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May 2025
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Home/Insights/Retailers/penguinmagic.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for penguinmagic.compenguinmagic.com

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1.6M
Revenue
555.1K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Penguinmagic.com is a website offering a wide range of magic tricks and accessories. They specialize in selling products related to the art of magic. Visitors can find an extensive selection of instructional DVDs, books, card tricks, props, and more, catering to both amateurs and professional magicians alike.

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penguinmagic.com's revenueOVER TIME
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Over the past three months, penguinmagic.com revenue has experienced decline of 1.8%, compared to the preceding three months.

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penguinmagic.com revenue decline for last six months
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OVERVIEW
In May 2025, penguinmagic.com in the e-commerce_and_shopping industry had online sales revenue of $1,622,712, with a conversion rate of 2.50-3.00% and an average order value (AOV) of $100-125. The site received 555,148 sessions, with the highest sessions at 27,739,926 for boots.com and a median of 37,355. The largest revenue in the category was $120,848,035 from qvc.com, while a high conversion rate was 3.75% and a high AOV was $349. A low conversion rate was 0.79% and a low AOV was $57.
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penguinmagic.com competitors

In May 2025, Penguin Magic outperformed its competitors in terms of revenue, with a total of $1,622,712. Theory11 generated $584,178, Vanishing Inc. Magic brought in $1,018,953, Ellusionist made $199,680, Tannen's Magic had $52,858, and 52Kards earned $233,342. In transactions, Penguin Magic had 15,801, Theory11 had 7,960, Vanishing Inc. Magic had 6,020, Ellusionist had 1,919, Tannen's Magic had 484, and 52Kards had 2,216. When looking at sessions, Penguin Magic had 555,148, Theory11 had 284,971, Vanishing Inc. Magic had 487,790, Ellusionist had 112,306, Tannen's Magic had 36,266, and 52Kards had 95,482. Penguin Magic also boasted an average order value (AOV) of $100-$125, comparable to Ellusionist and 52Kards, but lower than Vanishing Inc. Magic's $150-$175. The conversion rate of Penguin Magic was between 2.50-3.00%, tied with Theory11 and 52Kards, but higher than Vanishing Inc. Magic and Ellusionist.

vanishingincmagic.com screenshot
#1 vanishingincmagic.com
1M
Revenue
487.8K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
52kards.com screenshot
#2 52kards.com
233.3K
Revenue
95.5K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
tannens.com screenshot
#3 tannens.com
52.9K
Revenue
36.3K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
theory11.com screenshot
#4 theory11.com
584.2K
Revenue
285K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
ellusionist.com screenshot
#5 ellusionist.com
199.7K
Revenue
112.3K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
penguinmagic.com vs top market performers
penguinmagic.com
top retailers
conversion rate vs average order value for penguinmagic.com and its competitors
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Revenue share by device at penguinmagic.com

In May large majority of sales on penguinmagic.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices.

In May large majority of sales on penguinmagic.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices.
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penguinmagic.com channels

Identify top traffic channels that drive growth for penguinmagic.comand discover how performance of traffic channels has changed over time.

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penguinmagic.com Google Ads spend

Evaluate penguinmagic.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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penguinmagic.com devices

Review penguinmagic.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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penguinmagic.com top markets

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penguinmagic.com country & global rank

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