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Home/Insights/Retailers/owletcare.com.au
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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35.1K
Revenue
Aug 26
16.4K
Sessions
Aug 26
0.5-1.0%
Conv. rate
Aug 26
$225-250
AOV
Aug 26
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  • Main country of store: AUSTRALIA
  • Website category: CHILDCARE

Owletcare.com.au offers a range of baby monitoring products and accessories. They include smart socks equipped with sensor technology that tracks a babys heart rate, oxygen levels, and sleep patterns. The website also provides video and audio streams for parents to remotely monitor and ensure their childs well-being.

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owletcare.com.au Annual Revenue and Growth

owletcare.com.au's annual sales on its online store amounted to $471.2K in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 5-10%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$471.2K
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
owletcare.com.au revenue by year

owletcare.com.au's monthly revenueOVER TIME
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Over the past three months, owletcare.com.au revenue has experienced decline of 14%, compared to the preceding three months.

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owletcare.com.au revenue decline for last six months
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OVERVIEW
In August 2026, owletcare.com.au performed reasonably well within the childcare category. With online sales revenue of $35,100, it falls slightly below an average childcare store's $37,300. The site's conversion rate ranged from 0.50-1.00%, which is below the typical range of 0.98% to 4.32%. However, its average order value (AOV) of $225-250 is comfortably within the typical range of $40 to $250. With 16,400 sessions, owletcare.com.au attracted fewer visitors than an average childcare store, which sees around 19,600 sessions monthly. In comparison, the most-visited babylist.com captures an impressive 17.7 million sessions.
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owletcare.com.au competitors

In August 2026, owletcare.com.au trails its competitors significantly in sessions, achieving 16,400 compared to naturalbabyshower.co.uk's 613,000, which is well ahead of the others. While owletcare.com.au's revenue stands at $35,100 and 146 transactions, both figures surpass those of babyheart.com.au, which reports $15,500 in revenue and 107 transactions. However, owletcare.com.au ranks third in revenue and transactions among its peers, falling short of the market leader naturalbabyshower.co.uk, which generates $2 million and 14,600 transactions. In terms of conversion rates, owletcare.com.au has a rate between 0.50-1.00%, while naturalbabyshower.co.uk leads with 2.00-2.50%. The average order value (AOV) for owletcare.com.au ranges from $225-250, which is higher than naturalbabyshower.co.uk's $125-150 but lower than owletcare.com’s other competitors. Overall, owletcare.com.au faces challenges in the highly competitive landscape.

owletcare.com screenshot
#1 owletcare.com
804.2K
Revenue
280.4K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
naturalbabyshower.co.uk screenshot
#2 naturalbabyshower.co.uk
2M
Revenue
613.2K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
babyheart.com.au screenshot
#3 babyheart.com.au
15.5K
Revenue
3.4K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
adenandanais.com screenshot
#4 adenandanais.com
638.5
Revenue
602.7
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
owletcare.com.au vs top market performers
owletcare.com.au
top retailers
conversion rate vs average order value for owletcare.com.au and its competitors
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Revenue share by device at owletcare.com.au

In August large majority of sales on owletcare.com.au, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on owletcare.com.au, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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owletcare.com.au channels

Identify top traffic channels that drive growth for owletcare.com.auand discover how performance of traffic channels has changed over time.

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owletcare.com.au Google Ads spend

Evaluate owletcare.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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owletcare.com.au devices

Review owletcare.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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owletcare.com.au top markets

Explore owletcare.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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owletcare.com.au country & global rank

Assess the ranking of owletcare.com.au among other retailers within its primary country and worldwide.

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