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Aug 2025
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TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

Favicon for sephora.essephora.es

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1.1M
Revenue
Aug 25
1.6M
Sessions
Aug 25
0.5-1.0%
Conv. rate
Aug 25
$50-75
AOV
Aug 25
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Sephora.es is an online platform offering a diverse range of cosmetic products for purchase. The website offers a wide selection of makeup, skincare, haircare, and fragrance brands catering to various preferences and budgets. It provides a hassle-free shopping experience and reliable delivery service to customers in Spain.

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sephora.es Annual Revenue and Growth

sephora.es's annual sales on its online store amounted to $22.2M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$22.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
sephora.es revenue by year

sephora.es's monthly revenueOVER TIME
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Over the past three months, sephora.es revenue has experienced decline of 19%, compared to the preceding three months.

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sephora.es revenue decline for last six months
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OVERVIEW
sephora.es in the BEAUTY AND COSMETICS industry had a revenue of $1,069,409 with a conversion rate of 0.50-1.00% and an AOV of $50-75. The store had 1,554,823 sessions in August 2025. The largest online store in the industry was themancompany.com with a revenue of $109,440,426 and sephora.com had the highest number of sessions at 44,212,513. The median revenue for BEAUTY AND COSMETICS was $43,264, conversion rate was 1.0%, AOV was $46, and median sessions were 22,297.
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sephora.es competitors

In August 2025, sephora.es, with a revenue of 1,069,409 and 15,375 transactions from 1,554,823 sessions, falls behind its competitors in terms of revenue and transactions. sephora.com leads the pack with a revenue of 46,565,477 and 595,532 transactions from 44,212,513 sessions, showcasing a significantly higher market share. linio.com.mx, with a revenue of 40,695 and 110 transactions from 4,770 sessions, boasts a much higher average order value (AOV) of 350-375, indicating potentially higher-value purchases. dior.com and chanel.com both surpass sephora.es in revenue and transactions, with dior.com achieving 36,495,255 in revenue and 228,807 transactions from 13,157,272 sessions, while chanel.com reports 9,143,069 in revenue and 58,194 transactions from 9,424,192 sessions. However, sephora.es and chanel.com share a similar conversion rate range of 0.50-1.00, highlighting a potential area of parity.

sephora.com screenshot
#1 sephora.com
46.6M
Revenue
44.2M
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
linio.com.mx screenshot
#2 linio.com.mx
40.7K
Revenue
4.8K
Sessions
2.0-2.5%
Conv. rate
$350-375
AOV
dior.com screenshot
#3 dior.com
36.5M
Revenue
13.2M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
chanel.com screenshot
#4 chanel.com
9.1M
Revenue
9.4M
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
sephora.es vs top market performers
sephora.es
top retailers
conversion rate vs average order value for sephora.es and its competitors
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Revenue share by device at sephora.es

In August large majority of sales on sephora.es, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on sephora.es, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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sephora.es channels

Identify top traffic channels that drive growth for sephora.esand discover how performance of traffic channels has changed over time.

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sephora.es Google Ads spend

Evaluate sephora.es's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sephora.es devices

Review sephora.es's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sephora.es top markets

Explore sephora.es's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sephora.es country & global rank

Assess the ranking of sephora.es among other retailers within its primary country and worldwide.

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