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Oct 2025
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Home/Insights/Retailers/owletcare.com.au
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for owletcare.com.auowletcare.com.au

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39.3K
Revenue
Oct 25
12K
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$250-275
AOV
Oct 25
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  • Main country of store: AUSTRALIA
  • Website category: CHILDCARE

Owletcare.com.au offers a range of baby monitoring products and accessories. They include smart socks equipped with sensor technology that tracks a babys heart rate, oxygen levels, and sleep patterns. The website also provides video and audio streams for parents to remotely monitor and ensure their childs well-being.

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owletcare.com.au Annual Revenue and Growth

owletcare.com.au's annual sales on its online store amounted to $439.3K in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$439.3K
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
owletcare.com.au revenue by year

owletcare.com.au's monthly revenueOVER TIME
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Over the past three months, owletcare.com.au revenue has experienced decline of 7.8%, compared to the preceding three months.

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owletcare.com.au revenue decline for last six months
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OVERVIEW
In October 2025, owletcare.com.au generated $39,293 in online sales with a conversion rate of 1.00-1.50%, slightly below the CHILDCARE median of $41,066 and well below the industry's high of 4.54%. The average order value (AOV) ranged from $250-275, aligning closely with the median of $263, while sessions totaled 11,983, significantly lower than the median of 17,728. Despite its performance, the site remains overshadowed by industry leader babylist.com, which boasts $70,185,894 in revenue and 11,104,257 sessions, indicating competitive challenges ahead for owletcare.com.au in the lifestyle and childcare market.
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owletcare.com.au competitors

In October 2025, when comparing owletcare.com.au to its competitors, it is evident that owletcare.com.au falls behind in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. The data shows that owletcare.com.au generated $39,293 in revenue from 148 transactions and 11,983 sessions, with an AOV of $250-275 and a conversion rate of 1.00-1.50. In contrast, its competitors outperformed in all these metrics. For example, similar_domain "naturalbabyshower.co.uk" generated $1,936,907 in revenue from 10,269 transactions and 512,681 sessions, with an AOV of $175-200 and a conversion rate of 1.50-2.00. This comparison highlights the areas where owletcare.com.au may need to focus on improving to compete more effectively in the market.

owletcare.com screenshot
#1 owletcare.com
878.3K
Revenue
232.8K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
naturalbabyshower.co.uk screenshot
#2 naturalbabyshower.co.uk
1.9M
Revenue
512.7K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
babyheart.com.au screenshot
#3 babyheart.com.au
7.8K
Revenue
2K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
adenandanais.com screenshot
#4 adenandanais.com
447.8
Revenue
198
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
owletcare.com.au vs top market performers
owletcare.com.au
top retailers
conversion rate vs average order value for owletcare.com.au and its competitors
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Revenue share by device at owletcare.com.au

In October large majority of sales on owletcare.com.au, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on owletcare.com.au, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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owletcare.com.au channels

Identify top traffic channels that drive growth for owletcare.com.auand discover how performance of traffic channels has changed over time.

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owletcare.com.au Google Ads spend

Evaluate owletcare.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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owletcare.com.au devices

Review owletcare.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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owletcare.com.au top markets

Explore owletcare.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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owletcare.com.au country & global rank

Assess the ranking of owletcare.com.au among other retailers within its primary country and worldwide.

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