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Jan 2026
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Home/Insights/Retailers/superdry.de
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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281.7K
Revenue
Jan 26
294.9K
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$125-150
AOV
Jan 26
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Superdry.de is a website that features a wide range of products, including clothing and accessories for men and women. The site sells trendy and stylish items such as shirts, jackets, dresses, and jeans. Additionally, accessories like bags, shoes, and watches are also available, providing customers with fashionable choices to enhance their wardrobe.

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superdry.de Annual Revenue and Growth

superdry.de's annual sales on its online store amounted to $3.2M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$3.2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
superdry.de revenue by year

superdry.de's monthly revenueOVER TIME
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Over the past three months, superdry.de revenue has experienced growth of 38%, compared to the preceding three months.

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superdry.de revenue growth for last six months
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OVERVIEW
In January 2026, superdry.de achieved online sales revenue of $281,684, significantly surpassing the FASHION AND APPAREL median of $91,806, but far below the leading giant shein.com at $809,875,018. The conversion rate ranged between 0.50-1.00%, with the industry's high at 3.1% and low at 0.69%. Average order value (AOV) stood between $125-150, compared to a high of $390 and a low of $76 within the sector. Additionally, superdry.de recorded 294,883 sessions, well above the median of 38,909 but a fraction of shein.com’s remarkable 279,580,739 sessions, indicating room for growth in audience engagement.
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superdry.de competitors

In January 2026, superdry.de reported a revenue of $281,684 from 2,149 transactions and 294,883 sessions, with an average order value (AOV) of $125-150 and a conversion rate of 0.50-1.00%. Compared to its competitors, superdry.com stands out with a revenue of $8,567,179 from 64,042 transactions and 3,498,960 sessions, with a similar AOV of $125-150 but a higher conversion rate of 1.50-2.00%. boohoo.com also outperforms superdry.de with a revenue of $14,914,345 from 244,406 transactions and 8,416,876 sessions, although it has a lower AOV of $50-75 and a similar conversion rate of 2.50-3.00%. bolf.de lags behind superdry.de in revenue at $54,710 but has a higher conversion rate of 2.50-3.00% with fewer transactions and sessions. Overall, superdry.de faces tough competition in the e-commerce fashion industry.

superdry.com screenshot
#1 superdry.com
8.6M
Revenue
3.5M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
boohooman.com screenshot
#2 boohooman.com
7.3M
Revenue
6.1M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
bolf.de screenshot
#3 bolf.de
54.7K
Revenue
24.9K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
boohoo.com screenshot
#4 boohoo.com
14.9M
Revenue
8.4M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
asos.com screenshot
#5 asos.com
121.4M
Revenue
58.3M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
superdry.de vs top market performers
superdry.de
top retailers
conversion rate vs average order value for superdry.de and its competitors
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Revenue share by device at superdry.de

In January large majority of sales on superdry.de, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on superdry.de, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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superdry.de channels

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superdry.de Google Ads spend

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superdry.de devices

Review superdry.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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superdry.de top markets

Explore superdry.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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superdry.de country & global rank

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