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May 2026
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TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for sephora.itsephora.it

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2.4M
Revenue
May 26
2.1M
Sessions
May 26
1.0-1.5%
Conv. rate
May 26
$75-100
AOV
May 26
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Sephora.it is an online retail platform that offers an extensive range of beauty products. Their inventory includes cosmetics, skincare, haircare, fragrance, and body care items. With a wide selection of brands, Sephora.it caters to various beauty needs, empowering customers to effectively enhance their personal beauty routines.

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sephora.it Annual Revenue and Growth

sephora.it's annual sales on its online store amounted to $29.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$29.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
sephora.it revenue by year

sephora.it's monthly revenueOVER TIME
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Over the past three months, sephora.it revenue has experienced decline of 15%, compared to the preceding three months.

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sephora.it revenue decline for last six months
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OVERVIEW
In May 2026, sephora.it achieved online sales revenue of $2,367,163, significantly surpassing the median of $41,533 in the BEAUTY AND COSMETICS sector, although still far from the category leader ulta.com's $131,310,258. The site's conversion rate ranged between 1.00-1.50%, below the high of 4.55% and above the low of 1.21% for the industry. Its average order value (AOV) was between $75-100, under the industry high of $205 but above the low of $50. sephora.it attracted 2,085,504 sessions, well below sephora.com’s 60,095,887 but above the lifestyle sector median of 16,416.
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sephora.it competitors

In May 2026, sephora.it generated $2,367,163 in revenue with 24,237 transactions from 2,085,504 sessions, achieving a conversion rate of 1.00-1.50%. In contrast, pinalli.it outperformed sephora.it significantly, earning $5,425,443 with a higher conversion rate of 2.50-3.00% from 48,109 transactions across 1,640,805 sessions. On a larger scale, sephora.com saw astronomical figures, raking in $90,870,719 with 1,167,036 transactions from 60,095,887 sessions and a conversion rate of 1.50-2.00%. Meanwhile, dior.com also excelled, with $36,408,300 in revenue and 247,076 transactions at a similar conversion rate as sephora.com. While sephora.it has a competitive Average Order Value (AOV) of $75-100, it still trails behind its competitors in both revenue and transactions, highlighting the fierce competition in the online beauty market.

pinalli.it screenshot
#1 pinalli.it
5.4M
Revenue
1.6M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
sephora.com screenshot
#2 sephora.com
90.9M
Revenue
60.1M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
dior.com screenshot
#3 dior.com
36.4M
Revenue
15.7M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
sephora.it vs top market performers
sephora.it
top retailers
conversion rate vs average order value for sephora.it and its competitors
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Revenue share by device at sephora.it

In May large majority of sales on sephora.it, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on sephora.it, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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sephora.it channels

Identify top traffic channels that drive growth for sephora.itand discover how performance of traffic channels has changed over time.

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sephora.it Google Ads spend

Evaluate sephora.it's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sephora.it devices

Review sephora.it's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sephora.it top markets

Explore sephora.it's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sephora.it country & global rank

Assess the ranking of sephora.it among other retailers within its primary country and worldwide.

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