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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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1.3M
Revenue
Sep 25
1.8M
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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Sephora.es is an online platform offering a diverse range of cosmetic products for purchase. The website offers a wide selection of makeup, skincare, haircare, and fragrance brands catering to various preferences and budgets. It provides a hassle-free shopping experience and reliable delivery service to customers in Spain.

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sephora.es Annual Revenue and Growth

sephora.es's annual sales on its online store amounted to $22.2M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$22.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
sephora.es revenue by year

sephora.es's monthly revenueOVER TIME
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Over the past three months, sephora.es revenue has experienced growth of 0.29%, compared to the preceding three months.

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sephora.es revenue growth for last six months
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OVERVIEW
In September 2025, sephora.es generated online sales revenue of $1,324,550, significantly higher than the BEAUTY AND COSMETICS median of $40,540, though still far behind ulta.com’s $93,223,020. The site's conversion rate ranged between 1.00-1.50%, below the high benchmark of 4.54% and above the low of 1.08%. The average order value (AOV) fell between $50-75, notably less than the sector's high of $203 but above the low of $47. With 1,829,171 sessions, sephora.es performed well compared to the median of 18,928 sessions, though it trails far behind sephora.com’s impressive 45,764,193 sessions.
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sephora.es competitors

In September 2025, sephora.es reported a revenue of 1,324,550 with 19,229 transactions and 1,829,171 sessions. The average order value (AOV) ranged from 50-75, and the conversion rate was between 1.00-1.50. In comparison, sephora.com had a significantly higher revenue of 53,720,908 with 686,671 transactions and 45,764,193 sessions. The AOV for sephora.com was slightly higher at 75-100, with a similar conversion rate. linio.com.mx had lower revenue at 121,372 but a much higher AOV of 350-375 and a conversion rate of 2.50-3.00. dior.com and chanel.com both had higher revenues than sephora.es, with AOVs ranging from 150-175. However, dior.com had a higher number of transactions and sessions compared to chanel.com, showcasing varying strengths in different metrics among these competitors.

sephora.com screenshot
#1 sephora.com
53.7M
Revenue
45.8M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
linio.com.mx screenshot
#2 linio.com.mx
121.4K
Revenue
13.3K
Sessions
2.5-3.0%
Conv. rate
$350-375
AOV
dior.com screenshot
#3 dior.com
39.9M
Revenue
12.9M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
chanel.com screenshot
#4 chanel.com
9.8M
Revenue
9.4M
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
sephora.es vs top market performers
sephora.es
top retailers
conversion rate vs average order value for sephora.es and its competitors
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Revenue share by device at sephora.es

In September large majority of sales on sephora.es, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on sephora.es, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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sephora.es channels

Identify top traffic channels that drive growth for sephora.esand discover how performance of traffic channels has changed over time.

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sephora.es Google Ads spend

Evaluate sephora.es's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sephora.es devices

Review sephora.es's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sephora.es top markets

Explore sephora.es's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sephora.es country & global rank

Assess the ranking of sephora.es among other retailers within its primary country and worldwide.

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