Get Your Free 2026 Daily Holiday Revenue Report

2026 Holiday Report

Grips
Dec 2025
All countries
Home/Insights/Retailers/pelican.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for pelican.compelican.com

Start benchmarking for free
Sign in with GoogleSign up with Google
2.2M
Revenue
Dec 25
678K
Sessions
Dec 25
0.5-1.0%
Conv. rate
Dec 25
$325-350
AOV
Dec 25
Loading...

Pelican.com is an online platform that specializes in offering a wide range of protective cases and advanced lighting systems. The website provides durable storage solutions for industries such as military, photography, industrial, recreational, and more. Additionally, their products are known for being crushproof, waterproof, dustproof, and highly reliable.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

pelican.com Annual Revenue and Growth

pelican.com's annual sales on its online store amounted to $24.5M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$24.5M
Annual growth forecast2024/2025
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
pelican.com revenue by year

pelican.com's monthly revenueOVER TIME
View real-time data

Over the past three months, pelican.com revenue has experienced growth of 30%, compared to the preceding three months.

View real-time data
pelican.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In December 2025, pelican.com generated online sales revenue of $2,198,499, significantly exceeding the sports industry median of $90,105 but falling short of the leading competitor, garmin.com, at $197,575,281. The site's conversion rate ranged between 0.50-1.00%, below the high industry standard of 3.13% and above the low of 0.69%. Its average order value (AOV) was $325-350, under the high of $535 and above the low of $72. With 678,000 sessions, pelican.com outperformed the median of 34,350 but lagged dramatically behind the top performer, dickssportinggoods.com, which boasted 64,737,034 sessions.
Read more

pelican.com competitors

When comparing pelican.com to its competitors in December 2025, it is evident that pelican.com stands out in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. pelican.com generated a revenue of $2,198,499 from 6,674 transactions and 678,000 sessions, with an AOV ranging from $325 to $350 and a conversion rate between 0.50% and 1.00%. In contrast, its competitors such as thecasestore.com, nalpak.com, mycasebuilder.com, swps.com, and elitecooler.com, reported lower revenues, transactions, and sessions. While some competitors had higher AOV or conversion rates, none were able to match the overall performance metrics of pelican.com. This showcases pelican.com's strong market position and ability to attract and convert customers effectively.

thecasestore.com screenshot
#1 thecasestore.com
70.5K
Revenue
18.8K
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
nalpak.com screenshot
#2 nalpak.com
50.6K
Revenue
14.9K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
mycasebuilder.com screenshot
#3 mycasebuilder.com
292.1K
Revenue
42.6K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
swps.com screenshot
#4 swps.com
18.6K
Revenue
10.2K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
elitecooler.com screenshot
#5 elitecooler.com
32.6K
Revenue
9.7K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
pelican.com vs top market performers
pelican.com
top retailers
conversion rate vs average order value for pelican.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at pelican.com

In December large majority of sales on pelican.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on pelican.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

pelican.com channels

Identify top traffic channels that drive growth for pelican.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

pelican.com Google Ads spend

Evaluate pelican.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

pelican.com devices

Review pelican.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

pelican.com top markets

Explore pelican.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

pelican.com country & global rank

Assess the ranking of pelican.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard