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Sep 2024
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Home/Insights/Retailers/myavana.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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25.2K
Revenue
5.5K
Sessions
4.0-4.5%
Conversion rate
$100-125
Average order value
Online only revenue for myavana.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Myavana.com is a website dedicated to providing hair care analysis and recommendations for women of all hair types. They offer personalized hair assessments using advanced technology to assess distinct structures and textures. The platform aids in determining suitable products and techniques to achieve optimum hair health and manageability.

myavana.com’s revenueOVER TIME
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Over the past three months, myavana.com revenue has experienced growth of 40%, compared to the preceding three months.

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myavana.com revenue growth for last six months
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OVERVIEW
In September 2024, myavana.com, a BEAUTY AND COSMETICS website, generated $25,227 in online sales, with a conversion rate of 4.00-4.50% and an average order value (AOV) of $100-125. This conversion rate falls within the industry average, while the AOV is below the industry high of $191. The website had 5,483 sessions, significantly lower than the industry leader sephora.com with 41,256,765 sessions. Despite not reaching the median revenue of $53,315, myavana.com continues to perform steadily in the competitive BEAUTY AND COSMETICS sector.
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myavana.com competitors

myavana.com, with a revenue of $25,227 from 221 transactions and 5,483 sessions in September 2024, falls behind its competitor upgradedformulas.com. upgradedformulas.com generated $123,773 in revenue from 539 transactions and 18,821 sessions during the same period. myavana.com has an average order value (AOV) of $100-125 and a conversion rate of 4.00-4.50%, while upgradedformulas.com boasts a higher AOV of $225-250 but a lower conversion rate of 2.50-3.00%. In terms of revenue, transactions, and sessions, upgradedformulas.com outperforms myavana.com significantly. However, myavana.com excels in conversion rate, indicating a higher percentage of website visitors making a purchase compared to upgradedformulas.com.

#1 upgradedformulas.com
123.8K
Revenue
18.8K
Sessions
2.5-3.0%
Conv. rate
$225-250
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
myavana.com vs top market performers
myavana.com
top retailers
conversion rate vs average order value for myavana.com and its competitors
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Top products on myavana.comby revenue

#1 MYAVANA Hair Analysis Kit
$99
Price
$60.2K
Revenue
#2 Hair Assessment
$29
Price
$32.1K
Revenue
#3 MYAVANA Hair Strand Analysis Kit
$99
Price
$30.9K
Revenue
#4 MYAVANA HairScope™
$199
Price
Revenue
#5 MYAVANA PRO Hair Strand Analysis Kit - Wholesale Account
$69
Price
Revenue
#6 MYAVANA PRO
$99
Price
Revenue
#1 MYAVANA Hair Analysis Kit
$99
Price
$60.2K
Revenue
#2 Hair Assessment
$29
Price
$32.1K
Revenue
#3 MYAVANA Hair Strand Analysis Kit
$99
Price
$30.9K
Revenue
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myavana.com brandsby revenue

1
Logo for myavanaMyavana

myavana.com categoriesby revenue

1
Hair Care Kits
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brands overtime comparison

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myavana.com channels

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myavana.com Google Ads spend

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myavana.com devices

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myavana.com top markets

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myavana.com country & global rank

Assess the ranking of myavana.com among other retailers within its primary country and worldwide.

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