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May 2025
All countries
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for sk-ii.comsk-ii.com

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524.1K
Revenue
142.2K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
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SK-II.com is an online platform that offers a wide range of skincare products. The website features a variety of skincare solutions, such as cleansers, toners, moisturizers, and masks. Additionally, they provide detailed product descriptions, ingredients lists, and skincare tips to help users achieve healthy and radiant skin.

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sk-ii.com's revenueOVER TIME
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Over the past three months, sk-ii.com revenue has experienced decline of 27%, compared to the preceding three months.

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sk-ii.com revenue decline for last six months
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OVERVIEW
In May 2025, sk-ii.com in the BEAUTY AND COSMETICS industry had a revenue of $524,142 with a conversion rate of 1.00-1.50% and an AOV of $250-275. The website had 142,244 sessions, with ulta.com leading in revenue at $96,002,620 and sephora.com leading in sessions at 38,510,361. The median revenue in the industry was $46,882, the median sessions were 19,997, a high conversion rate was 4.51%, and a high AOV was $213 while a low conversion rate was 1.17% and a low AOV was $53.
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sk-ii.com competitors

In May 2025, sk-ii.com outperformed its competitors in terms of revenue, with $524,142 in comparison to takaski.com at $158,141, katesomerville.com at $117,050, repechage.com at $122,535, and sasa.com at $138,604. sk-ii.com also had the highest number of transactions at 2,093, followed by takaski.com at 1,264, katesomerville.com at 1,049, repechage.com at 840, and sasa.com at 1,227. In sessions, sk-ii.com had 142,244, exceeding takaski.com with 49,872, katesomerville.com with 52,652, repechage.com with 31,149, and sasa.com with 64,158. The average order value (AOV) for sk-ii.com ranged between $250-$275, while its conversion rate was between 1.00-1.50%, both of which were competitive within the industry. Overall, sk-ii.com demonstrated strong performance across key metrics compared to its competitors in the beauty and skincare market.

repechage.com screenshot
#1 repechage.com
122.5K
Revenue
31.1K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
sasa.com screenshot
#2 sasa.com
138.6K
Revenue
64.2K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
takaski.com screenshot
#3 takaski.com
158.1K
Revenue
49.9K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
katesomerville.com screenshot
#4 katesomerville.com
117K
Revenue
52.7K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
sk-ii.com vs top market performers
sk-ii.com
top retailers
conversion rate vs average order value for sk-ii.com and its competitors
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Revenue share by device at sk-ii.com

In May large majority of sales on sk-ii.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices.

In May large majority of sales on sk-ii.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices.
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sk-ii.com channels

Identify top traffic channels that drive growth for sk-ii.comand discover how performance of traffic channels has changed over time.

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sk-ii.com Google Ads spend

Evaluate sk-ii.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sk-ii.com devices

Review sk-ii.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sk-ii.com top markets

Explore sk-ii.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sk-ii.com country & global rank

Assess the ranking of sk-ii.com among other retailers within its primary country and worldwide.

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