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May 2025
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Home/Insights/Retailers/southerntide.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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311K
Revenue
188.5K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
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SouthernTide.com is an online retail platform offering a wide range of products. The website features clothing items and accessories such as shirts, polos, dresses, swimwear, and footwear for men, women, and children. They also sell outdoor gear, home decor, and collegiate-themed merchandise for various universities.

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southerntide.com's revenueOVER TIME
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Over the past three months, southerntide.com revenue has experienced decline of 4.6%, compared to the preceding three months.

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southerntide.com revenue decline for last six months
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OVERVIEW
southerntide.com's performance metrics for May 2025 in the SPORTS industry include online sales revenue of $310,976, a conversion rate of 1.00-1.50%, an average order value (AOV) of $150-175, and 188,483 sessions. The highest online store revenue in the category is garmin.com at $189,203,870, with a conversion rate of 3.0% and an AOV of $565. The lowest conversion rate is 0.65% and the lowest AOV is $79. southerntide.com's sessions are above the median of 29,719 in the SPORTS industry, but lower than the highest sessions at garmin.com with 47,255,232.
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southerntide.com competitors

In May 2025, southerntide.com generated a revenue of $310,976 with 1,958 transactions from 188,483 sessions, boasting an Average Order Value (AOV) of $150-$175 and a conversion rate of 1.00-1.50%. Comparing it to its competitors, johnnie-o.com outperformed with $1,207,274 in revenue, 6,075 transactions, and 299,608 sessions, with an AOV of $175-$200 and a conversion rate of 2.00-2.50%. petermillar.com excelled even further with $3,878,806 in revenue, 8,995 transactions, and 610,294 sessions, along with an AOV of $425-$450 and a conversion rate matching that of southerntide.com. While countryclubprep.com, islandpursuit.com, and southernmarsh.com had varying levels of performance in terms of revenue, transactions, sessions, AOV, and conversion rates, southerntide.com stood out with its unique combination of metrics, placing it in a competitive position within the market.

countryclubprep.com screenshot
#1 countryclubprep.com
104.5K
Revenue
24.9K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
islandpursuit.com screenshot
#2 islandpursuit.com
20.7K
Revenue
6.6K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
petermillar.com screenshot
#3 petermillar.com
3.9M
Revenue
610.3K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
johnnie-o.com screenshot
#4 johnnie-o.com
1.2M
Revenue
299.6K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
southernmarsh.com screenshot
#5 southernmarsh.com
32.2K
Revenue
33.8K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
southerntide.com vs top market performers
southerntide.com
top retailers
conversion rate vs average order value for southerntide.com and its competitors
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Revenue share by device at southerntide.com

In May large majority of sales on southerntide.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices.

In May large majority of sales on southerntide.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices.
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brands overtime comparison

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southerntide.com channels

Identify top traffic channels that drive growth for southerntide.comand discover how performance of traffic channels has changed over time.

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southerntide.com Google Ads spend

Evaluate southerntide.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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southerntide.com devices

Review southerntide.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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southerntide.com top markets

Explore southerntide.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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southerntide.com country & global rank

Assess the ranking of southerntide.com among other retailers within its primary country and worldwide.

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