Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Aug 2026
All countries
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

Favicon for sephora.itsephora.it

Start benchmarking for free
Sign in with GoogleSign up with Google
2.1M
Revenue
Aug 26
2M
Sessions
Aug 26
1.0-1.5%
Conv. rate
Aug 26
$75-100
AOV
Aug 26
Loading...

Sephora.it is an online retail platform that offers an extensive range of beauty products. Their inventory includes cosmetics, skincare, haircare, fragrance, and body care items. With a wide selection of brands, Sephora.it caters to various beauty needs, empowering customers to effectively enhance their personal beauty routines.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

sephora.it Annual Revenue and Growth

sephora.it's annual sales on its online store amounted to $29.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$29.9M
Annual growth forecast2025/2026
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
sephora.it revenue by year

sephora.it's monthly revenueOVER TIME
View real-time data

Over the past three months, sephora.it revenue has experienced growth of 3.6%, compared to the preceding three months.

View real-time data
sephora.it revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
sephora.it attracted 2 million sessions in August 2026, significantly exceeding the typical beauty and cosmetics retailer's 20,600 sessions. The site generated $2.1 million in online sales, while the typical beauty and cosmetics retailer generates around $46,500 monthly. With a conversion rate of 1.00-1.50%, sephora.it is within the typical range of 1.08% to 4.58% for the category. The average order value (AOV) stands at $75-100, also within the typical range of $52 to $207. Overall, sephora.it demonstrates robust performance metrics in the beauty and cosmetics category, reflecting its strong position in a competitive market.
Read more

sephora.it competitors

The competitive set for sephora.it includes pinalli.it, sephora.com, and dior.com. In August 2026, sephora.it generated $2.1 million in revenue from 21,500 transactions across 2 million sessions, with an average order value (AOV) ranging from $75 to $100 and a conversion rate of 1.00-1.50%. Compared to its competitors, sephora.it trails sephora.com, which leads with $73.4 million in revenue and 944,000 transactions from 66.6 million sessions. pinalli.it, with a revenue of $2 million and 17,100 transactions, slightly underperforms sephora.it despite achieving a higher AOV of $100-125 and a better conversion rate of 1.50-2.00%. dior.com also surpasses sephora.it, generating $39.5 million from 246,000 transactions, although it has a higher AOV range of $150-175 and a conversion rate of 1.50-2.00%. Overall, sephora.it holds a competitive position but ranks third in revenue and transactions within this set.

pinalli.it screenshot
#1 pinalli.it
2M
Revenue
1.1M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
sephora.com screenshot
#2 sephora.com
73.4M
Revenue
66.6M
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
dior.com screenshot
#3 dior.com
39.5M
Revenue
14M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
sephora.it vs top market performers
sephora.it
top retailers
conversion rate vs average order value for sephora.it and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at sephora.it

In August large majority of sales on sephora.it, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on sephora.it, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

sephora.it channels

Identify top traffic channels that drive growth for sephora.itand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

sephora.it Google Ads spend

Evaluate sephora.it's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

sephora.it devices

Review sephora.it's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

sephora.it top markets

Explore sephora.it's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

sephora.it country & global rank

Assess the ranking of sephora.it among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard