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Oct 2025
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TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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2.5M
Revenue
Oct 25
2.2M
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$100-125
AOV
Oct 25
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Sephora.it is an online retail platform that offers an extensive range of beauty products. Their inventory includes cosmetics, skincare, haircare, fragrance, and body care items. With a wide selection of brands, Sephora.it caters to various beauty needs, empowering customers to effectively enhance their personal beauty routines.

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sephora.it Annual Revenue and Growth

sephora.it's annual sales on its online store amounted to $38.9M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$38.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
sephora.it revenue by year

sephora.it's monthly revenueOVER TIME
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Over the past three months, sephora.it revenue has experienced decline of 5%, compared to the preceding three months.

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sephora.it revenue decline for last six months
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OVERVIEW
In October 2025, sephora.it generated $2,513,970 in online sales, significantly exceeding the median of $41,294 in the BEAUTY AND COSMETICS industry. Its conversion rate ranged from 1.00-1.50%, below the high benchmark of 4.65%, with an average order value (AOV) between $100-125, lower than the high of $202. With 2,191,955 sessions, sephora.it far surpassed the industry median of 18,156 but lagged behind the leading sephora.com, which recorded 49,510,502 sessions, highlighting the brand's robust yet challenging position in the competitive online beauty market.
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sephora.it competitors

Compared to its competitors in October 2025, sephora.it falls behind in terms of revenue with $2,513,970. pinalli.it leads in revenue with $4,123,338, followed by sephora.com at $60,266,996, and dior.com at $45,975,153. In the number of transactions, sephora.it has 24,428, while pinalli.it has 39,964, sephora.com has 766,724, and dior.com has 285,488. However, sephora.it has a higher conversion rate of 1.00-1.50%, compared to pinalli.it's 2.00-2.50%, sephora.com's 1.50-2.00%, and dior.com's 1.50-2.00%. In terms of sessions, sephora.it has 2,191,955, while pinalli.it has 1,629,009, sephora.com has 49,510,502, and dior.com has 15,374,726. Despite lower revenue and transactions, sephora.it maintains a competitive conversion rate compared to its rivals.

pinalli.it screenshot
#1 pinalli.it
4.1M
Revenue
1.6M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
sephora.com screenshot
#2 sephora.com
60.3M
Revenue
49.5M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
dior.com screenshot
#3 dior.com
46M
Revenue
15.4M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
sephora.it vs top market performers
sephora.it
top retailers
conversion rate vs average order value for sephora.it and its competitors
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Revenue share by device at sephora.it

In October large majority of sales on sephora.it, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on sephora.it, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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sephora.it channels

Identify top traffic channels that drive growth for sephora.itand discover how performance of traffic channels has changed over time.

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sephora.it Google Ads spend

Evaluate sephora.it's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sephora.it devices

Review sephora.it's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sephora.it top markets

Explore sephora.it's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sephora.it country & global rank

Assess the ranking of sephora.it among other retailers within its primary country and worldwide.

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