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Jul 2026
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Home/Insights/Retailers/ellusionist.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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201.8K
Revenue
Jul 26
143.4K
Sessions
Jul 26
1.0-1.5%
Conv. rate
Jul 26
$100-125
AOV
Jul 26
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Ellusionist.com is a website that offers a variety of products related to the art of illusion and magic. They provide a wide range of instructional materials, including DVDs and online tutorials, as well as props and accessories. Additionally, they offer playing cards specially designed for magic performances.

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ellusionist.com Annual Revenue and Growth

ellusionist.com's annual sales on its online store amounted to $3M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$3M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
ellusionist.com revenue by year

ellusionist.com's monthly revenueOVER TIME
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Over the past three months, ellusionist.com revenue has experienced growth of 21%, compared to the preceding three months.

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ellusionist.com revenue growth for last six months
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OVERVIEW
ellusionist.com has a conversion rate of 1.00-1.50%, which falls within the typical range for an average e-commerce and shopping store. In July 2026, the site generated $202,000 in revenue, significantly exceeding the $80,800 monthly average for the category. Its average order value (AOV) of $100-125 is also within the category's typical range. Additionally, ellusionist.com recorded 143,000 sessions, far surpassing the average e-commerce and shopping store's 35,800 sessions. Overall, these metrics highlight ellusionist.com's strong performance in the competitive e-commerce and shopping category.
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ellusionist.com competitors

In July 2026, penguinmagic.com reported impressive figures, generating $2.1 million in revenue from 20,500 transactions across 652,000 sessions, with a conversion rate of 3.00-3.50%. In contrast, ellusionist.com lagged behind, earning $202,000 with 1,908 transactions from just 143,000 sessions, and a conversion rate of 1.00-1.50%. While ellusionist.com’s average order value matches that of penguinmagic.com at $100-125, it trails in revenue by $1.9 million, in transactions by 18,600, and in sessions by 509,000. Competitors like vanishingincmagic.com and theory11.com also surpassed ellusionist.com, highlighting a competitive landscape where ellusionist.com ranks 5 of 6 in revenue and transactions, making it imperative for them to enhance their performance metrics to stay relevant.

52kards.com screenshot
#1 52kards.com
241.6K
Revenue
99.3K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
vanishingincmagic.com screenshot
#2 vanishingincmagic.com
1.1M
Revenue
456K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
penguinmagic.com screenshot
#3 penguinmagic.com
2.1M
Revenue
651.8K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
theory11.com screenshot
#4 theory11.com
517.5K
Revenue
265.2K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
tannens.com screenshot
#5 tannens.com
39.4K
Revenue
33.4K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
ellusionist.com vs top market performers
ellusionist.com
top retailers
conversion rate vs average order value for ellusionist.com and its competitors
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Revenue share by device at ellusionist.com

In July large majority of sales on ellusionist.com, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.

In July large majority of sales on ellusionist.com, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.

Industries ellusionist.com operates in

ellusionist.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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ellusionist.com channels

Identify top traffic channels that drive growth for ellusionist.comand discover how performance of traffic channels has changed over time.

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ellusionist.com Google Ads spend

Evaluate ellusionist.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ellusionist.com devices

Review ellusionist.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ellusionist.com top markets

Explore ellusionist.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ellusionist.com country & global rank

Assess the ranking of ellusionist.com among other retailers within its primary country and worldwide.

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