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May 2025
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Home/Insights/Retailers/mtntough.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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255.2K
Revenue
155.3K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
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MTNTOUGH Fitness Lab workouts are specifically tailored for Mountain Hunters, LEO, Military and Fire Fighter athletes. MTNTOUGH routines are carefully programmed to help athletes build functional strength, durability, and endurance.

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mtntough.com's revenueOVER TIME
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Over the past three months, mtntough.com revenue has experienced decline of 19%, compared to the preceding three months.

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mtntough.com revenue decline for last six months
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OVERVIEW
In May 2025, mtntough.com's revenue for online sales in the sports industry was $255,222, with a conversion rate of 1.50-2.00% and an AOV of $75-100. The site had 155,303 sessions, which was above the median of 29,719 for the industry. However, the largest online store in the sports category was garmin.com with $189,203,870 in revenue and 47,255,232 sessions. mtntough.com's metrics fell within the industry standards, although there is room for improvement in increasing the conversion rate and AOV to compete with the top performers in the sports industry.
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mtntough.com competitors

In May 2025, mtntough.com outperformed its competitors in terms of revenue with $255,222, surpassing irishsetterboots.com ($218,419), exomtngear.com ($79,552), stoneglacier.com ($237,811), and mtntactical.com ($111,432). While pelican.com led in revenue with $1,590,714, mtntough.com showed strong performance in transactions (2,802) and sessions (155,303), higher than most competitors. However, pelican.com had the highest number of transactions (4,440) and sessions (577,431). In terms of Average Order Value (AOV), pelican.com had the highest range ($350-375) followed by exomtngear.com ($275-300), whereas mtntough.com fell in the middle range ($75-100). Conversion rate wise, mtntough.com had a competitive rate (1.50-2.00%) similar to irishsetterboots.com, stoneglacier.com, and mtntactical.com, while pelican.com and exomtngear.com had slightly lower rates. Overall, mtntough.com showcased solid performance among its competitors in key metrics such as revenue, transactions, and conversion rate.

stoneglacier.com screenshot
#1 stoneglacier.com
237.8K
Revenue
83.6K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
exomtngear.com screenshot
#2 exomtngear.com
79.6K
Revenue
31.2K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
mtntactical.com screenshot
#3 mtntactical.com
111.4K
Revenue
57.2K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
irishsetterboots.com screenshot
#4 irishsetterboots.com
218.4K
Revenue
139K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
pelican.com screenshot
#5 pelican.com
1.6M
Revenue
577.4K
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
mtntough.com vs top market performers
mtntough.com
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conversion rate vs average order value for mtntough.com and its competitors
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Revenue share by device at mtntough.com

In May large majority of sales on mtntough.com, 55% was finalized on mobile devices, with 45% of sales coming from desktop devices.

In May large majority of sales on mtntough.com, 55% was finalized on mobile devices, with 45% of sales coming from desktop devices.
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mtntough.com channels

Identify top traffic channels that drive growth for mtntough.comand discover how performance of traffic channels has changed over time.

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mtntough.com Google Ads spend

Evaluate mtntough.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mtntough.com devices

Review mtntough.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mtntough.com top markets

Explore mtntough.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mtntough.com country & global rank

Assess the ranking of mtntough.com among other retailers within its primary country and worldwide.

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