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Sep 2025
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Home/Insights/Retailers/saltlife.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for saltlife.comsaltlife.com

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41.4K
Revenue
Sep 25
55.3K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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Saltlife.com is a website that offers a range of products related to ocean-inspired lifestyle. It sells a variety of apparel for men, women, and children, including t-shirts, board shorts, swimwear, and accessories. Additionally, the site features outdoor and active lifestyle gear such as hats, beach towels, and accessories.

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saltlife.com Annual Revenue and Growth

saltlife.com's annual sales on its online store amounted to $3M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
saltlife.com revenue by year

saltlife.com's monthly revenueOVER TIME
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Over the past three months, saltlife.com revenue has experienced decline of 12%, compared to the preceding three months.

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saltlife.com revenue decline for last six months
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OVERVIEW
In September 2025, saltlife.com, operating in the lifestyle/fashion and apparel sector, generated $41,420 in online sales, significantly below the median of $74,931. Its conversion rate ranged from 0.50% to 1.00%, trailing the high benchmark of 3.2%, while the average order value (AOV) stood at $100-125, lower than the category high of $382. The site recorded 55,282 sessions, surpassing the median of 34,221 but dwarfed by the leading store, shein.com, which garnered an astounding 297,137,690 sessions. These metrics highlight both challenges and opportunities for saltlife.com within a competitive landscape.
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saltlife.com competitors

When comparing saltlife.com to its competitors in September 2025, several key metrics stand out. pelagicgear.com leads the pack with a revenue of $142,310, 947 transactions, and a conversion rate of 1.50-2.00, indicating a strong performance overall. aftco.com also performs well with $207,728 in revenue, 1,452 transactions, and a high session count of 110,754. saltlife.com falls behind in revenue at $41,420, 402 transactions, and a conversion rate of 0.50-1.00, indicating potential room for improvement in attracting and converting customers. hookandtackle.com, guyharvey.com, and casualtropicalwear.com fall somewhere in between the leaders and saltlife.com in terms of revenue, transactions, and conversion rates. Overall, saltlife.com could benefit from increasing revenue, transactions, and its conversion rate to compete more effectively with its peers.

pelagicgear.com screenshot
#1 pelagicgear.com
142.3K
Revenue
60.1K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
hookandtackle.com screenshot
#2 hookandtackle.com
36.3K
Revenue
16.8K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
aftco.com screenshot
#3 aftco.com
207.7K
Revenue
110.8K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
casualtropicalwear.com screenshot
#4 casualtropicalwear.com
22.4K
Revenue
2.8K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
guyharvey.com screenshot
#5 guyharvey.com
71.9K
Revenue
39.4K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
saltlife.com vs top market performers
saltlife.com
top retailers
conversion rate vs average order value for saltlife.com and its competitors
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Revenue share by device at saltlife.com

In September large majority of sales on saltlife.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.

In September large majority of sales on saltlife.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.
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saltlife.com channels

Identify top traffic channels that drive growth for saltlife.comand discover how performance of traffic channels has changed over time.

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saltlife.com Google Ads spend

Evaluate saltlife.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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saltlife.com devices

Review saltlife.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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saltlife.com top markets

Explore saltlife.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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saltlife.com country & global rank

Assess the ranking of saltlife.com among other retailers within its primary country and worldwide.

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