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Oct 2025
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Home/Insights/Retailers/pelican.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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2.2M
Revenue
Oct 25
679.4K
Sessions
Oct 25
0.5-1.0%
Conv. rate
Oct 25
$325-350
AOV
Oct 25
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Pelican.com is an online platform that specializes in offering a wide range of protective cases and advanced lighting systems. The website provides durable storage solutions for industries such as military, photography, industrial, recreational, and more. Additionally, their products are known for being crushproof, waterproof, dustproof, and highly reliable.

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pelican.com Annual Revenue and Growth

pelican.com's annual sales on its online store amounted to $24.5M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$24.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
pelican.com revenue by year

pelican.com's monthly revenueOVER TIME
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Over the past three months, pelican.com revenue has experienced growth of 32%, compared to the preceding three months.

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pelican.com revenue growth for last six months
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OVERVIEW
In October 2025, pelican.com, operating in the SPORTS industry, generated $2,223,163 in online sales, significantly outperforming the median of $84,340, yet still trailing behind industry leader garmin.com at $185,372,405; its conversion rate ranged from 0.50% to 1.00%, below the industry high of 3.14% and above the low of 0.65%; the average order value (AOV) stood between $325-$350, short of the high of $550, while the site recorded 679,421 sessions, far below the leader dickssportinggoods.com at 38,669,098, but above the median sessions of 29,455 in its category.
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pelican.com competitors

In October 2025, pelican.com outperformed its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. With a revenue of $2,223,163 and 6,770 transactions from 679,421 sessions, pelican.com had a competitive AOV range of $325-350 and a conversion rate of 0.50-1.00. In comparison, similar domains like thecasestore.com, nalpak.com, mycasebuilder.com, swps.com, and elitecooler.com had lower revenue, transactions, and sessions. While some competitors had higher AOV ranges or conversion rates in the 1.00-2.00 range, they still fell short in overall performance metrics when compared to pelican.com. This indicates that pelican.com was more successful in generating revenue and driving transactions during the specified period.

thecasestore.com screenshot
#1 thecasestore.com
58.6K
Revenue
16.1K
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
nalpak.com screenshot
#2 nalpak.com
95.9K
Revenue
24K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
mycasebuilder.com screenshot
#3 mycasebuilder.com
254.9K
Revenue
32.3K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
swps.com screenshot
#4 swps.com
13.2K
Revenue
6.6K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
elitecooler.com screenshot
#5 elitecooler.com
29.7K
Revenue
9.4K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
pelican.com vs top market performers
pelican.com
top retailers
conversion rate vs average order value for pelican.com and its competitors
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Revenue share by device at pelican.com

In October large majority of sales on pelican.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on pelican.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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pelican.com channels

Identify top traffic channels that drive growth for pelican.comand discover how performance of traffic channels has changed over time.

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pelican.com Google Ads spend

Evaluate pelican.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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pelican.com devices

Review pelican.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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pelican.com top markets

Explore pelican.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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pelican.com country & global rank

Assess the ranking of pelican.com among other retailers within its primary country and worldwide.

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