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Nov 2025
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Home/Insights/Retailers/owletcare.com.au
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for owletcare.com.auowletcare.com.au

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44K
Revenue
Nov 25
13.2K
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$250-275
AOV
Nov 25
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  • Main country of store: AUSTRALIA
  • Website category: CHILDCARE

Owletcare.com.au offers a range of baby monitoring products and accessories. They include smart socks equipped with sensor technology that tracks a babys heart rate, oxygen levels, and sleep patterns. The website also provides video and audio streams for parents to remotely monitor and ensure their childs well-being.

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owletcare.com.au Annual Revenue and Growth

owletcare.com.au's annual sales on its online store amounted to $439.3K in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$439.3K
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
owletcare.com.au revenue by year

owletcare.com.au's monthly revenueOVER TIME
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Over the past three months, owletcare.com.au revenue has experienced decline of 20%, compared to the preceding three months.

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owletcare.com.au revenue decline for last six months
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OVERVIEW
In November 2025, owletcare.com.au, operating in the CHILDCARE industry, generated online sales revenue of $44,016, slightly below the median of $48,384, with a conversion rate of 1.00-1.50%, underperforming compared to the sector's high of 4.61%. The average order value (AOV) ranged between $250-275, closely aligning with the high of $271, while total sessions reached 13,232, notably lower than the median of 19,212, indicating room for growth against competitors like babylist.com and carters.com, which dominate in sales and traffic.
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owletcare.com.au competitors

In November 2025, owletcare.com.au lagged behind its competitors in terms of revenue, transactions, sessions, and average order value (AOV). While owletcare.com.au generated $44,016 in revenue from 165 transactions and 13,232 sessions with an AOV of $250-$275 and a conversion rate of 1.00-1.50, its closest competitor, owletcare.com, outperformed with $1,086,078 in revenue, 4,979 transactions, and 275,403 sessions. naturalbabyshower.co.uk also excelled with $3,450,489 in revenue, 18,985 transactions, and 1,016,245 sessions, despite having a lower AOV of $175-$200. Even babyheart.com.au surpassed owletcare.com.au in revenue, transactions, and AOV, although it had a higher conversion rate of 2.50-3.00. owletcare.com.au will need to focus on increasing its performance metrics to better compete with its rivals in the market.

owletcare.com screenshot
#1 owletcare.com
1.1M
Revenue
275.4K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
naturalbabyshower.co.uk screenshot
#2 naturalbabyshower.co.uk
3.5M
Revenue
1M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
babyheart.com.au screenshot
#3 babyheart.com.au
9.8K
Revenue
2.6K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
owletcare.com.au vs top market performers
owletcare.com.au
top retailers
conversion rate vs average order value for owletcare.com.au and its competitors
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Revenue share by device at owletcare.com.au

In November large majority of sales on owletcare.com.au, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on owletcare.com.au, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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owletcare.com.au channels

Identify top traffic channels that drive growth for owletcare.com.auand discover how performance of traffic channels has changed over time.

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owletcare.com.au Google Ads spend

Evaluate owletcare.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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owletcare.com.au devices

Review owletcare.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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owletcare.com.au top markets

Explore owletcare.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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owletcare.com.au country & global rank

Assess the ranking of owletcare.com.au among other retailers within its primary country and worldwide.

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