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Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for sephora.essephora.es

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2.4M
Revenue
Dec 25
3.7M
Sessions
Dec 25
0.5-1.0%
Conv. rate
Dec 25
$50-75
AOV
Dec 25
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Sephora.es is an online platform offering a diverse range of cosmetic products for purchase. The website offers a wide selection of makeup, skincare, haircare, and fragrance brands catering to various preferences and budgets. It provides a hassle-free shopping experience and reliable delivery service to customers in Spain.

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sephora.es Annual Revenue and Growth

sephora.es's annual sales on its online store amounted to $22.2M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$22.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
sephora.es revenue by year

sephora.es's monthly revenueOVER TIME
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Over the past three months, sephora.es revenue has experienced growth of 121%, compared to the preceding three months.

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sephora.es revenue growth for last six months
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OVERVIEW
In December 2025, sephora.es achieved online sales revenue of $2,380,290, significantly surpassing the BEAUTY AND COSMETICS median of $53,444, yet falling short of ulta.com's $152,769,917. Its conversion rate ranged between 0.50-1.00%, below the industry's high of 4.87% and just above the low of 1.29%. The average order value (AOV) stood between $50-75, considerably lower than the industry's high of $191 and close to the low of $45. With 3,665,681 sessions, sephora.es also exceeded the BEAUTY AND COSMETICS median of 23,270 but lagged behind sephora.com’s impressive 76,213,109 sessions.
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sephora.es competitors

In December 2025, sephora.es reported a revenue of $2,380,290 from 33,201 transactions and 3,665,681 sessions, with an average order value (AOV) ranging from $50-75 and a conversion rate of 0.50-1.00%. Compared to its competitors, sephora.com stands out with a significantly higher revenue of $88,260,263, generated from 1,246,501 transactions and 76,213,109 sessions. The AOV for both Sephora domains falls within the same range, but sephora.com boasts a higher conversion rate of 1.50-2.00%. linio.com.mx, dior.com, and chanel.com also show strong performance metrics, but their revenues and transaction numbers are notably lower compared to sephora.es and sephora.com. Overall, sephora.es performs well within its competitive landscape, especially in terms of revenue and transactions.

sephora.com screenshot
#1 sephora.com
88.3M
Revenue
76.2M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
linio.com.mx screenshot
#2 linio.com.mx
114K
Revenue
14.5K
Sessions
2.0-2.5%
Conv. rate
$325-350
AOV
dior.com screenshot
#3 dior.com
54.3M
Revenue
20M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
chanel.com screenshot
#4 chanel.com
19.1M
Revenue
14.4M
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
sephora.es vs top market performers
sephora.es
top retailers
conversion rate vs average order value for sephora.es and its competitors
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Revenue share by device at sephora.es

In December large majority of sales on sephora.es, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on sephora.es, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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sephora.es channels

Identify top traffic channels that drive growth for sephora.esand discover how performance of traffic channels has changed over time.

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sephora.es Google Ads spend

Evaluate sephora.es's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sephora.es devices

Review sephora.es's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sephora.es top markets

Explore sephora.es's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sephora.es country & global rank

Assess the ranking of sephora.es among other retailers within its primary country and worldwide.

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