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Oct 2025
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TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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1.8M
Revenue
Oct 25
2.2M
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$50-75
AOV
Oct 25
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Sephora.es is an online platform offering a diverse range of cosmetic products for purchase. The website offers a wide selection of makeup, skincare, haircare, and fragrance brands catering to various preferences and budgets. It provides a hassle-free shopping experience and reliable delivery service to customers in Spain.

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sephora.es Annual Revenue and Growth

sephora.es's annual sales on its online store amounted to $22.2M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$22.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
sephora.es revenue by year

sephora.es's monthly revenueOVER TIME
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Over the past three months, sephora.es revenue has experienced growth of 43%, compared to the preceding three months.

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sephora.es revenue growth for last six months
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OVERVIEW
In October 2025, sephora.es generated $1,843,695 in online sales, significantly exceeding the BEAUTY AND COSMETICS median of $41,294, though far behind themancompany.com's leading $119,786,747. With a conversion rate of 1.00-1.50%, it is below the industry high of 4.65% but above the low of 1.19%. The average order value (AOV) ranges between $50-75, trailing the industry high of $202 but closely aligning with the low of $47. sephora.es attracted 2,206,152 sessions, markedly surpassing the lifestyle median of 18,156 but still a fraction of sephora.com's impressive 49,510,502 sessions.
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sephora.es competitors

When comparing sephora.es to its competitors in October 2025, sephora.es falls behind in terms of revenue, transactions, and sessions. sephora.es generated a revenue of €1,843,695 with 25,082 transactions and 2,206,152 sessions. In comparison, sephora.com outperformed sephora.es with a revenue of €60,266,996, 766,724 transactions, and 49,510,502 sessions. linio.com.mx and dior.com also surpassed sephora.es in revenue and transactions. However, sephora.es did show a strong Average Order Value (AOV) of €50-75 and a competitive conversion rate of 1.00-1.50%. In contrast, chanel.com had a lower conversion rate of 0.50-1.00%, while linio.com.mx had the highest AOV of €350-375. Overall, sephora.es has room for improvement in increasing its revenue and attracting more transactions and sessions to compete with its rivals.

sephora.com screenshot
#1 sephora.com
60.3M
Revenue
49.5M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
linio.com.mx screenshot
#2 linio.com.mx
73.5K
Revenue
7.7K
Sessions
2.5-3.0%
Conv. rate
$350-375
AOV
dior.com screenshot
#3 dior.com
46M
Revenue
15.4M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
chanel.com screenshot
#4 chanel.com
13.9M
Revenue
9.4M
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
sephora.es vs top market performers
sephora.es
top retailers
conversion rate vs average order value for sephora.es and its competitors
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Revenue share by device at sephora.es

In October large majority of sales on sephora.es, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on sephora.es, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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sephora.es channels

Identify top traffic channels that drive growth for sephora.esand discover how performance of traffic channels has changed over time.

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sephora.es Google Ads spend

Evaluate sephora.es's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sephora.es devices

Review sephora.es's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sephora.es top markets

Explore sephora.es's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sephora.es country & global rank

Assess the ranking of sephora.es among other retailers within its primary country and worldwide.

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