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Apr 2026
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TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for sephora.itsephora.it

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1.8M
Revenue
Apr 26
1.7M
Sessions
Apr 26
1.0-1.5%
Conv. rate
Apr 26
$75-100
AOV
Apr 26
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Sephora.it is an online retail platform that offers an extensive range of beauty products. Their inventory includes cosmetics, skincare, haircare, fragrance, and body care items. With a wide selection of brands, Sephora.it caters to various beauty needs, empowering customers to effectively enhance their personal beauty routines.

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sephora.it Annual Revenue and Growth

sephora.it's annual sales on its online store amounted to $29.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$29.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
sephora.it revenue by year

sephora.it's monthly revenueOVER TIME
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Over the past three months, sephora.it revenue has experienced decline of 38%, compared to the preceding three months.

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sephora.it revenue decline for last six months
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OVERVIEW
In April 2026, sephora.it achieved online sales revenue of $1,791,850, significantly exceeding the BEAUTY AND COSMETICS median of $40,161, though it trails far behind sephora.com’s $117,760,640. With a conversion rate of 1.00-1.50%, sephora.it remains within the lower range of its industry, where the high is 4.38% and the low is 1.08%. The average order value (AOV) ranged between $75-100, lower than the industry high of $195 but above the low of $45. Additionally, sephora.it recorded 1,688,296 sessions, vastly surpassing the median of 20,819 yet still dwarfed by sephora.com’s 84,653,344 sessions.
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sephora.it competitors

In April 2026, sephora.it generated a revenue of $1,791,850 with 17,983 transactions across 1,688,296 sessions, yielding an average order value (AOV) between $75 and $100 and a conversion rate of 1.00-1.50%. In comparison, pinalli.it outperformed sephora.it with a revenue of $2,735,386 from 37,364 transactions, though it had a lower AOV of $50-75 and a higher conversion rate of 3.50-4.00%. On a larger scale, sephora.com dominated the market with $117,760,640 in revenue and 1,519,197 transactions, also maintaining an AOV of $75-100 but with a better conversion rate of 1.50-2.00%. Meanwhile, dior.com achieved $26,178,756 in revenue and 171,662 transactions, featuring the highest AOV at $150-175 but a similar conversion rate of 1.00-1.50% as sephora.it. Overall, sephora.it lags behind its competitors, particularly in transaction volume and overall revenue.

pinalli.it screenshot
#1 pinalli.it
2.7M
Revenue
1M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
sephora.com screenshot
#2 sephora.com
117.8M
Revenue
84.7M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
dior.com screenshot
#3 dior.com
26.2M
Revenue
14.4M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
sephora.it vs top market performers
sephora.it
top retailers
conversion rate vs average order value for sephora.it and its competitors
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Revenue share by device at sephora.it

In April large majority of sales on sephora.it, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on sephora.it, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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sephora.it channels

Identify top traffic channels that drive growth for sephora.itand discover how performance of traffic channels has changed over time.

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sephora.it Google Ads spend

Evaluate sephora.it's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sephora.it devices

Review sephora.it's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sephora.it top markets

Explore sephora.it's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sephora.it country & global rank

Assess the ranking of sephora.it among other retailers within its primary country and worldwide.

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