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Apr 2026
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Home/Insights/Retailers/billabong.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for billabong.combillabong.com

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2.7M
Revenue
Apr 26
711.2K
Sessions
Apr 26
2.0-2.5%
Conv. rate
Apr 26
$175-200
AOV
Apr 26
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Billabong.com offers a range of products catered to surf, skate, and outdoor enthusiasts. They sell apparel, including boardshorts, wetsuits, t-shirts, and accessories like backpacks and hats. Additionally, the website features a variety of surfboards, skateboards, and related gear for sports enthusiasts.

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billabong.com Annual Revenue and Growth

billabong.com's annual sales on its online store amounted to $26M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$26M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
billabong.com revenue by year

billabong.com's monthly revenueOVER TIME
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Over the past three months, billabong.com revenue has experienced growth of 20%, compared to the preceding three months.

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billabong.com revenue growth for last six months
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OVERVIEW
In April 2026, billabong.com generated $2,717,145 in online sales, significantly outperforming the FASHION AND APPAREL median of $78,791, while its conversion rate ranged between 2.00-2.50%, below the industry high of 3.05%. With an average order value (AOV) of $175-200, it sits below the high of $389 and well above the low of $76. The site recorded 711,218 sessions, far exceeding the median of 35,276, yet still a fraction of shein.com's impressive 281,585,790 sessions, highlighting billabong's solid performance amidst a competitive market.
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billabong.com competitors

In April 2026, billabong.com generated $2,717,145 in revenue from 15,488 transactions and 711,218 sessions, yielding an average order value (AOV) of $175-200 and a conversion rate of 2.00-2.50%. In comparison, roxy.com earned $1,133,001 with a similar conversion rate but significantly lower AOV at $100-125. quiksilver.com struggled with $572,174 in revenue and a lower conversion rate of 0.50-1.00%, despite its AOV of $150-175. Contrastingly, cupshe.com dominated the market with a staggering $38,404,436 revenue and a higher conversion rate of 2.50-3.00%. everythingbutwater.com reported $889,531 in revenue and a solid AOV of $225-250, yet its conversion rate fell between 1.50-2.00%. titlenine.com closely approached billabong.com with $2,437,600 revenue and 1.50-2.00% conversion rate but lagged in overall sessions and AOV.

roxy.com screenshot
#1 roxy.com
1.1M
Revenue
420.5K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
quiksilver.com screenshot
#2 quiksilver.com
572.2K
Revenue
396.8K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
cupshe.com screenshot
#3 cupshe.com
38.4M
Revenue
8.2M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
everythingbutwater.com screenshot
#4 everythingbutwater.com
889.5K
Revenue
218.2K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
titlenine.com screenshot
#5 titlenine.com
2.4M
Revenue
818.6K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
billabong.com vs top market performers
billabong.com
top retailers
conversion rate vs average order value for billabong.com and its competitors
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Revenue share by device at billabong.com

In April large majority of sales on billabong.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on billabong.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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billabong.com channels

Identify top traffic channels that drive growth for billabong.comand discover how performance of traffic channels has changed over time.

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billabong.com Google Ads spend

Evaluate billabong.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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billabong.com devices

Review billabong.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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billabong.com top markets

Explore billabong.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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billabong.com country & global rank

Assess the ranking of billabong.com among other retailers within its primary country and worldwide.

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