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Jul 2025
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Home/Insights/Retailers/mtntactical.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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149.4K
Revenue
77.2K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
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Mtntactical.com is an informative website that offers various products related to outdoor fitness and tactical training. Their inventory consists of gear, equipment, and instructional resources for hiking, mountaineering, and military training. Visitors can find a range of merchandise designed to support outdoor enthusiasts and individuals pursuing physical fitness and military endeavors.

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mtntactical.com's revenueOVER TIME
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Over the past three months, mtntactical.com revenue has experienced growth of 42%, compared to the preceding three months.

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mtntactical.com revenue growth for last six months
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OVERVIEW
In July 2025, mtntactical.com, an online sports store, generated $149,417 in revenue with a conversion rate of 1.00-1.50% and an average order value of $150-175. The site received 77,197 sessions, compared to the highest sessions of 47,307,199 on garmin.com in the sports industry. The median revenue in the sports category was $84,485, with a high conversion rate of 2.9% and an average order value of $547. A very low conversion rate in the sports industry was 0.59% and a very low AOV was $79, highlighting the performance metrics observed for mtntactical.com.
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mtntactical.com competitors

In July 2025, when comparing mtntactical.com to its competitors, mtntough.com boasts higher revenue at $208,868 compared to mtntactical.com's $149,417. mtntough.com also has more transactions at 2,253 and sessions at 122,625, while mtntactical.com has 983 transactions and 77,197 sessions. However, mtntactical.com has a higher Average Order Value (AOV) range of $150-175 compared to mtntough.com's $75-100. goruck.com, on the other hand, significantly outperforms both mtntactical.com and mtntough.com with a revenue of $1,589,858, 7,415 transactions, and 714,044 sessions. goruck.com also has a higher AOV range of $200-225. In terms of conversion rates, mtntactical.com and goruck.com are on par at 1.00-1.50%, while mtntough.com leads with a range of 1.50-2.00%. Overall, mtntactical.com falls behind in revenue and metrics compared to its competitors.

mtntough.com screenshot
#1 mtntough.com
208.9K
Revenue
122.6K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
goruck.com screenshot
#2 goruck.com
1.6M
Revenue
714K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
TOP MARKET PERFORMERSby revenue
mtntactical.com vs top market performers
mtntactical.com
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conversion rate vs average order value for mtntactical.com and its competitors
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Revenue share by device at mtntactical.com

In July large majority of sales on mtntactical.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on mtntactical.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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mtntactical.com channels

Identify top traffic channels that drive growth for mtntactical.comand discover how performance of traffic channels has changed over time.

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mtntactical.com Google Ads spend

Evaluate mtntactical.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mtntactical.com devices

Review mtntactical.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mtntactical.com top markets

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mtntactical.com country & global rank

Assess the ranking of mtntactical.com among other retailers within its primary country and worldwide.

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