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Dec 2025
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Home/Insights/Retailers/shinola.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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5.2M
Revenue
Dec 25
367.8K
Sessions
Dec 25
2.5-3.0%
Conv. rate
Dec 25
$500-600
AOV
Dec 25
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Shinola.com is an online retail platform that offers a range of products, including watches, leather goods, bicycles, and audio equipment. Their collection showcases artisanal craftsmanship and classic designs. Additionally, they provide informational content and offer opportunities to personalize their products.

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shinola.com Annual Revenue and Growth

shinola.com's annual sales on its online store amounted to $35.5M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$35.5M
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
shinola.com revenue by year

shinola.com's monthly revenueOVER TIME
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Over the past three months, shinola.com revenue has experienced growth of 73%, compared to the preceding three months.

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shinola.com revenue growth for last six months
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OVERVIEW
In December 2025, shinola.com, operating in the LUXURY sector, generated online sales of $5,244,501, significantly above the industry median of $96,622, yet far below the leading competitor, brilliantearth.com, with $94,034,501. The site achieved a conversion rate of 2.50-3.00%, close to the high benchmark of 2.83%, while maintaining an average order value (AOV) of $525-550, compared to the sector's peak of $973. With 367,784 sessions, shinola.com surpassed the median of 30,565, but lagged dramatically behind pandora.net, which recorded an impressive 31,483,239 sessions.
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shinola.com competitors

When comparing shinola.com to its competitors in the watch industry as of December 2025, shinola.com stands out with a revenue of $5,244,501 from 9,865 transactions and 367,784 sessions, resulting in an average order value (AOV) of $525-$550 and a conversion rate of 2.50-3.00%. In contrast, watches.com generates a revenue of $450,273 from 1,245 transactions and 269,964 sessions with an AOV of $350-$375 and a low conversion rate of 0.00-0.50%. strapsco.com records a revenue of $735,773 from 7,114 transactions and 469,682 sessions with an AOV of $100-$125 and a conversion rate of 1.50-2.00%. holbensfinewatchbands.com has a revenue of $93,517 from 975 transactions and 121,682 sessions, offering a low AOV of $75-$100 and a conversion rate of 0.50-1.00%. bartonwatchbands.com generates a revenue of $137,234 from 3,993 transactions and 142,072 sessions, with a very low AOV of $25-$50 and a comparable conversion rate of 2.50-3.00% to shinola.com.

watches.com screenshot
#1 watches.com
450.3K
Revenue
270K
Sessions
0.0-0.5%
Conv. rate
$350-375
AOV
strapsco.com screenshot
#2 strapsco.com
735.8K
Revenue
469.7K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
holbensfinewatchbands.com screenshot
#3 holbensfinewatchbands.com
93.5K
Revenue
121.7K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
bartonwatchbands.com screenshot
#4 bartonwatchbands.com
137.2K
Revenue
142.1K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
nagijewelers.com screenshot
#5 nagijewelers.com
42.5K
Revenue
10.4K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
shinola.com vs top market performers
shinola.com
top retailers
conversion rate vs average order value for shinola.com and its competitors
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Revenue share by device at shinola.com

In December large majority of sales on shinola.com, 99% was finalized on desktop devices, with 0.73% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on shinola.com, 99% was finalized on desktop devices, with 0.73% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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shinola.com channels

Identify top traffic channels that drive growth for shinola.comand discover how performance of traffic channels has changed over time.

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shinola.com Google Ads spend

Evaluate shinola.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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shinola.com devices

Review shinola.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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shinola.com top markets

Explore shinola.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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shinola.com country & global rank

Assess the ranking of shinola.com among other retailers within its primary country and worldwide.

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