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May 2026
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Home/Insights/Retailers/billabong.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for billabong.combillabong.com

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3.4M
Revenue
May 26
823.5K
Sessions
May 26
2.0-2.5%
Conv. rate
May 26
$175-200
AOV
May 26
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Billabong.com offers a range of products catered to surf, skate, and outdoor enthusiasts. They sell apparel, including boardshorts, wetsuits, t-shirts, and accessories like backpacks and hats. Additionally, the website features a variety of surfboards, skateboards, and related gear for sports enthusiasts.

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billabong.com Annual Revenue and Growth

billabong.com's annual sales on its online store amounted to $26M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$26M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
billabong.com revenue by year

billabong.com's monthly revenueOVER TIME
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Over the past three months, billabong.com revenue has experienced growth of 30%, compared to the preceding three months.

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billabong.com revenue growth for last six months
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OVERVIEW
In May 2026, billabong.com generated online sales of $3,434,170, significantly surpassing the lifestyle/fashion and apparel median of $74,720. With a conversion rate between 2.00-2.50%, it performs well against the category's high of 3.18% and low of 0.72%. The average order value (AOV) ranges from $175 to $200, lower than the industry high of $405 and above the low of $80. Billabong attracted 823,531 sessions, a notable figure compared to the median of 29,212, yet dwarfed by shein.com's leading 309,473,559 sessions in the same category.
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billabong.com competitors

In May 2026, billabong.com generated $3,434,170 in revenue from 19,253 transactions across 823,531 sessions, achieving a conversion rate of 2.00-2.50%. In comparison, roxy.com had a lower revenue of $1,792,027 with a higher conversion rate of 3.00-3.50%, indicating greater efficiency despite fewer total transactions (15,565). quiksilver.com lagged behind with $877,337 in revenue and a conversion rate of 1.00-1.50%. Notably, cupshe.com dominated with an impressive $40,940,009 in revenue, but with a lower AOV of $150-175. everythingbutwater.com showed strong performance with a revenue of $1,973,141 and the highest AOV at $250-275, alongside a solid conversion rate of 2.50-3.00%. Finally, titlenine.com led with the highest revenue among competitors at $5,676,911 and an excellent conversion rate of 3.00-3.50%, highlighting its effective customer engagement strategies.

roxy.com screenshot
#1 roxy.com
1.8M
Revenue
499.8K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
quiksilver.com screenshot
#2 quiksilver.com
877.3K
Revenue
474.8K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
cupshe.com screenshot
#3 cupshe.com
40.9M
Revenue
10.1M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
everythingbutwater.com screenshot
#4 everythingbutwater.com
2M
Revenue
291.5K
Sessions
2.5-3.0%
Conv. rate
$250-275
AOV
titlenine.com screenshot
#5 titlenine.com
5.7M
Revenue
1.1M
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
billabong.com vs top market performers
billabong.com
top retailers
conversion rate vs average order value for billabong.com and its competitors
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Revenue share by device at billabong.com

In May large majority of sales on billabong.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on billabong.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries billabong.com operates in

billabong.com is tracked across 7 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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billabong.com channels

Identify top traffic channels that drive growth for billabong.comand discover how performance of traffic channels has changed over time.

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billabong.com Google Ads spend

Evaluate billabong.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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billabong.com devices

Review billabong.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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billabong.com top markets

Explore billabong.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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billabong.com country & global rank

Assess the ranking of billabong.com among other retailers within its primary country and worldwide.

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