leatherman.com stands out with a significantly higher revenue of $4,726,809, 26,592 transactions, and 1,416,545 sessions, along with a higher AOV of $175-200. dlttrading.com has a lower revenue of $354,459 but a higher AOV of $225-250. cutleryandmore.com also surpasses swissknifeshop.com in revenue with $1,149,065 and a higher AOV of $350-375. cutleryshoppe.com has a lower revenue than swissknifeshop.com but a higher conversion rate of 2.00-2.50%. Overall, swissknifeshop.com falls behind its competitors in terms of revenue and transactions but remains competitive in terms of AOV and conversion rate.

leatherman.com screenshot
#1 leatherman.com
4.7M
Revenue
1.4M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
dlttrading.com screenshot
#2 dlttrading.com
354.5K
Revenue
334.7K
Sessions
0.0-0.5%
Conv. rate
$225-250
AOV
cutleryandmore.com screenshot
#3 cutleryandmore.com
1.1M
Revenue
274.7K
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
cutleryshoppe.com screenshot
#4 cutleryshoppe.com
93K
Revenue
24.4K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
wusthof.com screenshot
#5 wusthof.com
739.7K
Revenue
215K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
swissknifeshop.com vs top market performers
swissknifeshop.com
top retailers
conversion rate vs average order value for swissknifeshop.com and its competitors
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Revenue share by device at swissknifeshop.com

In October large majority of sales on swissknifeshop.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.

In October large majority of sales on swissknifeshop.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.
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swissknifeshop.com channels

Identify top traffic channels that drive growth for swissknifeshop.comand discover how performance of traffic channels has changed over time.

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swissknifeshop.com Google Ads spend

Evaluate swissknifeshop.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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swissknifeshop.com devices

Review swissknifeshop.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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swissknifeshop.com top markets

Explore swissknifeshop.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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swissknifeshop.com country & global rank

Assess the ranking of swissknifeshop.com among other retailers within its primary country and worldwide.

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