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Mar 2026
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Home/Insights/Retailers/mtntough.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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151.9K
Revenue
Mar 26
91.7K
Sessions
Mar 26
1.5-2.0%
Conv. rate
Mar 26
$75-100
AOV
Mar 26
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MTNTOUGH Fitness Lab workouts are specifically tailored for Mountain Hunters, LEO, Military and Fire Fighter athletes. MTNTOUGH routines are carefully programmed to help athletes build functional strength, durability, and endurance.

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mtntough.com Annual Revenue and Growth

mtntough.com's annual sales on its online store amounted to $2.6M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$2.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
mtntough.com revenue by year

mtntough.com's monthly revenueOVER TIME
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Over the past three months, mtntough.com revenue has experienced decline of 20%, compared to the preceding three months.

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mtntough.com revenue decline for last six months
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OVERVIEW
In March 2026, mtntough.com generated $151,924 in online sales, significantly above the sports industry median of $85,085, with a conversion rate of 1.50-2.00%, which is below the high benchmark of 3.09%. The average order value (AOV) ranged from $75-100, notably lower than the industry high of $538. With 91,689 sessions, mtntough.com outperformed the median of 31,259 sessions, yet fell short of leading competitor dickssportinggoods.com, which boasted 42,240,065 sessions, highlighting the site's potential for growth within the competitive sports sector.
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mtntough.com competitors

In March 2026, mtntough.com generated $151,924 in revenue from 1,765 transactions and 91,689 sessions, with an average order value (AOV) ranging from $75-100 and a conversion rate of 1.50-2.00%. Compared to its competitors, mtntough.com falls behind in revenue compared to pelican.com, which generated a staggering $2,077,749 in revenue from 6,691 transactions and 770,936 sessions. However, mtntough.com outperforms Exo Mtn Gear, which only generated $94,434 in revenue from 345 transactions and 37,523 sessions, with a higher AOV of $250-275 but a lower conversion rate of 0.50-1.00%. When looking at overall performance, mtntough.com sits in the middle of the pack compared to its competitors in terms of revenue, transactions, sessions, AOV, and conversion rate.

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AOV
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94.4K
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#5 pelican.com
2.1M
Revenue
770.9K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
mtntough.com vs top market performers
mtntough.com
top retailers
conversion rate vs average order value for mtntough.com and its competitors
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Revenue share by device at mtntough.com

In March large majority of sales on mtntough.com, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.

In March large majority of sales on mtntough.com, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.
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mtntough.com channels

Identify top traffic channels that drive growth for mtntough.comand discover how performance of traffic channels has changed over time.

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mtntough.com Google Ads spend

Evaluate mtntough.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mtntough.com devices

Review mtntough.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mtntough.com top markets

Explore mtntough.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mtntough.com country & global rank

Assess the ranking of mtntough.com among other retailers within its primary country and worldwide.

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