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Mar 2026
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Home/Insights/Retailers/billabong.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

Favicon for billabong.combillabong.com

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3.3M
Revenue
Mar 26
704K
Sessions
Mar 26
2.5-3.0%
Conv. rate
Mar 26
$150-175
AOV
Mar 26
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Billabong.com offers a range of products catered to surf, skate, and outdoor enthusiasts. They sell apparel, including boardshorts, wetsuits, t-shirts, and accessories like backpacks and hats. Additionally, the website features a variety of surfboards, skateboards, and related gear for sports enthusiasts.

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billabong.com Annual Revenue and Growth

billabong.com's annual sales on its online store amounted to $26M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$26M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
billabong.com revenue by year

billabong.com's monthly revenueOVER TIME
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Over the past three months, billabong.com revenue has experienced growth of 33%, compared to the preceding three months.

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billabong.com revenue growth for last six months
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OVERVIEW
In March 2026, billabong.com achieved impressive online sales revenue of $3,344,642, significantly surpassing the FASHION AND APPAREL median of $83,040, though still distant from category leader shein.com’s $945,812,338. With a conversion rate of 2.50-3.00%, Billabong’s performance is commendable but slightly below the high benchmark of 3.14%. Its average order value (AOV) ranges from $150-175, notably higher than the category's low of $73, but below the peak of $377. The site attracted 703,953 sessions, considerably more than the median of 36,457, yet far less than Shein's staggering 298,145,068 sessions.
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billabong.com competitors

In March 2026, billabong.com outperformed some of its competitors in terms of revenue, with a total of $3,344,642. Its number of transactions (19,167) and sessions (703,953) were also impressive. However, when compared to roxy.com, billabong.com had higher revenue but lower transactions and sessions. quiksilver.com had significantly lower revenue, transactions, and sessions compared to billabong.com. cupshe.com surpassed billabong.com in revenue, transactions, and sessions by a large margin. everythingbutwater.com had lower revenue but a higher average order value (AOV) compared to billabong.com. Title Nine performed well in revenue and AOV, with similar conversion rates. Overall, billabong.com's revenue and session numbers were strong, but it faced stiff competition in terms of transaction volume and average order value.

roxy.com screenshot
#1 roxy.com
1.3M
Revenue
457.8K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
quiksilver.com screenshot
#2 quiksilver.com
658.2K
Revenue
411.3K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
cupshe.com screenshot
#3 cupshe.com
40.3M
Revenue
7.5M
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
everythingbutwater.com screenshot
#4 everythingbutwater.com
1.2M
Revenue
302.3K
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
titlenine.com screenshot
#5 titlenine.com
2.7M
Revenue
849.2K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
billabong.com vs top market performers
billabong.com
top retailers
conversion rate vs average order value for billabong.com and its competitors
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Revenue share by device at billabong.com

In March large majority of sales on billabong.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on billabong.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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billabong.com channels

Identify top traffic channels that drive growth for billabong.comand discover how performance of traffic channels has changed over time.

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billabong.com Google Ads spend

Evaluate billabong.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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billabong.com devices

Review billabong.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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billabong.com top markets

Explore billabong.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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billabong.com country & global rank

Assess the ranking of billabong.com among other retailers within its primary country and worldwide.

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