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Jul 2026
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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for sephora.itsephora.it

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2.4M
Revenue
Jul 26
2.1M
Sessions
Jul 26
1.0-1.5%
Conv. rate
Jul 26
$75-100
AOV
Jul 26
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Sephora.it is an online retail platform that offers an extensive range of beauty products. Their inventory includes cosmetics, skincare, haircare, fragrance, and body care items. With a wide selection of brands, Sephora.it caters to various beauty needs, empowering customers to effectively enhance their personal beauty routines.

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sephora.it Annual Revenue and Growth

sephora.it's annual sales on its online store amounted to $29.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$29.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
sephora.it revenue by year

sephora.it's monthly revenueOVER TIME
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Over the past three months, sephora.it revenue has experienced growth of 17%, compared to the preceding three months.

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sephora.it revenue growth for last six months
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OVERVIEW
sephora.it recorded 2.1 million sessions in July 2026, significantly higher than the typical beauty and cosmetics retailer, which sees around 17,100 sessions a month. The online sales revenue for sephora.it reached $2.4 million, whereas the typical beauty and cosmetics retailer generates approximately $39,200 monthly. Its conversion rate ranged from 1.00% to 1.50%, within the typical beauty and cosmetics category range of 1.1% to 4.37%. Additionally, the average order value (AOV) stood at $75-100, aligning with the typical beauty and cosmetics retailer's AOV range of $52 to $207. Overall, sephora.it shows strong performance metrics in the beauty and cosmetics category.
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sephora.it competitors

In the competitive landscape of online beauty retail, sephora.it, pinalli.it, sephora.com, and dior.com vie for market share. In July 2026, sephora.it generated $2.4 million in revenue from 24,700 transactions across 2.1 million sessions, with an average order value (AOV) between $75-100 and a conversion rate of 1.00-1.50%. pinalli.it slightly outperformed sephora.it with $2.6 million in revenue and a higher conversion rate of 1.50-2.00%. However, both trail sephora.com significantly, which dominates the market with $72.2 million in revenue, 926,000 transactions, and 63 million sessions. dior.com also outperforms sephora.it with $37.7 million in revenue and a conversion rate of 1.50-2.00%. Overall, sephora.it ranks last among its competitors, trailing sephora.com by $69.8 million in revenue, 901,000 transactions, and 60.9 million sessions.

pinalli.it screenshot
#1 pinalli.it
2.6M
Revenue
1.4M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
sephora.com screenshot
#2 sephora.com
72.2M
Revenue
63M
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
dior.com screenshot
#3 dior.com
37.7M
Revenue
13.7M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
sephora.it vs top market performers
sephora.it
top retailers
conversion rate vs average order value for sephora.it and its competitors
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Revenue share by device at sephora.it

In July large majority of sales on sephora.it, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on sephora.it, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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sephora.it channels

Identify top traffic channels that drive growth for sephora.itand discover how performance of traffic channels has changed over time.

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sephora.it Google Ads spend

Evaluate sephora.it's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sephora.it devices

Review sephora.it's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sephora.it top markets

Explore sephora.it's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sephora.it country & global rank

Assess the ranking of sephora.it among other retailers within its primary country and worldwide.

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