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Sep 2025
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Home/Insights/Retailers/ellusionist.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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193.3K
Revenue
Sep 25
161.2K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Ellusionist.com is a website that offers a variety of products related to the art of illusion and magic. They provide a wide range of instructional materials, including DVDs and online tutorials, as well as props and accessories. Additionally, they offer playing cards specially designed for magic performances.

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ellusionist.com Annual Revenue and Growth

ellusionist.com's annual sales on its online store amounted to $4.5M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$4.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
ellusionist.com revenue by year

ellusionist.com's monthly revenueOVER TIME
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Over the past three months, ellusionist.com revenue has experienced decline of 1.7%, compared to the preceding three months.

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ellusionist.com revenue decline for last six months
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OVERVIEW
In September 2025, ellusionist.com achieved $193,330 in online sales revenue, significantly surpassing the e-commerce and shopping median of $81,105, with a conversion rate of 1.00-1.50%, below the industry high of 3.72%. The average order value (AOV) ranged from $100-125, which is notably lower than the e-commerce peak of $351, and the site attracted 161,167 sessions, far less than the industry leader michaels.com with 30,281,186 sessions and above the median of 37,786, reflecting solid performance in a competitive online marketplace.
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ellusionist.com competitors

Compared to its competitors in September 2025, ellusionist.com falls in the middle in terms of revenue, with $193,330, behind penguinmagic.com and theory11.com but ahead of 52kards.com and vanishingincmagic.com. In terms of transactions, ellusionist.com ranks third with 1,912 transactions, trailing behind penguinmagic.com and theory11.com. However, in sessions, ellusionist.com has the highest number at 161,167, outperforming all its competitors. The average order value (AOV) for ellusionist.com ranges from $100-$125, putting it in line with penguinmagic.com and ellusionist.com. The conversion rate for ellusionist.com falls within the 1.00-1.50% range, similar to vanishingincmagic.com and tannens.com. Overall, ellusionist.com maintains a strong position among its competitors in key metrics such as sessions and AOV.

52kards.com screenshot
#1 52kards.com
247.1K
Revenue
130.2K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
vanishingincmagic.com screenshot
#2 vanishingincmagic.com
967.7K
Revenue
541K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
penguinmagic.com screenshot
#3 penguinmagic.com
1.4M
Revenue
478.3K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
theory11.com screenshot
#4 theory11.com
613.2K
Revenue
303.8K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
tannens.com screenshot
#5 tannens.com
40.4K
Revenue
26.6K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
ellusionist.com vs top market performers
ellusionist.com
top retailers
conversion rate vs average order value for ellusionist.com and its competitors
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Revenue share by device at ellusionist.com

In September large majority of sales on ellusionist.com, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.

In September large majority of sales on ellusionist.com, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.
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ellusionist.com channels

Identify top traffic channels that drive growth for ellusionist.comand discover how performance of traffic channels has changed over time.

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ellusionist.com Google Ads spend

Evaluate ellusionist.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ellusionist.com devices

Review ellusionist.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ellusionist.com top markets

Explore ellusionist.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ellusionist.com country & global rank

Assess the ranking of ellusionist.com among other retailers within its primary country and worldwide.

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