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Nov 2025
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TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for sephora.itsephora.it

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3.8M
Revenue
Nov 25
3.3M
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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Sephora.it is an online retail platform that offers an extensive range of beauty products. Their inventory includes cosmetics, skincare, haircare, fragrance, and body care items. With a wide selection of brands, Sephora.it caters to various beauty needs, empowering customers to effectively enhance their personal beauty routines.

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sephora.it Annual Revenue and Growth

sephora.it's annual sales on its online store amounted to $38.9M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$38.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
sephora.it revenue by year

sephora.it's monthly revenueOVER TIME
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Over the past three months, sephora.it revenue has experienced growth of 50%, compared to the preceding three months.

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sephora.it revenue growth for last six months
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OVERVIEW
In November 2025, sephora.it generated $3,757,557 in online sales, significantly surpassing the BEAUTY AND COSMETICS median of $52,547, but falling short of ulta.com's leading $145,643,880. Its conversion rate ranged from 1.00-1.50%, below the industry high of 5.32% and above the low of 1.38%. The average order value (AOV) was between $75-100, also lower than the category's high of $204 and above the low of $48. With 3,345,258 sessions, sephora.it outperformed the median of 19,748, though still distant from sephora.com’s top 76,114,809 sessions.
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sephora.it competitors

In November 2025, sephora.it had a revenue of 3,757,557 euros from 38,035 transactions and 3,345,258 sessions, with an average order value (AOV) of 75-100 euros and a conversion rate of 1.00-1.50%. In comparison, pinalli.it outperformed sephora.it with a revenue of 8,240,706 euros from 75,443 transactions and 2,848,561 sessions, a higher AOV of 100-125 euros, and a higher conversion rate of 2.50-3.00%. sephora.com had the highest revenue among the competitors at 106,687,444 euros from 1,379,342 transactions and 76,114,809 sessions, with a similar AOV to sephora.it but a slightly higher conversion rate of 1.50-2.00%. dior.com also outperformed sephora.it with a revenue of 47,678,485 euros from 296,218 transactions and 17,572,564 sessions, with a higher AOV of 150-175 euros and a similar conversion rate of 1.50-2.00%.

pinalli.it screenshot
#1 pinalli.it
8.2M
Revenue
2.8M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
sephora.com screenshot
#2 sephora.com
106.7M
Revenue
76.1M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
dior.com screenshot
#3 dior.com
47.7M
Revenue
17.6M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
sephora.it vs top market performers
sephora.it
top retailers
conversion rate vs average order value for sephora.it and its competitors
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Revenue share by device at sephora.it

In November large majority of sales on sephora.it, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on sephora.it, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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sephora.it channels

Identify top traffic channels that drive growth for sephora.itand discover how performance of traffic channels has changed over time.

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sephora.it Google Ads spend

Evaluate sephora.it's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sephora.it devices

Review sephora.it's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sephora.it top markets

Explore sephora.it's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sephora.it country & global rank

Assess the ranking of sephora.it among other retailers within its primary country and worldwide.

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