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Aug 2025
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Home/Insights/Retailers/billabong.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

Favicon for billabong.combillabong.com

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1.9M
Revenue
Aug 25
669.5K
Sessions
Aug 25
1.5-2.0%
Conv. rate
Aug 25
$150-175
AOV
Aug 25
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Billabong.com offers a range of products catered to surf, skate, and outdoor enthusiasts. They sell apparel, including boardshorts, wetsuits, t-shirts, and accessories like backpacks and hats. Additionally, the website features a variety of surfboards, skateboards, and related gear for sports enthusiasts.

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billabong.com Annual Revenue and Growth

billabong.com's annual sales on its online store amounted to $38.3M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$38.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
billabong.com revenue by year

billabong.com's monthly revenueOVER TIME
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Over the past three months, billabong.com revenue has experienced growth of 9.5%, compared to the preceding three months.

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billabong.com revenue growth for last six months
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OVERVIEW
In August 2025, billabong.com in the FASHION AND APPAREL industry generated $1,907,050 in online sales, with a conversion rate of 1.50-2.00% and an AOV of $150-175. Compared to the median revenue of $77,469, billabong.com's performance stands out. The highest conversion rate in the industry is 3.01%, while the lowest is 0.62%. The highest AOV is $393, while the lowest is $75. With 669,467 sessions, billabong.com falls below the highest at 323,426,413 from shein.com, but exceeds the median sessions of 36,717.
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billabong.com competitors

In August 2025, billabong.com generated $1,907,050 in revenue from 669,467 sessions with 11,035 transactions, boasting an average order value (AOV) of $150-175 and a conversion rate of 1.50-2.00%. Compared to its competitors, roxy.com had $666,249 in revenue from 290,621 sessions with 6,072 transactions, an AOV of $100-125, and a conversion rate of 2.00-2.50%. quiksilver.com reported $725,366 in revenue from 480,822 sessions with 4,790 transactions, an AOV of $150-175, and a conversion rate of 0.50-1.00%. cupshe.com outperformed with $13,360,687 in revenue from 3,719,751 sessions with 83,052 transactions, an AOV of $150-175, and a conversion rate of 2.00-2.50%. everythingbutwater.com had $566,210 in revenue from 179,353 sessions with 2,263 transactions, an AOV of $250-275, and a conversion rate of 1.00-1.50%. Lastly, titlenine.com saw $1,811,055 in revenue from 486,310 sessions with 11,204 transactions, an AOV of $150-175, and a conversion rate of 2.00-2.50%.

roxy.com screenshot
#1 roxy.com
666.2K
Revenue
290.6K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
quiksilver.com screenshot
#2 quiksilver.com
725.4K
Revenue
480.8K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
cupshe.com screenshot
#3 cupshe.com
13.4M
Revenue
3.7M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
everythingbutwater.com screenshot
#4 everythingbutwater.com
566.2K
Revenue
179.4K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
titlenine.com screenshot
#5 titlenine.com
1.8M
Revenue
486.3K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
billabong.com vs top market performers
billabong.com
top retailers
conversion rate vs average order value for billabong.com and its competitors
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Revenue share by device at billabong.com

In August large majority of sales on billabong.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on billabong.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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billabong.com channels

Identify top traffic channels that drive growth for billabong.comand discover how performance of traffic channels has changed over time.

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billabong.com Google Ads spend

Evaluate billabong.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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billabong.com devices

Review billabong.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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billabong.com top markets

Explore billabong.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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billabong.com country & global rank

Assess the ranking of billabong.com among other retailers within its primary country and worldwide.

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