penguinmagic.com
Penguinmagic.com is a website offering a wide range of magic tricks and accessories. They specialize in selling products related to the art of magic. Visitors can find an extensive selection of instructional DVDs, books, card tricks, props, and more, catering to both amateurs and professional magicians alike.
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penguinmagic.com's revenueOVER TIME
Over the past three months, penguinmagic.com revenue has experienced decline of 1.8%, compared to the preceding three months.
penguinmagic.com competitors
In May 2025, Penguin Magic outperformed its competitors in terms of revenue, with a total of $1,622,712. Theory11 generated $584,178, Vanishing Inc. Magic brought in $1,018,953, Ellusionist made $199,680, Tannen's Magic had $52,858, and 52Kards earned $233,342. In transactions, Penguin Magic had 15,801, Theory11 had 7,960, Vanishing Inc. Magic had 6,020, Ellusionist had 1,919, Tannen's Magic had 484, and 52Kards had 2,216. When looking at sessions, Penguin Magic had 555,148, Theory11 had 284,971, Vanishing Inc. Magic had 487,790, Ellusionist had 112,306, Tannen's Magic had 36,266, and 52Kards had 95,482. Penguin Magic also boasted an average order value (AOV) of $100-$125, comparable to Ellusionist and 52Kards, but lower than Vanishing Inc. Magic's $150-$175. The conversion rate of Penguin Magic was between 2.50-3.00%, tied with Theory11 and 52Kards, but higher than Vanishing Inc. Magic and Ellusionist.
Revenue share by device at penguinmagic.com
In May large majority of sales on penguinmagic.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices.
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penguinmagic.com channels
Identify top traffic channels that drive growth for penguinmagic.comand discover how performance of traffic channels has changed over time.
penguinmagic.com Google Ads spend
Evaluate penguinmagic.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
penguinmagic.com devices
Review penguinmagic.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
