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Sep 2025
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Home/Insights/Retailers/superdry.de
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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253.7K
Revenue
Sep 25
185.9K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$125-150
AOV
Sep 25
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Superdry.de is a website that features a wide range of products, including clothing and accessories for men and women. The site sells trendy and stylish items such as shirts, jackets, dresses, and jeans. Additionally, accessories like bags, shoes, and watches are also available, providing customers with fashionable choices to enhance their wardrobe.

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superdry.de Annual Revenue and Growth

superdry.de's annual sales on its online store amounted to $6.4M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$6.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
superdry.de revenue by year

superdry.de's monthly revenueOVER TIME
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Over the past three months, superdry.de revenue has experienced decline of 0.48%, compared to the preceding three months.

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superdry.de revenue decline for last six months
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OVERVIEW
In September 2025, superdry.de, operating in the FASHION AND APPAREL sector, achieved online sales revenue of $253,699, significantly surpassing the median of $74,931. With a conversion rate between 1.00-1.50%, it falls short of the sector's high benchmark of 3.2%. The average order value (AOV) ranged from $125-150, well below the category's peak of $382. The site recorded 185,941 sessions, a number dwarfed by shein.com’s 297,137,690 sessions, but above the industry median of 34,221, indicating solid engagement within its niche. Overall, superdry.de exhibits promising revenue against competitive metrics but has room for growth in conversions and AOV.
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superdry.de competitors

In September 2025, superdry.de reported a revenue of €253,699 with 1,961 transactions and 185,941 sessions, resulting in an average order value (AOV) of €125-150 and a conversion rate of 1.00-1.50%. When compared to its competitors, superdry.de lags behind in revenue and transactions but maintains a similar AOV and conversion rate. superdry.com leads the pack with a revenue of €5,738,830 and 45,126 transactions from 1,872,259 sessions, boasting a higher conversion rate of 2.00-2.50%. Other competitors like boohooman.com, boohoo.com, and asos.com also outperform superdry.de in terms of revenue, transactions, and sessions. However, bolf.de trails behind with lower revenue and transactions but a comparable AOV and conversion rate. Overall, superdry.de faces stiff competition from established players in the online retail industry.

superdry.com screenshot
#1 superdry.com
5.7M
Revenue
1.9M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
boohooman.com screenshot
#2 boohooman.com
6M
Revenue
4.2M
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
bolf.de screenshot
#3 bolf.de
31.3K
Revenue
15.3K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
boohoo.com screenshot
#4 boohoo.com
10M
Revenue
6.4M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
asos.com screenshot
#5 asos.com
106.1M
Revenue
49.7M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
superdry.de vs top market performers
superdry.de
top retailers
conversion rate vs average order value for superdry.de and its competitors
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Revenue share by device at superdry.de

In September large majority of sales on superdry.de, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on superdry.de, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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superdry.de channels

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superdry.de Google Ads spend

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superdry.de devices

Review superdry.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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superdry.de top markets

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superdry.de country & global rank

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