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Nov 2025
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Home/Insights/Retailers/ellusionist.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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310.7K
Revenue
Nov 25
161.2K
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Ellusionist.com is a website that offers a variety of products related to the art of illusion and magic. They provide a wide range of instructional materials, including DVDs and online tutorials, as well as props and accessories. Additionally, they offer playing cards specially designed for magic performances.

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ellusionist.com Annual Revenue and Growth

ellusionist.com's annual sales on its online store amounted to $4.5M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$4.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
ellusionist.com revenue by year

ellusionist.com's monthly revenueOVER TIME
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Over the past three months, ellusionist.com revenue has experienced growth of 6%, compared to the preceding three months.

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ellusionist.com revenue growth for last six months
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OVERVIEW
In November 2025, ellusionist.com generated $310,747 in online sales, significantly outperforming the e-commerce and shopping median of $101,517. With a conversion rate of 1.50-2.00%, it falls short of the industry high of 4.05% but is above the low of 0.81%. The average order value (AOV) ranged from $100 to $125, well below the sector's high of $337. The site recorded 161,167 sessions, which is substantially higher than the median of 41,915, but far from the industry leader's staggering 43,745,699 sessions at boots.com, indicating strong engagement relative to competitors.
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ellusionist.com competitors

In November 2025, ellusionist.com had a revenue of $310,747 from 3,060 transactions and 161,167 sessions, with an average order value (AOV) of $100-125 and a conversion rate of 1.50-2.00%. When compared to its competitors, 52kards.com had a revenue of $273,567 from 3,107 transactions and 127,275 sessions, with an AOV of $75-100 and a conversion rate of 2.00-2.50%. vanishingincmagic.com outperformed ellusionist.com with a revenue of $1,445,171 from 9,358 transactions and 585,655 sessions, with an AOV of $150-175 and a conversion rate of 1.50-2.00%. Similarly, penguinmagic.com had a revenue of $1,402,064 from 13,264 transactions and 471,802 sessions, with an AOV of $100-125 and a conversion rate of 2.50-3.00%. theory11.com had a revenue of $725,687 with 9,695 transactions and 334,529 sessions, a $50-75 AOV, and a conversion rate of 2.50-3.00%. tannens.com lagged behind with a revenue of $52,914 from 480 transactions and 36,266 sessions, an AOV of $100-125, and a conversion rate of 1.00-1.50%. Overall, ellusionist.com falls in the middle in terms of revenue and performance metrics among its competitors.

52kards.com screenshot
#1 52kards.com
273.6K
Revenue
127.3K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
vanishingincmagic.com screenshot
#2 vanishingincmagic.com
1.4M
Revenue
585.7K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
penguinmagic.com screenshot
#3 penguinmagic.com
1.4M
Revenue
471.8K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
theory11.com screenshot
#4 theory11.com
725.7K
Revenue
334.5K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
tannens.com screenshot
#5 tannens.com
52.9K
Revenue
36.3K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
ellusionist.com vs top market performers
ellusionist.com
top retailers
conversion rate vs average order value for ellusionist.com and its competitors
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Revenue share by device at ellusionist.com

In November large majority of sales on ellusionist.com, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.

In November large majority of sales on ellusionist.com, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.
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ellusionist.com channels

Identify top traffic channels that drive growth for ellusionist.comand discover how performance of traffic channels has changed over time.

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ellusionist.com Google Ads spend

Evaluate ellusionist.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ellusionist.com devices

Review ellusionist.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ellusionist.com top markets

Explore ellusionist.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ellusionist.com country & global rank

Assess the ranking of ellusionist.com among other retailers within its primary country and worldwide.

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