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Sep 2025
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Home/Insights/Retailers/summersalt.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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269.6K
Revenue
Sep 25
155.9K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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Summersalt.com is a website that offers various clothing and swimwear designed for women. Their products include stylish and functional items such as swimwear, loungewear, activewear, and accessories. The brand focuses on providing quality and comfortable pieces, utilizing innovative materials and inclusive sizing to cater to diverse customers.

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summersalt.com Annual Revenue and Growth

summersalt.com's annual sales on its online store amounted to $10.6M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$10.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
summersalt.com revenue by year

summersalt.com's monthly revenueOVER TIME
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Over the past three months, summersalt.com revenue has experienced decline of 40%, compared to the preceding three months.

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summersalt.com revenue decline for last six months
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OVERVIEW
In September 2025, summersalt.com achieved impressive online sales revenue of $269,602, significantly surpassing the lifestyle/fashion and apparel median of $74,931, yet still trailing behind industry leader shein.com with $819,580,923. The site maintained a conversion rate between 1.50% and 2.00%, which, while below the high benchmark of 3.2%, remained well above the low of 0.68%. Summersalt's average order value (AOV) ranged from $100 to $125, notably lower than the sector's high of $382. The site garnered 155,858 sessions, far exceeding the median of 34,221 but well below shein.com's extraordinary 297,137,690 sessions.
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summersalt.com competitors

In September 2025, summersalt.com reported a revenue of $269,602 with 2,464 transactions and 155,858 sessions, boasting an average order value (AOV) of $100-$125 and a conversion rate of 1.50-2.00%. When compared to its competitors, summersalt.com falls behind in revenue and transactions. cupshe.com leads the pack with a revenue of $9,446,044 and 61,218 transactions, as well as a higher AOV of $150-$175 and conversion rate of 2.50-3.00%. everythingbutwater.com also outperforms summersalt.com in revenue and AOV, while vixpaulahermanny.com shows a higher AOV despite a lower revenue. While summersalt.com holds its ground with a competitive conversion rate, it may benefit from increasing its revenue and transaction numbers to stay ahead in the swimwear market.

cupshe.com screenshot
#1 cupshe.com
9.4M
Revenue
2.2M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
andieswim.com screenshot
#2 andieswim.com
245K
Revenue
117.7K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
everythingbutwater.com screenshot
#3 everythingbutwater.com
294.8K
Revenue
120.7K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
swimsuitsforall.com screenshot
#4 swimsuitsforall.com
693.8K
Revenue
422.3K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
vixpaulahermanny.com screenshot
#5 vixpaulahermanny.com
256.7K
Revenue
69.8K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
summersalt.com vs top market performers
summersalt.com
top retailers
conversion rate vs average order value for summersalt.com and its competitors
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Revenue share by device at summersalt.com

In September large majority of sales on summersalt.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In September large majority of sales on summersalt.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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summersalt.com channels

Identify top traffic channels that drive growth for summersalt.comand discover how performance of traffic channels has changed over time.

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summersalt.com Google Ads spend

Evaluate summersalt.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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summersalt.com devices

Review summersalt.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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summersalt.com top markets

Explore summersalt.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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summersalt.com country & global rank

Assess the ranking of summersalt.com among other retailers within its primary country and worldwide.

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