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Jul 2025
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Home/Insights/Retailers/pelican.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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1.5M
Revenue
679.4K
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
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Pelican.com is an online platform that specializes in offering a wide range of protective cases and advanced lighting systems. The website provides durable storage solutions for industries such as military, photography, industrial, recreational, and more. Additionally, their products are known for being crushproof, waterproof, dustproof, and highly reliable.

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pelican.com's revenueOVER TIME
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Over the past three months, pelican.com revenue has experienced decline of 6.1%, compared to the preceding three months.

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pelican.com revenue decline for last six months
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OVERVIEW
In July 2025, pelican.com, a SPORTS industry online store, generated $1,477,931 in revenue with a conversion rate of 0.50-1.00% and an AOV of $325-350. This performance places pelican.com below garmin.com, the largest online store in the SPORTS category with $184,671,976 in revenue and a conversion rate of 2.9% and AOV of $547. pelican.com had 679,423 sessions, falling below garmin.com's 47,307,199 sessions and the median of 31,360 sessions in the SPORTS industry. Despite its lower performance metrics, pelican.com remains competitive in the industry.
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pelican.com competitors

In July 2025, pelican.com outperformed its competitors in terms of revenue, with a total of $1,477,931 compared to the next closest competitor, mycasebuilder.com, which had $232,974 in revenue. pelican.com also had the highest number of transactions at 4,326, significantly more than the closest competitor, mycasebuilder.com, with 486 transactions. In addition, pelican.com had the highest number of sessions at 679,423, while mycasebuilder.com had 32,342 sessions. The Average Order Value (AOV) for pelican.com ranged between $325-350, which was similar to most competitors, but its conversion rate was on the higher end at 0.50-1.00. Overall, pelican.com demonstrated strong performance metrics compared to similar competitors in the industry.

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24.5K
Sessions
0.5-1.0%
Conv. rate
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AOV
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53K
Revenue
11.8K
Sessions
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mycasebuilder.com screenshot
#3 mycasebuilder.com
233K
Revenue
32.3K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
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12.8K
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Sessions
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AOV
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#5 elitecooler.com
34.7K
Revenue
9.4K
Sessions
1.0-1.5%
Conv. rate
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AOV
pelican.com vs top market performers
pelican.com
top retailers
conversion rate vs average order value for pelican.com and its competitors
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Revenue share by device at pelican.com

In July large majority of sales on pelican.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on pelican.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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pelican.com channels

Identify top traffic channels that drive growth for pelican.comand discover how performance of traffic channels has changed over time.

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pelican.com Google Ads spend

Evaluate pelican.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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pelican.com devices

Review pelican.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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pelican.com top markets

Explore pelican.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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pelican.com country & global rank

Assess the ranking of pelican.com among other retailers within its primary country and worldwide.

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