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Nov 2025
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Home/Insights/Retailers/saltlife.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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61.4K
Revenue
Nov 25
55.2K
Sessions
Nov 25
0.5-1.0%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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Saltlife.com is a website that offers a range of products related to ocean-inspired lifestyle. It sells a variety of apparel for men, women, and children, including t-shirts, board shorts, swimwear, and accessories. Additionally, the site features outdoor and active lifestyle gear such as hats, beach towels, and accessories.

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saltlife.com Annual Revenue and Growth

saltlife.com's annual sales on its online store amounted to $3M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
saltlife.com revenue by year

saltlife.com's monthly revenueOVER TIME
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Over the past three months, saltlife.com revenue has experienced decline of 34%, compared to the preceding three months.

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saltlife.com revenue decline for last six months
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OVERVIEW
In November 2025, saltlife.com, operating in the FASHION AND APPAREL sector, generated online sales of $61,373, significantly below the industry median of $93,064, with a conversion rate of 0.50-1.00%, which is notably lower than the high of 3.37%; its average order value (AOV) ranged from $100 to $125, contrasting with the high of $375 and low of $76 in the industry; the site recorded 55,165 sessions, exceeding the median of 36,492 but far behind industry leader shein.com, which had a staggering 342,497,064 sessions.
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saltlife.com competitors

When comparing saltlife.com to its competitors in November 2025, saltlife.com falls in the middle range in terms of revenue with $61,373. Its 537 transactions and 55,165 sessions place it below some competitors but above others. The average order value (AOV) for saltlife.com is in the range of $100-125, and its conversion rate is between 0.50-1.00%. In comparison, pelagicgear.com leads the pack with a revenue of $360,102, 2,454 transactions, and 91,555 sessions. hookandtackle.com lags behind with $25,669 in revenue, 280 transactions, and 10,441 sessions. aftco.com and guyharvey.com have higher revenues and AOVs than saltlife.com, while casualtropicalwear.com boasts a significantly higher AOV at $575-600, but lower revenue due to fewer transactions and sessions.

pelagicgear.com screenshot
#1 pelagicgear.com
360.1K
Revenue
91.6K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
hookandtackle.com screenshot
#2 hookandtackle.com
25.7K
Revenue
10.4K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
aftco.com screenshot
#3 aftco.com
323.5K
Revenue
121.3K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
casualtropicalwear.com screenshot
#4 casualtropicalwear.com
14.9K
Revenue
2.1K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
guyharvey.com screenshot
#5 guyharvey.com
99.4K
Revenue
36K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
saltlife.com vs top market performers
saltlife.com
top retailers
conversion rate vs average order value for saltlife.com and its competitors
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Revenue share by device at saltlife.com

In November large majority of sales on saltlife.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.

In November large majority of sales on saltlife.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.
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saltlife.com channels

Identify top traffic channels that drive growth for saltlife.comand discover how performance of traffic channels has changed over time.

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saltlife.com Google Ads spend

Evaluate saltlife.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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saltlife.com devices

Review saltlife.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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saltlife.com top markets

Explore saltlife.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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saltlife.com country & global rank

Assess the ranking of saltlife.com among other retailers within its primary country and worldwide.

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