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Oct 2025
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Home/Insights/Retailers/billabong.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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1.5M
Revenue
Oct 25
417.8K
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$150-175
AOV
Oct 25
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Billabong.com offers a range of products catered to surf, skate, and outdoor enthusiasts. They sell apparel, including boardshorts, wetsuits, t-shirts, and accessories like backpacks and hats. Additionally, the website features a variety of surfboards, skateboards, and related gear for sports enthusiasts.

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billabong.com Annual Revenue and Growth

billabong.com's annual sales on its online store amounted to $38.3M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$38.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
billabong.com revenue by year

billabong.com's monthly revenueOVER TIME
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Over the past three months, billabong.com revenue has experienced decline of 32%, compared to the preceding three months.

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billabong.com revenue decline for last six months
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OVERVIEW
In October 2025, billabong.com generated online sales of $1,467,004, significantly exceeding the FASHION AND APPAREL median of $80,524, yet far behind the industry leader shein.com at $977,396,912. Its conversion rate ranged between 2.00-2.50%, below the high of 3.36% for the sector, with an average order value (AOV) between $150-175, also lower than the category's peak of $378. billabong.com attracted 417,826 sessions, which, while impressive, is dwarfed by Shein's 321,650,758 sessions and exceeds the median of 33,163, highlighting its strong presence within the competitive landscape of fashion e-commerce.
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billabong.com competitors

In October 2025, billabong.com generated a revenue of $1,467,004 from 8,542 transactions and 417,826 sessions with an average order value (AOV) of $150-175 and a conversion rate of 2.00-2.50%. In comparison to its competitors, roxy.com had a revenue of $642,523 with 6,112 transactions and 231,448 sessions, quiksilver.com generated $703,521 from 4,642 transactions and 353,004 sessions, cupshe.com had a significant revenue of $11,215,525 from 60,411 transactions and 1,866,721 sessions, everythingbutwater.com generated $300,368 with 1,204 transactions and 118,051 sessions, and titlenine.com had a revenue of $1,373,216 from 8,627 transactions and 360,553 sessions. billabong.com falls within the same range as quiksilver.com and titlenine.com in terms of revenue, transactions, AOV, and conversion rate, but lags behind cupshe.com and roxy.com in terms of revenue and sessions.

roxy.com screenshot
#1 roxy.com
642.5K
Revenue
231.4K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
quiksilver.com screenshot
#2 quiksilver.com
703.5K
Revenue
353K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
cupshe.com screenshot
#3 cupshe.com
11.2M
Revenue
1.9M
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
everythingbutwater.com screenshot
#4 everythingbutwater.com
300.4K
Revenue
118.1K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
titlenine.com screenshot
#5 titlenine.com
1.4M
Revenue
360.6K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
billabong.com vs top market performers
billabong.com
top retailers
conversion rate vs average order value for billabong.com and its competitors
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Revenue share by device at billabong.com

In October large majority of sales on billabong.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on billabong.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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billabong.com channels

Identify top traffic channels that drive growth for billabong.comand discover how performance of traffic channels has changed over time.

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billabong.com Google Ads spend

Evaluate billabong.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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billabong.com devices

Review billabong.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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billabong.com top markets

Explore billabong.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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billabong.com country & global rank

Assess the ranking of billabong.com among other retailers within its primary country and worldwide.

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