Get Your Free 2025 Daily Holiday Revenue Report

2025 Holiday Report

Grips
Oct 2025
All countries
Home/Insights/Retailers/shinola.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for shinola.comshinola.com

Start benchmarking for free
Sign in with GoogleSign up with Google
3.3M
Revenue
Oct 25
234.5K
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$500-600
AOV
Oct 25
Loading...

Shinola.com is an online retail platform that offers a range of products, including watches, leather goods, bicycles, and audio equipment. Their collection showcases artisanal craftsmanship and classic designs. Additionally, they provide informational content and offer opportunities to personalize their products.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

shinola.com Annual Revenue and Growth

shinola.com's annual sales on its online store amounted to $35.5M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$35.5M
Annual growth forecast2024/2025
5-10%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
shinola.com revenue by year

shinola.com's monthly revenueOVER TIME
View real-time data

Over the past three months, shinola.com revenue has experienced growth of 18%, compared to the preceding three months.

View real-time data
shinola.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In October 2025, shinola.com generated online sales revenue of $3,277,187, significantly surpassing the LUXURY median of $87,805, yet far behind the category leader, brilliantearth.com, at $77,587,430. The site achieved a conversion rate between 2.00-2.50%, slightly below the high of 2.82%, while its average order value (AOV) ranged from $550-575, well below the $984 high. With 234,494 sessions, shinola.com performed impressively compared to the median of 26,996, yet lagged significantly behind pandora.net, which boasted 13,541,880 sessions, reflecting a strong market presence despite stiff competition.
Read more

shinola.com competitors

In October 2025, shinola.com outperformed its competitors in terms of revenue, with a total revenue of $3,277,187. Its closest competitor, watches.com, had a revenue of $336,878. shinola.com also had the highest number of transactions at 5,760, while strapsco.com came in second with 5,660 transactions. In terms of sessions, shinola.com had 234,494 sessions, while holbensfinewatchbands.com had the lowest number of sessions at 92,195. The Average Order Value (AOV) for shinola.com ranged from $550-$575, which was significantly higher than its competitors. Additionally, shinola.com had a conversion rate of 2.00-2.50%, putting it in the middle range compared to its competitors. Overall, shinola.com emerged as a strong performer in the online watch market in October 2025.

watches.com screenshot
#1 watches.com
336.9K
Revenue
196.4K
Sessions
0.0-0.5%
Conv. rate
$350-375
AOV
strapsco.com screenshot
#2 strapsco.com
619.5K
Revenue
467.9K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
holbensfinewatchbands.com screenshot
#3 holbensfinewatchbands.com
36.6K
Revenue
92.2K
Sessions
0.0-0.5%
Conv. rate
$75-100
AOV
bartonwatchbands.com screenshot
#4 bartonwatchbands.com
116.6K
Revenue
117.5K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
nagijewelers.com screenshot
#5 nagijewelers.com
13.4K
Revenue
3.1K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
shinola.com vs top market performers
shinola.com
top retailers
conversion rate vs average order value for shinola.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at shinola.com

In October large majority of sales on shinola.com, 99% was finalized on desktop devices, with 0.73% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on shinola.com, 99% was finalized on desktop devices, with 0.73% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

shinola.com channels

Identify top traffic channels that drive growth for shinola.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

shinola.com Google Ads spend

Evaluate shinola.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

shinola.com devices

Review shinola.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

shinola.com top markets

Explore shinola.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

shinola.com country & global rank

Assess the ranking of shinola.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard