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Oct 2025
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Home/Insights/Retailers/scentlok.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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19.1K
Revenue
Oct 25
27.3K
Sessions
Oct 25
0.0-0.5%
Conv. rate
Oct 25
$125-150
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

ScentLok.com is an ecommerce website specializing in hunting apparel and accessories. The website offers a variety of clothing items, including jackets, pants, and gloves, as well as scent control products. ScentLok.com aims to provide hunters with odor-controlling apparel, helping to minimize detection and increase chances of a successful hunt.

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scentlok.com Annual Revenue and Growth

scentlok.com's annual sales on its online store amounted to $930.1K in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$930.1K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
scentlok.com revenue by year

scentlok.com's monthly revenueOVER TIME
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Over the past three months, scentlok.com revenue has experienced growth of 68%, compared to the preceding three months.

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scentlok.com revenue growth for last six months
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OVERVIEW
In October 2025, scentlok.com, an e-commerce retailer, generated $19,064 in online sales, significantly below the industry median of $93,795, with sessions totaling 27,262, well under the median of 39,049. The site’s conversion rate was notably low at 0.00-0.50%, compared to a high of 3.89% in the industry, while its average order value ranged between $125-150, far below the industry high of $350. The largest competitor, michaels.com, showcased staggering numbers, including $105,162,923 in revenue and over 32 million sessions, underscoring scentlok.com's need for improved performance.
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scentlok.com competitors

In October 2025, scentlok.com generated $19,064 in revenue from 27,262 sessions, with 134 transactions, an AOV of $125-150, and a conversion rate of 0.00-0.50. Compared to its competitors, scentlok.com lags behind in revenue and transactions. For example, kingscamo.com generated $307,346 in revenue from 50,511 sessions, with 3,101 transactions, an AOV of $75-100, and a conversion rate of 6.00-6.50. Additionally, skregear.com had the highest revenue at $205,343 from 30,682 sessions, with 376 transactions, an AOV of $525-550, and a conversion rate of 1.00-1.50. In terms of AOV and conversion rate, scentlok.com is on par with some competitors like naturalgear.com, but it falls behind in overall performance metrics when compared to the top-performing competitor, kuiu.com, which generated $13,680,215 in revenue from 1,490,154 sessions, with 59,167 transactions, an AOV of $225-250, and a conversion rate of 3.50-4.00.

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40.1K
Revenue
16.8K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
skregear.com screenshot
#2 skregear.com
205.3K
Revenue
30.7K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
kingscamo.com screenshot
#3 kingscamo.com
307.3K
Revenue
50.5K
Sessions
6.0-6.5%
Conv. rate
$75-100
AOV
naturalgear.com screenshot
#4 naturalgear.com
74.9K
Revenue
19.8K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
kuiu.com screenshot
#5 kuiu.com
13.7M
Revenue
1.5M
Sessions
3.5-4.0%
Conv. rate
$225-250
AOV
scentlok.com vs top market performers
scentlok.com
top retailers
conversion rate vs average order value for scentlok.com and its competitors
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Revenue share by device at scentlok.com

In October large majority of sales on scentlok.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.

In October large majority of sales on scentlok.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.
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scentlok.com channels

Identify top traffic channels that drive growth for scentlok.comand discover how performance of traffic channels has changed over time.

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scentlok.com Google Ads spend

Evaluate scentlok.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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scentlok.com devices

Review scentlok.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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scentlok.com top markets

Explore scentlok.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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scentlok.com country & global rank

Assess the ranking of scentlok.com among other retailers within its primary country and worldwide.

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