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Oct 2025
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Home/Insights/Retailers/mtntactical.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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90.5K
Revenue
Oct 25
57.1K
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$100-125
AOV
Oct 25
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Mtntactical.com is an informative website that offers various products related to outdoor fitness and tactical training. Their inventory consists of gear, equipment, and instructional resources for hiking, mountaineering, and military training. Visitors can find a range of merchandise designed to support outdoor enthusiasts and individuals pursuing physical fitness and military endeavors.

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mtntactical.com Annual Revenue and Growth

mtntactical.com's annual sales on its online store amounted to $1.7M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$1.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
mtntactical.com revenue by year

mtntactical.com's monthly revenueOVER TIME
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Over the past three months, mtntactical.com revenue has experienced decline of 20%, compared to the preceding three months.

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mtntactical.com revenue decline for last six months
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OVERVIEW
In October 2025, mtntactical.com achieved online sales of $90,544, surpassing the sports industry median of $84,340, with a conversion rate of 1.00-1.50%, below the industry high of 3.14% and above the low of 0.65%. Its average order value (AOV) ranged between $100-125, compared to a high of $550 and a low of $75 in the sector. The site attracted 57,148 sessions, significantly higher than the industry median of 29,455, but far behind the leading store, dickssportinggoods.com, which recorded 38,669,098 sessions.
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mtntactical.com competitors

In October 2025, when comparing mtntactical.com to its competitors, mtntough.com outperformed in terms of revenue with $193,190 compared to mtntactical.com's $90,544. However, mtntactical.com had a higher average order value (AOV) of $100-125 compared to mtntough.com's $75-100. goruck.com surpassed both in revenue with $1,635,680 but had a higher AOV of $200-225. In terms of transactions, goruck.com had the highest at 7,857, followed by mtntough.com at 2,244, and mtntactical.com at 745. Despite mtntactical.com having a lower revenue and fewer transactions, it had a competitive conversion rate of 1.00-1.50%, similar to goruck.com. The number of sessions was also higher for both mtntough.com and goruck.com compared to mtntactical.com, indicating a potential area for growth in attracting more visitors.

mtntough.com screenshot
#1 mtntough.com
193.2K
Revenue
118.7K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
goruck.com screenshot
#2 goruck.com
1.6M
Revenue
539.1K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
mtntactical.com vs top market performers
mtntactical.com
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conversion rate vs average order value for mtntactical.com and its competitors
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Revenue share by device at mtntactical.com

In October large majority of sales on mtntactical.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on mtntactical.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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mtntactical.com channels

Identify top traffic channels that drive growth for mtntactical.comand discover how performance of traffic channels has changed over time.

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mtntactical.com Google Ads spend

Evaluate mtntactical.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mtntactical.com devices

Review mtntactical.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mtntactical.com top markets

Explore mtntactical.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mtntactical.com country & global rank

Assess the ranking of mtntactical.com among other retailers within its primary country and worldwide.

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