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Nov 2025
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Home/Insights/Retailers/pelican.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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2.4M
Revenue
Nov 25
786.5K
Sessions
Nov 25
0.5-1.0%
Conv. rate
Nov 25
$325-350
AOV
Nov 25
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Pelican.com is an online platform that specializes in offering a wide range of protective cases and advanced lighting systems. The website provides durable storage solutions for industries such as military, photography, industrial, recreational, and more. Additionally, their products are known for being crushproof, waterproof, dustproof, and highly reliable.

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pelican.com Annual Revenue and Growth

pelican.com's annual sales on its online store amounted to $24.5M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$24.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
pelican.com revenue by year

pelican.com's monthly revenueOVER TIME
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Over the past three months, pelican.com revenue has experienced growth of 41%, compared to the preceding three months.

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pelican.com revenue growth for last six months
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OVERVIEW
In November 2025, pelican.com generated $2,426,062 in online sales, significantly exceeding the sports industry median of $89,556, yet falling short of the leading competitor, garmin.com, at $203,335,992; with a conversion rate between 0.50-1.00%, it remains below the high benchmark of 3.31% while its average order value (AOV) ranged from $325 to $350, less than the peak AOV of $552; pelican.com attracted 786,526 sessions, far behind dickssportinggoods.com’s 57,640,222, but above the industry median of 31,405 sessions, highlighting both strong sales performance and areas for potential growth.
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pelican.com competitors

In November 2025, pelican.com outperformed its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. pelican.com generated a revenue of $2,426,062 with 7,406 transactions and 786,526 sessions, while maintaining an AOV range of $325-350 and a conversion rate of 0.50-1.00. In comparison, thecasestore.com had a revenue of $59,169 with 176 transactions and 17,649 sessions, nalpak.com had a revenue of $50,538 with 215 transactions and 13,413 sessions, mycasebuilder.com had a revenue of $305,023 with 626 transactions and 42,628 sessions, swps.com had a revenue of $14,101 with 69 transactions and 8,780 sessions, and elitecooler.com had a revenue of $31,661 with 114 transactions and 8,955 sessions. pelican.com's metrics clearly show its dominance over its competitors in the industry.

thecasestore.com screenshot
#1 thecasestore.com
59.2K
Revenue
17.6K
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
nalpak.com screenshot
#2 nalpak.com
50.5K
Revenue
13.4K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
mycasebuilder.com screenshot
#3 mycasebuilder.com
305K
Revenue
42.6K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
swps.com screenshot
#4 swps.com
14.1K
Revenue
8.8K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
elitecooler.com screenshot
#5 elitecooler.com
31.7K
Revenue
9K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
pelican.com vs top market performers
pelican.com
top retailers
conversion rate vs average order value for pelican.com and its competitors
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Revenue share by device at pelican.com

In November large majority of sales on pelican.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on pelican.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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pelican.com channels

Identify top traffic channels that drive growth for pelican.comand discover how performance of traffic channels has changed over time.

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pelican.com Google Ads spend

Evaluate pelican.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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pelican.com devices

Review pelican.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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pelican.com top markets

Explore pelican.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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pelican.com country & global rank

Assess the ranking of pelican.com among other retailers within its primary country and worldwide.

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