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Apr 2026
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Home/Insights/Retailers/saltlife.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for saltlife.comsaltlife.com

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112K
Revenue
Apr 26
64.3K
Sessions
Apr 26
1.5-2.0%
Conv. rate
Apr 26
$100-125
AOV
Apr 26
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Saltlife.com is a website that offers a range of products related to ocean-inspired lifestyle. It sells a variety of apparel for men, women, and children, including t-shirts, board shorts, swimwear, and accessories. Additionally, the site features outdoor and active lifestyle gear such as hats, beach towels, and accessories.

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saltlife.com Annual Revenue and Growth

saltlife.com's annual sales on its online store amounted to $773.3K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$773.3K
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
saltlife.com revenue by year

saltlife.com's monthly revenueOVER TIME
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Over the past three months, saltlife.com revenue has experienced decline of 22%, compared to the preceding three months.

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saltlife.com revenue decline for last six months
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OVERVIEW
In April 2026, saltlife.com generated $112,048 in online sales, surpassing the FASHION AND APPAREL median of $78,791, with a conversion rate of 1.50-2.00%, below the category high of 3.05% but well above the low of 0.65%. Their average order value (AOV) ranged from $100-125, significantly lower than the high of $389 and above the low of $76. With 64,321 sessions, saltlife.com outperformed the median of 35,276 sessions in the industry but remains far behind the leader, shein.com, which recorded an astonishing 281,585,790 sessions.
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saltlife.com competitors

In April 2026, saltlife.com reported revenues of $112,048 with 1,003 transactions across 64,321 sessions, achieving an average order value (AOV) between $100 and $125 and a conversion rate of 1.50-2.00%. Comparatively, aftco.com leads with $418,050 in revenue and 2,885 transactions from 120,194 sessions, showcasing a higher AOV of $125-150 and a conversion rate of 2.00-2.50%. pelagicgear.com follows with $214,173 in revenue, though it has a lower conversion rate of 1.00-1.50%. Meanwhile, hookandtackle.com underperforms with only $76,656 in revenue despite a higher conversion rate of 2.50-3.00%. casualtropicalwear.com and guyharvey.com generate modest revenues of $21,363 and $80,587, respectively, with AOVs suggesting niche markets. Overall, saltlife.com demonstrates solid performance but faces significant competition, particularly from aftco.com.

pelagicgear.com screenshot
#1 pelagicgear.com
214.2K
Revenue
111.1K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
hookandtackle.com screenshot
#2 hookandtackle.com
76.7K
Revenue
29.3K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
aftco.com screenshot
#3 aftco.com
418K
Revenue
120.2K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
casualtropicalwear.com screenshot
#4 casualtropicalwear.com
21.4K
Revenue
2.9K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
guyharvey.com screenshot
#5 guyharvey.com
80.6K
Revenue
26.7K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
saltlife.com vs top market performers
saltlife.com
top retailers
conversion rate vs average order value for saltlife.com and its competitors
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Revenue share by device at saltlife.com

In April large majority of sales on saltlife.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.

In April large majority of sales on saltlife.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.

Industries saltlife.com operates in

saltlife.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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saltlife.com channels

Identify top traffic channels that drive growth for saltlife.comand discover how performance of traffic channels has changed over time.

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saltlife.com Google Ads spend

Evaluate saltlife.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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saltlife.com devices

Review saltlife.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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saltlife.com top markets

Explore saltlife.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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saltlife.com country & global rank

Assess the ranking of saltlife.com among other retailers within its primary country and worldwide.

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