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Jul 2026
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Home/Insights/Retailers/billabong.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for billabong.combillabong.com

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3.9M
Revenue
Jul 26
868K
Sessions
Jul 26
2.0-2.5%
Conv. rate
Jul 26
$175-200
AOV
Jul 26
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Billabong.com offers a range of products catered to surf, skate, and outdoor enthusiasts. They sell apparel, including boardshorts, wetsuits, t-shirts, and accessories like backpacks and hats. Additionally, the website features a variety of surfboards, skateboards, and related gear for sports enthusiasts.

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billabong.com Annual Revenue and Growth

billabong.com's annual sales on its online store amounted to $26M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$26M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
billabong.com revenue by year

billabong.com's monthly revenueOVER TIME
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Over the past three months, billabong.com revenue has experienced growth of 27%, compared to the preceding three months.

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billabong.com revenue growth for last six months
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OVERVIEW
billabong.com operates in the fashion and apparel category, achieving $3.9 million in revenue from online sales in July 2026. With 868,000 sessions, billabong.com significantly exceeds an average fashion and apparel store's 28,400 sessions. Its conversion rate ranges from 2.00-2.50%, which is within the typical range of 0.66% to 3.1%. Additionally, the average order value (AOV) stands at $175-200, also within the category's typical range of $84 to $403.
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billabong.com competitors

In July 2026, billabong.com trails its competitors most significantly in sessions, with 868,000 compared to cupshe.com’s 8.6 million, a gap of 7.7 million. While billabong.com generates $3.9 million in revenue and processes 21,400 transactions, cupshe.com leads with $35.6 million and 214,000 transactions. roxy.com, with $2.4 million in revenue and a conversion rate of 3.00-3.50%, slightly outperforms billabong.com’s 2.00-2.50%. Title nine.com surpasses it with $6.3 million in revenue and 33,200 transactions, reflecting its strong market presence. Overall, billabong.com ranks third among its peers, trailing cupshe.com by a considerable margin across key metrics.

roxy.com screenshot
#1 roxy.com
2.4M
Revenue
589.2K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
quiksilver.com screenshot
#2 quiksilver.com
860.9K
Revenue
475.5K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
cupshe.com screenshot
#3 cupshe.com
35.6M
Revenue
8.6M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
everythingbutwater.com screenshot
#4 everythingbutwater.com
1.3M
Revenue
337K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
titlenine.com screenshot
#5 titlenine.com
6.3M
Revenue
1.2M
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
billabong.com vs top market performers
billabong.com
top retailers
conversion rate vs average order value for billabong.com and its competitors
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Revenue share by device at billabong.com

In July large majority of sales on billabong.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on billabong.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries billabong.com operates in

billabong.com is tracked across 7 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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billabong.com channels

Identify top traffic channels that drive growth for billabong.comand discover how performance of traffic channels has changed over time.

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billabong.com Google Ads spend

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billabong.com devices

Review billabong.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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billabong.com top markets

Explore billabong.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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billabong.com country & global rank

Assess the ranking of billabong.com among other retailers within its primary country and worldwide.

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