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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for sephora.essephora.es

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2M
Revenue
Jan 26
3M
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
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Sephora.es is an online platform offering a diverse range of cosmetic products for purchase. The website offers a wide selection of makeup, skincare, haircare, and fragrance brands catering to various preferences and budgets. It provides a hassle-free shopping experience and reliable delivery service to customers in Spain.

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sephora.es Annual Revenue and Growth

sephora.es's annual sales on its online store amounted to $18.1M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$18.1M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
sephora.es revenue by year

sephora.es's monthly revenueOVER TIME
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Over the past three months, sephora.es revenue has experienced growth of 74%, compared to the preceding three months.

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sephora.es revenue growth for last six months
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OVERVIEW
In January 2026, sephora.es generated $1,968,330 in online sales, significantly outpacing the BEAUTY AND COSMETICS median of $51,477, though it falls short of ulta.com’s $104,496,353. With a conversion rate of 0.50-1.00%, sephora.es lags behind the high benchmark of 4.7%, while its average order value (AOV) ranges between $75-100, lower than the high AOV of $194. The site attracted 2,971,779 sessions, a stark contrast to ulta.com's 47,691,438 and above the industry median of 22,631, reflecting its competitive position within the beauty e-commerce landscape.
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sephora.es competitors

In January 2026, sephora.es generated a revenue of $1,968,330 with 25,557 transactions and 2,971,779 sessions. The average order value (AOV) for sephora.es falls between $75-100, and the conversion rate ranges from 0.50-1.00%. When compared to its competitors, sephora.es falls behind in terms of revenue. linio.com.mx, for example, only generated $67,853 in revenue with 193 transactions and 8,407 sessions, but had a higher AOV of $350-375 and a conversion rate of 2.00-2.50%. On the other hand, dior.com and chanel.com outperformed sephora.es in terms of revenue, transactions, and sessions. dior.com had a revenue of $49,689,703 with 304,327 transactions and 17,411,117 sessions, while chanel.com generated $14,202,441 in revenue with 89,785 transactions and 11,425,347 sessions. Both dior.com and chanel.com had a higher AOV compared to sephora.es, but their conversion rates were in a similar range.

linio.com.mx screenshot
#1 linio.com.mx
67.9K
Revenue
8.4K
Sessions
2.0-2.5%
Conv. rate
$350-375
AOV
dior.com screenshot
#2 dior.com
49.7M
Revenue
17.4M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
chanel.com screenshot
#3 chanel.com
14.2M
Revenue
11.4M
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
sephora.es vs top market performers
sephora.es
top retailers
conversion rate vs average order value for sephora.es and its competitors
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Revenue share by device at sephora.es

In January large majority of sales on sephora.es, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on sephora.es, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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sephora.es channels

Identify top traffic channels that drive growth for sephora.esand discover how performance of traffic channels has changed over time.

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sephora.es Google Ads spend

Evaluate sephora.es's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sephora.es devices

Review sephora.es's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sephora.es top markets

Explore sephora.es's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sephora.es country & global rank

Assess the ranking of sephora.es among other retailers within its primary country and worldwide.

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