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Oct 2025
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Home/Insights/Retailers/mtntough.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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193.2K
Revenue
Oct 25
118.7K
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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MTNTOUGH Fitness Lab workouts are specifically tailored for Mountain Hunters, LEO, Military and Fire Fighter athletes. MTNTOUGH routines are carefully programmed to help athletes build functional strength, durability, and endurance.

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mtntough.com's monthly revenueOVER TIME
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Over the past three months, mtntough.com revenue has experienced decline of 17%, compared to the preceding three months.

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mtntough.com revenue decline for last six months
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OVERVIEW
In October 2025, mtntough.com generated $193,190 in revenue from online sales, significantly surpassing the sports industry median of $84,340, with a conversion rate of 1.50-2.00%, below the high of 3.14% and above the low of 0.65%. Their average order value (AOV) ranged from $75-100, matching the low end of the industry spectrum but far from the high of $550. With 118,717 sessions, mtntough.com demonstrated notable engagement, yet remained well below the 38,669,098 sessions recorded by the top competitor, dickssportinggoods.com, and above the median of 29,455 sessions in the industry.
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mtntough.com competitors

When comparing mtntough.com to its competitors in October 2025, it is clear that mtntough.com falls in the middle in terms of revenue, with $193,190 in comparison to pelican.com's $2,223,163 and irishsetterboots.com's $411,780. However, mtntough.com has a higher number of transactions and sessions compared to some competitors like exomtngear.com and mtntactical.com. In terms of Average Order Value (AOV) and conversion rate, mtntough.com sits within the range of its competitors, with an AOV of $75-100 and a conversion rate of 1.50-2.00%. stoneglacier.com stands out with the highest AOV of $200-225 and conversion rate of 2.50-3.00%. Overall, while mtntough.com may not have the highest revenue, it is competitive in terms of transactions, sessions, AOV, and conversion rate within the outdoor gear market.

stoneglacier.com screenshot
#1 stoneglacier.com
346.9K
Revenue
67.3K
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
exomtngear.com screenshot
#2 exomtngear.com
119.5K
Revenue
71K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
mtntactical.com screenshot
#3 mtntactical.com
90.5K
Revenue
57.1K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
irishsetterboots.com screenshot
#4 irishsetterboots.com
411.8K
Revenue
120.6K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
pelican.com screenshot
#5 pelican.com
2.2M
Revenue
679.4K
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
mtntough.com vs top market performers
mtntough.com
top retailers
conversion rate vs average order value for mtntough.com and its competitors
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Revenue share by device at mtntough.com

In October large majority of sales on mtntough.com, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.

In October large majority of sales on mtntough.com, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.
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mtntough.com channels

Identify top traffic channels that drive growth for mtntough.comand discover how performance of traffic channels has changed over time.

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mtntough.com Google Ads spend

Evaluate mtntough.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mtntough.com devices

Review mtntough.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mtntough.com top markets

Explore mtntough.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mtntough.com country & global rank

Assess the ranking of mtntough.com among other retailers within its primary country and worldwide.

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