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Mar 2024
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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

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4.1M
Revenue
2.3M
Sessions
0.0-0.5%
Conversion rate
$400-500
Average order value
Online only revenue for ruger.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

ruger.com’s revenueOVER TIME
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Over the past three months, ruger.com revenue has experienced growth of 17%, compared to the preceding three months.

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ruger.com revenue growth for last six months
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OVERVIEW
In March 2024, ruger.com, an online store in the SPORTS industry, generated $4,122,445 in revenue with a conversion rate ranging from 0.00% to 0.50% and an average order value (AOV) of $475-$500. The highest AOV in the category was $632, while the lowest was $98. The website had 2,261,822 sessions, significantly less than the top-performing site with 7,920,318 sessions. Despite the high revenue, ruger.com's performance metrics in conversion rate and AOV indicate room for improvement compared to industry benchmarks.
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ruger.com competitors

In comparing ruger.com to its competitors in the firearm industry, ruger.com falls in the middle in terms of revenue, with $4,122,445. However, it has the lowest number of transactions at 8,394 and sessions at 2,261,822. The average order value (AOV) for ruger.com is the highest among the competitors, ranging between $475-500, but it has a relatively lower conversion rate of 0.00-0.50%. In contrast, grabagun.com has the highest revenue at $11,745,170, with 35,768 transactions and 3,526,546 sessions, while rkguns.com has a similar revenue to ruger.com at $4,518,110 but with more transactions and a higher conversion rate. Overall, ruger.com performs decently in terms of AOV but may need to work on increasing transactions and sessions to compete more effectively with its counterparts.

#1 vanceoutdoors.com
2.7M
Revenue
509.1K
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
#2 sportsmansoutdoorsuperstore.com
7.2M
Revenue
2.1M
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
#3 grabagun.com
11.7M
Revenue
3.5M
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
#4 budsgunshop.com
10M
Revenue
3M
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
#5 rkguns.com
4.5M
Revenue
1.3M
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
ruger.com vs top market performers
ruger.com
top retailers
conversion rate vs average order value for ruger.com and its competitors
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brands overtime comparison

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ruger.com channels

Identify top traffic channels that drive growth for ruger.comand discover how performance of traffic channels has changed over time.

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ruger.com Google Ads spend

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ruger.com devices

Review ruger.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ruger.com top markets

Explore ruger.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ruger.com country & global rank

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