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Aug 2026
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Home/Insights/Retailers/shinola.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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9.2M
Revenue
Aug 26
637.4K
Sessions
Aug 26
1.5-2.0%
Conv. rate
Aug 26
$800-900
AOV
Aug 26
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Shinola.com is an online retail platform that offers a range of products, including watches, leather goods, bicycles, and audio equipment. Their collection showcases artisanal craftsmanship and classic designs. Additionally, they provide informational content and offer opportunities to personalize their products.

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shinola.com Annual Revenue and Growth

shinola.com's annual sales on its online store amounted to $37.9M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$37.9M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
shinola.com revenue by year

shinola.com's monthly revenueOVER TIME
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Over the past three months, shinola.com revenue has experienced growth of 56%, compared to the preceding three months.

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shinola.com revenue growth for last six months
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OVERVIEW
shinola.com significantly outperforms the average store in the jewelry and luxury products category, generating $9.2 million in online sales compared to approximately $109,000. In August 2026, its conversion rate of 1.50-2.00% remains within the category's typical range of 0.37% to 2.73%. Additionally, shinola.com’s average order value (AOV) of $825-850 is also within the typical range of $88 to $1,050. The site attracted 637,000 sessions, far exceeding the average store in the jewelry and luxury products category, which sees around 35,200 sessions monthly.
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shinola.com competitors

In August 2026, shinola.com outperformed its competitors with a substantial revenue of $9.2 million, significantly exceeding strapsco.com, which reported $1.3 million, and far surpassing bartonwatchbands.com at $100,000. Shinola also led in transactions, recording 11,100, compared to strapsco.com’s 8,967 and bartonwatchbands.com’s 3,047. With 637,000 sessions, shinola.com maintained a commanding presence in the market, outperforming strapsco.com’s 491,000 and leaving watches.com far behind at 179,000. While the conversion rates for shinola.com range from 1.50-2.00%, it matches strapsco.com’s rate, both trailing bartonwatchbands.com, which has a conversion rate of 2.00-2.50%. Overall, shinola.com stands as a clear leader across key metrics in the competitive landscape.

watches.com screenshot
#1 watches.com
417.4K
Revenue
179.4K
Sessions
0.5-1.0%
Conv. rate
$375-400
AOV
strapsco.com screenshot
#2 strapsco.com
1.3M
Revenue
491.4K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
holbensfinewatchbands.com screenshot
#3 holbensfinewatchbands.com
30.3K
Revenue
95.8K
Sessions
0.0-0.5%
Conv. rate
$75-100
AOV
bartonwatchbands.com screenshot
#4 bartonwatchbands.com
100.3K
Revenue
132K
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
nagijewelers.com screenshot
#5 nagijewelers.com
22.8K
Revenue
6.1K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
shinola.com vs top market performers
shinola.com
top retailers
conversion rate vs average order value for shinola.com and its competitors
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Revenue share by device at shinola.com

In August large majority of sales on shinola.com, 99% was finalized on desktop devices, with 0.73% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on shinola.com, 99% was finalized on desktop devices, with 0.73% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries shinola.com operates in

shinola.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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shinola.com channels

Identify top traffic channels that drive growth for shinola.comand discover how performance of traffic channels has changed over time.

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shinola.com Google Ads spend

Evaluate shinola.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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shinola.com devices

Review shinola.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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shinola.com top markets

Explore shinola.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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shinola.com country & global rank

Assess the ranking of shinola.com among other retailers within its primary country and worldwide.

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