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Dec 2025
All countries
Home/Insights/Retailers/superdry.de
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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323.2K
Revenue
Dec 25
378.8K
Sessions
Dec 25
0.5-1.0%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
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Superdry.de is a website that features a wide range of products, including clothing and accessories for men and women. The site sells trendy and stylish items such as shirts, jackets, dresses, and jeans. Additionally, accessories like bags, shoes, and watches are also available, providing customers with fashionable choices to enhance their wardrobe.

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superdry.de Annual Revenue and Growth

superdry.de's annual sales on its online store amounted to $6.4M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$6.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
superdry.de revenue by year

superdry.de's monthly revenueOVER TIME
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Over the past three months, superdry.de revenue has experienced growth of 85%, compared to the preceding three months.

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superdry.de revenue growth for last six months
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OVERVIEW
In December 2025, superdry.de generated $323,241 in online sales, significantly outperforming the FASHION AND APPAREL median of $92,600, while its conversion rate of 0.50-1.00% lags behind the sector’s high of 3.17%. The average order value (AOV) ranged between $100-125, lower than the high of $389. With 378,812 sessions, superdry.de exceeded the median of 39,789 but is far behind the industry leader, shein.com, which boasts 304,519,814 sessions. Overall, superdry.de demonstrates strong revenue but faces challenges in conversion rates and AOV compared to top competitors.
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superdry.de competitors

In December 2025, superdry.de generated $323,241 in revenue from 2,711 transactions and 378,812 sessions, with an average order value (AOV) ranging from $100-125 and a conversion rate of 0.50-1.00%. Compared to its competitors, superdry.de falls behind in terms of revenue, transactions, and sessions. For example, superdry.com had a revenue of $11,042,706 from 85,381 transactions and 4,215,509 sessions, with an AOV of $125-150 and a conversion rate of 2.00-2.50%. Similarly, boohoo.com outperformed superdry.de with $17,218,443 in revenue, 287,464 transactions, and 9,167,885 sessions, with an AOV of $50-75 and a conversion rate of 3.00-3.50%. While superdry.de's AOV and conversion rate are competitive, it will need to increase its revenue, transactions, and sessions to catch up with its top competitors in the industry.

superdry.com screenshot
#1 superdry.com
11M
Revenue
4.2M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
boohooman.com screenshot
#2 boohooman.com
9.1M
Revenue
6.4M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
bolf.de screenshot
#3 bolf.de
60.8K
Revenue
31.4K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
boohoo.com screenshot
#4 boohoo.com
17.2M
Revenue
9.2M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
asos.com screenshot
#5 asos.com
142.3M
Revenue
60.3M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
superdry.de vs top market performers
superdry.de
top retailers
conversion rate vs average order value for superdry.de and its competitors
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Revenue share by device at superdry.de

In December large majority of sales on superdry.de, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on superdry.de, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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superdry.de channels

Identify top traffic channels that drive growth for superdry.deand discover how performance of traffic channels has changed over time.

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superdry.de Google Ads spend

Evaluate superdry.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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superdry.de devices

Review superdry.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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superdry.de top markets

Explore superdry.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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superdry.de country & global rank

Assess the ranking of superdry.de among other retailers within its primary country and worldwide.

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