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May 2026
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Home/Insights/Retailers/pelican.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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1.7M
Revenue
May 26
684.9K
Sessions
May 26
0.5-1.0%
Conv. rate
May 26
$300-325
AOV
May 26
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Pelican.com is an online platform that specializes in offering a wide range of protective cases and advanced lighting systems. The website provides durable storage solutions for industries such as military, photography, industrial, recreational, and more. Additionally, their products are known for being crushproof, waterproof, dustproof, and highly reliable.

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pelican.com Annual Revenue and Growth

pelican.com's annual sales on its online store amounted to $21.9M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$21.9M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
pelican.com revenue by year

pelican.com's monthly revenueOVER TIME
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Over the past three months, pelican.com revenue has experienced decline of 4.5%, compared to the preceding three months.

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pelican.com revenue decline for last six months
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OVERVIEW
In May 2026, pelican.com achieved online sales of $1,697,728, significantly surpassing the sports industry median of $78,603, though still below the leading retailer, rei.com, with $178,835,132. The site's conversion rate ranged from 0.50% to 1.00%, underperforming compared to the industry's high of 3.11%, with a low benchmark of 0.66%. Pelican's average order value (AOV) was between $300 and $325, lower than the industry high of $567 and above the low of $80. Additionally, pelican.com recorded 684,942 sessions, compared to rei.com's dominance with 54,842,465 sessions and the industry median of 29,369 sessions.
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pelican.com competitors

In May 2026, pelican.com outperformed its competitors significantly, generating a revenue of $1,697,728 from 5,607 transactions across 684,942 sessions. Its average order value (AOV) ranged from $300-325, with a conversion rate of 0.50-1.00%. In contrast, mycasebuilder.com achieved a revenue of $379,095 but with fewer transactions (766) and sessions (52,139), indicating a higher AOV of $475-500 and a conversion rate of 1.00-1.50%. Meanwhile, thecasestore.com, nalpak.com, and elitecooler.com reported revenues of $63,144, $32,073, and $30,676 respectively, all with significantly lower transaction volumes and sessions. Notably, nalpak.com and elitecooler.com boasted higher conversion rates (1.00-1.50%), yet their overall revenue remained much lower than pelican.com. In summary, while pelican.com leads in revenue and sessions, mycasebuilder.com demonstrates strong performance through higher AOV.

thecasestore.com screenshot
#1 thecasestore.com
63.1K
Revenue
22.2K
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
nalpak.com screenshot
#2 nalpak.com
32.1K
Revenue
9.6K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
mycasebuilder.com screenshot
#3 mycasebuilder.com
379.1K
Revenue
52.1K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
swps.com screenshot
#4 swps.com
10K
Revenue
6.3K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
elitecooler.com screenshot
#5 elitecooler.com
30.7K
Revenue
9.6K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
pelican.com vs top market performers
pelican.com
top retailers
conversion rate vs average order value for pelican.com and its competitors
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Revenue share by device at pelican.com

In May large majority of sales on pelican.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on pelican.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries pelican.com operates in

pelican.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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pelican.com channels

Identify top traffic channels that drive growth for pelican.comand discover how performance of traffic channels has changed over time.

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pelican.com Google Ads spend

Evaluate pelican.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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pelican.com devices

Review pelican.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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pelican.com top markets

Explore pelican.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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pelican.com country & global rank

Assess the ranking of pelican.com among other retailers within its primary country and worldwide.

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