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May 2025
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Home/Insights/Retailers/owletcare.com.au
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for owletcare.com.auowletcare.com.au

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32.4K
Revenue
10K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
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  • Main country of store: AUSTRALIA
  • Website category: CHILDCARE

Owletcare.com.au offers a range of baby monitoring products and accessories. They include smart socks equipped with sensor technology that tracks a babys heart rate, oxygen levels, and sleep patterns. The website also provides video and audio streams for parents to remotely monitor and ensure their childs well-being.

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owletcare.com.au's revenueOVER TIME
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Over the past three months, owletcare.com.au revenue has experienced growth of 1.9%, compared to the preceding three months.

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owletcare.com.au revenue growth for last six months
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OVERVIEW
owletcare.com.au's performance metrics for May 2025: online sales revenue of $32,404 (median in CHILDCARE: $51,120), conversion rate 1.00-1.50% (high: 4.58%, low: 1.07%), AOV $250-275 (high: $282, low: $58), sessions 9,996 (highest: 13,729,709 from babylist.com, median: 19,914).
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owletcare.com.au competitors

In May 2025, owletcare.com.au generated $32,404 in revenue from 9,996 sessions, with 123 transactions, an Average Order Value (AOV) of $250-$275, and a conversion rate of 1.00-1.50%. Compared to its competitors, Natural Baby Shower from the UK led the pack with revenue of $1,960,226 from 494,317 sessions, 9,534 transactions, and an AOV of $200-$225, with a conversion rate of 1.50-2.00%. owletcare.com followed with revenue of $710,542 from 180,193 sessions, 3,291 transactions, an AOV of $200-$225, and a conversion rate of 1.50-2.00%. adenandanais.com lagged behind with $1,046 in revenue from 932 sessions, 12 transactions, an AOV of $75-$100, and a conversion rate of 1.00-1.50%. Lastly, babyheart.com.au earned $28,736 in revenue from 6,411 sessions, 182 transactions, an AOV of $150-$175, and a high conversion rate of 2.50-3.00%.

owletcare.com screenshot
#1 owletcare.com
710.5K
Revenue
180.2K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
naturalbabyshower.co.uk screenshot
#2 naturalbabyshower.co.uk
2M
Revenue
494.3K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
babyheart.com.au screenshot
#3 babyheart.com.au
28.7K
Revenue
6.4K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
adenandanais.com screenshot
#4 adenandanais.com
1K
Revenue
931.8
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
owletcare.com.au vs top market performers
owletcare.com.au
top retailers
conversion rate vs average order value for owletcare.com.au and its competitors
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Revenue share by device at owletcare.com.au

In May large majority of sales on owletcare.com.au, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices.

In May large majority of sales on owletcare.com.au, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices.
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owletcare.com.au channels

Identify top traffic channels that drive growth for owletcare.com.auand discover how performance of traffic channels has changed over time.

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owletcare.com.au Google Ads spend

Evaluate owletcare.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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owletcare.com.au devices

Review owletcare.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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owletcare.com.au top markets

Explore owletcare.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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owletcare.com.au country & global rank

Assess the ranking of owletcare.com.au among other retailers within its primary country and worldwide.

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