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May 2026
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TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for sephora.essephora.es

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1.7M
Revenue
May 26
2.7M
Sessions
May 26
0.5-1.0%
Conv. rate
May 26
$75-100
AOV
May 26
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Sephora.es is an online platform offering a diverse range of cosmetic products for purchase. The website offers a wide selection of makeup, skincare, haircare, and fragrance brands catering to various preferences and budgets. It provides a hassle-free shopping experience and reliable delivery service to customers in Spain.

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sephora.es Annual Revenue and Growth

sephora.es's annual sales on its online store amounted to $18.1M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$18.1M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
sephora.es revenue by year

sephora.es's monthly revenueOVER TIME
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Over the past three months, sephora.es revenue has experienced decline of 13%, compared to the preceding three months.

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sephora.es revenue decline for last six months
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OVERVIEW
In May 2026, sephora.es generated $1,720,967 in online sales, significantly outperforming the BEAUTY AND COSMETICS median of $41,533, yet trailing behind ulta.com, the category leader at $131,310,258. The site's conversion rate ranged from 0.50-1.00%, below the industry's high of 4.55%, while its average order value (AOV) was between $75-100, lower than the industry high of $205. With 2,710,498 sessions, sephora.es surpassed the lifestyle median of 16,416 sessions but remained far behind sephora.com’s impressive 60,095,887 sessions, indicating potential for growth in traffic and conversion efficiency.
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sephora.es competitors

In May 2026, sephora.es generated a revenue of $1,720,967 from 22,533 transactions over 2,710,498 sessions, achieving a conversion rate of 0.50-1.00%. In comparison, sephora.com significantly outperformed with a revenue of $90,870,719, leveraging 1,167,036 transactions from 60,095,887 sessions and a higher conversion rate of 1.50-2.00%. dior.com, another competitor, reported $36,408,300 in revenue, with a transaction count of 247,076 across 15,732,371 sessions and a similar conversion rate to sephora.com. chanel.com also performed well, generating $13,554,489 from 80,803 transactions, maintaining a conversion rate in line with sephora.es. In contrast, linio.com.mx underperformed with only $60,960 in revenue from 190 transactions over 7,525 sessions, yet had a notably high conversion rate of 2.50-3.00%. Overall, while sephora.es holds its ground, it faces considerable competition in the market.

sephora.com screenshot
#1 sephora.com
90.9M
Revenue
60.1M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
linio.com.mx screenshot
#2 linio.com.mx
61K
Revenue
7.5K
Sessions
2.5-3.0%
Conv. rate
$300-325
AOV
dior.com screenshot
#3 dior.com
36.4M
Revenue
15.7M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
chanel.com screenshot
#4 chanel.com
13.6M
Revenue
12.7M
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
sephora.es vs top market performers
sephora.es
top retailers
conversion rate vs average order value for sephora.es and its competitors
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Revenue share by device at sephora.es

In May large majority of sales on sephora.es, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on sephora.es, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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sephora.es channels

Identify top traffic channels that drive growth for sephora.esand discover how performance of traffic channels has changed over time.

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sephora.es Google Ads spend

Evaluate sephora.es's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sephora.es devices

Review sephora.es's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sephora.es top markets

Explore sephora.es's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sephora.es country & global rank

Assess the ranking of sephora.es among other retailers within its primary country and worldwide.

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