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Nov 2025
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Home/Insights/Retailers/superdry.de
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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478.3K
Revenue
Nov 25
331.8K
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$125-150
AOV
Nov 25
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Superdry.de is a website that features a wide range of products, including clothing and accessories for men and women. The site sells trendy and stylish items such as shirts, jackets, dresses, and jeans. Additionally, accessories like bags, shoes, and watches are also available, providing customers with fashionable choices to enhance their wardrobe.

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superdry.de Annual Revenue and Growth

superdry.de's annual sales on its online store amounted to $6.4M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$6.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
superdry.de revenue by year

superdry.de's monthly revenueOVER TIME
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Over the past three months, superdry.de revenue has experienced growth of 93%, compared to the preceding three months.

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superdry.de revenue growth for last six months
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OVERVIEW
In November 2025, superdry.de generated $478,268 in online sales, significantly outperforming the FASHION AND APPAREL median of $93,064, while its conversion rate ranged from 1.00-1.50%, below the industry high of 3.37% but above the low of 0.73%. The average order value (AOV) was between $125-150, well below the category's high of $375 and above the low of $76. With 331,844 sessions, superdry.de demonstrated solid traffic, though still a fraction of shein.com’s 342,497,064 sessions, and well above the median of 36,492 sessions in the industry.
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superdry.de competitors

In November 2025, superdry.de generated a revenue of €478,268 from 3,754 transactions with 331,844 sessions, boasting an average order value (AOV) of €125-150 and a conversion rate of 1.00-1.50%. Compared to its competitors, superdry.de lags behind in terms of revenue and transactions. For example, superdry.com generated €12,366,775 from 96,055 transactions with 3,477,908 sessions, while boohoo.com brought in €19,259,797 from 302,258 transactions with 8,161,328 sessions. However, superdry.de remains competitive in terms of AOV and conversion rate, matching superdry.com and asos.com in these metrics. In comparison, boohooman.com and boohoo.com have lower AOVs but higher conversion rates, while bolf.de falls behind in both categories. Overall, superdry.de faces stiff competition in the e-commerce market, but its focus on AOV and conversion rate could prove beneficial in the long run.

superdry.com screenshot
#1 superdry.com
12.4M
Revenue
3.5M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
boohooman.com screenshot
#2 boohooman.com
12.1M
Revenue
6.3M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
bolf.de screenshot
#3 bolf.de
48.3K
Revenue
27.6K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
boohoo.com screenshot
#4 boohoo.com
19.3M
Revenue
8.2M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
asos.com screenshot
#5 asos.com
159.3M
Revenue
63.6M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
superdry.de vs top market performers
superdry.de
top retailers
conversion rate vs average order value for superdry.de and its competitors
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Revenue share by device at superdry.de

In November large majority of sales on superdry.de, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on superdry.de, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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superdry.de channels

Identify top traffic channels that drive growth for superdry.deand discover how performance of traffic channels has changed over time.

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superdry.de Google Ads spend

Evaluate superdry.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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superdry.de devices

Review superdry.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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superdry.de top markets

Explore superdry.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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superdry.de country & global rank

Assess the ranking of superdry.de among other retailers within its primary country and worldwide.

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