Get Your Free 2025 Daily Holiday Revenue Report

2025 Holiday Report

Grips
Oct 2025
All countries
Home/Insights/Retailers/ellusionist.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for ellusionist.comellusionist.com

Start benchmarking for free
Sign in with GoogleSign up with Google
217.7K
Revenue
Oct 25
153.9K
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$100-125
AOV
Oct 25
Loading...
  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Ellusionist.com is a website that offers a variety of products related to the art of illusion and magic. They provide a wide range of instructional materials, including DVDs and online tutorials, as well as props and accessories. Additionally, they offer playing cards specially designed for magic performances.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

ellusionist.com Annual Revenue and Growth

ellusionist.com's annual sales on its online store amounted to $4.5M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$4.5M
Annual growth forecast2024/2025
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
ellusionist.com revenue by year

ellusionist.com's monthly revenueOVER TIME
View real-time data

Over the past three months, ellusionist.com revenue has experienced decline of 8.1%, compared to the preceding three months.

View real-time data
ellusionist.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In October 2025, ellusionist.com achieved impressive e-commerce metrics with revenue reaching $217,681, significantly higher than the industry median of $93,795. Its conversion rate stood at 1.00-1.50%, below the high benchmark of 3.89%, while the average order value (AOV) ranged from $100 to $125, compared to a peak AOV of $350 in the sector. With 153,902 sessions, ellusionist.com outperformed the median of 39,049 but lagged far behind industry leader michaels.com, which recorded over 32 million sessions. Overall, ellusionist.com demonstrates strong performance in its niche market despite competition from larger players.
Read more

ellusionist.com competitors

In October 2025, ellusionist.com reported a revenue of $217,681 with 2,170 transactions and 153,902 sessions, resulting in an average order value (AOV) of $100-$125 and a conversion rate of 1.00-1.50%. Compared to its competitors, ellusionist.com falls behind in terms of revenue, transactions, and sessions. 52kards.com generated $250,282 in revenue with 2,871 transactions and 125,654 sessions, boasting a higher conversion rate of 2.00-2.50%. vanishingincmagic.com and penguinmagic.com outperformed ellusionist.com significantly, with revenues of $1,204,780 and $1,318,900, respectively. Even theory11.com, with a revenue of $578,972, surpassed ellusionist.com in transactions and sessions. tannens.com, on the other hand, reported lower numbers across all metrics compared to ellusionist.com. Overall, ellusionist.com lags behind its competitors in terms of revenue and transactions, indicating potential areas for improvement to enhance its online presence and sales performance.

52kards.com screenshot
#1 52kards.com
250.3K
Revenue
125.7K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
vanishingincmagic.com screenshot
#2 vanishingincmagic.com
1.2M
Revenue
487.9K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
penguinmagic.com screenshot
#3 penguinmagic.com
1.3M
Revenue
471.3K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
theory11.com screenshot
#4 theory11.com
579K
Revenue
285.7K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
tannens.com screenshot
#5 tannens.com
28.2K
Revenue
22.4K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
ellusionist.com vs top market performers
ellusionist.com
top retailers
conversion rate vs average order value for ellusionist.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at ellusionist.com

In October large majority of sales on ellusionist.com, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.

In October large majority of sales on ellusionist.com, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

ellusionist.com channels

Identify top traffic channels that drive growth for ellusionist.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

ellusionist.com Google Ads spend

Evaluate ellusionist.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

ellusionist.com devices

Review ellusionist.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

ellusionist.com top markets

Explore ellusionist.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

ellusionist.com country & global rank

Assess the ranking of ellusionist.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard