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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for sephora.itsephora.it

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2.1M
Revenue
Sep 25
2.2M
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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Sephora.it is an online retail platform that offers an extensive range of beauty products. Their inventory includes cosmetics, skincare, haircare, fragrance, and body care items. With a wide selection of brands, Sephora.it caters to various beauty needs, empowering customers to effectively enhance their personal beauty routines.

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sephora.it Annual Revenue and Growth

sephora.it's annual sales on its online store amounted to $38.9M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$38.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
sephora.it revenue by year

sephora.it's monthly revenueOVER TIME
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Over the past three months, sephora.it revenue has experienced decline of 14%, compared to the preceding three months.

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sephora.it revenue decline for last six months
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OVERVIEW
In September 2025, sephora.it achieved online sales revenue of $2,135,198, significantly surpassing the median of $40,540 in the BEAUTY AND COSMETICS sector. With a conversion rate between 0.50-1.00%, it remains below the industry's high of 4.54%. The average order value (AOV) ranged from $100-125, lower than the peak of $203. The site garnered 2,194,333 sessions, far less than the leader, sephora.com, which recorded 45,764,193 sessions, yet still exceeding the sector's median of 18,928. Overall, sephora.it shows promising revenue but has room for improvement in conversion and session engagement.
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sephora.it competitors

In September 2025, when comparing sephora.it to its competitors, it is clear that sephora.it falls behind in terms of revenue, transactions, and sessions. sephora.it generated a revenue of 2,135,198 with 20,922 transactions and 2,194,333 sessions. In contrast, pinalli.it outperformed sephora.it with a revenue of 3,242,155, 30,829 transactions, and 1,624,985 sessions. sephora.com and dior.com also surpassed sephora.it in revenue, transactions, and sessions, with sephora.com leading the pack with a revenue of 53,720,908, 686,671 transactions, and 45,764,193 sessions. However, sephora.it does have a competitive average order value (AOV) and conversion rate within the range of its competitors, showcasing potential for growth in these areas.

pinalli.it screenshot
#1 pinalli.it
3.2M
Revenue
1.6M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
sephora.com screenshot
#2 sephora.com
53.7M
Revenue
45.8M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
dior.com screenshot
#3 dior.com
39.9M
Revenue
12.9M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
sephora.it vs top market performers
sephora.it
top retailers
conversion rate vs average order value for sephora.it and its competitors
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Revenue share by device at sephora.it

In September large majority of sales on sephora.it, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on sephora.it, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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sephora.it channels

Identify top traffic channels that drive growth for sephora.itand discover how performance of traffic channels has changed over time.

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sephora.it Google Ads spend

Evaluate sephora.it's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sephora.it devices

Review sephora.it's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sephora.it top markets

Explore sephora.it's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sephora.it country & global rank

Assess the ranking of sephora.it among other retailers within its primary country and worldwide.

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