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Jan 2026
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Home/Insights/Retailers/summersalt.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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445.6K
Revenue
Jan 26
238.1K
Sessions
Jan 26
1.5-2.0%
Conv. rate
Jan 26
$100-125
AOV
Jan 26
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Summersalt.com is a website that offers various clothing and swimwear designed for women. Their products include stylish and functional items such as swimwear, loungewear, activewear, and accessories. The brand focuses on providing quality and comfortable pieces, utilizing innovative materials and inclusive sizing to cater to diverse customers.

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summersalt.com Annual Revenue and Growth

summersalt.com's annual sales on its online store amounted to $7.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$7.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
summersalt.com revenue by year

summersalt.com's monthly revenueOVER TIME
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Over the past three months, summersalt.com revenue has experienced decline of 1.1%, compared to the preceding three months.

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summersalt.com revenue decline for last six months
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OVERVIEW
In January 2026, summersalt.com generated $445,590 in online sales, significantly exceeding the FASHION AND APPAREL median of $91,806, though still far from shein.com’s $809,875,018. The site's conversion rate ranged between 1.50-2.00%, lower than the industry high of 3.1% but well above the low of 0.69%. With an average order value (AOV) of $100-125, summersalt.com surpassed the lower end of the industry but was less than the high of $390. Additionally, the site attracted 238,082 sessions, considerably above the median of 38,909, yet distant from shein.com’s impressive 279,580,739 sessions.
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summersalt.com competitors

In January 2026, summersalt.com generated $445,590 in revenue from 4,020 transactions with 238,082 sessions, resulting in an average order value (AOV) of $100-$125 and a conversion rate of 1.50-2.00%. When compared to its competitors, summersalt.com falls behind in terms of revenue, transactions, and sessions. cupshe.com leads the pack with $19,651,887 in revenue from 131,309 transactions and 4,390,845 sessions, boasting a higher AOV of $125-$150 and a conversion rate of 2.50-3.00%. Other competitors like andieswim.com, everythingbutwater.com, swimsuitsforall.com, and vixpaulahermanny.com also outperform summersalt.com in various metrics such as revenue, AOV, and conversion rate. Despite being a strong contender in the swimwear market, summersalt.com may need to enhance its marketing strategies and customer engagement to compete more effectively with its counterparts.

cupshe.com screenshot
#1 cupshe.com
19.7M
Revenue
4.4M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
andieswim.com screenshot
#2 andieswim.com
675.4K
Revenue
227.9K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
everythingbutwater.com screenshot
#3 everythingbutwater.com
892.5K
Revenue
172.3K
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
swimsuitsforall.com screenshot
#4 swimsuitsforall.com
1.2M
Revenue
609.5K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
vixpaulahermanny.com screenshot
#5 vixpaulahermanny.com
770.9K
Revenue
138.5K
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
summersalt.com vs top market performers
summersalt.com
top retailers
conversion rate vs average order value for summersalt.com and its competitors
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Revenue share by device at summersalt.com

In January large majority of sales on summersalt.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.

In January large majority of sales on summersalt.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
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summersalt.com channels

Identify top traffic channels that drive growth for summersalt.comand discover how performance of traffic channels has changed over time.

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summersalt.com Google Ads spend

Evaluate summersalt.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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summersalt.com devices

Review summersalt.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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summersalt.com top markets

Explore summersalt.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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summersalt.com country & global rank

Assess the ranking of summersalt.com among other retailers within its primary country and worldwide.

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