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Apr 2026
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Home/Insights/Retailers/mtntough.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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144.2K
Revenue
Apr 26
89.6K
Sessions
Apr 26
1.5-2.0%
Conv. rate
Apr 26
$75-100
AOV
Apr 26
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MTNTOUGH Fitness Lab workouts are specifically tailored for Mountain Hunters, LEO, Military and Fire Fighter athletes. MTNTOUGH routines are carefully programmed to help athletes build functional strength, durability, and endurance.

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mtntough.com Annual Revenue and Growth

mtntough.com's annual sales on its online store amounted to $2.6M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$2.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
mtntough.com revenue by year

mtntough.com's monthly revenueOVER TIME
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Over the past three months, mtntough.com revenue has experienced decline of 9.3%, compared to the preceding three months.

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mtntough.com revenue decline for last six months
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OVERVIEW
In April 2026, mtntough.com generated $144,152 in online sales, significantly exceeding the sports industry median of $80,719, with a conversion rate between 1.50-2.00%, below the high of 2.97%. The average order value (AOV) ranged from $75-100, while the sports industry's high AOV reached $542. With 89,586 sessions, mtntough.com surpassed the median of 33,547 but fell short of the top-performing site, dickssportinggoods.com, which had 47,861,942 sessions. Overall, mtntough.com shows strong sales performance and engagement in the competitive sports market.
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mtntough.com competitors

In April 2026, mtntough.com generated a revenue of $144,152 from 1,648 transactions, achieving a conversion rate of 1.50-2.00% across 89,586 sessions. In comparison, stoneglacier.com earned $179,374 with a lower conversion rate of 1.00-1.50%, and exomtngear.com brought in $97,115 but struggled with a conversion rate of 0.50-1.00%. Notably, mtntactical.com garnered $134,567, slightly less revenue with a similar session count, while irishsetterboots.com outperformed mtntough.com at $163,851. However, the standout is pelican.com, with revenue soaring to $1,905,080 from 6,091 transactions, albeit at a lower conversion rate of 0.50-1.00%. While mtntough.com holds a strong position, particularly in conversion rates, competitors show varied strategies and customer engagement.

stoneglacier.com screenshot
#1 stoneglacier.com
179.4K
Revenue
58.7K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
exomtngear.com screenshot
#2 exomtngear.com
97.1K
Revenue
37.1K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
mtntactical.com screenshot
#3 mtntactical.com
134.6K
Revenue
89.9K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
irishsetterboots.com screenshot
#4 irishsetterboots.com
163.9K
Revenue
98.2K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
pelican.com screenshot
#5 pelican.com
1.9M
Revenue
683.3K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
mtntough.com vs top market performers
mtntough.com
top retailers
conversion rate vs average order value for mtntough.com and its competitors
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Revenue share by device at mtntough.com

In April large majority of sales on mtntough.com, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.

In April large majority of sales on mtntough.com, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.

Industries mtntough.com operates in

mtntough.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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mtntough.com channels

Identify top traffic channels that drive growth for mtntough.comand discover how performance of traffic channels has changed over time.

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mtntough.com Google Ads spend

Evaluate mtntough.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mtntough.com devices

Review mtntough.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mtntough.com top markets

Explore mtntough.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mtntough.com country & global rank

Assess the ranking of mtntough.com among other retailers within its primary country and worldwide.

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