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Jul 2025
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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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2.1M
Revenue
2.2M
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
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Sephora.it is an online retail platform that offers an extensive range of beauty products. Their inventory includes cosmetics, skincare, haircare, fragrance, and body care items. With a wide selection of brands, Sephora.it caters to various beauty needs, empowering customers to effectively enhance their personal beauty routines.

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sephora.it's revenueOVER TIME
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Over the past three months, sephora.it revenue has experienced decline of 8.4%, compared to the preceding three months.

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sephora.it revenue decline for last six months
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OVERVIEW
In July 2025, sephora.it in the BEAUTY AND COSMETICS industry had a revenue of $2,132,733, conversion rate of 0.50-1.00%, AOV of $100-125, and 2,157,590 sessions. The highest revenue was $113,233,299 by themancompany.com, highest conversion rate was 4.31%, highest AOV was $211, and most sessions were 41,064,568 from sephora.com. The median revenue in the industry was $48,182, median sessions were 20,909, lowest conversion rate was 1.0%, and lowest AOV was $51.
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sephora.it competitors

In July 2025, sephora.it generated €2,132,733 in revenue from 18,247 transactions and 2,157,590 sessions, with an average order value (AOV) ranging from €100-125 and a conversion rate of 0.50-1.00%. Compared to its competitors, sephora.it falls behind in terms of revenue and transactions. pinalli.it, for example, had a revenue of €2,350,387 from 21,687 transactions and 1,349,070 sessions, with a higher conversion rate of 1.50-2.00%. sephora.com and dior.com outperformed sephora.it significantly, with sephora.com generating €44,254,509 in revenue from 543,432 transactions and 41,064,568 sessions, while dior.com had €38,643,609 in revenue from 226,327 transactions and 13,423,429 sessions. Both sephora.com and dior.com had higher AOVs and conversion rates compared to sephora.it, indicating a need for improvement in these areas for sephora.it to remain competitive in the market.

pinalli.it screenshot
#1 pinalli.it
2.4M
Revenue
1.3M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
sephora.com screenshot
#2 sephora.com
44.3M
Revenue
41.1M
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
dior.com screenshot
#3 dior.com
38.6M
Revenue
13.4M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
sephora.it vs top market performers
sephora.it
top retailers
conversion rate vs average order value for sephora.it and its competitors
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Revenue share by device at sephora.it

In July large majority of sales on sephora.it, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on sephora.it, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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sephora.it channels

Identify top traffic channels that drive growth for sephora.itand discover how performance of traffic channels has changed over time.

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sephora.it Google Ads spend

Evaluate sephora.it's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sephora.it devices

Review sephora.it's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sephora.it top markets

Explore sephora.it's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sephora.it country & global rank

Assess the ranking of sephora.it among other retailers within its primary country and worldwide.

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