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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for sk-ii.comsk-ii.com

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342.3K
Revenue
Sep 25
152.7K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$225-250
AOV
Sep 25
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SK-II.com is an online platform that offers a wide range of skincare products. The website features a variety of skincare solutions, such as cleansers, toners, moisturizers, and masks. Additionally, they provide detailed product descriptions, ingredients lists, and skincare tips to help users achieve healthy and radiant skin.

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sk-ii.com Annual Revenue and Growth

sk-ii.com's annual sales on its online store amounted to $7.7M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$7.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
sk-ii.com revenue by year

sk-ii.com's monthly revenueOVER TIME
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Over the past three months, sk-ii.com revenue has experienced decline of 25%, compared to the preceding three months.

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sk-ii.com revenue decline for last six months
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OVERVIEW
In September 2025, sk-ii.com generated online sales revenue of $342,348, significantly surpassing the BEAUTY AND COSMETICS median of $40,540, but still far behind the industry leader, ulta.com at $93,223,020. The site's conversion rate ranged from 0.50-1.00%, underperforming relative to the high of 4.54%, while its average order value (AOV) of $225-250 remained above the category average of $203. With 152,728 sessions, sk-ii.com exceeded the median of 18,928 but lagged far behind sephora.com's impressive 45,764,193 sessions, reflecting both opportunities and challenges in enhancing engagement and sales efficiency.
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sk-ii.com competitors

In September 2025, sk-ii.com stands out in terms of revenue and sessions compared to its competitors. While sk-ii.com generated a revenue of $342,348 with 152,728 sessions, its closest competitor, beautykat.com, only achieved $2,105 in revenue with 368 sessions. sk-ii.com also leads in the number of transactions with 1,439, surpassing its competitors by a significant margin. Additionally, sk-ii.com boasts a higher average order value (AOV) range of $225-250 compared to its competitors. However, when it comes to conversion rate, sk-ii.com falls slightly behind some competitors like beautykat.com with a conversion rate of 0.50-1.00. Overall, sk-ii.com showcases strong performance in terms of revenue, transactions, sessions, and AOV, making it a top player in the beauty and skincare industry.

beautykat.com screenshot
#1 beautykat.com
2.1K
Revenue
368.2
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
repechage.com screenshot
#2 repechage.com
56.1K
Revenue
17.1K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
sasa.com screenshot
#3 sasa.com
132.3K
Revenue
85.3K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
takaski.com screenshot
#4 takaski.com
276.4K
Revenue
85.5K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
katesomerville.com screenshot
#5 katesomerville.com
105.9K
Revenue
61.8K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
sk-ii.com vs top market performers
sk-ii.com
top retailers
conversion rate vs average order value for sk-ii.com and its competitors
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Revenue share by device at sk-ii.com

In September large majority of sales on sk-ii.com, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.

In September large majority of sales on sk-ii.com, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.
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sk-ii.com channels

Identify top traffic channels that drive growth for sk-ii.comand discover how performance of traffic channels has changed over time.

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sk-ii.com Google Ads spend

Evaluate sk-ii.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sk-ii.com devices

Review sk-ii.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sk-ii.com top markets

Explore sk-ii.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sk-ii.com country & global rank

Assess the ranking of sk-ii.com among other retailers within its primary country and worldwide.

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