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Jan 2026
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Home/Insights/Retailers/babyheart.com.au
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for babyheart.com.aubabyheart.com.au

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11.4K
Revenue
Jan 26
3.1K
Sessions
Jan 26
2.5-3.0%
Conv. rate
Jan 26
$125-150
AOV
Jan 26
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  • Main country of store: AUSTRALIA
  • Website category: HEALTH

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babyheart.com.au Annual Revenue and Growth

babyheart.com.au's annual sales on its online store amounted to $267.2K in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$267.2K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
babyheart.com.au revenue by year

babyheart.com.au's monthly revenueOVER TIME
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Over the past three months, babyheart.com.au revenue has experienced decline of 40%, compared to the preceding three months.

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babyheart.com.au revenue decline for last six months
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OVERVIEW
In January 2026, babyheart.com.au generated $11,424 in online sales, significantly below the HEALTH median of $33,320, with a conversion rate between 2.50-3.00%, falling short of the high benchmark of 3.74%. Its average order value (AOV) ranged from $125-150, below the sector's high of $199, while sessions totaled 3,084, starkly contrasting with the median of 12,159 and the leading competitor's impressive 526,225 sessions at mamanatural.com. Overall, these metrics indicate potential for growth in revenue, conversion efficiency, and visitor engagement within the competitive health and women's health landscape.
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babyheart.com.au competitors

In January 2026, babyheart.com.au generated a revenue of $11,424 with 78 transactions from 3,084 sessions, resulting in an average order value (AOV) of $125-150 and a conversion rate of 2.50-3.00%. In comparison, Noodle and Boo had a significantly higher revenue of $116,694 with 1,740 transactions from 56,681 sessions, but a lower AOV of $50-75. Their conversion rate was slightly higher at 3.00-3.50%. On the other hand, Owlet Care had a revenue of $95,218 with 376 transactions from 26,761 sessions, and a high AOV of $250-275. However, their conversion rate was lower at 1.00-1.50%. Overall, babyheart.com.au falls in the mid-range in terms of revenue and performance metrics when compared to its competitors.

noodleandboo.com screenshot
#1 noodleandboo.com
116.7K
Revenue
56.7K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
owletcare.com.au screenshot
#2 owletcare.com.au
95.2K
Revenue
26.8K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
babyheart.com.au vs top market performers
babyheart.com.au
top retailers
conversion rate vs average order value for babyheart.com.au and its competitors
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Revenue share by device at babyheart.com.au

In January large majority of sales on babyheart.com.au, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.

In January large majority of sales on babyheart.com.au, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.
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babyheart.com.au channels

Identify top traffic channels that drive growth for babyheart.com.auand discover how performance of traffic channels has changed over time.

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babyheart.com.au Google Ads spend

Evaluate babyheart.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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babyheart.com.au devices

Review babyheart.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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babyheart.com.au top markets

Explore babyheart.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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babyheart.com.au country & global rank

Assess the ranking of babyheart.com.au among other retailers within its primary country and worldwide.

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