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Sep 2025
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Home/Insights/Retailers/tannens.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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40.4K
Revenue
Sep 25
26.6K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$125-150
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Tannens.com is an online platform offering a wide range of products for aspiring and professional magicians. They sell various magic tricks, instructional books and DVDs, props, accessories, and performance items. The website serves as a reliable and convenient resource for individuals interested in the art of magic.

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tannens.com Annual Revenue and Growth

tannens.com's annual sales on its online store amounted to $436.7K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$436.7K
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
tannens.com revenue by year

tannens.com's monthly revenueOVER TIME
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Over the past three months, tannens.com revenue has experienced decline of 15%, compared to the preceding three months.

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tannens.com revenue decline for last six months
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OVERVIEW
In September 2025, tannens.com generated $40,439 in online sales, significantly below the e-commerce industry's median of $81,105. The site's conversion rate ranged from 1.00% to 1.50%, trailing behind the high benchmark of 3.72%. With an average order value (AOV) between $125 and $150, tannens.com also falls short of the e-commerce high of $351. The site attracted 26,572 sessions, considerably less than the median of 37,786, and far from the peak sessions of 30,281,186 observed on michaels.com. Overall, these metrics indicate room for growth in both sales performance and customer engagement.
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tannens.com competitors

In September 2025, tannens.com reported a revenue of $40,439 with 298 transactions and 26,572 sessions, resulting in an average order value (AOV) of $125-150 and a conversion rate of 1.00-1.50%. In comparison, penguinmagic.com led the pack with a revenue of $1,399,505, 13,354 transactions, and 478,314 sessions, boasting an AOV of $100-125 and a conversion rate of 2.50-3.00%. vanishingincmagic.com also outperformed tannens.com with a revenue of $967,738, 6,063 transactions, and 541,014 sessions, featuring an AOV of $150-175 and a conversion rate of 1.00-1.50%. 52kards.com, ellusionist.com, and wundergroundmagicshop.com fell within the same range as tannens.com in terms of revenue, transactions, sessions, AOV, and conversion rate. tannens.com can improve its performance by increasing its revenue, transactions, and sessions to compete more effectively with its top-performing competitors.

penguinmagic.com screenshot
#1 penguinmagic.com
1.4M
Revenue
478.3K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
52kards.com screenshot
#2 52kards.com
247.1K
Revenue
130.2K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
vanishingincmagic.com screenshot
#3 vanishingincmagic.com
967.7K
Revenue
541K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
wundergroundmagicshop.com screenshot
#4 wundergroundmagicshop.com
12.2K
Revenue
5.4K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
ellusionist.com screenshot
#5 ellusionist.com
193.3K
Revenue
161.2K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
tannens.com vs top market performers
tannens.com
top retailers
conversion rate vs average order value for tannens.com and its competitors
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Revenue share by device at tannens.com

In September large majority of sales on tannens.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on tannens.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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tannens.com channels

Identify top traffic channels that drive growth for tannens.comand discover how performance of traffic channels has changed over time.

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tannens.com Google Ads spend

Evaluate tannens.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tannens.com devices

Review tannens.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tannens.com top markets

Explore tannens.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tannens.com country & global rank

Assess the ranking of tannens.com among other retailers within its primary country and worldwide.

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