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Apr 2024
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TRANSACTION INTELLIGENCE - APR 2024 GLOBALLY

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6.1M
Revenue
955.3K
Sessions
2.0-2.5%
Conversion rate
$300-325
Average order value
Online only revenue for petermillar.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Luxury apparel, tailored designs and performance golf clothing defined by elevated craftsmanship and technical innovation.

petermillar.com’s revenueOVER TIME
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Over the past three months, petermillar.com revenue has experienced decline of 40%, compared to the preceding three months.

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petermillar.com revenue decline for last six months
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OVERVIEW
In April 2024, petermillar.com, an online store in the SPORTS industry, generated $6,141,011 in revenue, with a conversion rate of 2.00-2.50% and an average order value of $300-325. Compared to the highest revenue in the category at $12,838,625 from tgw.com, petermillar.com performed well. However, the conversion rate and AOV were lower than the industry's highest at 2.97% and $522, respectively. Despite having 955,274 sessions, petermillar.com fell short compared to the highest session count at 4,548,267 from mygolfspy.com. Overall, there is room for improvement in increasing conversions, AOV, and sessions for petermillar.com.
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petermillar.com competitors

When comparing petermillar.com to its competitors in the apparel and accessories market, it is evident that Peter Millar stands out in terms of revenue and transactions. With a revenue of $6,141,011 from 19,517 transactions and 955,274 sessions, Peter Millar surpasses its competitors such as Callaway Apparel, Johnnie-O, Southern Tide, Golf Locker, and Cutter & Buck. Callaway Apparel generates $1,583,737 from 13,190 transactions, while Johnnie-O follows closely behind Peter Millar with $3,654,617 in revenue from 16,691 transactions. In terms of Average Order Value (AOV) and conversion rate, Peter Millar falls within the competitive range, with an AOV of $300-325 and a conversion rate of 2.00-2.50%. Overall, Peter Millar's performance in revenue and transactions solidifies its position as a top player in the apparel industry compared to its competitors.

#1 johnnie-o.com
3.7M
Revenue
491.1K
Sessions
3.0-3.5%
Conv. rate
$200-225
AOV
#2 cutterbuck.com
362.6K
Revenue
107.1K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
#3 callawayapparel.com
1.6M
Revenue
237.2K
Sessions
5.5-6.0%
Conv. rate
$100-125
AOV
#4 golflocker.com
401.2K
Revenue
72.9K
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
#5 southerntide.com
317K
Revenue
121.4K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
petermillar.com vs top market performers
petermillar.com
top retailers
conversion rate vs average order value for petermillar.com and its competitors
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brands overtime comparison

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petermillar.com channels

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petermillar.com Google Ads spend

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petermillar.com devices

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petermillar.com top markets

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petermillar.com country & global rank

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