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May 2025

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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

shinola.com

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2.8M

Revenue

252K

Sessions

2.0-2.5%

Conv. rate

$500-600

AOV

Main country of store: UNITED STATES
Website category: LUXURY

Shinola.com is an online retail platform that offers a range of products, including watches, leather goods, bicycles, and audio equipment. Their collection showcases artisanal craftsmanship and classic designs. Additionally, they provide informational content and offer opportunities to personalize their products.

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shinola.com's revenueOVER TIME
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Over the past three months, shinola.com revenue has experienced decline of 26%, compared to the preceding three months.

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shinola.com revenue decline for last six months

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OVERVIEW

shinola.com, in the LUXURY industry, had a revenue of $2,824,983 and a conversion rate of 2.00-2.50%. The average order value (AOV) was $550-575, with 251,965 sessions. The highest revenue was from chrono24.com at $88,988,015, highest conversion rate at 2.81%, AOV at $1,008, and sessions at 15,949,662 from pandora.net. The lowest revenue in the category was $78,577, lowest conversion rate at 0.37%, lowest AOV at $88, and median sessions at 26,443.

shinola.com competitors

In May 2025, shinola.com stands out among its competitors with a revenue of $2,824,983 from 5,076 transactions and 251,965 sessions. The Average Order Value (AOV) ranges from $550 to $575, with a conversion rate of 2.00-2.50%. Comparing this to bartonwatchbands.com, which generated $134,860 in revenue from 3,570 transactions and 142,072 sessions with an AOV of $25-$50 and a higher conversion rate of 2.50-3.00%. strapsco.com achieved a revenue of $797,828 from 5,675 transactions and 317,809 sessions, with an AOV of $125-$150 and a conversion rate of 1.50-2.00%. holbensfinewatchbands.com, watches.com, and pennyweightnapavalley.com also have varying metrics but fall short in revenue, transactions, sessions, AOV, and conversion rate when compared to shinola.com. Overall, shinola.com emerges as a strong competitor in the online watch and accessory market.

#1 pennyweightnapavalley.com

1.5K

Revenue

221.9

Sessions

2.0-2.5%

Conv. rate

$325-350

AOV

#2 watches.com

360.7K

Revenue

246K

Sessions

0.0-0.5%

Conv. rate

$350-375

AOV

#3 strapsco.com

797.8K

Revenue

317.8K

Sessions

1.5-2.0%

Conv. rate

$125-150

AOV

#4 holbensfinewatchbands.com

48K

Revenue

82.4K

Sessions

0.5-1.0%

Conv. rate

$100-125

AOV

#5 bartonwatchbands.com

134.9K

Revenue

142.1K

Sessions

2.5-3.0%

Conv. rate

$25-50

AOV

shinola.com vs top market performers

shinola.com

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Revenue share by device at shinola.com

In May large majority of sales on shinola.com, 90% was finalized on desktop devices, with 9.6% of sales coming from mobile devices.

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shinola.com channels

Identify top traffic channels that drive growth for shinola.comand discover how performance of traffic channels has changed over time.

shinola.com Google Ads spend

Evaluate shinola.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

shinola.com devices

Review shinola.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

shinola.com top markets

Explore shinola.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.