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Jun 2026
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Home/Insights/Retailers/billabong.com
TRANSACTION INTELLIGENCE - JUN 2026 GLOBALLY

Favicon for billabong.combillabong.com

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3.5M
Revenue
Jun 26
816.1K
Sessions
Jun 26
2.0-2.5%
Conv. rate
Jun 26
$175-200
AOV
Jun 26
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Billabong.com offers a range of products catered to surf, skate, and outdoor enthusiasts. They sell apparel, including boardshorts, wetsuits, t-shirts, and accessories like backpacks and hats. Additionally, the website features a variety of surfboards, skateboards, and related gear for sports enthusiasts.

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billabong.com Annual Revenue and Growth

billabong.com's annual sales on its online store amounted to $26M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$26M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
billabong.com revenue by year

billabong.com's monthly revenueOVER TIME
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Over the past three months, billabong.com revenue has experienced growth of 17%, compared to the preceding three months.

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billabong.com revenue growth for last six months
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OVERVIEW
In June 2026, billabong.com generated $3,546,333 in online sales, significantly outperforming the FASHION AND APPAREL median of $72,361. With a conversion rate of 2.00-2.50%, it falls below the high benchmark of 3.17% but well above the low of 0.69%. The Average Order Value (AOV) ranged from $175-200, compared to a high of $404 and a low of $82 in the industry. Billabong attracted 816,090 sessions, substantially higher than the median of 28,254 but dwarfed by shein.com's leading 281,242,442 sessions, indicating competitive positioning within a dynamic market.
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billabong.com competitors

In June 2026, billabong.com generated a revenue of $3,546,333 from 19,149 transactions, with a conversion rate of 2.00-2.50%. In comparison, roxy.com, despite a lower revenue of $1,842,257, achieved a higher conversion rate of 3.00-3.50% from 15,733 transactions. quiksilver.com trailed with a revenue of $886,719 and a conversion rate of 1.00-1.50%. Notably, cupshe.com outperformed all competitors significantly with a staggering revenue of $48,159,334, despite a lower conversion rate of 2.50-3.00%. everythingbutwater.com earned $1,283,133 with a conversion rate of 1.50-2.00%, while titlenine.com led in both revenue and transactions with $5,402,708 and 33,823 transactions, respectively, achieving a conversion rate of 2.50-3.00%. Overall, billabong.com remains competitive but faces strong performance from roxy.com and titlenine.com.

roxy.com screenshot
#1 roxy.com
1.8M
Revenue
499.8K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
quiksilver.com screenshot
#2 quiksilver.com
886.7K
Revenue
475K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
cupshe.com screenshot
#3 cupshe.com
48.2M
Revenue
11.4M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
everythingbutwater.com screenshot
#4 everythingbutwater.com
1.3M
Revenue
295.9K
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
titlenine.com screenshot
#5 titlenine.com
5.4M
Revenue
1.1M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
billabong.com vs top market performers
billabong.com
top retailers
conversion rate vs average order value for billabong.com and its competitors
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Revenue share by device at billabong.com

In June large majority of sales on billabong.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In June large majority of sales on billabong.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries billabong.com operates in

billabong.com is tracked across 7 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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billabong.com channels

Identify top traffic channels that drive growth for billabong.comand discover how performance of traffic channels has changed over time.

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billabong.com Google Ads spend

Evaluate billabong.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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billabong.com devices

Review billabong.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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billabong.com top markets

Explore billabong.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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billabong.com country & global rank

Assess the ranking of billabong.com among other retailers within its primary country and worldwide.

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