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Jul 2025
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Home/Insights/Retailers/shinola.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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2.5M
Revenue
251.8K
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
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Shinola.com is an online retail platform that offers a range of products, including watches, leather goods, bicycles, and audio equipment. Their collection showcases artisanal craftsmanship and classic designs. Additionally, they provide informational content and offer opportunities to personalize their products.

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shinola.com's revenueOVER TIME
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Over the past three months, shinola.com revenue has experienced decline of 8.9%, compared to the preceding three months.

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shinola.com revenue decline for last six months
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OVERVIEW
In July 2025, shinola.com in the LUXURY industry had online sales revenue of $2,498,917, with a median revenue of $92,611. The conversion rate was between 1.50-2.00%, with a very high rate of 2.68% and a low rate of 0.35%. The average order value (AOV) was $550-575, with a high AOV of $997 and a low of $89. The website had 251,834 sessions, while the highest was 14,175,059 from pandora.net, and the median sessions in the industry were 27,584.
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shinola.com competitors

In July 2025, shinola.com outperformed its competitors in terms of revenue, generating $2,498,917 with 4,381 transactions from 251,834 sessions. The average order value (AOV) ranged between $550-575 with a conversion rate of 1.50-2.00%. In comparison, watches.com had lower revenue of $307,394 with 858 transactions from 243,121 sessions, offering an AOV of $350-375 and a conversion rate of 0.00-0.50%. strapsco.com performed better with $785,425 in revenue from 5,832 transactions and 416,016 sessions, but had a lower AOV of $125-150 and a conversion rate of 1.00-1.50%. holbensfinewatchbands.com and bartonwatchbands.com had even lower revenues, transactions, sessions, AOV, and conversion rates compared to shinola.com, showcasing shinola.com's strong performance within the watch industry.

watches.com screenshot
#1 watches.com
307.4K
Revenue
243.1K
Sessions
0.0-0.5%
Conv. rate
$350-375
AOV
strapsco.com screenshot
#2 strapsco.com
785.4K
Revenue
416K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
holbensfinewatchbands.com screenshot
#3 holbensfinewatchbands.com
51.9K
Revenue
161.7K
Sessions
0.0-0.5%
Conv. rate
$100-125
AOV
bartonwatchbands.com screenshot
#4 bartonwatchbands.com
130K
Revenue
174.5K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
nagijewelers.com screenshot
#5 nagijewelers.com
52.8K
Revenue
12.3K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
shinola.com vs top market performers
shinola.com
top retailers
conversion rate vs average order value for shinola.com and its competitors
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Revenue share by device at shinola.com

In July large majority of sales on shinola.com, 98% was finalized on desktop devices, with 2.2% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on shinola.com, 98% was finalized on desktop devices, with 2.2% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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shinola.com channels

Identify top traffic channels that drive growth for shinola.comand discover how performance of traffic channels has changed over time.

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shinola.com Google Ads spend

Evaluate shinola.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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shinola.com devices

Review shinola.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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shinola.com top markets

Explore shinola.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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shinola.com country & global rank

Assess the ranking of shinola.com among other retailers within its primary country and worldwide.

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