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Nov 2025
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Home/Insights/Retailers/owletcare.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for owletcare.comowletcare.com

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1.1M
Revenue
Nov 25
275.4K
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$200-225
AOV
Nov 25
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The website owletcare.com offers a range of products related to baby monitoring and safety. Their assortment includes wearable devices that track a babys heart rate, oxygen levels, and sleep patterns. Owletcare.com provides resources and tools for parents to closely monitor their childs well-being and offers electrical safety products as well.

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owletcare.com Annual Revenue and Growth

owletcare.com's annual sales on its online store amounted to $6.7M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$6.7M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
owletcare.com revenue by year

owletcare.com's monthly revenueOVER TIME
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Over the past three months, owletcare.com revenue has experienced growth of 36%, compared to the preceding three months.

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owletcare.com revenue growth for last six months
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OVERVIEW
In November 2025, owletcare.com generated online sales revenue of $1,086,078, significantly surpassing the health/children's health median of $245,692, while trailing behind the top competitor, happiestbaby.com, at $2,381,692. The website's conversion rate ranged from 1.50-2.00%, close to the high benchmark of 2.62% but above the low of 1.21%. With an average order value (AOV) of $200-225, it remained below the sector's high of $307 but well above the low of $78. owletcare.com also recorded 275,403 sessions, notably higher than the median of 75,768, yet lower than happiestbaby.com’s 988,751 sessions.
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owletcare.com competitors

In November 2025, owletcare.com outperformed its competitors in terms of revenue, with a total of $1,086,078 compared to the closest competitor, hubbleconnected.com, which generated $110,247. In terms of transactions, owletcare.com had the highest number at 4,979, followed by dreamlandbabyco.com with 1,654 transactions. Additionally, owletcare.com had the highest number of sessions at 275,403, while hubbleconnected.com had 70,011 sessions. The Average Order Value (AOV) for owletcare.com ranged from $200-225, which was higher than most competitors except for owletcare.com.au, which had an AOV of $250-275. Despite having a lower conversion rate compared to boppy.com and dreamlandbabyco.com, owletcare.com's overall performance in terms of revenue and transactions remained strong.

owletcare.com.au screenshot
#1 owletcare.com.au
44K
Revenue
13.2K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
boppy.com screenshot
#2 boppy.com
99.1K
Revenue
66.3K
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
hubbleconnected.com screenshot
#3 hubbleconnected.com
110.2K
Revenue
70K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
dreamlandbabyco.com screenshot
#4 dreamlandbabyco.com
220.8K
Revenue
63.9K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
owletcare.com vs top market performers
owletcare.com
top retailers
conversion rate vs average order value for owletcare.com and its competitors
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Revenue share by device at owletcare.com

In November large majority of sales on owletcare.com, 86% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 14% of sales coming from desktop devices.

In November large majority of sales on owletcare.com, 86% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 14% of sales coming from desktop devices.
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owletcare.com channels

Identify top traffic channels that drive growth for owletcare.comand discover how performance of traffic channels has changed over time.

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owletcare.com Google Ads spend

Evaluate owletcare.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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owletcare.com devices

Review owletcare.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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owletcare.com top markets

Explore owletcare.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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owletcare.com country & global rank

Assess the ranking of owletcare.com among other retailers within its primary country and worldwide.

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