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Mar 2026
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TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

Favicon for sephora.itsephora.it

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2.1M
Revenue
Mar 26
1.8M
Sessions
Mar 26
1.0-1.5%
Conv. rate
Mar 26
$100-125
AOV
Mar 26
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Sephora.it is an online retail platform that offers an extensive range of beauty products. Their inventory includes cosmetics, skincare, haircare, fragrance, and body care items. With a wide selection of brands, Sephora.it caters to various beauty needs, empowering customers to effectively enhance their personal beauty routines.

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sephora.it Annual Revenue and Growth

sephora.it's annual sales on its online store amounted to $29.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$29.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
sephora.it revenue by year

sephora.it's monthly revenueOVER TIME
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Over the past three months, sephora.it revenue has experienced decline of 33%, compared to the preceding three months.

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sephora.it revenue decline for last six months
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OVERVIEW
In March 2026, sephora.it generated $2,120,924 in online sales, significantly outperforming the BEAUTY AND COSMETICS median of $47,335, yet far from ulta.com’s $100,589,534. The site's conversion rate of 1.00-1.50% is modest compared to the category's high of 4.7%, while its average order value (AOV) ranges from $100-125, below the high of $190. With 1,829,804 sessions, sephora.it also surpasses the median of 20,520 sessions in its industry but pales against the impressive 60,417,169 sessions of sephora.com, indicating potential for growth in user engagement and conversion effectiveness.
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sephora.it competitors

In March 2026, sephora.it had a revenue of $2,120,924 with 21,071 transactions and 1,829,804 sessions. Its average order value (AOV) ranged from $100 to $125, and the conversion rate was between 1.00% and 1.50%. Comparatively, pinalli.it outperformed sephora.it with a revenue of $3,638,345, 47,060 transactions, and 1,536,620 sessions. Despite having a lower AOV of $75 to $100, pinalli.it had a higher conversion rate of 3.00% to 3.50%. On the other hand, sephora.com excelled with a revenue of $86,973,349, 1,081,816 transactions, and 60,417,169 sessions. Although sephora.com shared a similar AOV range and conversion rate with sephora.it, its sheer volume of transactions and sessions set it apart. dior.com also showed strong performance with a revenue of $27,423,672, 176,450 transactions, and 14,820,477 sessions. dior.com boasted a higher AOV of $150 to $175, but its conversion rate matched that of sephora.it.

pinalli.it screenshot
#1 pinalli.it
3.6M
Revenue
1.5M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
sephora.com screenshot
#2 sephora.com
87M
Revenue
60.4M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
dior.com screenshot
#3 dior.com
27.4M
Revenue
14.8M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
sephora.it vs top market performers
sephora.it
top retailers
conversion rate vs average order value for sephora.it and its competitors
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Revenue share by device at sephora.it

In March large majority of sales on sephora.it, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on sephora.it, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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sephora.it channels

Identify top traffic channels that drive growth for sephora.itand discover how performance of traffic channels has changed over time.

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sephora.it Google Ads spend

Evaluate sephora.it's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sephora.it devices

Review sephora.it's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sephora.it top markets

Explore sephora.it's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sephora.it country & global rank

Assess the ranking of sephora.it among other retailers within its primary country and worldwide.

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