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Jan 2026
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Home/Insights/Retailers/shinola.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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3.7M
Revenue
Jan 26
313K
Sessions
Jan 26
2.0-2.5%
Conv. rate
Jan 26
$500-600
AOV
Jan 26
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Shinola.com is an online retail platform that offers a range of products, including watches, leather goods, bicycles, and audio equipment. Their collection showcases artisanal craftsmanship and classic designs. Additionally, they provide informational content and offer opportunities to personalize their products.

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shinola.com Annual Revenue and Growth

shinola.com's annual sales on its online store amounted to $37.9M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$37.9M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
shinola.com revenue by year

shinola.com's monthly revenueOVER TIME
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Over the past three months, shinola.com revenue has experienced growth of 63%, compared to the preceding three months.

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shinola.com revenue growth for last six months
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OVERVIEW
In January 2026, shinola.com generated $3,743,509 in online sales, significantly outperforming the median of $104,222 in the LUXURY industry, despite the leading competitor, brilliantearth.com, earning $90,675,530. The site's conversion rate ranged from 2.00% to 2.50%, just below the industry high of 2.76%, while its average order value (AOV) fell between $575 and $600, well below the category high of $983. With 313,025 sessions, shinola.com also exceeded the median of 32,613 but lagged far behind the leading store, pandora.net, which achieved 21,750,377 sessions.
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shinola.com competitors

When comparing shinola.com to its competitors in the watch and watch accessory industry as of January 2026, shinola.com stands out with a revenue of $3,743,509 generated from 6,397 transactions and 313,025 sessions. Their average order value (AOV) ranges between $575 and $600, with a conversion rate between 2.00% and 2.50%. In comparison, watches.com has a revenue of $400,072 from 1,052 transactions and 272,453 sessions, with an AOV between $375 and $400 and a conversion rate between 0.00% and 0.50%. strapsco.com follows with $668,031 revenue from 6,344 transactions and 470,941 sessions, offering an AOV between $100 and $125 and a conversion rate between 1.00% and 1.50%. holbensfinewatchbands.com and bartonwatchbands.com also fall behind in revenue, transactions, sessions, AOV, and conversion rate compared to shinola.com.

watches.com screenshot
#1 watches.com
400.1K
Revenue
272.5K
Sessions
0.0-0.5%
Conv. rate
$375-400
AOV
strapsco.com screenshot
#2 strapsco.com
668K
Revenue
470.9K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
holbensfinewatchbands.com screenshot
#3 holbensfinewatchbands.com
93.5K
Revenue
88.4K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
bartonwatchbands.com screenshot
#4 bartonwatchbands.com
150.2K
Revenue
161.5K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
nagijewelers.com screenshot
#5 nagijewelers.com
63.6K
Revenue
14.5K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
shinola.com vs top market performers
shinola.com
top retailers
conversion rate vs average order value for shinola.com and its competitors
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Revenue share by device at shinola.com

In January large majority of sales on shinola.com, 99% was finalized on desktop devices, with 0.73% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on shinola.com, 99% was finalized on desktop devices, with 0.73% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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shinola.com channels

Identify top traffic channels that drive growth for shinola.comand discover how performance of traffic channels has changed over time.

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shinola.com Google Ads spend

Evaluate shinola.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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shinola.com devices

Review shinola.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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shinola.com top markets

Explore shinola.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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shinola.com country & global rank

Assess the ranking of shinola.com among other retailers within its primary country and worldwide.

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