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Nov 2025
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Home/Insights/Retailers/summersalt.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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406.2K
Revenue
Nov 25
132.8K
Sessions
Nov 25
2.5-3.0%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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Summersalt.com is a website that offers various clothing and swimwear designed for women. Their products include stylish and functional items such as swimwear, loungewear, activewear, and accessories. The brand focuses on providing quality and comfortable pieces, utilizing innovative materials and inclusive sizing to cater to diverse customers.

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summersalt.com Annual Revenue and Growth

summersalt.com's annual sales on its online store amounted to $10.6M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$10.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
summersalt.com revenue by year

summersalt.com's monthly revenueOVER TIME
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Over the past three months, summersalt.com revenue has experienced decline of 66%, compared to the preceding three months.

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summersalt.com revenue decline for last six months
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OVERVIEW
In November 2025, summersalt.com achieved $406,203 in online sales, significantly outperforming the FASHION AND APPAREL median of $93,064, while boasting a conversion rate of 2.50-3.00%, just shy of the industry high of 3.37%. With an average order value (AOV) ranging from $100-125, summersalt remains competitive, given the industry AOV ceiling of $375. The website garnered 132,803 sessions, well above the median of 36,492, yet far below the leading competitor, shein.com, which recorded an astounding 342,497,064 sessions. These metrics illustrate summersalt's strong position within the FASHION AND APPAREL market.
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summersalt.com competitors

When comparing summersalt.com to its competitors in November 2025, summersalt.com stands out with a revenue of $406,203 from 3,637 transactions and 132,803 sessions. The average order value (AOV) ranges from $100 to $125, with a conversion rate of 2.50-3.00%. In contrast, cupshe.com leads in revenue with $12,462,288 from 79,646 transactions and 2,425,573 sessions, boasting an AOV of $150-175 and a conversion rate of 3.00-3.50%. andieswim.com follows with $396,158 in revenue from 2,922 transactions and 161,970 sessions, with an AOV of $125-150 and a conversion rate of 1.50-2.00%. everythingbutwater.com has a revenue of $362,652 from 1,217 transactions and 89,495 sessions, with a high AOV of $275-300 but a lower conversion rate of 1.00-1.50%. swimsuitsforall.com and vixpaulahermanny.com also have competitive revenue and transaction numbers, with varying AOV and conversion rates. Overall, summersalt.com performs well among its competitors in terms of conversion rate and AOV.

cupshe.com screenshot
#1 cupshe.com
12.5M
Revenue
2.4M
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
andieswim.com screenshot
#2 andieswim.com
396.2K
Revenue
162K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
everythingbutwater.com screenshot
#3 everythingbutwater.com
362.7K
Revenue
89.5K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
swimsuitsforall.com screenshot
#4 swimsuitsforall.com
1.1M
Revenue
335.3K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
vixpaulahermanny.com screenshot
#5 vixpaulahermanny.com
430.6K
Revenue
95.3K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
summersalt.com vs top market performers
summersalt.com
top retailers
conversion rate vs average order value for summersalt.com and its competitors
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Revenue share by device at summersalt.com

In November large majority of sales on summersalt.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.

In November large majority of sales on summersalt.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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summersalt.com channels

Identify top traffic channels that drive growth for summersalt.comand discover how performance of traffic channels has changed over time.

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summersalt.com Google Ads spend

Evaluate summersalt.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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summersalt.com devices

Review summersalt.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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summersalt.com top markets

Explore summersalt.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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summersalt.com country & global rank

Assess the ranking of summersalt.com among other retailers within its primary country and worldwide.

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