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Dec 2025
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Home/Insights/Retailers/saltlife.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for saltlife.comsaltlife.com

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162.5K
Revenue
Dec 25
70.2K
Sessions
Dec 25
2.0-2.5%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
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Saltlife.com is a website that offers a range of products related to ocean-inspired lifestyle. It sells a variety of apparel for men, women, and children, including t-shirts, board shorts, swimwear, and accessories. Additionally, the site features outdoor and active lifestyle gear such as hats, beach towels, and accessories.

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saltlife.com Annual Revenue and Growth

saltlife.com's annual sales on its online store amounted to $3M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
saltlife.com revenue by year

saltlife.com's monthly revenueOVER TIME
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Over the past three months, saltlife.com revenue has experienced growth of 46%, compared to the preceding three months.

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saltlife.com revenue growth for last six months
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OVERVIEW
In December 2025, saltlife.com generated $162,503 in online sales, surpassing the FASHION AND APPAREL median of $92,600. With a conversion rate of 1.50-2.00%, it falls below the industry high of 3.17%. The average order value (AOV) ranged between $100-125, also lower than the category's peak of $389. saltlife.com attracted 70,211 sessions, notably higher than the median of 39,789 but significantly lower than the leading store, shein.com, which recorded 304,519,814 sessions. Overall, while saltlife.com performed well in comparison to its median metrics, it has potential for growth in conversion rates and sessions.
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saltlife.com competitors

In December 2025, saltlife.com had a revenue of $162,503 with 1,406 transactions and 70,211 sessions, boasting an average order value (AOV) of $100-125 and a conversion rate of 1.50-2.00%. Compared to its competitors, pelagicgear.com leads in revenue with $219,551, 1,515 transactions, and 99,401 sessions, while also sharing the same conversion rate range as Salt Life. aftco.com excels in revenue with $376,851, 2,648 transactions, and 131,882 sessions, along with a similar AOV range and conversion rate as Salt Life. hookandtackle.com falls short in revenue with $37,126, 425 transactions, and 16,031 sessions but has a higher conversion rate range. guyharvey.com and casualtropicalwear.com have lower revenue compared to Salt Life, but each boasts a higher AOV, with Guy Harvey also having a lower conversion rate.

pelagicgear.com screenshot
#1 pelagicgear.com
219.6K
Revenue
99.4K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
hookandtackle.com screenshot
#2 hookandtackle.com
37.1K
Revenue
16K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
aftco.com screenshot
#3 aftco.com
376.9K
Revenue
131.9K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
casualtropicalwear.com screenshot
#4 casualtropicalwear.com
17.7K
Revenue
2.7K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
guyharvey.com screenshot
#5 guyharvey.com
116.1K
Revenue
44.4K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
saltlife.com vs top market performers
saltlife.com
top retailers
conversion rate vs average order value for saltlife.com and its competitors
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Revenue share by device at saltlife.com

In December large majority of sales on saltlife.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.

In December large majority of sales on saltlife.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.
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saltlife.com channels

Identify top traffic channels that drive growth for saltlife.comand discover how performance of traffic channels has changed over time.

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saltlife.com Google Ads spend

Evaluate saltlife.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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saltlife.com devices

Review saltlife.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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saltlife.com top markets

Explore saltlife.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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saltlife.com country & global rank

Assess the ranking of saltlife.com among other retailers within its primary country and worldwide.

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