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Home/Insights/Retailers/owletcare.com.au
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for owletcare.com.auowletcare.com.au

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35.7K
Revenue
Sep 25
10.9K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$250-275
AOV
Sep 25
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  • Main country of store: AUSTRALIA
  • Website category: CHILDCARE

Owletcare.com.au offers a range of baby monitoring products and accessories. They include smart socks equipped with sensor technology that tracks a babys heart rate, oxygen levels, and sleep patterns. The website also provides video and audio streams for parents to remotely monitor and ensure their childs well-being.

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owletcare.com.au Annual Revenue and Growth

owletcare.com.au's annual sales on its online store amounted to $439.3K in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$439.3K
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
owletcare.com.au revenue by year

owletcare.com.au's monthly revenueOVER TIME
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Over the past three months, owletcare.com.au revenue has experienced growth of 27%, compared to the preceding three months.

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owletcare.com.au revenue growth for last six months
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OVERVIEW
In September 2025, owletcare.com.au generated $35,679 in online sales, falling short of the CHILDCARE median of $41,793, with a conversion rate between 1.00-1.50%, below the industry high of 4.29%. Their average order value (AOV) ranged from $250-275, slightly exceeding the high AOV benchmark of $255. The site recorded 10,854 sessions, significantly lower than the median of 19,629 and far behind the leading babylist.com, which achieved 12,615,638 sessions, highlighting areas for growth in traffic and sales conversion within the competitive landscape of the lifestyle and childcare sector.
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owletcare.com.au competitors

In September 2025, compared to its competitors, owletcare.com.au falls behind in terms of revenue with $35,679, while owletcare.com leads with $954,718. In transactions, owletcare.com.au has 137, while naturalbabyshower.co.uk leads with 9,105. In sessions, owletcare.com.au has 10,854, which is significantly lower than babyheart.com.au's 496,470. However, owletcare.com.au boasts a higher Average Order Value (AOV) range of $250-275 compared to naturalbabyshower.co.uk's $175-200. Additionally, owletcare.com.au has a competitive conversion rate of 1.00-1.50, putting it on par with its competitors in this metric. Despite facing tough competition, owletcare.com.au holds its ground in terms of AOV and conversion rate, showing potential for growth in the future.

owletcare.com screenshot
#1 owletcare.com
954.7K
Revenue
274.7K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
naturalbabyshower.co.uk screenshot
#2 naturalbabyshower.co.uk
1.8M
Revenue
496.5K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
babyheart.com.au screenshot
#3 babyheart.com.au
18.8K
Revenue
5.1K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
owletcare.com.au vs top market performers
owletcare.com.au
top retailers
conversion rate vs average order value for owletcare.com.au and its competitors
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Revenue share by device at owletcare.com.au

In September large majority of sales on owletcare.com.au, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on owletcare.com.au, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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owletcare.com.au channels

Identify top traffic channels that drive growth for owletcare.com.auand discover how performance of traffic channels has changed over time.

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owletcare.com.au Google Ads spend

Evaluate owletcare.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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owletcare.com.au devices

Review owletcare.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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owletcare.com.au top markets

Explore owletcare.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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owletcare.com.au country & global rank

Assess the ranking of owletcare.com.au among other retailers within its primary country and worldwide.

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