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Oct 2025
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Home/Insights/Retailers/soylent.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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335.1K
Revenue
Oct 25
118.5K
Sessions
Oct 25
2.5-3.0%
Conv. rate
Oct 25
$100-125
AOV
Oct 25
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Soylent.com is a website offering nutritionally complete meal replacement products. Considering individual dietary needs, Soylent offers a range of food substitutes available in various forms such as drinks, powders, and bars. Customers can find detailed product information, ingredients, and nutritional profiles on the website.

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soylent.com Annual Revenue and Growth

soylent.com's annual sales on its online store amounted to $9.2M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$9.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
soylent.com revenue by year

soylent.com's monthly revenueOVER TIME
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Over the past three months, soylent.com revenue has experienced decline of 4.8%, compared to the preceding three months.

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soylent.com revenue decline for last six months
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OVERVIEW
In October 2025, soylent.com generated $335,082 in revenue, significantly surpassing the GAMES median of $69,451, while the largest competitor, tcgplayer.com, reported $136,569,102. The site achieved a conversion rate of 2.50-3.00%, slightly below the industry's high of 3.88%. Its average order value (AOV) ranged from $100-125, considerably lower than the $430 high in the sector. With 118,546 sessions, soylent.com outperformed the median of 25,610 but fell short of the industry leader, lego.com, which garnered 50,997,207 sessions.
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soylent.com competitors

In October 2025, soylent.com had a revenue of $335,082 from 3,199 transactions and 118,546 sessions, with an average order value (AOV) of $100-$125 and a conversion rate of 2.50-3.00%. Comparing soylent.com to its competitors, vivolife.com had a revenue of $38,640 from 765 transactions and 60,730 sessions, with an AOV of $50-$75 and a conversion rate of 1.00-1.50%. huel.com outperformed soylent.com with a revenue of $5,136,550 from 64,059 transactions and 2,056,936 sessions, AOV of $75-$100, and a conversion rate of 3.00-3.50%. esn.com had a revenue of $11,910,884 from 131,532 transactions and 3,075,518 sessions, AOV of $75-$100, and a conversion rate of 4.00-4.50%. blenderbottle.com and amplemeal.com also had different performance metrics compared to soylent.com.

vivolife.com screenshot
#1 vivolife.com
38.6K
Revenue
60.7K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
huel.com screenshot
#2 huel.com
5.1M
Revenue
2.1M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
esn.com screenshot
#3 esn.com
11.9M
Revenue
3.1M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
blenderbottle.com screenshot
#4 blenderbottle.com
281.1K
Revenue
124.9K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
amplemeal.com screenshot
#5 amplemeal.com
16.8K
Revenue
3.6K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
soylent.com vs top market performers
soylent.com
top retailers
conversion rate vs average order value for soylent.com and its competitors
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Revenue share by device at soylent.com

In October large majority of sales on soylent.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on soylent.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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soylent.com channels

Identify top traffic channels that drive growth for soylent.comand discover how performance of traffic channels has changed over time.

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soylent.com Google Ads spend

Evaluate soylent.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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soylent.com devices

Review soylent.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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soylent.com top markets

Explore soylent.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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soylent.com country & global rank

Assess the ranking of soylent.com among other retailers within its primary country and worldwide.

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