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TRANSACTION INTELLIGENCE - MAY 2024 GLOBALLY

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1.6M
Revenue
689.8K
Sessions
2.0-2.5%
Conversion rate
$100-125
Average order value
Online only revenue for penguinmagic.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Penguinmagic.com is a website offering a wide range of magic tricks and accessories. They specialize in selling products related to the art of magic. Visitors can find an extensive selection of instructional DVDs, books, card tricks, props, and more, catering to both amateurs and professional magicians alike.

penguinmagic.com’s revenueOVER TIME
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Over the past three months, penguinmagic.com revenue has experienced decline of 18%, compared to the preceding three months.

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penguinmagic.com revenue decline for last six months
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OVERVIEW
In May 2024, penguinmagic.com, an e-commerce_and_shopping website, achieved a revenue of $1,640,068 with a conversion rate of 2.00-2.50% and an AOV of $100-125. The highest online store revenue in the same category was $91,833,107 from qvc.com. The highest conversion rate was 3.38% while the lowest was 0.84%. The highest AOV was $353 and the lowest was $59. penguinmagic.com received 689,810 sessions, with the highest being 24,615,138 from boots.com and a median of 58,840 sessions in the e-commerce_and_shopping category.
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penguinmagic.com competitors

penguinmagic.com stands out among its competitors in the magic industry based on its strong revenue performance of $1,640,068, with 15,855 transactions and 689,810 sessions in May 2024. The average order value (AOV) ranges from $100-$125, with a conversion rate of 2.00-2.50%. In comparison, theory11.com generated $461,751 in revenue from 6,331 transactions and 308,553 sessions, with an AOV of $50-$75. vanishingincmagic.com achieved revenue of $1,405,338 through 10,908 transactions and 677,021 sessions, boasting a higher AOV of $125-$150. ellusionist.com and 52kards.com also performed well but with lower revenues and sessions compared to penguinmagic.com. tannens.com lagged behind in revenue and conversion rate metrics. Overall, penguinmagic.com's revenue, transactions, and sessions place it as a top competitor in the magic industry.

#1 vanishingincmagic.com
1.4M
Revenue
677K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
#2 52kards.com
124.2K
Revenue
58.5K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
#3 tannens.com
61.9K
Revenue
46.7K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
#4 theory11.com
461.8K
Revenue
308.6K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
#5 ellusionist.com
368K
Revenue
151.9K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
penguinmagic.com vs top market performers
penguinmagic.com
top retailers
conversion rate vs average order value for penguinmagic.com and its competitors
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penguinmagic.com brandsby revenue

1
Logo for nfw by gary freedNfw By Gary Freed
2
Logo for vox boxVox Box
3
Logo for omni deckOmni Deck

penguinmagic.com categoriesby revenue

1
Food, Beverages & Tobacco
2
Magic & Novelties
3
Mechanical Puzzles
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brands overtime comparison

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penguinmagic.com channels

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penguinmagic.com Google Ads spend

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penguinmagic.com devices

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penguinmagic.com top markets

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penguinmagic.com country & global rank

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