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Mar 2026
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Home/Insights/Retailers/shinola.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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1.8M
Revenue
Mar 26
336.1K
Sessions
Mar 26
0.5-1.0%
Conv. rate
Mar 26
$500-600
AOV
Mar 26
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Shinola.com is an online retail platform that offers a range of products, including watches, leather goods, bicycles, and audio equipment. Their collection showcases artisanal craftsmanship and classic designs. Additionally, they provide informational content and offer opportunities to personalize their products.

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shinola.com Annual Revenue and Growth

shinola.com's annual sales on its online store amounted to $37.9M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$37.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
shinola.com revenue by year

shinola.com's monthly revenueOVER TIME
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Over the past three months, shinola.com revenue has experienced decline of 47%, compared to the preceding three months.

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shinola.com revenue decline for last six months
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OVERVIEW
In March 2026, shinola.com, operating in the LUXURY sector, generated $1,769,746 in online sales, significantly surpassing the median of $87,887; however, its conversion rate ranged from 0.50-1.00%, below the high benchmark of 2.77%. With an average order value (AOV) of $550-575, shinola.com fell short of the high AOV of $954 in the industry. Additionally, it recorded 336,086 sessions, far behind the leading store's 13,472,917 sessions and above the median of 30,339, indicating a strong visitor count but room for improvement in both conversion and AOV metrics.
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shinola.com competitors

In March 2026, shinola.com outperformed its competitors in terms of revenue, with $1,769,746 in comparison to watches.com ($301,854), strapsco.com ($789,929), holbensfinewatchbands.com ($48,566), and bartonwatchbands.com ($90,086). shinola.com also had a higher number of transactions at 3,214, beating out watches.com (953), holbensfinewatchbands.com (494), and bartonwatchbands.com (2,611). While shinola.com had a lower conversion rate range of 0.50-1.00%, it had a significantly higher average order value (AOV) range of $550-$575 compared to watches.com ($300-$325), strapsco.com ($100-$125), holbensfinewatchbands.com ($75-$100), and bartonwatchbands.com ($25-$50). With 336,086 sessions, shinola.com attracted more traffic than watches.com (235,844), holbensfinewatchbands.com (66,132), and bartonwatchbands.com (92,626), but less than strapsco.com (467,986).

watches.com screenshot
#1 watches.com
301.9K
Revenue
235.8K
Sessions
0.0-0.5%
Conv. rate
$300-325
AOV
strapsco.com screenshot
#2 strapsco.com
789.9K
Revenue
468K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
holbensfinewatchbands.com screenshot
#3 holbensfinewatchbands.com
48.6K
Revenue
66.1K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
bartonwatchbands.com screenshot
#4 bartonwatchbands.com
90.1K
Revenue
92.6K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
nagijewelers.com screenshot
#5 nagijewelers.com
35.2K
Revenue
8.2K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
shinola.com vs top market performers
shinola.com
top retailers
conversion rate vs average order value for shinola.com and its competitors
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Revenue share by device at shinola.com

In March large majority of sales on shinola.com, 99% was finalized on desktop devices, with 0.73% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on shinola.com, 99% was finalized on desktop devices, with 0.73% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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shinola.com channels

Identify top traffic channels that drive growth for shinola.comand discover how performance of traffic channels has changed over time.

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shinola.com Google Ads spend

Evaluate shinola.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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shinola.com devices

Review shinola.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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shinola.com top markets

Explore shinola.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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shinola.com country & global rank

Assess the ranking of shinola.com among other retailers within its primary country and worldwide.

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