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Nov 2025
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Home/Insights/Retailers/tannens.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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52.9K
Revenue
Nov 25
36.3K
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Tannens.com is an online platform offering a wide range of products for aspiring and professional magicians. They sell various magic tricks, instructional books and DVDs, props, accessories, and performance items. The website serves as a reliable and convenient resource for individuals interested in the art of magic.

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tannens.com Annual Revenue and Growth

tannens.com's annual sales on its online store amounted to $436.7K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$436.7K
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
tannens.com revenue by year

tannens.com's monthly revenueOVER TIME
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Over the past three months, tannens.com revenue has experienced growth of 24%, compared to the preceding three months.

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tannens.com revenue growth for last six months
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OVERVIEW
In November 2025, tannens.com reported online sales revenue of $52,914, falling short of the e-commerce and shopping median of $101,517. The site’s conversion rate ranged between 1.00-1.50%, significantly lower than the industry's high of 4.05%. tannens.com's average order value (AOV) was between $100-125, compared to the top AOV of $337. With 36,266 sessions, it lagged behind the median of 41,915 and far below the leading site, boots.com, which had an impressive 43,745,699 sessions. Overall, these metrics highlight tannens.com’s need for improvement to compete effectively in the e-commerce landscape.
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tannens.com competitors

In November 2025, tannens.com reported a revenue of $52,914 from 480 transactions and 36,266 sessions, with an Average Order Value (AOV) ranging from $100 to $125 and a conversion rate between 1.00% and 1.50%. Compared to its competitors, tannens.com falls behind in terms of revenue and transactions. For example, penguinmagic.com leads with $1,402,064 in revenue from 13,264 transactions and 471,802 sessions, boasting a higher conversion rate of 2.50% to 3.00%. Similarly, vanishingincmagic.com also outperforms tannens.com with $1,445,171 in revenue from 9,358 transactions and 585,655 sessions, and a higher AOV range of $150 to $175. However, tannens.com does show competitiveness in AOV range and conversion rate when compared to some of its counterparts, such as ellusionist.com and 52kards.com.

penguinmagic.com screenshot
#1 penguinmagic.com
1.4M
Revenue
471.8K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
52kards.com screenshot
#2 52kards.com
273.6K
Revenue
127.3K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
vanishingincmagic.com screenshot
#3 vanishingincmagic.com
1.4M
Revenue
585.7K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
wundergroundmagicshop.com screenshot
#4 wundergroundmagicshop.com
5.2K
Revenue
2.2K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
ellusionist.com screenshot
#5 ellusionist.com
310.7K
Revenue
161.2K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
tannens.com vs top market performers
tannens.com
top retailers
conversion rate vs average order value for tannens.com and its competitors
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Revenue share by device at tannens.com

In November large majority of sales on tannens.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on tannens.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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tannens.com channels

Identify top traffic channels that drive growth for tannens.comand discover how performance of traffic channels has changed over time.

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tannens.com Google Ads spend

Evaluate tannens.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tannens.com devices

Review tannens.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tannens.com top markets

Explore tannens.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tannens.com country & global rank

Assess the ranking of tannens.com among other retailers within its primary country and worldwide.

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