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Dec 2025
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Home/Insights/Retailers/owletcare.com.au
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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39.2K
Revenue
Dec 25
14.9K
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$225-250
AOV
Dec 25
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  • Main country of store: AUSTRALIA
  • Website category: CHILDCARE

Owletcare.com.au offers a range of baby monitoring products and accessories. They include smart socks equipped with sensor technology that tracks a babys heart rate, oxygen levels, and sleep patterns. The website also provides video and audio streams for parents to remotely monitor and ensure their childs well-being.

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owletcare.com.au Annual Revenue and Growth

owletcare.com.au's annual sales on its online store amounted to $439.3K in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$439.3K
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
owletcare.com.au revenue by year

owletcare.com.au's monthly revenueOVER TIME
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Over the past three months, owletcare.com.au revenue has experienced decline of 14%, compared to the preceding three months.

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owletcare.com.au revenue decline for last six months
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OVERVIEW
In December 2025, owletcare.com.au, a CHILDCARE website, generated $39,169 in online sales, slightly below the industry median of $43,371, with a conversion rate between 1.00-1.50%, matching the lower threshold of the sector's range. Their average order value (AOV) stood at $225-250, just shy of the high AOV benchmark of $251, while total sessions reached 14,855, well below the median of 21,315 in the industry and far behind babylist.com, which boasts the highest at 12,893,760 sessions, highlighting areas for improvement in traffic and revenue generation strategies.
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owletcare.com.au competitors

In December 2025, owletcare.com.au reported a revenue of $39,169 with 162 transactions and 14,855 sessions, boasting an AOV of $225-250 and a conversion rate of 1.00-1.50%. Comparing this to its competitors, owletcare.com.au falls behind naturalbabyshower.co.uk with a revenue of $1,813,741, 11,068 transactions, and 876,469 sessions, despite having a lower AOV of $150-175. Additionally, babyheart.com.au also outperforms owletcare.com.au in terms of revenue, with $13,922, 99 transactions, and 4,278 sessions, as well as a higher conversion rate of 2.00-2.50%. However, owletcare.com.au outperforms adenandanais.com, which only generated $150 in revenue from 2 transactions and 185 sessions, with a lower AOV of $75-100. Overall, owletcare.com.au competes favorably in terms of revenue and sessions but falls short in transactions and AOV compared to some of its competitors in the baby care industry.

owletcare.com screenshot
#1 owletcare.com
873.2K
Revenue
300K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
naturalbabyshower.co.uk screenshot
#2 naturalbabyshower.co.uk
1.8M
Revenue
876.5K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
babyheart.com.au screenshot
#3 babyheart.com.au
13.9K
Revenue
4.3K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
adenandanais.com screenshot
#4 adenandanais.com
149.6
Revenue
185
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
owletcare.com.au vs top market performers
owletcare.com.au
top retailers
conversion rate vs average order value for owletcare.com.au and its competitors
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Revenue share by device at owletcare.com.au

In December large majority of sales on owletcare.com.au, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on owletcare.com.au, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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owletcare.com.au channels

Identify top traffic channels that drive growth for owletcare.com.auand discover how performance of traffic channels has changed over time.

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owletcare.com.au Google Ads spend

Evaluate owletcare.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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owletcare.com.au devices

Review owletcare.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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owletcare.com.au top markets

Explore owletcare.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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owletcare.com.au country & global rank

Assess the ranking of owletcare.com.au among other retailers within its primary country and worldwide.

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