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Oct 2025
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Home/Insights/Retailers/owletcare.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for owletcare.comowletcare.com

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878.3K
Revenue
Oct 25
232.8K
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$200-225
AOV
Oct 25
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The website owletcare.com offers a range of products related to baby monitoring and safety. Their assortment includes wearable devices that track a babys heart rate, oxygen levels, and sleep patterns. Owletcare.com provides resources and tools for parents to closely monitor their childs well-being and offers electrical safety products as well.

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owletcare.com Annual Revenue and Growth

owletcare.com's annual sales on its online store amounted to $6.7M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$6.7M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
owletcare.com revenue by year

owletcare.com's monthly revenueOVER TIME
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Over the past three months, owletcare.com revenue has experienced growth of 29%, compared to the preceding three months.

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owletcare.com revenue growth for last six months
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OVERVIEW
In October 2025, owletcare.com generated $878,303 in online sales, significantly above the health/children's health median of $177,930, though below the category leader, happiestbaby.com, at $2,315,601. Its conversion rate ranged from 1.50-2.00%, falling short of the high benchmark of 2.5% and above the low of 1.1%. The average order value (AOV) stood at $200-225, again below the category high of $317 and above the low of $79. With 232,827 sessions, owletcare.com surpassed the median of 72,985 sessions in its industry but lagged behind the top performer’s 988,807 sessions.
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owletcare.com competitors

In October 2025, owletcare.com generated a revenue of $878,303 with 3,960 transactions and 232,827 sessions, boasting an average order value (AOV) of $200-$225 and a conversion rate of 1.50-2.00%. In comparison, owletcare.com.au had a significantly lower revenue of $39,293 with 148 transactions and 11,983 sessions, but a higher AOV of $250-$275 and a conversion rate of 1.00-1.50%. On the other hand, boppy.com had a revenue of $81,734 with 1,843 transactions and 64,971 sessions, a lower AOV of $25-$50, but a higher conversion rate of 2.50-3.00%. hubbleconnected.com performed better with a revenue of $115,084, 472 transactions, and 92,925 sessions, similar AOV to owletcare.com at $225-$250, but a lower conversion rate of 0.50-1.00%. Lastly, dreamlandbabyco.com saw a revenue of $171,762, 1,315 transactions, and 81,115 sessions, with an AOV of $125-$150 and a conversion rate matching owletcare.com at 1.50-2.00%.

owletcare.com.au screenshot
#1 owletcare.com.au
39.3K
Revenue
12K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
boppy.com screenshot
#2 boppy.com
81.7K
Revenue
65K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
hubbleconnected.com screenshot
#3 hubbleconnected.com
115.1K
Revenue
92.9K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
dreamlandbabyco.com screenshot
#4 dreamlandbabyco.com
171.8K
Revenue
81.1K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
owletcare.com vs top market performers
owletcare.com
top retailers
conversion rate vs average order value for owletcare.com and its competitors
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Revenue share by device at owletcare.com

In October large majority of sales on owletcare.com, 86% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 14% of sales coming from desktop devices.

In October large majority of sales on owletcare.com, 86% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 14% of sales coming from desktop devices.
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owletcare.com channels

Identify top traffic channels that drive growth for owletcare.comand discover how performance of traffic channels has changed over time.

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owletcare.com Google Ads spend

Evaluate owletcare.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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owletcare.com devices

Review owletcare.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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owletcare.com top markets

Explore owletcare.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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owletcare.com country & global rank

Assess the ranking of owletcare.com among other retailers within its primary country and worldwide.

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