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Apr 2026
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Home/Insights/Retailers/shinola.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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2.4M
Revenue
Apr 26
445.7K
Sessions
Apr 26
0.5-1.0%
Conv. rate
Apr 26
$700-800
AOV
Apr 26
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Shinola.com is an online retail platform that offers a range of products, including watches, leather goods, bicycles, and audio equipment. Their collection showcases artisanal craftsmanship and classic designs. Additionally, they provide informational content and offer opportunities to personalize their products.

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shinola.com Annual Revenue and Growth

shinola.com's annual sales on its online store amounted to $37.9M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$37.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
shinola.com revenue by year

shinola.com's monthly revenueOVER TIME
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Over the past three months, shinola.com revenue has experienced decline of 58%, compared to the preceding three months.

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shinola.com revenue decline for last six months
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OVERVIEW
In April 2026, shinola.com achieved online sales revenue of $2,375,942, significantly surpassing the LUXURY median of $85,935, though trailing behind the leading brilliantearth.com. The site recorded a conversion rate between 0.50-1.00%, below the industry high of 2.71%, while its average order value (AOV) ranged from $725 to $750, under the high benchmark of $1,006. With 445,670 sessions, shinola.com significantly exceeded the median of 28,800 but fell short of the leader's 13,722,702 sessions, indicating solid traffic but room for improvement in conversions and overall reach.
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shinola.com competitors

In April 2026, shinola.com significantly outperformed its competitors in both revenue and average order value (AOV). While shinola.com generated $2,375,942 from 3,186 transactions with an AOV of $725-750, competitors like watches.com brought in only $269,474 with a lower AOV of $325-350. strapsco.com had a respectable revenue of $608,572, yet it achieved this with a lower AOV of $100-125 despite processing more transactions at 5,609. Notably, bartonwatchbands.com recorded the highest conversion rate at 2.00-2.50%, yet its revenue remained modest at $84,395. Conversely, shinola.com’s conversion rate ranged between 0.50-1.00%, which, combined with its high AOV, reflects a more lucrative customer base. Overall, shinola.com not only leads in revenue but also maintains a premium position in the market.

watches.com screenshot
#1 watches.com
269.5K
Revenue
229.1K
Sessions
0.0-0.5%
Conv. rate
$325-350
AOV
strapsco.com screenshot
#2 strapsco.com
608.6K
Revenue
453.4K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
holbensfinewatchbands.com screenshot
#3 holbensfinewatchbands.com
52.5K
Revenue
63.3K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
bartonwatchbands.com screenshot
#4 bartonwatchbands.com
84.4K
Revenue
100.5K
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
nagijewelers.com screenshot
#5 nagijewelers.com
16.7K
Revenue
4.7K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
shinola.com vs top market performers
shinola.com
top retailers
conversion rate vs average order value for shinola.com and its competitors
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Revenue share by device at shinola.com

In April large majority of sales on shinola.com, 99% was finalized on desktop devices, with 0.73% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on shinola.com, 99% was finalized on desktop devices, with 0.73% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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shinola.com channels

Identify top traffic channels that drive growth for shinola.comand discover how performance of traffic channels has changed over time.

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shinola.com Google Ads spend

Evaluate shinola.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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shinola.com devices

Review shinola.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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shinola.com top markets

Explore shinola.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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shinola.com country & global rank

Assess the ranking of shinola.com among other retailers within its primary country and worldwide.

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