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Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for sephora.itsephora.it

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3.2M
Revenue
Dec 25
3.1M
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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Sephora.it is an online retail platform that offers an extensive range of beauty products. Their inventory includes cosmetics, skincare, haircare, fragrance, and body care items. With a wide selection of brands, Sephora.it caters to various beauty needs, empowering customers to effectively enhance their personal beauty routines.

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sephora.it Annual Revenue and Growth

sephora.it's annual sales on its online store amounted to $38.9M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$38.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
sephora.it revenue by year

sephora.it's monthly revenueOVER TIME
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Over the past three months, sephora.it revenue has experienced growth of 65%, compared to the preceding three months.

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sephora.it revenue growth for last six months
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OVERVIEW
In December 2025, sephora.it generated $3,171,765 in online sales, significantly outperforming the BEAUTY AND COSMETICS median of $53,444, yet trailing behind industry leader ulta.com with $152,769,917. Its conversion rate ranged between 1.00-1.50%, lower than the sector's high of 4.87%, and its average order value (AOV) was between $75-100, compared to the category's high of $191. With 3,097,990 sessions, sephora.it exceeded the BEAUTY AND COSMETICS median of 23,270 sessions, though it remains far from sephora.com’s 76,213,109 sessions, highlighting a strong online presence within its competitive landscape.
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sephora.it competitors

In December 2025, sephora.it reported a revenue of $3,171,765 with 31,947 transactions and 3,097,990 sessions. The average order value (AOV) ranged from $75-100, and the conversion rate was between 1.00-1.50%. Compared to its competitors, sephora.it lagged behind in revenue when compared to pinalli.it, which generated $4,974,054 in revenue with 48,631 transactions and 2,025,976 sessions. However, sephora.it outperformed in revenue compared to dior.com, which had $54,332,275 in revenue but with higher transactions and sessions. sephora.com, on the other hand, was a standout competitor with a revenue of $88,260,263, 1,246,501 transactions, and 76,213,109 sessions. sephora.it had a higher AOV compared to sephora.com but fell short in terms of revenue and reach.

pinalli.it screenshot
#1 pinalli.it
5M
Revenue
2M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
sephora.com screenshot
#2 sephora.com
88.3M
Revenue
76.2M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
dior.com screenshot
#3 dior.com
54.3M
Revenue
20M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
sephora.it vs top market performers
sephora.it
top retailers
conversion rate vs average order value for sephora.it and its competitors
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Revenue share by device at sephora.it

In December large majority of sales on sephora.it, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on sephora.it, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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sephora.it channels

Identify top traffic channels that drive growth for sephora.itand discover how performance of traffic channels has changed over time.

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sephora.it Google Ads spend

Evaluate sephora.it's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sephora.it devices

Review sephora.it's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sephora.it top markets

Explore sephora.it's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sephora.it country & global rank

Assess the ranking of sephora.it among other retailers within its primary country and worldwide.

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