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Dec 2025
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Home/Insights/Retailers/thewhiskybarrel.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for thewhiskybarrel.comthewhiskybarrel.com

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127.5K
Revenue
Dec 25
58.1K
Sessions
Dec 25
0.5-1.0%
Conv. rate
Dec 25
$225-250
AOV
Dec 25
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The website thewhiskybarrel.com is an online store that specializes in the sale of various types of whisky. They offer a wide range of whiskies from different brands and regions, including Scotch, bourbon, and world whiskies. Additionally, they provide a variety of whisky-related products and accessories for enthusiasts.

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thewhiskybarrel.com Annual Revenue and Growth

thewhiskybarrel.com's annual sales on its online store amounted to $1.7M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$1.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
thewhiskybarrel.com revenue by year

thewhiskybarrel.com's monthly revenueOVER TIME
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Over the past three months, thewhiskybarrel.com revenue has experienced growth of 51%, compared to the preceding three months.

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thewhiskybarrel.com revenue growth for last six months
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OVERVIEW
In December 2025, thewhiskybarrel.com generated $127,457 in online sales, significantly outperforming the FOOD AND DRINK median of $43,769, yet falling short of totalwine.com's $144,251,557. Its conversion rate ranged from 0.50% to 1.00%, below the category high of 4.84%, while the average order value (AOV) was between $225 and $250, slightly below the industry high of $265. With 58,068 sessions, it surpassed the median of 11,175, but lagged far behind totalwine.com's impressive 16,159,312 sessions, indicating a need for enhanced customer engagement strategies to boost overall performance.
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thewhiskybarrel.com competitors

In December 2025, thewhiskybarrel.com generated $127,457 in revenue from 529 transactions with 58,068 sessions. Their Average Order Value (AOV) ranged between $225-250, and their conversion rate was 0.50-1.00%. Comparing these metrics to their competitors, whiskyshop.com outperformed thewhiskybarrel.com in revenue with $295,518 from 1,784 transactions and 286,564 sessions. Their AOV was lower at $150-175, but their conversion rate was on par at 0.50-1.00%. On the other hand, whiskyshopusa.com had similar revenue to thewhiskybarrel.com at $133,674 but with fewer transactions and sessions. Their AOV was the same at $225-250, but their conversion rate was higher at 1.50-2.00%. Lastly, abbeywhisky.com had lower revenue at $41,291 but with a higher AOV of $275-300 and a conversion rate of 1.50-2.00%. Overall, thewhiskybarrel.com is competitive in the market with strong metrics compared to its competitors.

whiskyshop.com screenshot
#1 whiskyshop.com
295.5K
Revenue
286.6K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
whiskyshopusa.com screenshot
#2 whiskyshopusa.com
133.7K
Revenue
31.1K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
abbeywhisky.com screenshot
#3 abbeywhisky.com
41.3K
Revenue
9K
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
thewhiskybarrel.com vs top market performers
thewhiskybarrel.com
top retailers
conversion rate vs average order value for thewhiskybarrel.com and its competitors
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Revenue share by device at thewhiskybarrel.com

In December large majority of sales on thewhiskybarrel.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In December large majority of sales on thewhiskybarrel.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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thewhiskybarrel.com channels

Identify top traffic channels that drive growth for thewhiskybarrel.comand discover how performance of traffic channels has changed over time.

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thewhiskybarrel.com Google Ads spend

Evaluate thewhiskybarrel.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thewhiskybarrel.com devices

Review thewhiskybarrel.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thewhiskybarrel.com top markets

Explore thewhiskybarrel.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thewhiskybarrel.com country & global rank

Assess the ranking of thewhiskybarrel.com among other retailers within its primary country and worldwide.

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