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Sep 2025
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Home/Insights/Retailers/scentlok.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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19.2K
Revenue
Sep 25
27.1K
Sessions
Sep 25
0.0-0.5%
Conv. rate
Sep 25
$125-150
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

ScentLok.com is an ecommerce website specializing in hunting apparel and accessories. The website offers a variety of clothing items, including jackets, pants, and gloves, as well as scent control products. ScentLok.com aims to provide hunters with odor-controlling apparel, helping to minimize detection and increase chances of a successful hunt.

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scentlok.com Annual Revenue and Growth

scentlok.com's annual sales on its online store amounted to $930.1K in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$930.1K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
scentlok.com revenue by year

scentlok.com's monthly revenueOVER TIME
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Over the past three months, scentlok.com revenue has experienced growth of 17%, compared to the preceding three months.

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scentlok.com revenue growth for last six months
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OVERVIEW
In September 2025, scentlok.com generated $19,150 in online sales, significantly below the e-commerce and shopping median of $81,105, with a conversion rate ranging from 0.00-0.50%, far below the industry high of 3.72%. The average order value (AOV) was between $125-150, also under the high AOV benchmark of $351. The website attracted 27,098 sessions, well below the median of 37,786 in its category, and compared to the top performer michaels.com, which recorded over 30 million sessions, indicating room for improvement in both traffic and sales efficiency.
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scentlok.com competitors

In September 2025, scentlok.com lagged behind its competitors in terms of revenue and transactions. scentlok.com generated $19,150 in revenue from 132 transactions, with 27,098 sessions, and an average order value (AOV) ranging from $125 to $150, resulting in a conversion rate of 0.00% to 0.50%. In comparison, the top performer among its competitors was kuiu.com, which amassed a revenue of $8,946,187 from 38,342 transactions, with 1,049,056 sessions, and an AOV between $225 and $250, leading to a conversion rate of 3.50% to 4.00%. Other competitors like kingscamo.com and skregear.com also outperformed scentlok.com in terms of revenue, transactions, sessions, AOV, and conversion rates. It is evident that scentlok.com has room for improvement in various domains to catch up to its competitors in the hunting apparel and gear market.

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3.5-4.0%
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AOV
scentlok.com vs top market performers
scentlok.com
top retailers
conversion rate vs average order value for scentlok.com and its competitors
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Revenue share by device at scentlok.com

In September large majority of sales on scentlok.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.

In September large majority of sales on scentlok.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.
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scentlok.com channels

Identify top traffic channels that drive growth for scentlok.comand discover how performance of traffic channels has changed over time.

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scentlok.com Google Ads spend

Evaluate scentlok.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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scentlok.com devices

Review scentlok.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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scentlok.com top markets

Explore scentlok.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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scentlok.com country & global rank

Assess the ranking of scentlok.com among other retailers within its primary country and worldwide.

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