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Oct 2025
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Home/Insights/Retailers/tannens.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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28.2K
Revenue
Oct 25
22.4K
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$100-125
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Tannens.com is an online platform offering a wide range of products for aspiring and professional magicians. They sell various magic tricks, instructional books and DVDs, props, accessories, and performance items. The website serves as a reliable and convenient resource for individuals interested in the art of magic.

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tannens.com Annual Revenue and Growth

tannens.com's annual sales on its online store amounted to $436.7K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$436.7K
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
tannens.com revenue by year

tannens.com's monthly revenueOVER TIME
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Over the past three months, tannens.com revenue has experienced decline of 16%, compared to the preceding three months.

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tannens.com revenue decline for last six months
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OVERVIEW
In October 2025, tannens.com, operating in the e-commerce sector, generated $28,220 in online sales, significantly lower than the median revenue of $93,795, while its conversion rate ranged between 1.00-1.50%, below the high benchmark of 3.89%. The average order value (AOV) was $100-125, falling short of the high AOV of $350, and the site recorded 22,443 sessions, which is considerably lower than the median of 39,049 sessions within the industry. Overall, tannens.com continues to face challenges compared to larger competitors like michaels.com, which dominated with $105,162,923 in sales.
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tannens.com competitors

When comparing tannens.com to its competitors in the magic industry as of October 2025, it is evident that tannens.com falls behind in terms of revenue and overall performance metrics. While tannens.com generated $28,220 in revenue from 239 transactions and 22,443 sessions, competitors such as penguinmagic.com, vanishingincmagic.com, and ellusionist.com boasted significantly higher revenues ranging from $217,681 to $1,318,900. These competitors also recorded higher transaction numbers and session counts, indicating a larger customer base and more effective marketing strategies. Additionally, the average order value (AOV) and conversion rates for these competitors were generally higher than those of tannens.com, highlighting potential areas for improvement in order to better compete in the magic industry market.

penguinmagic.com screenshot
#1 penguinmagic.com
1.3M
Revenue
471.3K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
52kards.com screenshot
#2 52kards.com
250.3K
Revenue
125.7K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
vanishingincmagic.com screenshot
#3 vanishingincmagic.com
1.2M
Revenue
487.9K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
wundergroundmagicshop.com screenshot
#4 wundergroundmagicshop.com
5.1K
Revenue
2.2K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
ellusionist.com screenshot
#5 ellusionist.com
217.7K
Revenue
153.9K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
tannens.com vs top market performers
tannens.com
top retailers
conversion rate vs average order value for tannens.com and its competitors
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Revenue share by device at tannens.com

In October large majority of sales on tannens.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on tannens.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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tannens.com channels

Identify top traffic channels that drive growth for tannens.comand discover how performance of traffic channels has changed over time.

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tannens.com Google Ads spend

Evaluate tannens.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tannens.com devices

Review tannens.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tannens.com top markets

Explore tannens.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tannens.com country & global rank

Assess the ranking of tannens.com among other retailers within its primary country and worldwide.

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