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Dec 2025
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Home/Insights/Retailers/tannens.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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59.5K
Revenue
Dec 25
37.8K
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Tannens.com is an online platform offering a wide range of products for aspiring and professional magicians. They sell various magic tricks, instructional books and DVDs, props, accessories, and performance items. The website serves as a reliable and convenient resource for individuals interested in the art of magic.

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tannens.com Annual Revenue and Growth

tannens.com's annual sales on its online store amounted to $436.7K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$436.7K
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
tannens.com revenue by year

tannens.com's monthly revenueOVER TIME
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Over the past three months, tannens.com revenue has experienced growth of 36%, compared to the preceding three months.

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tannens.com revenue growth for last six months
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OVERVIEW
In December 2025, tannens.com reported online sales revenue of $59,469, significantly lower than the e-commerce industry's median of $110,409, while its conversion rate of 1.00-1.50% falls below the industry average of 3.94%. The average order value (AOV) ranged from $100 to $125, notably below the high benchmark of $338. Additionally, tannens.com experienced 37,850 sessions, which is well below the median of 47,805 in the e-commerce sector, and starkly contrasts with the top performer, boots.com, boasting 49,388,130 sessions, highlighting the need for strategic enhancements to improve overall performance.
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tannens.com competitors

In December 2025, tannens.com generated $59,469 in revenue from 509 transactions and 37,850 sessions, with an Average Order Value (AOV) of $100-125 and a conversion rate of 1.00-1.50%. Compared to its competitors, tannens.com falls behind in terms of revenue, transactions, and sessions. For instance, penguinmagic.com had revenue of $1,687,674 from 16,075 transactions and 556,137 sessions, with a higher conversion rate of 2.50-3.00%. Similarly, vanishingincmagic.com generated $1,636,633 from 10,190 transactions and 685,770 sessions, with a higher AOV of $150-175. However, tannens.com performed better than some competitors like wundergroundmagicshop.com and 52kards.com in terms of conversion rate and AOV. Overall, tannens.com may need to improve its marketing strategies and expand its reach to compete more effectively in the magic retail market.

penguinmagic.com screenshot
#1 penguinmagic.com
1.7M
Revenue
556.1K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
52kards.com screenshot
#2 52kards.com
364.7K
Revenue
168.2K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
vanishingincmagic.com screenshot
#3 vanishingincmagic.com
1.6M
Revenue
685.8K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
wundergroundmagicshop.com screenshot
#4 wundergroundmagicshop.com
10.3K
Revenue
4.7K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
ellusionist.com screenshot
#5 ellusionist.com
351.9K
Revenue
183.1K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
tannens.com vs top market performers
tannens.com
top retailers
conversion rate vs average order value for tannens.com and its competitors
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Revenue share by device at tannens.com

In December large majority of sales on tannens.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on tannens.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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tannens.com channels

Identify top traffic channels that drive growth for tannens.comand discover how performance of traffic channels has changed over time.

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tannens.com Google Ads spend

Evaluate tannens.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tannens.com devices

Review tannens.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tannens.com top markets

Explore tannens.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tannens.com country & global rank

Assess the ranking of tannens.com among other retailers within its primary country and worldwide.

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