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Jan 2026
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Home/Insights/Retailers/pelican.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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2.1M
Revenue
Jan 26
660.8K
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$325-350
AOV
Jan 26
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Pelican.com is an online platform that specializes in offering a wide range of protective cases and advanced lighting systems. The website provides durable storage solutions for industries such as military, photography, industrial, recreational, and more. Additionally, their products are known for being crushproof, waterproof, dustproof, and highly reliable.

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pelican.com Annual Revenue and Growth

pelican.com's annual sales on its online store amounted to $21.9M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$21.9M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
pelican.com revenue by year

pelican.com's monthly revenueOVER TIME
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Over the past three months, pelican.com revenue has experienced growth of 12%, compared to the preceding three months.

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pelican.com revenue growth for last six months
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OVERVIEW
In January 2026, pelican.com achieved online sales revenue of $2,140,792, significantly surpassing the sports industry median of $84,141, yet trailing behind market leader garmin.com at $201,780,487. With a conversion rate between 0.50-1.00%, pelican.com remains below the high benchmark of 3.0%, while its average order value (AOV) of $325-350 falls short of the industry's high of $556. The site garnered 660,765 sessions, well above the median of 31,579 but dwarfed by dickssportinggoods.com's impressive 40,123,045 sessions, highlighting both opportunities for growth and competitive challenges within the sports market.
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pelican.com competitors

In January 2026, pelican.com reported a revenue of $2,140,792 with 6,354 transactions and 660,765 sessions, achieving a conversion rate of 0.50-1.00%. In comparison to its competitors, pelican.com outperforms thecasestore.com, nalpak.com, swps.com, and elitecooler.com in terms of revenue and transactions. However, mycasebuilder.com surpasses pelican.com with a revenue of $288,520 from 632 transactions and 42,628 sessions, with a conversion rate of 1.00-1.50%. pelican.com and thecasestore.com share the same AOV range of $325-350, while mycasebuilder.com has the highest AOV at $450-475. Overall, pelican.com demonstrates a strong performance in revenue generation and customer engagement, but could benefit from improving its conversion rate to match the success of mycasebuilder.com.

thecasestore.com screenshot
#1 thecasestore.com
63.3K
Revenue
15.9K
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
nalpak.com screenshot
#2 nalpak.com
75K
Revenue
17.3K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
mycasebuilder.com screenshot
#3 mycasebuilder.com
288.5K
Revenue
42.6K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
swps.com screenshot
#4 swps.com
34.4K
Revenue
18K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
elitecooler.com screenshot
#5 elitecooler.com
43.5K
Revenue
13.3K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
pelican.com vs top market performers
pelican.com
top retailers
conversion rate vs average order value for pelican.com and its competitors
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Revenue share by device at pelican.com

In January large majority of sales on pelican.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on pelican.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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pelican.com channels

Identify top traffic channels that drive growth for pelican.comand discover how performance of traffic channels has changed over time.

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pelican.com Google Ads spend

Evaluate pelican.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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pelican.com devices

Review pelican.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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pelican.com top markets

Explore pelican.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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pelican.com country & global rank

Assess the ranking of pelican.com among other retailers within its primary country and worldwide.

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