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Nov 2025
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TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for sk-ii.comsk-ii.com

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836.4K
Revenue
Nov 25
231.5K
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$275-300
AOV
Nov 25
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SK-II.com is an online platform that offers a wide range of skincare products. The website features a variety of skincare solutions, such as cleansers, toners, moisturizers, and masks. Additionally, they provide detailed product descriptions, ingredients lists, and skincare tips to help users achieve healthy and radiant skin.

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sk-ii.com Annual Revenue and Growth

sk-ii.com's annual sales on its online store amounted to $7.7M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$7.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
sk-ii.com revenue by year

sk-ii.com's monthly revenueOVER TIME
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Over the past three months, sk-ii.com revenue has experienced growth of 51%, compared to the preceding three months.

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sk-ii.com revenue growth for last six months
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OVERVIEW
In November 2025, sk-ii.com, operating in the lifestyle and beauty cosmetics sector, achieved online sales revenue of $836,419, significantly outperforming the median of $52,547, though still trailing behind ulta.com’s $145,643,880. The site recorded a conversion rate of 1.00-1.50%, below the high benchmark of 5.32% and above the low of 1.38%. With an average order value (AOV) of $275-300, sk-ii.com surpassed the high AOV of $204, while attracting 231,469 sessions, well above the median of 19,748 but far from the leading 76,114,809 sessions seen by sephora.com.
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sk-ii.com competitors

In November 2025, sk-ii.com outperformed its competitors in terms of revenue, with a total revenue of $836,419 compared to repechage.com ($83,020), sasa.com ($201,438), takaski.com ($216,317), and katesomerville.com ($170,347). sk-ii.com also had the highest number of transactions (2,954) and sessions (231,469) among the competitors. However, sk-ii.com had a slightly lower conversion rate range of 1.00-1.50% compared to repechage.com (3.00-3.50%), sasa.com (1.50-2.00%), takaski.com (3.00-3.50%), and katesomerville.com (2.50-3.00%). sk-ii.com also had a higher average order value (AOV) range of $275-$300, while competitors like repechage.com, sasa.com, takaski.com, and katesomerville.com had AOV ranges of $125-$150 or $100-$125. Overall, sk-ii.com showcased strong performance in terms of revenue and user engagement, despite a slightly lower conversion rate.

repechage.com screenshot
#1 repechage.com
83K
Revenue
16.4K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
sasa.com screenshot
#2 sasa.com
201.4K
Revenue
86.5K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
takaski.com screenshot
#3 takaski.com
216.3K
Revenue
63.4K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
katesomerville.com screenshot
#4 katesomerville.com
170.3K
Revenue
61.9K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
sk-ii.com vs top market performers
sk-ii.com
top retailers
conversion rate vs average order value for sk-ii.com and its competitors
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Revenue share by device at sk-ii.com

In November large majority of sales on sk-ii.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

In November large majority of sales on sk-ii.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.
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sk-ii.com channels

Identify top traffic channels that drive growth for sk-ii.comand discover how performance of traffic channels has changed over time.

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sk-ii.com Google Ads spend

Evaluate sk-ii.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sk-ii.com devices

Review sk-ii.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sk-ii.com top markets

Explore sk-ii.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sk-ii.com country & global rank

Assess the ranking of sk-ii.com among other retailers within its primary country and worldwide.

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