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Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for sk-ii.comsk-ii.com

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352.5K
Revenue
Oct 25
121.2K
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$225-250
AOV
Oct 25
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SK-II.com is an online platform that offers a wide range of skincare products. The website features a variety of skincare solutions, such as cleansers, toners, moisturizers, and masks. Additionally, they provide detailed product descriptions, ingredients lists, and skincare tips to help users achieve healthy and radiant skin.

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sk-ii.com Annual Revenue and Growth

sk-ii.com's annual sales on its online store amounted to $7.7M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$7.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
sk-ii.com revenue by year

sk-ii.com's monthly revenueOVER TIME
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Over the past three months, sk-ii.com revenue has experienced decline of 11%, compared to the preceding three months.

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sk-ii.com revenue decline for last six months
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OVERVIEW
In October 2025, sk-ii.com generated online sales revenue of $352,527, significantly surpassing the BEAUTY AND COSMETICS median of $41,294, though still dwarfed by the leader, themancompany.com's $119,786,747. The site achieved a conversion rate of 1.00-1.50%, lower than the high benchmark of 4.65%, with an average order value (AOV) between $225-250, above the category average of $202. With 121,154 sessions, sk-ii.com exceeded the median of 18,156, indicating robust traffic, yet remains far behind sephora.com’s leading 49,510,502 sessions, reflecting competitive positioning in a vibrant market.
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sk-ii.com competitors

In October 2025, sk-ii.com outperformed its competitors in terms of revenue, with a total revenue of $352,527. While sk-ii.com had a higher revenue than its competitors, it had a lower number of transactions and sessions compared to sasa.com and takaski.com. However, sk-ii.com had a higher average order value (AOV) range of $225-$250, indicating that customers were spending more per transaction. In terms of conversion rate, sk-ii.com was on par with repechage.com and katesomerville.com at 1.00-1.50%. Overall, sk-ii.com showcased strong performance in revenue and AOV, but could potentially increase its number of transactions and sessions to further compete with sasa.com and takaski.com.

repechage.com screenshot
#1 repechage.com
56.4K
Revenue
14.5K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
sasa.com screenshot
#2 sasa.com
189.9K
Revenue
123.2K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
takaski.com screenshot
#3 takaski.com
241.8K
Revenue
72.1K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
katesomerville.com screenshot
#4 katesomerville.com
128.3K
Revenue
52.7K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
sk-ii.com vs top market performers
sk-ii.com
top retailers
conversion rate vs average order value for sk-ii.com and its competitors
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Revenue share by device at sk-ii.com

In October large majority of sales on sk-ii.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

In October large majority of sales on sk-ii.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.
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sk-ii.com channels

Identify top traffic channels that drive growth for sk-ii.comand discover how performance of traffic channels has changed over time.

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sk-ii.com Google Ads spend

Evaluate sk-ii.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sk-ii.com devices

Review sk-ii.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sk-ii.com top markets

Explore sk-ii.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sk-ii.com country & global rank

Assess the ranking of sk-ii.com among other retailers within its primary country and worldwide.

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