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May 2025
All countries
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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2.3M
Revenue
1.9M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
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Sephora.it is an online retail platform that offers an extensive range of beauty products. Their inventory includes cosmetics, skincare, haircare, fragrance, and body care items. With a wide selection of brands, Sephora.it caters to various beauty needs, empowering customers to effectively enhance their personal beauty routines.

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sephora.it's revenueOVER TIME
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Over the past three months, sephora.it revenue has experienced decline of 29%, compared to the preceding three months.

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sephora.it revenue decline for last six months
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OVERVIEW
In May 2025, sephora.it in the BEAUTY AND COSMETICS industry generated online sales revenue of $2,283,017 with a conversion rate of 1.00-1.50% and an AOV of $100-125. The store had 1,851,068 sessions, while the highest sessions were seen at sephora.com with 38,510,361. The median revenue in the industry was $46,882, the highest at ulta.com was $96,002,620, the highest conversion rate was 4.51%, the lowest was 1.17%, the highest AOV was $213, and the lowest was $53.
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sephora.it competitors

In May 2025, sephora.it generated a revenue of €2,283,017 from 20,621 transactions and 1,851,068 sessions, with an Average Order Value (AOV) of €100-125 and a conversion rate of 1.00-1.50%. Compared to its competitors, sephora.it lags behind in revenue and transactions. sephora.com leads the pack with a revenue of €49,097,273 from 606,925 transactions and 38,510,361 sessions, with an AOV of €75-100 and a conversion rate of 1.50-2.00%. dior.com also outperforms sephora.it with a revenue of €40,145,713 from 236,578 transactions and 13,317,923 sessions, boasting a higher AOV of €150-175 and a similar conversion rate of 1.50-2.00%. On the other hand, pinalli.it closely matches sephora.it in revenue and AOV, but surpasses it in both transactions and conversion rate, indicating a higher level of customer engagement.

pinalli.it screenshot
#1 pinalli.it
3.4M
Revenue
1M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
sephora.com screenshot
#2 sephora.com
49.1M
Revenue
38.5M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
dior.com screenshot
#3 dior.com
40.1M
Revenue
13.3M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
sephora.it vs top market performers
sephora.it
top retailers
conversion rate vs average order value for sephora.it and its competitors
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Revenue share by device at sephora.it

In May large majority of sales on sephora.it, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices.

In May large majority of sales on sephora.it, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices.
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brands overtime comparison

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sephora.it channels

Identify top traffic channels that drive growth for sephora.itand discover how performance of traffic channels has changed over time.

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sephora.it Google Ads spend

Evaluate sephora.it's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sephora.it devices

Review sephora.it's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sephora.it top markets

Explore sephora.it's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sephora.it country & global rank

Assess the ranking of sephora.it among other retailers within its primary country and worldwide.

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