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Dec 2025
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Home/Insights/Retailers/mtntough.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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140.5K
Revenue
Dec 25
93K
Sessions
Dec 25
1.5-2.0%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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MTNTOUGH Fitness Lab workouts are specifically tailored for Mountain Hunters, LEO, Military and Fire Fighter athletes. MTNTOUGH routines are carefully programmed to help athletes build functional strength, durability, and endurance.

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mtntough.com's monthly revenueOVER TIME
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Over the past three months, mtntough.com revenue has experienced decline of 8.4%, compared to the preceding three months.

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mtntough.com revenue decline for last six months
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OVERVIEW
In December 2025, mtntough.com generated online sales of $140,471, significantly exceeding the sports industry median of $90,105, although far below market leader garmin.com at $197,575,281; the site achieved a conversion rate of 1.50-2.00%, lower than the industry high of 3.13%, with an average order value (AOV) ranging from $75-100, just above the low end of $72, and total sessions reached 93,004, substantially above the median of 34,350 but dwarfed by dickssportinggoods.com's impressive 64,737,034 sessions.
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mtntough.com competitors

In December 2025, mtntough.com generated $140,471 in revenue from 1,709 transactions with 93,004 sessions, resulting in an average order value (AOV) of $75-100 and a conversion rate of 1.50-2.00%. When compared to its competitors, mtntough.com falls slightly behind in revenue and transactions, with stoneglacier.com leading with $174,250 in revenue from 869 transactions. However, mtntough.com outperforms in sessions, AOV, and conversion rate compared to most competitors. For instance, irishsetterboots.com has a higher revenue of $371,165 from 2,451 transactions but with a lower conversion rate. Overall, mtntough.com holds its own in the market, offering a competitive AOV and conversion rate, despite lagging slightly in revenue compared to some competitors.

stoneglacier.com screenshot
#1 stoneglacier.com
174.3K
Revenue
67.1K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
exomtngear.com screenshot
#2 exomtngear.com
299.8K
Revenue
96K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
mtntactical.com screenshot
#3 mtntactical.com
63.4K
Revenue
41.8K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
irishsetterboots.com screenshot
#4 irishsetterboots.com
371.2K
Revenue
182.7K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
pelican.com screenshot
#5 pelican.com
2.2M
Revenue
678K
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
mtntough.com vs top market performers
mtntough.com
top retailers
conversion rate vs average order value for mtntough.com and its competitors
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Revenue share by device at mtntough.com

In December large majority of sales on mtntough.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

In December large majority of sales on mtntough.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.
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mtntough.com channels

Identify top traffic channels that drive growth for mtntough.comand discover how performance of traffic channels has changed over time.

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mtntough.com Google Ads spend

Evaluate mtntough.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mtntough.com devices

Review mtntough.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mtntough.com top markets

Explore mtntough.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mtntough.com country & global rank

Assess the ranking of mtntough.com among other retailers within its primary country and worldwide.

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