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May 2025
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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for sephora.essephora.es

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1.1M
Revenue
1.6M
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
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Sephora.es is an online platform offering a diverse range of cosmetic products for purchase. The website offers a wide selection of makeup, skincare, haircare, and fragrance brands catering to various preferences and budgets. It provides a hassle-free shopping experience and reliable delivery service to customers in Spain.

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sephora.es's revenueOVER TIME
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Over the past three months, sephora.es revenue has experienced decline of 35%, compared to the preceding three months.

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sephora.es revenue decline for last six months
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OVERVIEW
sephora.es, a BEAUTY AND COSMETICS industry, had a revenue of $1,146,763 for online sales in May 2025, with a median revenue of $46,882 in the category. Its conversion rate ranged between 1.00-1.50%, with a very high rate of 4.51% and a low of 1.17% in the industry. The average order value (AOV) was $50-75, with a very high AOV of $213 and a low of $53 in the industry. sephora.es had 1,552,199 sessions, while the highest was 38,510,361 on sephora.com, and the median sessions were 19,997 in the industry.
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sephora.es competitors

In May 2025, sephora.es reported a revenue of 1,146,763 with 15,809 transactions and 1,552,199 sessions. Their average order value (AOV) falls between 50-75, and their conversion rate is between 1.00-1.50. When compared to its competitors, sephora.com stands out with a significantly higher revenue of 49,097,273, 606,925 transactions, and 38,510,361 sessions. Their AOV is between 75-100, and the conversion rate ranges from 1.50-2.00. linio.com.mx follows with a revenue of 85,063, 249 transactions, 9,285 sessions, an AOV of 325-350, and a conversion rate of 2.50-3.00. chanel.com and dior.com also demonstrate strong performance in terms of revenue, transactions, sessions, AOV, and conversion rate, showcasing tough competition for sephora.es in the beauty and cosmetics industry.

sephora.com screenshot
#1 sephora.com
49.1M
Revenue
38.5M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
linio.com.mx screenshot
#2 linio.com.mx
85.1K
Revenue
9.3K
Sessions
2.5-3.0%
Conv. rate
$325-350
AOV
dior.com screenshot
#3 dior.com
40.1M
Revenue
13.3M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
chanel.com screenshot
#4 chanel.com
9.2M
Revenue
9.5M
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
sephora.es vs top market performers
sephora.es
top retailers
conversion rate vs average order value for sephora.es and its competitors
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Revenue share by device at sephora.es

In May large majority of sales on sephora.es, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices.

In May large majority of sales on sephora.es, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices.
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brands overtime comparison

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sephora.es channels

Identify top traffic channels that drive growth for sephora.esand discover how performance of traffic channels has changed over time.

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sephora.es Google Ads spend

Evaluate sephora.es's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sephora.es devices

Review sephora.es's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sephora.es top markets

Explore sephora.es's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sephora.es country & global rank

Assess the ranking of sephora.es among other retailers within its primary country and worldwide.

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