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Apr 2026
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Home/Insights/Retailers/pelican.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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1.9M
Revenue
Apr 26
683.3K
Sessions
Apr 26
0.5-1.0%
Conv. rate
Apr 26
$300-325
AOV
Apr 26
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Pelican.com is an online platform that specializes in offering a wide range of protective cases and advanced lighting systems. The website provides durable storage solutions for industries such as military, photography, industrial, recreational, and more. Additionally, their products are known for being crushproof, waterproof, dustproof, and highly reliable.

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pelican.com Annual Revenue and Growth

pelican.com's annual sales on its online store amounted to $21.9M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$21.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
pelican.com revenue by year

pelican.com's monthly revenueOVER TIME
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Over the past three months, pelican.com revenue has experienced decline of 41%, compared to the preceding three months.

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pelican.com revenue decline for last six months
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OVERVIEW
In April 2026, pelican.com, a player in the sports industry, generated online sales revenue of $1,905,080, significantly outperforming the median of $80,719, though far behind the industry leader, garmin.com, at $129,791,853. With a conversion rate ranging from 0.50-1.00%, it falls short of the industry high of 2.97%, while its average order value (AOV) of $300-325 is also below the sports sector's peak of $542. Notably, pelican.com attracted 683,341 sessions, a considerable figure compared to the median of 33,547, but dwarfed by dickssportinggoods.com's impressive 47,861,942 sessions.
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pelican.com competitors

In April 2026, pelican.com reported significant metrics with a revenue of $1,905,080, achieving 6,091 transactions from 683,341 sessions, and an average order value (AOV) between $300-325, with a conversion rate of 0.50-1.00%. Comparatively, mycasebuilder.com generated $398,787 in revenue from 807 transactions and a higher AOV of $475-500, though its conversion rate of 1.00-1.50% shows it converts more visitors into buyers effectively. Meanwhile, nalpak.com, with a revenue of $49,254 and a conversion rate of 1.50-2.00%, also performs better than pelican.com despite lower overall revenue and transactions. Other competitors, such as thecasestore.com and swps.com, show considerably lower revenues at $41,029 and $10,896 respectively, with the same conversion rate range as pelican.com. Overall, pelican.com stands out in revenue while mycasebuilder.com excels in AOV and conversion efficiency.

thecasestore.com screenshot
#1 thecasestore.com
41K
Revenue
14.8K
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
nalpak.com screenshot
#2 nalpak.com
49.3K
Revenue
11.1K
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
mycasebuilder.com screenshot
#3 mycasebuilder.com
398.8K
Revenue
54.2K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
swps.com screenshot
#4 swps.com
10.9K
Revenue
7.2K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
elitecooler.com screenshot
#5 elitecooler.com
31.7K
Revenue
10K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
pelican.com vs top market performers
pelican.com
top retailers
conversion rate vs average order value for pelican.com and its competitors
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Revenue share by device at pelican.com

In April large majority of sales on pelican.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on pelican.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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pelican.com channels

Identify top traffic channels that drive growth for pelican.comand discover how performance of traffic channels has changed over time.

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pelican.com Google Ads spend

Evaluate pelican.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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pelican.com devices

Review pelican.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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pelican.com top markets

Explore pelican.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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pelican.com country & global rank

Assess the ranking of pelican.com among other retailers within its primary country and worldwide.

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