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Aug 2025
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TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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1.5M
Revenue
1.6M
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
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Sephora.it is an online retail platform that offers an extensive range of beauty products. Their inventory includes cosmetics, skincare, haircare, fragrance, and body care items. With a wide selection of brands, Sephora.it caters to various beauty needs, empowering customers to effectively enhance their personal beauty routines.

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sephora.it's revenueOVER TIME
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Over the past three months, sephora.it revenue has experienced decline of 21%, compared to the preceding three months.

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sephora.it revenue decline for last six months
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OVERVIEW
sephora.it in the BEAUTY AND COSMETICS industry had a revenue of $1,462,590 for online sales in August 2025, with a conversion rate of 0.50-1.00% and an AOV of $100-125. It recorded 1,595,831 sessions during the month. The largest online store in the category was themancompany.com with $109,440,426 in revenue, while sephora.com had the highest number of sessions at 44,212,513. The median revenue in the industry was $43,264, the median sessions were 22,297, a very high conversion rate was 4.33%, a very low conversion rate was 1.0%, a very high AOV was $202, and a very low AOV was $46.
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sephora.it competitors

In August 2025, sephora.it reported revenue of 1,462,590 with 14,353 transactions and 1,595,831 sessions, boasting an AOV of 100-125 and a conversion rate of 0.50-1.00. Compared to its competitors, sephora.it falls behind in terms of revenue and transactions. pinalli.it leads with 1,938,676 in revenue and 18,740 transactions, despite having fewer sessions at 1,164,744. sephora.com dominates the group with a significant revenue of 46,565,477 and 595,532 transactions, from 44,212,513 sessions. dior.com also outperforms sephora.it with 36,495,255 in revenue and 228,807 transactions, from 13,157,272 sessions. Although sephora.it holds its ground in terms of AOV, it has room for improvement in increasing transactions and revenue to match or surpass its competitors.

pinalli.it screenshot
#1 pinalli.it
1.9M
Revenue
1.2M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
sephora.com screenshot
#2 sephora.com
46.6M
Revenue
44.2M
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
dior.com screenshot
#3 dior.com
36.5M
Revenue
13.2M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
sephora.it vs top market performers
sephora.it
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conversion rate vs average order value for sephora.it and its competitors
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Revenue share by device at sephora.it

In August large majority of sales on sephora.it, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on sephora.it, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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sephora.it channels

Identify top traffic channels that drive growth for sephora.itand discover how performance of traffic channels has changed over time.

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sephora.it Google Ads spend

Evaluate sephora.it's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sephora.it devices

Review sephora.it's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sephora.it top markets

Explore sephora.it's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sephora.it country & global rank

Assess the ranking of sephora.it among other retailers within its primary country and worldwide.

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