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Apr 2026
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Home/Insights/Retailers/ellusionist.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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201.7K
Revenue
Apr 26
138.9K
Sessions
Apr 26
1.0-1.5%
Conv. rate
Apr 26
$100-125
AOV
Apr 26
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Ellusionist.com is a website that offers a variety of products related to the art of illusion and magic. They provide a wide range of instructional materials, including DVDs and online tutorials, as well as props and accessories. Additionally, they offer playing cards specially designed for magic performances.

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ellusionist.com Annual Revenue and Growth

ellusionist.com's annual sales on its online store amounted to $3M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
ellusionist.com revenue by year

ellusionist.com's monthly revenueOVER TIME
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Over the past three months, ellusionist.com revenue has experienced decline of 32%, compared to the preceding three months.

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ellusionist.com revenue decline for last six months
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OVERVIEW
In April 2026, ellusionist.com, an e-commerce site, generated $201,711 in revenue, significantly surpassing the sector median of $80,332, with a conversion rate between 1.00-1.50%, below the industry high of 3.67%. The average order value (AOV) ranged from $100-125, compared to a high of $321 in the sector. The site recorded 138,905 sessions, notably less than the industry leader boots.com, which attracted 28,182,023 sessions, while the median for sessions in the e-commerce category was 37,000, indicating ellusionist.com performs well in revenue but has room for improvement in conversion and session numbers.
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ellusionist.com competitors

In April 2026, ellusionist.com generated a revenue of $201,711 from 2,004 transactions and 138,905 sessions, yielding an average order value (AOV) of $100-125 and a conversion rate of 1.00-1.50%. In comparison, 52kards.com outperformed with $220,302 in revenue and a higher transaction volume of 2,743, despite lower AOV ($75-100) and a better conversion rate of 2.50-3.00%. vanishingincmagic.com dominated the market with $1,050,329 in revenue from 6,471 transactions, boasting the highest AOV of $150-175 and matching ellusionist.com's conversion rate. Meanwhile, penguinmagic.com achieved impressive results with $1,450,959 in revenue from 13,853 transactions and a similar AOV, yet a superior conversion rate. Other competitors like theory11.com and tannens.com lagged significantly behind in revenue, transactions, and sessions, illustrating the competitive landscape in the magic retail space.

52kards.com screenshot
#1 52kards.com
220.3K
Revenue
95.9K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
vanishingincmagic.com screenshot
#2 vanishingincmagic.com
1.1M
Revenue
455.9K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
penguinmagic.com screenshot
#3 penguinmagic.com
1.5M
Revenue
484.9K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
theory11.com screenshot
#4 theory11.com
438.5K
Revenue
284.8K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
tannens.com screenshot
#5 tannens.com
34K
Revenue
27.3K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
ellusionist.com vs top market performers
ellusionist.com
top retailers
conversion rate vs average order value for ellusionist.com and its competitors
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Revenue share by device at ellusionist.com

In April large majority of sales on ellusionist.com, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.

In April large majority of sales on ellusionist.com, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.
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ellusionist.com channels

Identify top traffic channels that drive growth for ellusionist.comand discover how performance of traffic channels has changed over time.

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ellusionist.com Google Ads spend

Evaluate ellusionist.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ellusionist.com devices

Review ellusionist.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ellusionist.com top markets

Explore ellusionist.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ellusionist.com country & global rank

Assess the ranking of ellusionist.com among other retailers within its primary country and worldwide.

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