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Sep 2026
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Home/Insights/Retailers/shinola.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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5.6M
Revenue
Sep 26
454K
Sessions
Sep 26
2.0-2.5%
Conv. rate
Sep 26
$500-600
AOV
Sep 26
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Shinola.com is an online retail platform that offers a range of products, including watches, leather goods, bicycles, and audio equipment. Their collection showcases artisanal craftsmanship and classic designs. Additionally, they provide informational content and offer opportunities to personalize their products.

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shinola.com Annual Revenue and Growth

shinola.com's annual sales on its online store amounted to $37.9M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$37.9M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
shinola.com revenue by year

shinola.com's monthly revenueOVER TIME
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Over the past three months, shinola.com revenue has experienced growth of 20%, compared to the preceding three months.

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shinola.com revenue growth for last six months
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OVERVIEW
shinola.com significantly outperforms the average store in the jewelry and luxury products category across several key metrics. In September 2026, shinola.com achieved $5.6 million in online sales, while the average store in the jewelry and luxury products category generates around $84,900 monthly. Its conversion rate stands at 2.00-2.50%, comfortably within the category's typical range of 0.35% to 2.7%. With an average order value of $550-575 and 454,000 sessions, shinola.com showcases robust engagement compared to the average store in the jewelry and luxury products category, which sees about 26,500 sessions monthly.
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shinola.com competitors

In September 2026, shinola.com significantly outperforms its competitors with a revenue of $5.6 million and 9,932 transactions, making it the leader in both categories. While shinola.com maintains an average order value (AOV) of $550-575, competitors like pennyweightnapavalley.com and bartonwatchbands.com have much lower AOVs of $325-350 and $25-50, respectively. Although shinola.com ranks second in sessions with 454,000, it is surpassed by strapsco.com, which has 567,000 sessions. Additionally, shinola.com shares a conversion rate of 2.00-2.50% with pennyweightnapavalley.com, while others like watches.com trail significantly with a conversion rate of 0.00-0.50%. Overall, shinola.com stands out with its robust metrics across various performance indicators.

pennyweightnapavalley.com screenshot
#1 pennyweightnapavalley.com
1.5K
Revenue
221.9
Sessions
2.0-2.5%
Conv. rate
$325-350
AOV
watches.com screenshot
#2 watches.com
192.1K
Revenue
135.8K
Sessions
0.0-0.5%
Conv. rate
$375-400
AOV
strapsco.com screenshot
#3 strapsco.com
679.7K
Revenue
567.4K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
holbensfinewatchbands.com screenshot
#4 holbensfinewatchbands.com
29.5K
Revenue
93.1K
Sessions
0.0-0.5%
Conv. rate
$100-125
AOV
bartonwatchbands.com screenshot
#5 bartonwatchbands.com
105K
Revenue
141.3K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
shinola.com vs top market performers
shinola.com
top retailers
conversion rate vs average order value for shinola.com and its competitors
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Revenue share by device at shinola.com

In September large majority of sales on shinola.com, 99% was finalized on desktop devices, with 0.73% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on shinola.com, 99% was finalized on desktop devices, with 0.73% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries shinola.com operates in

shinola.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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shinola.com channels

Identify top traffic channels that drive growth for shinola.comand discover how performance of traffic channels has changed over time.

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shinola.com Google Ads spend

Evaluate shinola.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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shinola.com devices

Review shinola.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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shinola.com top markets

Explore shinola.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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shinola.com country & global rank

Assess the ranking of shinola.com among other retailers within its primary country and worldwide.

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