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Jul 2025
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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for sephora.essephora.es

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871.8K
Revenue
1.4M
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
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Sephora.es is an online platform offering a diverse range of cosmetic products for purchase. The website offers a wide selection of makeup, skincare, haircare, and fragrance brands catering to various preferences and budgets. It provides a hassle-free shopping experience and reliable delivery service to customers in Spain.

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sephora.es's revenueOVER TIME
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Over the past three months, sephora.es revenue has experienced decline of 20%, compared to the preceding three months.

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sephora.es revenue decline for last six months
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OVERVIEW
sephora.es's performance metrics for July 2025: online sales revenue of $871,758 (industry median $48,182), conversion rate of 0.50-1.00% (industry high 4.31%, low 1.0%), AOV of $50-75 (industry high $211, low $51), and 1,391,035 sessions (industry median 20,909). The largest online store in the BEAUTY AND COSMETICS industry is themancompany.com with revenue of $113,233,299 and the store with the highest sessions is sephora.com at 41,064,568.
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sephora.es competitors

In July 2025, sephora.es generated €871,758 in revenue from 12,372 transactions and 1,391,035 sessions with an average order value (AOV) ranging between €50-75 and a conversion rate of 0.50-1.00%. Compared to its competitors, sephora.es lags behind in revenue and transactions. sephora.com leads with €44,254,509 in revenue from 543,432 transactions and 41,064,568 sessions, boasting a higher AOV of €75-100 and a conversion rate of 1.00-1.50%. linio.com.mx, dior.com, and chanel.com also outperform sephora.es in various metrics such as AOV, conversion rate, and total revenue. linio.com.mx stands out with an AOV of €350-375 and a high conversion rate of 2.00-2.50%, indicating stronger customer engagement and higher purchase value. Overall, sephora.es faces stiff competition in the beauty and cosmetics industry, especially in terms of revenue generation and customer acquisition.

sephora.com screenshot
#1 sephora.com
44.3M
Revenue
41.1M
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
linio.com.mx screenshot
#2 linio.com.mx
73.3K
Revenue
9.1K
Sessions
2.0-2.5%
Conv. rate
$350-375
AOV
dior.com screenshot
#3 dior.com
38.6M
Revenue
13.4M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
chanel.com screenshot
#4 chanel.com
9.4M
Revenue
9.4M
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
sephora.es vs top market performers
sephora.es
top retailers
conversion rate vs average order value for sephora.es and its competitors
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Revenue share by device at sephora.es

In July large majority of sales on sephora.es, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on sephora.es, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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sephora.es channels

Identify top traffic channels that drive growth for sephora.esand discover how performance of traffic channels has changed over time.

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sephora.es Google Ads spend

Evaluate sephora.es's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sephora.es devices

Review sephora.es's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sephora.es top markets

Explore sephora.es's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sephora.es country & global rank

Assess the ranking of sephora.es among other retailers within its primary country and worldwide.

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