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Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for sk-ii.comsk-ii.com

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503.3K
Revenue
Dec 25
193.5K
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$225-250
AOV
Dec 25
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SK-II.com is an online platform that offers a wide range of skincare products. The website features a variety of skincare solutions, such as cleansers, toners, moisturizers, and masks. Additionally, they provide detailed product descriptions, ingredients lists, and skincare tips to help users achieve healthy and radiant skin.

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sk-ii.com Annual Revenue and Growth

sk-ii.com's annual sales on its online store amounted to $7.7M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$7.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
sk-ii.com revenue by year

sk-ii.com's monthly revenueOVER TIME
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Over the past three months, sk-ii.com revenue has experienced growth of 69%, compared to the preceding three months.

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sk-ii.com revenue growth for last six months
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OVERVIEW
In December 2025, sk-ii.com generated online sales of $503,277, significantly exceeding the BEAUTY AND COSMETICS median of $53,444, while its conversion rate ranged from 1.00% to 1.50%, below the industry's high of 4.87%. The average order value (AOV) stood at $225-250, surpassing the industry average of $191. The site recorded 193,464 sessions, markedly higher than the median of 23,270 but dwarfed by Sephora's 76,213,109 sessions. Overall, sk-ii.com demonstrates strong revenue performance but has room for improvement in conversion rates and traffic relative to the market leaders.
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sk-ii.com competitors

In December 2025, sk-ii.com generated a revenue of $503,277 from 2,158 transactions and 193,464 sessions, with an average order value (AOV) ranging between $225-250 and a conversion rate of 1.00-1.50%. Compared to its competitors, sk-ii.com outperforms beautykat.com in revenue but falls behind in transactions and sessions. repechage.com surpasses sk-ii.com in revenue, transactions, and sessions, with a lower AOV and similar conversion rate. sasa.com records higher revenue, transactions, and sessions compared to sk-ii.com, but with a lower AOV and slightly higher conversion rate. takaski.com also exceeds sk-ii.com in revenue and transactions, with a lower AOV and higher conversion rate. Finally, katesomerville.com falls short of sk-ii.com in revenue and transactions, with a lower AOV and comparable conversion rate.

beautykat.com screenshot
#1 beautykat.com
8.6K
Revenue
1.4K
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
repechage.com screenshot
#2 repechage.com
104.5K
Revenue
22.8K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
sasa.com screenshot
#3 sasa.com
163.5K
Revenue
83K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
takaski.com screenshot
#4 takaski.com
205.7K
Revenue
65.6K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
katesomerville.com screenshot
#5 katesomerville.com
130.6K
Revenue
83.2K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
sk-ii.com vs top market performers
sk-ii.com
top retailers
conversion rate vs average order value for sk-ii.com and its competitors
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Revenue share by device at sk-ii.com

In December large majority of sales on sk-ii.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

In December large majority of sales on sk-ii.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.
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sk-ii.com channels

Identify top traffic channels that drive growth for sk-ii.comand discover how performance of traffic channels has changed over time.

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sk-ii.com Google Ads spend

Evaluate sk-ii.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sk-ii.com devices

Review sk-ii.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sk-ii.com top markets

Explore sk-ii.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sk-ii.com country & global rank

Assess the ranking of sk-ii.com among other retailers within its primary country and worldwide.

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