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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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2.4M
Revenue
Jan 26
2M
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
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Sephora.it is an online retail platform that offers an extensive range of beauty products. Their inventory includes cosmetics, skincare, haircare, fragrance, and body care items. With a wide selection of brands, Sephora.it caters to various beauty needs, empowering customers to effectively enhance their personal beauty routines.

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sephora.it Annual Revenue and Growth

sephora.it's annual sales on its online store amounted to $29.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$29.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
sephora.it revenue by year

sephora.it's monthly revenueOVER TIME
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Over the past three months, sephora.it revenue has experienced growth of 52%, compared to the preceding three months.

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sephora.it revenue growth for last six months
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OVERVIEW
In January 2026, sephora.it generated $2,361,005 in online sales, significantly exceeding the BEAUTY AND COSMETICS median of $51,477, while its conversion rate ranged from 1.00-1.50%, below the high of 4.7% and above the low of 1.19%. The average order value (AOV) stood between $75-100, well below the sector's high of $194 and above its low of $45. Additionally, sephora.it recorded 1,982,677 sessions, a stark contrast to ulta.com’s leading 47,691,438 sessions and well above the median of 22,631 within the industry, highlighting a strong but competitive online presence.
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sephora.it competitors

In January 2026, sephora.it reported a revenue of $2,361,005 with 23,834 transactions and 1,982,677 sessions. Their average order value (AOV) ranged from $75-100, and their conversion rate was between 1.00-1.50%. Compared to its competitors, pinalli.it generated $3,842,506 in revenue from 37,722 transactions and 1,634,548 sessions. pinalli.it had a higher AOV of $100-125 and a conversion rate of 2.00-2.50%. On the other hand, dior.com outperformed both sephora.it and pinalli.it significantly, with a revenue of $49,689,703 from 304,327 transactions and 17,411,117 sessions. dior.com boasted an AOV of $150-175 and a conversion rate of 1.50-2.00%. Despite sephora.it's competitive AOV range and conversion rate, it lags behind in revenue compared to its competitors pinalli.it and dior.com.

pinalli.it screenshot
#1 pinalli.it
3.8M
Revenue
1.6M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
dior.com screenshot
#2 dior.com
49.7M
Revenue
17.4M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
sephora.it vs top market performers
sephora.it
top retailers
conversion rate vs average order value for sephora.it and its competitors
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Revenue share by device at sephora.it

In January large majority of sales on sephora.it, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on sephora.it, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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sephora.it channels

Identify top traffic channels that drive growth for sephora.itand discover how performance of traffic channels has changed over time.

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sephora.it Google Ads spend

Evaluate sephora.it's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sephora.it devices

Review sephora.it's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sephora.it top markets

Explore sephora.it's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sephora.it country & global rank

Assess the ranking of sephora.it among other retailers within its primary country and worldwide.

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