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Oct 2025
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Home/Insights/Retailers/summersalt.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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302.7K
Revenue
Oct 25
119.2K
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$100-125
AOV
Oct 25
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Summersalt.com is a website that offers various clothing and swimwear designed for women. Their products include stylish and functional items such as swimwear, loungewear, activewear, and accessories. The brand focuses on providing quality and comfortable pieces, utilizing innovative materials and inclusive sizing to cater to diverse customers.

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summersalt.com Annual Revenue and Growth

summersalt.com's annual sales on its online store amounted to $10.6M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$10.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
summersalt.com revenue by year

summersalt.com's monthly revenueOVER TIME
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Over the past three months, summersalt.com revenue has experienced decline of 66%, compared to the preceding three months.

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summersalt.com revenue decline for last six months
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OVERVIEW
In October 2025, summersalt.com generated $302,675 in online sales, significantly surpassing the FASHION AND APPAREL median of $80,524, with a conversion rate between 2.00-2.50%, below the industry high of 3.36%. Their average order value (AOV) ranged from $100-125, while the sector's peak AOV is $378. The website attracted 119,191 sessions, well above the median of 33,163 but far behind the market leader, shein.com, which boasts 321,650,758 sessions and $977,396,912 in revenue, illustrating summersalt's solid but challenging positioning in a competitive landscape.
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summersalt.com competitors

In October 2025, summersalt.com has generated $302,675 in revenue with 2,745 transactions and 119,191 sessions, boasting an average order value (AOV) of $100-125 and a conversion rate of 2.00-2.50%. Comparing this to its competitors, cupshe.com stands out with a significantly higher revenue of $11,215,525, 60,411 transactions, and 1,866,721 sessions, along with an AOV of $175-200 and a conversion rate of 3.00-3.50%. andieswim.com follows with $189,197 in revenue, 1,300 transactions, and 68,659 sessions, an AOV of $125-150, and a conversion rate of 1.50-2.00%. everythingbutwater.com and vixpaulahermanny.com fall slightly behind summersalt.com in revenue, transactions, sessions, AOV, and conversion rates, showing that summersalt.com is holding its own among its competitors in the swimwear industry.

cupshe.com screenshot
#1 cupshe.com
11.2M
Revenue
1.9M
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
andieswim.com screenshot
#2 andieswim.com
189.2K
Revenue
68.7K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
everythingbutwater.com screenshot
#3 everythingbutwater.com
300.4K
Revenue
118.1K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
vixpaulahermanny.com screenshot
#4 vixpaulahermanny.com
305.9K
Revenue
69.8K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
riflepaperco.com screenshot
#5 riflepaperco.com
2.5M
Revenue
792.9K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
summersalt.com vs top market performers
summersalt.com
top retailers
conversion rate vs average order value for summersalt.com and its competitors
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Revenue share by device at summersalt.com

In October large majority of sales on summersalt.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.

In October large majority of sales on summersalt.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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summersalt.com channels

Identify top traffic channels that drive growth for summersalt.comand discover how performance of traffic channels has changed over time.

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summersalt.com Google Ads spend

Evaluate summersalt.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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summersalt.com devices

Review summersalt.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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summersalt.com top markets

Explore summersalt.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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summersalt.com country & global rank

Assess the ranking of summersalt.com among other retailers within its primary country and worldwide.

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