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Apr 2026
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TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for sephora.essephora.es

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1.7M
Revenue
Apr 26
2.5M
Sessions
Apr 26
0.5-1.0%
Conv. rate
Apr 26
$50-75
AOV
Apr 26
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Sephora.es is an online platform offering a diverse range of cosmetic products for purchase. The website offers a wide selection of makeup, skincare, haircare, and fragrance brands catering to various preferences and budgets. It provides a hassle-free shopping experience and reliable delivery service to customers in Spain.

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sephora.es Annual Revenue and Growth

sephora.es's annual sales on its online store amounted to $18.1M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$18.1M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
sephora.es revenue by year

sephora.es's monthly revenueOVER TIME
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Over the past three months, sephora.es revenue has experienced decline of 33%, compared to the preceding three months.

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sephora.es revenue decline for last six months
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OVERVIEW
In April 2026, sephora.es generated online sales of $1,715,564, significantly exceeding the BEAUTY AND COSMETICS median of $40,161, but still far behind sephora.com’s $117,760,640. The site's conversion rate ranged from 0.50% to 1.00%, below the industry high of 4.38% and just above the low of 1.08%. With an average order value (AOV) between $50 and $75, sephora.es also lags behind the high AOV of $195 and remains above the low of $45. The site attracted 2,498,245 sessions, well above the industry median of 20,819, yet significantly less than sephora.com’s 84,653,344 sessions.
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sephora.es competitors

In April 2026, sephora.es reported revenue of $1,715,564 from 24,617 transactions across 2,498,245 sessions, with an average order value (AOV) between $50-75 and a conversion rate of 0.50-1.00%. In stark contrast, sephora.com achieved remarkable revenue of $117,760,640 with 1,519,197 transactions and 84,653,344 sessions, featuring a higher AOV of $75-100 and a conversion rate of 1.50-2.00%. dior.com generated $26,178,756 from 171,662 transactions, boasting an AOV of $150-175 and a conversion rate of 1.00-1.50%. chanel.com, with a revenue of $14,749,924 and 62,605 transactions, had a similar conversion rate range of 0.50-1.00% but a significantly higher AOV of $225-250. linio.com.mx, despite low revenue at $22,137 from 45 transactions, achieved a remarkable conversion rate of 2.50-3.00% with an extremely high AOV of $475-500, highlighting its niche positioning.

sephora.com screenshot
#1 sephora.com
117.8M
Revenue
84.7M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
linio.com.mx screenshot
#2 linio.com.mx
22.1K
Revenue
1.7K
Sessions
2.5-3.0%
Conv. rate
$400-500
AOV
dior.com screenshot
#3 dior.com
26.2M
Revenue
14.4M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
chanel.com screenshot
#4 chanel.com
14.7M
Revenue
10.5M
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
sephora.es vs top market performers
sephora.es
top retailers
conversion rate vs average order value for sephora.es and its competitors
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Revenue share by device at sephora.es

In April large majority of sales on sephora.es, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on sephora.es, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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sephora.es channels

Identify top traffic channels that drive growth for sephora.esand discover how performance of traffic channels has changed over time.

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sephora.es Google Ads spend

Evaluate sephora.es's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sephora.es devices

Review sephora.es's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sephora.es top markets

Explore sephora.es's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sephora.es country & global rank

Assess the ranking of sephora.es among other retailers within its primary country and worldwide.

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