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May 2025

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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

sephora.es

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1.1M

Revenue

1.6M

Sessions

1.0-1.5%

Conv. rate

$50-75

AOV

Main country of store: SPAIN
Website category: BEAUTY AND COSMETICS

Sephora.es is an online platform offering a diverse range of cosmetic products for purchase. The website offers a wide selection of makeup, skincare, haircare, and fragrance brands catering to various preferences and budgets. It provides a hassle-free shopping experience and reliable delivery service to customers in Spain.

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sephora.es's revenueOVER TIME
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Over the past three months, sephora.es revenue has experienced decline of 35%, compared to the preceding three months.

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sephora.es revenue decline for last six months

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OVERVIEW

sephora.es, a BEAUTY AND COSMETICS industry, had a revenue of $1,146,763 for online sales in May 2025, with a median revenue of $46,882 in the category. Its conversion rate ranged between 1.00-1.50%, with a very high rate of 4.51% and a low of 1.17% in the industry. The average order value (AOV) was $50-75, with a very high AOV of $213 and a low of $53 in the industry. sephora.es had 1,552,199 sessions, while the highest was 38,510,361 on sephora.com, and the median sessions were 19,997 in the industry.

sephora.es competitors

In May 2025, sephora.es reported a revenue of 1,146,763 with 15,809 transactions and 1,552,199 sessions. Their average order value (AOV) falls between 50-75, and their conversion rate is between 1.00-1.50. When compared to its competitors, sephora.com stands out with a significantly higher revenue of 49,097,273, 606,925 transactions, and 38,510,361 sessions. Their AOV is between 75-100, and the conversion rate ranges from 1.50-2.00. linio.com.mx follows with a revenue of 85,063, 249 transactions, 9,285 sessions, an AOV of 325-350, and a conversion rate of 2.50-3.00. chanel.com and dior.com also demonstrate strong performance in terms of revenue, transactions, sessions, AOV, and conversion rate, showcasing tough competition for sephora.es in the beauty and cosmetics industry.

#1 sephora.com

49.1M

Revenue

38.5M

Sessions

1.5-2.0%

Conv. rate

$75-100

AOV

#2 linio.com.mx

85.1K

Revenue

9.3K

Sessions

2.5-3.0%

Conv. rate

$325-350

AOV

#3 dior.com

40.1M

Revenue

13.3M

Sessions

1.5-2.0%

Conv. rate

$150-175

AOV

#4 chanel.com

9.2M

Revenue

9.5M

Sessions

0.5-1.0%

Conv. rate

$175-200

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

sephora.es vs top market performers

sephora.es

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Revenue share by device at sephora.es

In May large majority of sales on sephora.es, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices.

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sephora.es channels

Identify top traffic channels that drive growth for sephora.esand discover how performance of traffic channels has changed over time.

sephora.es Google Ads spend

Evaluate sephora.es's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

sephora.es devices

Review sephora.es's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

sephora.es top markets

Explore sephora.es's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.