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Sep 2025
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Home/Insights/Retailers/shinola.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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2.8M
Revenue
Sep 25
251K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$500-600
AOV
Sep 25
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Shinola.com is an online retail platform that offers a range of products, including watches, leather goods, bicycles, and audio equipment. Their collection showcases artisanal craftsmanship and classic designs. Additionally, they provide informational content and offer opportunities to personalize their products.

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shinola.com Annual Revenue and Growth

shinola.com's annual sales on its online store amounted to $35.5M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$35.5M
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
shinola.com revenue by year

shinola.com's monthly revenueOVER TIME
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Over the past three months, shinola.com revenue has experienced growth of 7.5%, compared to the preceding three months.

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shinola.com revenue growth for last six months
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OVERVIEW
In September 2025, shinola.com, operating in the LUXURY sector, generated online sales of $2,796,761, significantly surpassing the median revenue of $79,797, but well below the leading brand, brilliantearth.com, at $75,014,879; with a conversion rate between 1.50-2.00%, it remains competitive against the sector's high of 2.77%, while its average order value (AOV) of $550-575 falls short of the high of $998, despite sessions totaling 250,982, considerably above the median of 27,132 but far behind the market leader, pandora.net, with 12,639,220 sessions.
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shinola.com competitors

When comparing shinola.com to its competitors in September 2025, we can see that Shinola has the highest revenue at $2,796,761, followed by strapsco.com at $562,130. In terms of transactions, Shinola again leads with 4,935 transactions, while bartonwatchbands.com has the second highest at 2,782. Shinola also has the highest number of sessions at 250,982, significantly more than watches.com with 244,380 sessions. The average order value (AOV) for Shinola falls in the range of $550-$575, surpassing all its competitors. Additionally, Shinola's conversion rate is between 1.50-2.00%, which is on par with bartonwatchbands.com. Overall, Shinola outperforms its competitors in terms of revenue, transactions, sessions, AOV, and conversion rate.

watches.com screenshot
#1 watches.com
314.7K
Revenue
244.4K
Sessions
0.0-0.5%
Conv. rate
$350-375
AOV
strapsco.com screenshot
#2 strapsco.com
562.1K
Revenue
469.2K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
holbensfinewatchbands.com screenshot
#3 holbensfinewatchbands.com
29.5K
Revenue
94.4K
Sessions
0.0-0.5%
Conv. rate
$75-100
AOV
bartonwatchbands.com screenshot
#4 bartonwatchbands.com
100.3K
Revenue
122.8K
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
nagijewelers.com screenshot
#5 nagijewelers.com
20.8K
Revenue
4.6K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
shinola.com vs top market performers
shinola.com
top retailers
conversion rate vs average order value for shinola.com and its competitors
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Revenue share by device at shinola.com

In September large majority of sales on shinola.com, 99% was finalized on desktop devices, with 0.73% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on shinola.com, 99% was finalized on desktop devices, with 0.73% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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shinola.com channels

Identify top traffic channels that drive growth for shinola.comand discover how performance of traffic channels has changed over time.

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shinola.com Google Ads spend

Evaluate shinola.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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shinola.com devices

Review shinola.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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shinola.com top markets

Explore shinola.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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shinola.com country & global rank

Assess the ranking of shinola.com among other retailers within its primary country and worldwide.

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