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Jul 2026
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Home/Insights/Retailers/superdry.de
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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150.3K
Revenue
Jul 26
150.6K
Sessions
Jul 26
0.5-1.0%
Conv. rate
Jul 26
$125-150
AOV
Jul 26
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Superdry.de is a website that features a wide range of products, including clothing and accessories for men and women. The site sells trendy and stylish items such as shirts, jackets, dresses, and jeans. Additionally, accessories like bags, shoes, and watches are also available, providing customers with fashionable choices to enhance their wardrobe.

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superdry.de Annual Revenue and Growth

superdry.de's annual sales on its online store amounted to $3.2M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$3.2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
superdry.de revenue by year

superdry.de's monthly revenueOVER TIME
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Over the past three months, superdry.de revenue has experienced decline of 3.1%, compared to the preceding three months.

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superdry.de revenue decline for last six months
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OVERVIEW
In the fashion and apparel category, superdry.de performs notably with a revenue of $150,000 for online sales in July 2026, significantly above an average fashion and apparel store's revenue of around $71,300. The site attracts 151,000 sessions, well above the typical 28,400 sessions for its category. Its conversion rate stands between 0.50-1.00%, which is within the typical range of 0.66% to 3.1%. Additionally, superdry.de's average order value (AOV) is $125-150, also within the typical range of $84 to $403.
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superdry.de competitors

In July 2026, superdry.de trails its competitors significantly in several metrics, with a revenue of $150,000, compared to asos.com’s leading $94.9 million, a gap of 94.8 million. superdry.de also ranks fifth in transactions, achieving only 1,187 against asos.com’s 709,000, trailing by 708,000. When it comes to sessions, superdry.de had 151,000, whereas asos.com dominated with 70.5 million, a difference of 70.3 million. In terms of average order value (AOV), both superdry.de and asos.com share a similar range of $125-150. However, superdry.de’s conversion rate of 0.50-1.00 is significantly lower than its competitors, such as boohoo.com and boohooman.com, both achieving conversion rates of 2.00-2.50, indicating a clear area for improvement.

superdry.com screenshot
#1 superdry.com
5M
Revenue
1.7M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
boohooman.com screenshot
#2 boohooman.com
8.7M
Revenue
6.1M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
bolf.de screenshot
#3 bolf.de
25.8K
Revenue
13.1K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
boohoo.com screenshot
#4 boohoo.com
14.9M
Revenue
7M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
asos.com screenshot
#5 asos.com
94.9M
Revenue
70.5M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
superdry.de vs top market performers
superdry.de
top retailers
conversion rate vs average order value for superdry.de and its competitors
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Revenue share by device at superdry.de

In July large majority of sales on superdry.de, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on superdry.de, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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superdry.de channels

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superdry.de Google Ads spend

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superdry.de devices

Review superdry.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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superdry.de top markets

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superdry.de country & global rank

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