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Aug 2026
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Home/Insights/Retailers/billabong.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

Favicon for billabong.combillabong.com

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3.1M
Revenue
Aug 26
736.5K
Sessions
Aug 26
2.0-2.5%
Conv. rate
Aug 26
$175-200
AOV
Aug 26
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Billabong.com offers a range of products catered to surf, skate, and outdoor enthusiasts. They sell apparel, including boardshorts, wetsuits, t-shirts, and accessories like backpacks and hats. Additionally, the website features a variety of surfboards, skateboards, and related gear for sports enthusiasts.

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billabong.com Annual Revenue and Growth

billabong.com's annual sales on its online store amounted to $26M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$26M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
billabong.com revenue by year

billabong.com's monthly revenueOVER TIME
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Over the past three months, billabong.com revenue has experienced growth of 11%, compared to the preceding three months.

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billabong.com revenue growth for last six months
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OVERVIEW
billabong.com operates in the fashion and apparel category, ranking significantly above an average fashion and apparel store. For August 2026, it generated $3.1 million in online sales, while an average fashion and apparel store typically sees around $87,900 monthly. With a conversion rate of 2.00-2.50% and an average order value (AOV) of $175-200, both metrics are within the category's typical ranges. Additionally, billabong.com recorded 737,000 sessions, far exceeding the average fashion and apparel store's 37,200 sessions.
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billabong.com competitors

In August 2026, billabong.com trails its competitors significantly in revenue, generating $3.1 million compared to aeropostale.com’s impressive $29.7 million. While billabong.com records 16,600 transactions from 737,000 sessions, it ranks fourth in both categories. titlenine.com surpasses it with 24,500 transactions and 755,000 sessions, and cupshe.com leads with 110,000 transactions and 5.8 million sessions. In terms of average order value (AOV), billabong.com matches competitors with a range of $175-200 but has a lower conversion rate of 2.00-2.50%, trailing behind roxy.com’s 2.50-3.00% and titlenine.com’s 3.00-3.50%. Overall, billabong.com shows potential but must improve its performance relative to its competition.

roxy.com screenshot
#1 roxy.com
1.4M
Revenue
388.3K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
quiksilver.com screenshot
#2 quiksilver.com
766.2K
Revenue
399.8K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
cupshe.com screenshot
#3 cupshe.com
21M
Revenue
5.8M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
everythingbutwater.com screenshot
#4 everythingbutwater.com
830.7K
Revenue
217K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
titlenine.com screenshot
#5 titlenine.com
4.7M
Revenue
754.6K
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
billabong.com vs top market performers
billabong.com
top retailers
conversion rate vs average order value for billabong.com and its competitors
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Revenue share by device at billabong.com

In August large majority of sales on billabong.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on billabong.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries billabong.com operates in

billabong.com is tracked across 7 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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billabong.com channels

Identify top traffic channels that drive growth for billabong.comand discover how performance of traffic channels has changed over time.

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billabong.com Google Ads spend

Evaluate billabong.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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billabong.com devices

Review billabong.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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billabong.com top markets

Explore billabong.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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billabong.com country & global rank

Assess the ranking of billabong.com among other retailers within its primary country and worldwide.

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