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Sep 2025
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Home/Insights/Retailers/mtntough.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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144.1K
Revenue
Sep 25
95.3K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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MTNTOUGH Fitness Lab workouts are specifically tailored for Mountain Hunters, LEO, Military and Fire Fighter athletes. MTNTOUGH routines are carefully programmed to help athletes build functional strength, durability, and endurance.

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mtntough.com's monthly revenueOVER TIME
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Over the past three months, mtntough.com revenue has experienced decline of 20%, compared to the preceding three months.

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mtntough.com revenue decline for last six months
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OVERVIEW
In September 2025, mtntough.com generated $144,097 in online sales, significantly exceeding the sports industry median of $77,565, yet far below the leading competitor, garmin.com, at $183,476,907. With a conversion rate between 1.50-2.00%, it trails the high of 3.05%, while the average order value (AOV) ranges from $75-100, comparable to the low end of the industry's spectrum. The site attracted 95,258 sessions, notably higher than the median of 30,275 but a fraction of garmin.com's impressive 47,231,640 sessions, reflecting competitive positioning within the sports retail sector.
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mtntough.com competitors

When comparing mtntough.com to its competitors in September 2025, we see that mtntough.com generated $144,097 in revenue with 1,716 transactions and 95,258 sessions. The average order value (AOV) ranges between $75-100, and the conversion rate is between 1.50-2.00%. In contrast, stoneglacier.com had a higher revenue of $350,362 with a similar number of transactions and slightly fewer sessions. Their AOV is higher at $200-225, but their conversion rate remains the same. exomtngear.com had a lower revenue of $110,372 with fewer transactions and sessions, but a significantly higher AOV of $250-275. irishsetterboots.com had a higher revenue of $272,060 with more transactions and sessions, a slightly higher AOV, and the same conversion rate as mtntough.com. pelican.com had the highest revenue of $2,044,158 with a significantly higher number of transactions and sessions, a much higher AOV, but a lower conversion rate. Overall, mtntough.com holds its own among its competitors in terms of revenue, transactions, and conversion rate.

stoneglacier.com screenshot
#1 stoneglacier.com
350.4K
Revenue
90.8K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
exomtngear.com screenshot
#2 exomtngear.com
110.4K
Revenue
94.6K
Sessions
0.0-0.5%
Conv. rate
$250-275
AOV
mtntactical.com screenshot
#3 mtntactical.com
102.4K
Revenue
65.1K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
irishsetterboots.com screenshot
#4 irishsetterboots.com
272.1K
Revenue
97.6K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
pelican.com screenshot
#5 pelican.com
2M
Revenue
761.2K
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
mtntough.com vs top market performers
mtntough.com
top retailers
conversion rate vs average order value for mtntough.com and its competitors
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Revenue share by device at mtntough.com

In September large majority of sales on mtntough.com, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.

In September large majority of sales on mtntough.com, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.
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mtntough.com channels

Identify top traffic channels that drive growth for mtntough.comand discover how performance of traffic channels has changed over time.

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mtntough.com Google Ads spend

Evaluate mtntough.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mtntough.com devices

Review mtntough.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mtntough.com top markets

Explore mtntough.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mtntough.com country & global rank

Assess the ranking of mtntough.com among other retailers within its primary country and worldwide.

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