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Sep 2025
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Home/Insights/Retailers/pelican.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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2M
Revenue
Sep 25
761.2K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$325-350
AOV
Sep 25
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Pelican.com is an online platform that specializes in offering a wide range of protective cases and advanced lighting systems. The website provides durable storage solutions for industries such as military, photography, industrial, recreational, and more. Additionally, their products are known for being crushproof, waterproof, dustproof, and highly reliable.

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pelican.com Annual Revenue and Growth

pelican.com's annual sales on its online store amounted to $24.5M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$24.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
pelican.com revenue by year

pelican.com's monthly revenueOVER TIME
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Over the past three months, pelican.com revenue has experienced growth of 12%, compared to the preceding three months.

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pelican.com revenue growth for last six months
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OVERVIEW
In September 2025, pelican.com, operating in the sports industry, generated $2,044,158 in online sales, significantly surpassing the median revenue of $77,565, yet trailing behind market leader garmin.com at $183,476,907; its conversion rate ranged from 0.50% to 1.00%, lower than the sector's high of 3.05%, while its average order value (AOV) was between $325 and $350, below the high of $539; with 761,151 sessions, pelican.com outperformed the sports industry's median of 30,275 but remained far behind garmin.com's 47,231,640 sessions, highlighting both strengths and areas for growth.
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pelican.com competitors

When comparing pelican.com to its competitors in September 2025, we see that pelican.com outperforms most in terms of revenue, transactions, sessions, and average order value (AOV). pelican.com has a revenue of $2,044,158 with 6,238 transactions and 761,151 sessions. Its AOV falls between $325-$350, and its conversion rate ranges from 0.50-1.00. In comparison, the closest competitor in revenue is mycasebuilder.com with $322,268, but it falls short in transactions and sessions. Other competitors like thecasestore.com and nalpak.com have lower revenues, transactions, and sessions but have higher AOVs and conversion rates. pelican.com stands out with its high revenue and transaction numbers, indicating a strong performance in attracting customers and driving sales.

thecasestore.com screenshot
#1 thecasestore.com
60.8K
Revenue
16.5K
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
nalpak.com screenshot
#2 nalpak.com
55K
Revenue
14.6K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
mycasebuilder.com screenshot
#3 mycasebuilder.com
322.3K
Revenue
47K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
swps.com screenshot
#4 swps.com
22.2K
Revenue
12.4K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
elitecooler.com screenshot
#5 elitecooler.com
47.1K
Revenue
13.9K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
pelican.com vs top market performers
pelican.com
top retailers
conversion rate vs average order value for pelican.com and its competitors
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Revenue share by device at pelican.com

In September large majority of sales on pelican.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on pelican.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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pelican.com channels

Identify top traffic channels that drive growth for pelican.comand discover how performance of traffic channels has changed over time.

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pelican.com Google Ads spend

Evaluate pelican.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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pelican.com devices

Review pelican.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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pelican.com top markets

Explore pelican.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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pelican.com country & global rank

Assess the ranking of pelican.com among other retailers within its primary country and worldwide.

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