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Sep 2026
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TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for sephora.essephora.es

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3.2M
Revenue
Sep 26
3.7M
Sessions
Sep 26
1.0-1.5%
Conv. rate
Sep 26
$75-100
AOV
Sep 26
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Sephora.es is an online platform offering a diverse range of cosmetic products for purchase. The website offers a wide selection of makeup, skincare, haircare, and fragrance brands catering to various preferences and budgets. It provides a hassle-free shopping experience and reliable delivery service to customers in Spain.

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sephora.es Annual Revenue and Growth

sephora.es's annual sales on its online store amounted to $18.1M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$18.1M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
sephora.es revenue by year

sephora.es's monthly revenueOVER TIME
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Over the past three months, sephora.es revenue has experienced growth of 26%, compared to the preceding three months.

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sephora.es revenue growth for last six months
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OVERVIEW
sephora.es generated $3.2 million in online sales for the month of September 2026. The site attracted 3.7 million sessions, significantly higher than a typical beauty and cosmetics store's 14,500 sessions. Its conversion rate ranged from 1.00% to 1.50%, which is within the typical beauty and cosmetics category range of 1.06% to 4.56%. The average order value (AOV) was between $75 and $100, also within the typical category range of $50 to $214.
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sephora.es competitors

In the competitive set including sephora.com, linio.com.mx, dior.com, and chanel.com, sephora.es ranks fourth in several metrics as of September 2026. With a revenue of $3.2 million, sephora.es trails behind sephora.com at $76.2 million, dior.com at $42.1 million, and chanel.com at $18.5 million. In terms of transactions, sephora.es processed 38,400, significantly fewer than sephora.com’s 944,000, dior.com’s 252,000, and chanel.com’s 90,600. When it comes to sessions, sephora.es attracted 3.7 million sessions, well behind sephora.com’s 66.1 million, dior.com’s 14.4 million, and chanel.com’s 11.9 million. While it shares the same AOV range of $75-100 with competitors, its overall performance in these metrics indicates room for improvement.

sephora.com screenshot
#1 sephora.com
76.2M
Revenue
66.1M
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
linio.com.mx screenshot
#2 linio.com.mx
29.6K
Revenue
3.3K
Sessions
2.5-3.0%
Conv. rate
$325-350
AOV
dior.com screenshot
#3 dior.com
42.1M
Revenue
14.4M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
chanel.com screenshot
#4 chanel.com
18.5M
Revenue
11.9M
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
sephora.es vs top market performers
sephora.es
top retailers
conversion rate vs average order value for sephora.es and its competitors
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Revenue share by device at sephora.es

In September large majority of sales on sephora.es, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on sephora.es, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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sephora.es channels

Identify top traffic channels that drive growth for sephora.esand discover how performance of traffic channels has changed over time.

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sephora.es Google Ads spend

Evaluate sephora.es's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sephora.es devices

Review sephora.es's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sephora.es top markets

Explore sephora.es's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sephora.es country & global rank

Assess the ranking of sephora.es among other retailers within its primary country and worldwide.

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