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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

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4.5M
Revenue
1.1M
Sessions
2.0-2.5%
Conversion rate
$175-200
Average order value
Online only revenue for skullcandy.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Skullcandy.com is an e-commerce platform offering a range of products. The website prominently features audio devices, including headphones, earbuds, and gaming headsets. Alongside these audio accessories, they also sell phone cases, backpacks, clothing, and other merchandise. The site showcases a variety of brands, styles, and price points within its extensive product catalog.

skullcandy.com’s revenueOVER TIME
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Over the past three months, skullcandy.com revenue has experienced decline of 12%, compared to the preceding three months.

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skullcandy.com revenue decline for last six months
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OVERVIEW
In March 2024, skullcandy.com's online sales revenue was $4,512,211 with a conversion rate of 2.00-2.50% and an average order value (AOV) of $175-200. This places them in the COMPUTERS AND TECHNOLOGY industry where the median revenue is $299,322, highest revenue is $2,857,986,858, highest conversion rate is 2.75%, highest AOV is $870, and highest sessions are 456,221,901 from apple.com, while the median sessions are 65,165. They have 1,088,612 sessions on their website, demonstrating strong performance metrics compared to industry standards.
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skullcandy.com competitors

When comparing skullcandy.com to its competitors, we can see that skullcandy.com falls in the middle in terms of revenue, with $4,512,211, while soundcore.com leads with $5,985,345. In the number of transactions, skullcandy.com is behind both soundcore.com and pcna.com, with 25,767 transactions. skullcandy.com also has a lower conversion rate range of 2.00-2.50%, compared to pcna.com's 2.50-3.00%. However, skullcandy.com has a higher average order value (AOV) range of $175-$200, matching soundcore.com. In terms of sessions, skullcandy.com has 1,088,612 sessions, lower than soundcore.com but higher than pcna.com. Overall, skullcandy.com is performing well compared to some competitors in certain metrics, but there is room for improvement in others to potentially increase revenue and conversion rates.

#1 skullcandy.eu
105.4K
Revenue
151.5K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
#2 avantree.com
280.6K
Revenue
164.5K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
#3 pcna.com
2.2M
Revenue
233.8K
Sessions
2.5-3.0%
Conv. rate
$325-350
AOV
#4 headphonesaddict.com
389.5K
Revenue
315.6K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
#5 soundcore.com
6M
Revenue
2.7M
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
skullcandy.com vs top market performers
skullcandy.com
top retailers
conversion rate vs average order value for skullcandy.com and its competitors
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brands overtime comparison

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skullcandy.com channels

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skullcandy.com Google Ads spend

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skullcandy.com devices

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skullcandy.com top markets

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skullcandy.com country & global rank

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