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Jul 2026
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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for sephora.essephora.es

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1.6M
Revenue
Jul 26
2.5M
Sessions
Jul 26
0.5-1.0%
Conv. rate
Jul 26
$50-75
AOV
Jul 26
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Sephora.es is an online platform offering a diverse range of cosmetic products for purchase. The website offers a wide selection of makeup, skincare, haircare, and fragrance brands catering to various preferences and budgets. It provides a hassle-free shopping experience and reliable delivery service to customers in Spain.

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sephora.es Annual Revenue and Growth

sephora.es's annual sales on its online store amounted to $18.1M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$18.1M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
sephora.es revenue by year

sephora.es's monthly revenueOVER TIME
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Over the past three months, sephora.es revenue has experienced growth of 1.5%, compared to the preceding three months.

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sephora.es revenue growth for last six months
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OVERVIEW
sephora.es generated $1.6 million in revenue from online sales in July 2026. It attracted 2.5 million sessions, significantly higher than a typical beauty and cosmetics store's 17,100 sessions. The site's conversion rate ranged from 0.50-1.00%, which is below a typical beauty and cosmetics store's range of 1.1% to 4.37%. Additionally, sephora.es's average order value (AOV) fell within the typical range of $50-75, while the beauty and cosmetics category typically sees AOVs from $52 to $207.
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sephora.es competitors

The competitive set includes sephora.es, sephora.com, linio.com.mx, dior.com, and chanel.com. In July 2026, sephora.es generated $1.6 million in revenue with 22,200 transactions and 2.5 million sessions, placing it fourth overall. It trails sephora.com by $70.6 million in revenue and 904,000 transactions. While its average order value (AOV) ranges between $50-75, competitors like sephora.com and dior.com have AOVs of $75-100 and $150-175, respectively. Additionally, sephora.es shares a conversion rate of 0.50-1.00%, similar to chanel.com, but significantly lower than linio.com.mx's 2.50-3.00%. Overall, sephora.es faces considerable challenges against its more established rivals.

sephora.com screenshot
#1 sephora.com
72.2M
Revenue
63M
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
linio.com.mx screenshot
#2 linio.com.mx
29.6K
Revenue
3.3K
Sessions
2.5-3.0%
Conv. rate
$325-350
AOV
dior.com screenshot
#3 dior.com
37.7M
Revenue
13.7M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
chanel.com screenshot
#4 chanel.com
20.7M
Revenue
12.8M
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
sephora.es vs top market performers
sephora.es
top retailers
conversion rate vs average order value for sephora.es and its competitors
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Revenue share by device at sephora.es

In July large majority of sales on sephora.es, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on sephora.es, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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sephora.es channels

Identify top traffic channels that drive growth for sephora.esand discover how performance of traffic channels has changed over time.

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sephora.es Google Ads spend

Evaluate sephora.es's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sephora.es devices

Review sephora.es's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sephora.es top markets

Explore sephora.es's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sephora.es country & global rank

Assess the ranking of sephora.es among other retailers within its primary country and worldwide.

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