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May 2026
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Home/Insights/Retailers/saltlife.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for saltlife.comsaltlife.com

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125.5K
Revenue
May 26
64.2K
Sessions
May 26
1.5-2.0%
Conv. rate
May 26
$100-125
AOV
May 26
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Saltlife.com is a website that offers a range of products related to ocean-inspired lifestyle. It sells a variety of apparel for men, women, and children, including t-shirts, board shorts, swimwear, and accessories. Additionally, the site features outdoor and active lifestyle gear such as hats, beach towels, and accessories.

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saltlife.com Annual Revenue and Growth

saltlife.com's annual sales on its online store amounted to $773.3K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$773.3K
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
saltlife.com revenue by year

saltlife.com's monthly revenueOVER TIME
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Over the past three months, saltlife.com revenue has experienced decline of 11%, compared to the preceding three months.

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saltlife.com revenue decline for last six months
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OVERVIEW
In May 2026, saltlife.com generated $125,511 in online sales, significantly outperforming the FASHION AND APPAREL median of $74,720, while boasting a conversion rate of 1.50-2.00%, slightly below the high of 3.18%. Their average order value (AOV) ranged from $100 to $125, which is competitive compared to the category’s high of $405 and low of $80. With 64,207 sessions, saltlife.com exceeded the median of 29,212 but remained far behind industry leader shein.com, which recorded 309,473,559 sessions, indicating growth potential in engagement and sales.
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saltlife.com competitors

In May 2026, saltlife.com generated $125,511 in revenue from 1,120 transactions across 64,207 sessions, resulting in an average order value (AOV) of $100-125 and a conversion rate of 1.50-2.00%. Competitor pelagicgear.com outperformed with $388,092 in revenue, 2,403 transactions, and an AOV of $150-175, alongside a conversion rate of 2.00-2.50%. aftco.com closely followed with $394,090 in revenue, 2,763 transactions, and a similar AOV of $125-150, achieving a comparable conversion rate. In contrast, hookandtackle.com recorded lower performance metrics with $47,894 in revenue and a higher conversion rate of 3.00-3.50%, but fewer transactions. Other competitors like casualtropicalwear.com and guyharvey.com reported minimal revenues of $13,028 and $102,283 respectively, with significantly higher AOVs but lower traffic and conversions. Overall, while saltlife.com holds a solid market presence, it trails behind key competitors in revenue and transaction volume.

pelagicgear.com screenshot
#1 pelagicgear.com
388.1K
Revenue
109.4K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
hookandtackle.com screenshot
#2 hookandtackle.com
47.9K
Revenue
16.7K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
aftco.com screenshot
#3 aftco.com
394.1K
Revenue
120.2K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
casualtropicalwear.com screenshot
#4 casualtropicalwear.com
13K
Revenue
1.9K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
guyharvey.com screenshot
#5 guyharvey.com
102.3K
Revenue
24.8K
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
saltlife.com vs top market performers
saltlife.com
top retailers
conversion rate vs average order value for saltlife.com and its competitors
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Revenue share by device at saltlife.com

In May large majority of sales on saltlife.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.

In May large majority of sales on saltlife.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.

Industries saltlife.com operates in

saltlife.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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saltlife.com channels

Identify top traffic channels that drive growth for saltlife.comand discover how performance of traffic channels has changed over time.

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saltlife.com Google Ads spend

Evaluate saltlife.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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saltlife.com devices

Review saltlife.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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saltlife.com top markets

Explore saltlife.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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saltlife.com country & global rank

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