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Dec 2025
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Home/Insights/Retailers/soylent.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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303.4K
Revenue
Dec 25
123.7K
Sessions
Dec 25
2.0-2.5%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
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Soylent.com is a website offering nutritionally complete meal replacement products. Considering individual dietary needs, Soylent offers a range of food substitutes available in various forms such as drinks, powders, and bars. Customers can find detailed product information, ingredients, and nutritional profiles on the website.

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soylent.com Annual Revenue and Growth

soylent.com's annual sales on its online store amounted to $9.2M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$9.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
soylent.com revenue by year

soylent.com's monthly revenueOVER TIME
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Over the past three months, soylent.com revenue has experienced growth of 23%, compared to the preceding three months.

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soylent.com revenue growth for last six months
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OVERVIEW
In December 2025, soylent.com generated $303,409 in online sales, significantly surpassing the GAMES median of $100,760, yet falling short of the leading competitor, tcgplayer.com, with $138,100,879. The site achieved a conversion rate of 2.00-2.50%, below the high benchmark of 3.91%, and a higher average order value (AOV) of $100-125 compared to the sector’s high of $403. With 123,681 sessions, soylent.com outperformed the median of 28,044 sessions but remained far behind lego.com’s impressive 78,256,133 sessions, indicating strong engagement potential but room for growth in traffic and conversions.
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soylent.com competitors

In December 2025, soylent.com generated a revenue of $303,409 with 2,767 transactions and 123,681 sessions, boasting an average order value (AOV) of $100-$125 and a conversion rate of 2.00-2.50%. In comparison, its competitors had varying performances. vivolife.com recorded revenue of $32,989 with 612 transactions and 49,675 sessions, showcasing an AOV of $50-$75 and a conversion rate of 1.00-1.50%. huel.com stood out with revenue of $3,520,349, 51,898 transactions, and 1,793,251 sessions, along with an AOV of $50-$75 and a conversion rate of 2.50-3.00%. esn.com led the pack with revenue of $8,443,073, 100,467 transactions, and 3,132,482 sessions, exhibiting an AOV of $75-$100 and a conversion rate of 3.00-3.50%. soylent.com performed competitively, falling within the range of its counterparts in terms of revenue, AOV, and conversion rate.

vivolife.com screenshot
#1 vivolife.com
33K
Revenue
49.7K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
huel.com screenshot
#2 huel.com
3.5M
Revenue
1.8M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
esn.com screenshot
#3 esn.com
8.4M
Revenue
3.1M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
blenderbottle.com screenshot
#4 blenderbottle.com
345.6K
Revenue
148.8K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
amplemeal.com screenshot
#5 amplemeal.com
24.1K
Revenue
4K
Sessions
4.0-4.5%
Conv. rate
$125-150
AOV
soylent.com vs top market performers
soylent.com
top retailers
conversion rate vs average order value for soylent.com and its competitors
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Revenue share by device at soylent.com

In December large majority of sales on soylent.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on soylent.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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soylent.com channels

Identify top traffic channels that drive growth for soylent.comand discover how performance of traffic channels has changed over time.

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soylent.com Google Ads spend

Evaluate soylent.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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soylent.com devices

Review soylent.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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soylent.com top markets

Explore soylent.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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soylent.com country & global rank

Assess the ranking of soylent.com among other retailers within its primary country and worldwide.

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