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May 2026
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Home/Insights/Retailers/superdry.de
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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168.9K
Revenue
May 26
197K
Sessions
May 26
0.5-1.0%
Conv. rate
May 26
$100-125
AOV
May 26
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Superdry.de is a website that features a wide range of products, including clothing and accessories for men and women. The site sells trendy and stylish items such as shirts, jackets, dresses, and jeans. Additionally, accessories like bags, shoes, and watches are also available, providing customers with fashionable choices to enhance their wardrobe.

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superdry.de Annual Revenue and Growth

superdry.de's annual sales on its online store amounted to $3.2M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$3.2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
superdry.de revenue by year

superdry.de's monthly revenueOVER TIME
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Over the past three months, superdry.de revenue has experienced decline of 42%, compared to the preceding three months.

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superdry.de revenue decline for last six months
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OVERVIEW
In May 2026, superdry.de achieved online sales revenue of $168,923, significantly outperforming the FASHION AND APPAREL median of $74,720. With a conversion rate between 0.50-1.00%, it falls short of the industry high of 3.18%. The average order value (AOV) ranged from $100-125, below the industry high of $405. superdry.de recorded 196,960 sessions, notably higher than the median of 29,212 but far behind shein.com’s dominant 309,473,559 sessions. Overall, superdry.de demonstrates solid performance but has room for improvement in conversion rates and AOV compared to top competitors in the FASHION AND APPAREL sector.
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superdry.de competitors

As of May 2026, superdry.de generated a revenue of $168,923 from 1,355 transactions across 196,960 sessions, yielding an average order value (AOV) between $100 and $125 and a conversion rate of 0.50-1.00%. In comparison, superdry.com significantly outperformed it with a revenue of $5,321,780, 38,077 transactions, and a higher conversion rate of 2.00-2.50%. Competitors like boohooman.com and boohoo.com showcased even stronger results, with revenues of $8,014,094 and $14,639,620, respectively, both benefiting from conversion rates exceeding 2.50%. While bolf.de displayed modest metrics with a revenue of $29,416 and a conversion rate of 2.00-2.50%, asos.com led the market dramatically, achieving $91,596,950 in revenue with an AOV matching superdry.de’s. Overall, superdry.de's performance pales in comparison to these industry leaders, indicating significant room for growth.

superdry.com screenshot
#1 superdry.com
5.3M
Revenue
1.7M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
boohooman.com screenshot
#2 boohooman.com
8M
Revenue
5.4M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
bolf.de screenshot
#3 bolf.de
29.4K
Revenue
17.1K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
boohoo.com screenshot
#4 boohoo.com
14.6M
Revenue
7.4M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
asos.com screenshot
#5 asos.com
91.6M
Revenue
64.2M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
superdry.de vs top market performers
superdry.de
top retailers
conversion rate vs average order value for superdry.de and its competitors
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Revenue share by device at superdry.de

In May large majority of sales on superdry.de, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on superdry.de, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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superdry.de channels

Identify top traffic channels that drive growth for superdry.deand discover how performance of traffic channels has changed over time.

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superdry.de Google Ads spend

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superdry.de devices

Review superdry.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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superdry.de top markets

Explore superdry.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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superdry.de country & global rank

Assess the ranking of superdry.de among other retailers within its primary country and worldwide.

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