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May 2025
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Home/Insights/Retailers/myavana.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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18.2K
Revenue
2.8K
Sessions
5.0-5.5%
Conv. rate
$125-150
AOV
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Myavana.com is a website dedicated to providing hair care analysis and recommendations for women of all hair types. They offer personalized hair assessments using advanced technology to assess distinct structures and textures. The platform aids in determining suitable products and techniques to achieve optimum hair health and manageability.

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myavana.com's revenueOVER TIME
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Over the past three months, myavana.com revenue has experienced decline of 37%, compared to the preceding three months.

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myavana.com revenue decline for last six months
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OVERVIEW
myavana.com in the BEAUTY AND COSMETICS industry had a revenue of $18,222 in May 2025, with a conversion rate of 5.00-5.50% and an average order value of $125-150. It had 2,834 sessions, below the median of 19,997, while the highest number of sessions came from sephora.com at 38,510,361. ulta.com was the largest online store with revenue of $96,002,620. A high conversion rate in the industry is 4.51% and a high AOV is $213, while a low conversion rate is 1.17% and a low AOV is $53.
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myavana.com competitors

In May 2025, myavana.com, with a revenue of $18,222 from 145 transactions and 2,834 sessions, boasts an average order value (AOV) of $125-$150 and a conversion rate of 5.00-5.50%. In comparison, its competitor upgradedformulas.com outperforms myavana.com with a significantly higher revenue of $110,795 from 406 transactions and 13,028 sessions. upgradedformulas.com also has a higher AOV range of $250-$275, although its conversion rate is lower at 3.00-3.50%. While myavana.com excels in conversion rate, upgradedformulas.com surpasses in revenue and sessions, indicating a stronger market presence and potentially more effective marketing strategies. myavana.com may benefit from analyzing upgradedformulas.com's success to improve its own performance in terms of revenue generation and customer engagement.

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#1 upgradedformulas.com
110.8K
Revenue
13K
Sessions
3.0-3.5%
Conv. rate
$250-275
AOV
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myavana.com vs top market performers
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conversion rate vs average order value for myavana.com and its competitors
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Revenue share by device at myavana.com

In May large majority of sales on myavana.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices.

In May large majority of sales on myavana.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices.
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myavana.com channels

Identify top traffic channels that drive growth for myavana.comand discover how performance of traffic channels has changed over time.

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myavana.com Google Ads spend

Evaluate myavana.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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myavana.com devices

Review myavana.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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myavana.com top markets

Explore myavana.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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myavana.com country & global rank

Assess the ranking of myavana.com among other retailers within its primary country and worldwide.

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