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Sep 2026
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Home/Insights/Retailers/billabong.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for billabong.combillabong.com

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1.4M
Revenue
Sep 26
458.4K
Sessions
Sep 26
1.0-1.5%
Conv. rate
Sep 26
$175-200
AOV
Sep 26
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Billabong.com offers a range of products catered to surf, skate, and outdoor enthusiasts. They sell apparel, including boardshorts, wetsuits, t-shirts, and accessories like backpacks and hats. Additionally, the website features a variety of surfboards, skateboards, and related gear for sports enthusiasts.

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billabong.com Annual Revenue and Growth

billabong.com's annual sales on its online store amounted to $26M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$26M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
billabong.com revenue by year

billabong.com's monthly revenueOVER TIME
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Over the past three months, billabong.com revenue has experienced decline of 14%, compared to the preceding three months.

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billabong.com revenue decline for last six months
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OVERVIEW
In the fashion and apparel category, billabong.com performs notably well. For September 2026, it generated $1.4 million in revenue, significantly exceeding an average fashion and apparel store's monthly sales of around $63,500. Its conversion rate ranges from 1.00-1.50%, which is within the typical range of 0.67% to 3.16%. Additionally, with an average order value (AOV) of $175-200, it remains within the category's typical AOV range of $79 to $406, attracting 458,000 sessions compared to around 26,000 for an average fashion and apparel store.
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billabong.com competitors

In September 2026, billabong.com trails its competitors significantly in sessions, recording 458,000 compared to aeropostale.com’s 8.3 million. In terms of revenue, billabong.com achieves $1.4 million, which is below titlenine.com’s $4.2 million, yet it surpasses both roxy.com with $659,000 and quiksilver.com at $650,000. When it comes to transactions, billabong.com logs 6,870, outperforming roxy.com’s 6,233 and quiksilver.com’s 3,850 but falling short of titlenine.com’s 21,100. Its average order value (AOV) of $175-200 is on par with cupshe.com and notably exceeds roxy.com’s AOV of $100-125. Finally, billabong.com has a conversion rate of 1.00-1.50%, which matches quiksilver.com but trails behind cupshe.com and titlenine.com.

roxy.com screenshot
#1 roxy.com
658.8K
Revenue
330.9K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
quiksilver.com screenshot
#2 quiksilver.com
649.9K
Revenue
370.1K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
cupshe.com screenshot
#3 cupshe.com
19.5M
Revenue
3.7M
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
everythingbutwater.com screenshot
#4 everythingbutwater.com
445.2K
Revenue
150.1K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
titlenine.com screenshot
#5 titlenine.com
4.2M
Revenue
776.5K
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
billabong.com vs top market performers
billabong.com
top retailers
conversion rate vs average order value for billabong.com and its competitors
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Revenue share by device at billabong.com

In September large majority of sales on billabong.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on billabong.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries billabong.com operates in

billabong.com is tracked across 7 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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billabong.com channels

Identify top traffic channels that drive growth for billabong.comand discover how performance of traffic channels has changed over time.

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billabong.com Google Ads spend

Evaluate billabong.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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billabong.com devices

Review billabong.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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billabong.com top markets

Explore billabong.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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billabong.com country & global rank

Assess the ranking of billabong.com among other retailers within its primary country and worldwide.

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